Star Media Helmsman

042 Results Verification (2)

<& Ren's are often the best of the bunch.

For Lin Weiran, who is in charge of this plan, the words that the man with the gold watch said in public are the greatest affirmation.The hard work of the past few days has finally begun to pay off at this time, and now it is just the beginning.

There was applause in the meeting room, but Lin Weiran standing on the podium was a little top-heavy, his already pale complexion became a little lighter, it would not be an exaggeration to say that his face was ugly, the accumulated fatigue seemed to be completely lost at this moment. It poured out, and the eyelids seemed to weigh a thousand catties.

Accompanied by the applause, Lin Weiran reluctantly opened his eyes and bowed to express his thanks.

"I heard that you majored in finance at university?"

The man with the gold watch didn't leave immediately after the meeting, which was not good news for Lin Weiran who wanted to sleep right away.The man with the gold watch stood in front of Lin Weiran with his assistant and Huang Rencheng, apparently wanting to have a few words.

Lin Weiran forced a smile and said: "I studied finance when I was in college, and I only started to participate in advertising planning after Shinhan Advertising."

"Why did you learn finance?" The man with the gold watch was puzzled, the expression on his face was exactly the same as that of Huang Rencheng who was in the office at that time, and even the questions were verbatim.

"Maybe it was at that time that the name of this major was impressive, so I applied for it." Lin Weiran smiled brightly.

"Haha, look at the name, you really are." The man with the gold watch laughed heartily, it seemed that he was in a good mood today.

He took a few glances at Lin Weiran's face, and said, "Young people still have to combine work and rest, don't waste money just because of your good health, or you will be in a tight spot at my age."

Lin Weiran bowed briefly to express his gratitude.But I said in my heart, 'I understand that I need to rest, why don't you leave? '

The man with the gold watch suggested: "In a few days, you and President Huang, we will meet together, since young people need more exercise, why not go play a round of golf together."

"Okay, it just so happens that I haven't exercised for a long time, and I will definitely go then!" Huang Rencheng replied directly.

The two presidents made a decision directly, and of course Lin Weiran would not refuse, he held on not to fall down, squeezing the last bit of caffeine in his blood.

Several people talked a few more words, and the man with the gold watch and Huang Rencheng finally left. Lin Weiran didn't care, staggered to the long conference table, leaned back on the chair, put his feet on the table, and fell asleep.

Soon, Huang Rencheng returned to the meeting room, seeing Lin Weiran's appearance, he looked helpless.

"You boy, really..." Instead of waking Lin Weiran up, he walked up to the boy and murmured, "I've been a bole once."

In order to maximize the publicity effect of this plan, Shinhan Advertising and [-]% Purified Water reached a consensus in the shortest possible time, and the advertising video needs to be released in the shortest possible time, so as not to be taken over by other followers.

Three days later, 'True Love' was released on major Korean websites. The filming method of the xingmv story borrowed the star power of Jun Ji-hyun and Jo In-sung, and it landed at the top of the Korean never search list in just six hours. The story content is close to Live life has won unanimous praise from the audience, and the added chat room recorded more than 6 logins on the first night, and broke through [-] on the second day. A few days later, [-] logins exceeded Lin Weiran's estimate The upper limit made Shinhan Advertisement immediately contact the network service provider to double the server traffic, but it still underestimated the resonance of netizens on the topic of love.

The number of staff originally planned to be placed in each chat room changed from one to two in one chat room, and quickly became tens of chat rooms with only one person in charge. The increasing number of participants made the communication volume of each chat room high No less, the dilemma of no one communicating with Lin Weiran expected at all, and the enthusiasm of the Koreans far exceeded his expectation as a Chinese. On average, there are no fewer than three real-time comments on each video message board of each website. A few, for this new way of communication, South Korean netizens have given great enthusiasm.

Because of the abandonment of traditional media and the Internet-first publicity method, 'True Love' became famous in the advertising industry, and together with the main person in charge of the project, it became a hot topic in the circle.Explosive data growth Korean advertisers have seen the explosive nature of online media, and the high topic popularity fully reflects the crowding effect in "public relations" and the unique acceleration effect of online media.

The impact of shocking their eyeballs did not end in a short period of time. A week after the video was released on the Internet, the addition of traditional media actually made the popularity on the Internet heat up again. The entertainment edition of zhong yangri newspaper used the exaggerated headline 'shocking Korea' for the first time. Naturally, all the explosive status quo in this public exposure channel was attributed to the two leading actors in the advertisement, but whether it was the industry insiders or the media praised The two parties involved knew how much role Lin Weiran played in this innovative publicity that focused on Internet topics and supplemented by traditional media.

