Su Yong Chuan

()Chapter 26, Melons

The living room was so quiet, Papa Cui and Sister Cui quietly looked at Cui Xiuying who was smiling.The girl took a sip of plain water calmly, sorted out her thoughts, and then continued to speak.

"Indeed, Apple's music store breaks through er.inc, and Apple's attention is more focused on its own hardware products. It has not yet fully developed the potential of this software for music services. iTunes is now more likely to increase hardware sales. And the products launched to increase added value may be part of Apple's network software strategy. Specifically, Apple is still doing too simple in terms of online music sales."

At this time, Apple is estimated to be busy with the plan to roll out exclusive retail stores around the world, which gives Apple fans all over the world a place of pilgrimage. Apple's software empire is also so huge and complicated. After all, they didn't concentrate on it. After the giant took a step in this direction, it stayed where it was. Maybe those who stand on the shoulders of giants can take advantage of the opportunity to be frivolous jump. "Just now I mentioned the Apple Music Store's strategy of splitting up individual songs and selling them at low prices to attract consumption. In my opinion, this is just a simple and straightforward first step. According to the characteristics of DRM, in the software In terms of design, we can definitely go one step further. Not only can we buy out singles at a low price, but we can also launch rental services.”

"Rental service?" Cui Xiuzhen was full of doubts.

"Yes, rental. Sister, let me ask you, with so many albums on your CD rack, have you bought them and put them aside without moving them again? Or, even if some songs can be heard as samples, or even in I saw the complete song mv on TV, so, do you regret the records you bought based on this?"

"Why not? Sometimes I watch the mv and think it's a good song, so I go to buy the album. After I buy it and listen to it again, without those images, I don't seem to like it that much." Sister Cui's expression is a bit tangled, it seems that because of this A lot of pocket money reserves were consumed.

Of course it will be like this, old lady, look at those albums at the bottom of your CD shelf, and clean them up. "Many people will encounter this kind of situation. Maybe it was just impulsiveness or other reasons at the beginning. At that time, they just fell in love with it irresistibly. But after buying it back, the environment changed, but they found that they didn't like it so much. Under the entanglement, they had to throw it away. On the one hand, the psychological aspect is full of annoyance. Since most people have this annoyance, it means that there is a gap in this market, so we will fill it." Cui Xiuying waved her hand, and Sister Cui also felt moved. Here comes the interest.

"So, according to this situation, we can launch an innovative rental service. After users pay the rental fee, they can freely download music during the customization period. However, once the customization period is exceeded, the DRM built into any terminal The software will automatically delete the music content. If the user wants to keep the music for a long time, then he needs to pay for the purchase. This rental mode allows the user to actively decide whether to buy the music according to their preference, rather than passively Regret it after spending it, or maybe it’s just a moment of joy and then get bored and feel that the cost is not worth it.” Cui Xiuying talked while refreshing the bbs speech, and a few "fated" nerds were lashing out at the previous hit album, All kinds of witty jokes emerge in endlessly.

"Moreover, in terms of service, we can further refine it. We can subdivide the various individual needs of users, such as those who only need audio, those who prefer MV, unlimited download of tracks within a custom time, or relatively cheap However, the number of songs downloaded is limited, etc., etc. According to these different needs, various tariff packages can be divided, with different charges, and you can choose arbitrarily. In short, there is always a kind It is suitable for you~! It is conceivable that in the long run, the long-tail effect profits generated by the consumption habits generated by users will be quite considerable."

"It sounds good. Use it before you buy it, but after hearing your explanation, why do you feel a little treacherous? I can't tell, Xiuying, you still have the potential to be a treacherous business." Sister Cui joked aside. say.Cui's mother laughed when she heard this comment, and even glanced at Cui's father out of the corner of her eye.In this regard, Papa Cui had no choice but to roll his eyes helplessly.

Cui Xiuying put on a complacent smile, responded to Sister Cui, and turned her head sideways, as if she had received a lot of praise. "Moreover, compared to itunes and Apple, we have a natural advantage. Our software 'bridge' has no worries about hardware platform selection. It can be installed on any terminal we want, such as computers, mobile phones, Pad, mp3, or even car terminal. The initial function may be simply to download songs for a fee. If it is further expanded, can the news, weather and other services I mentioned that day also be able to be downloaded through this carrier to get free downloads? service clients, and then charge through customized services? When technology advances, even software and physical goods can be sold online in this form. Combining these, it is already a prototype of mobile e-commerce.”

Hearing this narration, especially the point that he and the company's decision-makers were most concerned about, Cui's father looked serious, thoughtful, and tapped his fingers rhythmically on the armrest of the sofa. "That's right. Do you have any more specific plans? Continue."

Seeing his father's full-bodied appearance, Su Yong couldn't help thinking of the scene of going to work in the company that he "once" heard from some classmates. The boss moved his mouth and his subordinates broke their legs.The girl curled her lips, put those wild thoughts to the back of her mind, and continued her own idea: "What I said just now is all about means, but there is a premise for all of them, we can develop our own iTunes smoothly. So, now the first Yes, it is the development of our own core software, but here I want to make a special point that website construction cannot be separated from software. Just now I saw that the download method of the music_warehouse website requires calling an external download program, or using the browser itself to download function, this kind of cao operation experience is not direct enough. My idea is that, for example, when I turn on the player, I will directly log in to our music service website. There should be a seamless connection between the software and the website, and it should be done while browsing the web. You can use the playback software to listen to and download songs at any time. As for the development of mobile clients, nate of skt has done very successfully. I am not an expert, so I will not talk nonsense. The important thing is that our "bridge" software can integrate these terminals into A music service platform that allows users to enjoy music anytime and anywhere is the key."