The impact was not over yet, and not long after, Samsung Advertising, Korea's No. [-] advertising company, followed suit and created a corresponding chat room on its main promotion website for Samsung Electronics products, with dreams as the theme in an attempt to open up the youth market.After that, LG Electronics also opened another chat room with a similar theme on its main website for product promotion.

In the mainstream advertising market that focuses on coolness and gorgeous appearance to attract consumers, Lin Weiran's innovative publicity model that conforms to the subconscious consumption in "advertising" has triggered a series of follow-up behaviors, from the beginning of the advertising market to the nearest neighbors. Everyone in the entertainment circle and fashion field seems to have seen the importance of 'topic' in the future publicity model.

Not long after that, Internet media centered on 'topics', and used Internet surveys to increase the number of visits for the first time in Yahoo Korea, which then spread to the entire Internet media market.Even in various Internet investigations a year later, you can still find the shadow of Lin Weiran's planning, just like the phrase "shocking Korea" in the zhongyangri newspaper, Lin Weiran's one paper planning has influenced Korean advertising, entertainment, Innovative plans for the media industry in the coming year.

A planning proposal of less than fifty pages is like a fashion star in the real world. After one success, countless people follow suit.This good song that Huang Rencheng said was destined to be a big hit just as he wrote it, is really just like what he said, attracting companies big and small in the industry, regardless of you and me, scrambling to sing it.

……

This afternoon, Lin Weiran had just completed the agreement with the network provider to add servers. The explosive numbers on the first night of the advertising video caught him off guard, making the contract very difficult.

Lin Weiran, who is extremely sensitive to numbers, starts from the floor and pays back the money when he lands. Before he has time to learn how to do business without money, he is ruthlessly ripped off by these seemingly benign network providers.

"They demanded a 13.00% increase in the lease fee, and they are not willing to drop a single point, and this is already the lowest quotation from an Internet provider in Seoul." Lin Weiran picked up the phone and spat at Huang Rencheng, who was still in the company Kushui, "If it wasn't for the fact that the quality of the server must meet the standard, I really want to switch to a cheaper company and be angry with them."

Huang Rencheng on the other end of the phone laughed, "This is how business is done. When you make money, everyone wants to take a share of your profits. And the standards for specifying network providers are proposed by you. I have always wanted to ask you, Why not find something cheaper to control the cost."

"Do you know 'facebook'?" Lin Weiran asked.

There was doubt on the other end of the phone, "The one in America?"

"Yes, Mark Zuckerberg, the CEO of 'facebook' said that these users are online because their friends are online, and if their friends are not online, they are not online. So 'facebook' The server cannot be offline or shut down for a day, and the loss caused by such a time is no less than a [-]% reduction in the market value of 'facebook'."

Lin Weiran walked to the bus station while talking, looked at the busy street, and continued: "So our chat room can't be related for a moment, the reason why users come here is because all of them have common topics with him people, without them, there would be no need for users to enter our chat rooms."

Huang Rencheng on the other end of the microphone listened quietly, suddenly laughed a few times, and said: "Books and cases will indeed help you a lot, but you must know how to learn and apply them, otherwise it will become a dead dogma, I don't want to You have lost your spirituality by these things."

Seeing that the bus hadn't arrived yet, Lin Weiran suddenly asked, "Can I ask a question?"

"You said."

"Why didn't you drive me away?"

The other end of the phone was silent for a while, and asked back: "Why did you want to drive you away?"

"I'm not yours, and I even took Minister Fang away." After Lin Weiran finished speaking, he couldn't help but feel uneasy.

"Fang Zhihe didn't leave because of you. There are other reasons I can't tell you now, but you will know sooner or later."

Lin Weiran didn't expect Huang Rencheng to give a 100% response in such a heart-to-heart conversation. Seeing the bus approaching, Lin Weiran said, "I see."

"Don't talk about that, you have to go out with me after you come back to the company."

Lin Weiran asked, "May I know what's going on?"

"Did you agree to attend Jun Ji-hyun's party?"

"Yes." Lin Weiran admitted.

"I'm going to this party too."

Lin Weiran blinked, feeling a little puzzled.Huang In-sung is the president of Shinhan Advertising, and he is not in the same world as an actor like Jun Ji-hyun. He wants to go, why?

The bus stopped in front of him slowly, temporarily put aside the doubts in his heart, and Lin Weiran got on the bus.

At this time, he still doesn't know that in time, even with this plan alone, he will become a well-known celebrity in several circles.

Who said that if he is not a star, he cannot become famous overnight?