At this time, Cui’s mother brought the fruit after dinner, Cui Xiuying ate a piece of melon, and continued: “As for the exact website construction, this is the key to increasing user stickiness and word-of-mouth marketing. When it comes to suggestions, I think there is only one point Pay attention, that is xinghua."

"Personality?" Papa Cui raised his eyebrows.

"Yes, not only is the personalized service of the website different from other music websites, but also in terms of intuitive user experience, for each user, the website must have something that they can personalize and customize." Su Yong recalled the previous pictures in his memory, and sorted out his thoughts. "In terms of website services, such as entering the homepage of the website, in addition to various music rankings, new songs and new album releases, and music industry information, we can set up individual xing user sections, and users can customize the content of the sections. It is the function of the website that the user likes, or it can be the playlist set by the current user. Even if you are just browsing the news, you can easily listen to your favorite songs. There is also the content of the recommended column, which can be targeted according to the user's browsing data. Xing recommends songs and singers. Then there is the indispensable ringtone download, and we can take it a step further. For example, users can edit their own music as a Xing ringtone, and even make a rough DJ effect, which is all up to the user Come to Cao to work. I believe this service can also promote the sales of songs from another aspect.”

"Wow, this sounds fun." Sister Cui responded.

"As for the personalization of users, we can turn bbs into a music podcast community. Friends who love music can not only fully express themselves to all Internet users here, but also use the same preferences or the talents shown by each other to borrow This is to find friends you are interested in and communicate with each other. If the ringtone editing service I just mentioned goes further, can you download the accompaniment of the song, sing the song you like and upload it to share? And as an open platform, browse Everyone who has passed it can come and rate it, and good grades can even be promoted on the homepage so that more people can see it, which is also very satisfying for vanity~."

The girl smiled and looked forward, "If this model is promoted and recognized, I believe that artists under the record company or professional music critics, songwriters and producers may also come to open their own channels. We can ensure these through the official certification mechanism. The authenticity of the celebrity channel. Compared with traditional media’s chasing rumors, there is a voice platform under their own control. I believe that everyone in this circle will have a happy result. These company artists or professionals can use their own channels Communicate with fans about any song, or enhance your influence through fan interaction, and gradually this place will become an influential medium. In this way, there are both mature sales mechanisms and concentrated music lovers gathering, I believe that music production companies will also see the broad prospects of this emerging publicity platform. At that time, they will take the initiative to come to our online community to establish an official exclusive channel and actively carry out publicity. These predictable changes can make the website appear It is more in-depth and professional, which in turn can attract more users, creating a snowball effect. The market impact caused by the word-of-mouth effect generated by this, may refer to our website data for the music program list of TV stations in the future. "

"In this way, this website is not only a sales platform, but also a frontier for song promotion and pop culture. As long as the permission is opened, the music production company will spontaneously improve the content of the website. The production team needs to take the initiative to improve, and the website itself will always be changing with each passing day~!" Sister Cui suddenly took up the conversation, and when it comes to this, the girl and sister look at each other, and everyone can see the sparkle in each other's eyes.

"When we have obtained such a solid 'foundation', we can naturally develop the online purchase function of music products. For example, physical records, idol peripherals, performance tickets, etc., cooperate with the official channels of production companies or artists, It is easy to start sales. In addition, popular products such as music scores, headphones, players, and mobile phone accessories will also take the first step easily because of user adhesion~." The girl was very excited.

"A very good idea." Papa Cui's tone remained calm. "It's a really good idea."

"There, no matter how lively I talk about it at home, it's just talk on paper. It's actually a complicated project that requires a lot of professionals." Cui Xiuying scratched her head and picked up a piece of melon. "And I think that the launch of the Apple Music Store and its successful operation, I believe many people can see the future business opportunities of online music. Especially giants like skt have launched services like nate and june, which already have It has gained an advantage, and it also occupies the convenience of the network operator's home court. The company wants to share the cake in the online music service market, and can only make efforts in speed and foresight. The giants may still weigh the pros and cons, and hold meetings to discuss which set should be implemented. At the time of the plan, we have already rolled out a complete plan based on definite goals. In the end, we will get a share of the rewards based on the word-of-mouth and user stickiness established earlier, and even in the future, we will be able to join in the more profitable mobile e-commerce.” The girl secretly said Anticipate possible responses from all parties.

Papa Cui nodded, "Choose a name."

"What did you say?" Cui Xiuying was a little surprised when the melon in her mouth hadn't been bitten off yet.

"As the conceptual founder of the upcoming music website, he naturally has the right to name his own works. Didn't you say that the name music_warehouse is too cumbersome and difficult to spread? Then, it's up to you to come up with a name." Cui The girl had no choice but to ignore Dad's mocking smile. <..." Relevant music vocabulary was circling in her mind, and Cui Xiuying chewed intently, the juice exuded from the slightly chilled melon was heart-warmingly sweet, just like the girl's mood at this time. Suddenly, a spiritual light seemed to come from The sky flashed across the sky, and an English word lingered in his mind. The experience of Japan and some seemingly distant memories suddenly surfaced in his mind. The corners of Su Yong's mouth curled up, and the long-lost vicious pleasure reverberated in his heart. "Melon, I have decided , called melon. "

Sorry, skt, I didn't even leave you my name.

"What? Melon?" Sister Cui Xiuzhen almost choked. "You don't think about it anymore?"

"Melon? Haha, okay, I hope it will be a big one in the future, melon."

Papa Cui gave the final word.

ps: It hurts my head to check the information and write it. Okay, how can the protagonist not have any business background? Founder of melon, not bad~.The future of the Prophet naturally has infinite possibilities.

ps2: The weather has changed a lot recently, all kinds of coughs and sneezes, please pay attention to your body