Star Media Helmsman
048 Clouds and Rain
The wind is beautiful and the sun is beautiful. This is a good weather to play.Lin Weiran put down his mobile phone and weighed the club in his hand, as if he just did a trivial thing.
Insider trading is a vocabulary that Lin Weiran often hears when he is studying finance. It is like the so-called "hidden rules" in the entertainment circle. In class, the teachers have repeatedly mentioned that insider trading violates the basic principles of fair trading. Wei Ran is still a good student with three upright views, and feels that she has the responsibility to set off a new trend of fair trading in the financial market.But after coming to South Korea, he was not as repulsed by this kind of transaction method based on interpersonal relationship as he imagined.
Although the golf equipment bought under the name of "business research" is expensive and high-end, it is not convenient. As a rookie playing golf for the first time, Lin Weiran's achievements can be imagined.Since he entered the court, he just followed the gold watch man and Huang Rencheng, occasionally swinging and hitting, and the movements were neither fish nor fowl.Perhaps because of shyness, Lin Weiran refused to play any more, and the man with the golden watch and Huang Rencheng also had to give up their plans to teach him to play, let alone bring a newcomer to the court and teach him the skills, so that the two presidents Very pleasant.
"Wei Ran, is it a headhunting company?" Seeing Lin Weiran answering the phone, Huang Rencheng joked unabashedly.
These days, as the effect of advertisements increases exponentially, Lin Weiran has also received calls from many companies inside, Samsung Advertising, First Project, lgad, after Daehong Project, it seems that all large Korean advertising companies have abandoned him. When the olive branch came out, it was as if he could see that the small temple of Xinhan couldn't accommodate his big Bodhisattva.
The man with the gold watch also jokingly said, "What? If Weiran wants to change jobs, you can come to me. There will definitely be a position for you in the marketing department. You will learn quickly by then, and I will make you a marketing manager!"
Lin Weiran could only smile embarrassingly, unable to say a word, but her face was a little flushed.
Huang Rencheng said to the man with the golden watch: "President Xu is trying to poach my treasure in front of my face."
"Why, can't you?" The man with the gold watch asked back, with a smile on his face.
"Of course, but this matter has to be considered by Weiran. Although we are the president, we can't restrict people's personal freedom, can we?" Huang Rencheng looked at the man with the golden watch and laughed.
This kind of happy and harmonious atmosphere is the norm today. They didn't talk about work, but they talked about their romantic affairs. Of course, Lin Weiran, who is also a beginner in this regard, naturally has nothing to talk about.He was just a spectator, occasionally being joked by the two of them in good faith.In this atmosphere, the few of them got along as if they were friends.
In the face of reprimands, lessons, and even provocations, Lin Weiran can put on a calm and calm face, but in the face of praise, he is surprisingly easy to shy, he is far from Gu Huan's natural He has a thick skin, so he was very embarrassed when faced with the complimenting banter and jokes of the two.
The man with the gold watch is Xu Yongzhe. He started his business with [-]% pure water a few years ago. Up to now, ri’s company has owned more than five beverage brands, most of which have a market share of more than [-]%. The water market share is even close to [-]%. It is not an exaggeration to say that one out of every ten Koreans is drinking his company's products at this time.
"Weiran, you still don't know the importance of combining work and rest. When I was young, I was just like you. I worked hard, didn't cherish my body, and always felt young. I didn't realize that having a good body is better than anything else until now. Now the doctor forces me to exercise outdoors three times a week, and I have to rest on time every day, and there are many taboos when I eat. Just those artists who saw Korean beef on TV, if I can let go and eat once, I will definitely be better They are still happy." Xu Yongzhe said with a self-deprecating, if you want to say that what impressed Lin Weiran the most about him was the gold watch on his left wrist, an ordinary Rolex, which flickered in the sun, with a unique outbreak Household breath.
He bent over to swing the ball while talking, straightened up and looked into the distance, in order to enliven the atmosphere, Xu Yongzhe and Huang Rencheng also made a small bet, the loser had to pay for the afternoon tea.
Swinging, twisting his waist, and bending his arms, Xu Yongzhe did it all in one go, and he hit a good shot. Lin Weiran applauded automatically, and said: "Everyone knows the importance of cherishing the body, but there is no such thing as easy in this world." The goal that can be achieved by loosening? There is a saying in China that if the young do not work hard, the old will be sad."
After he explained this Chinese sentence to Huang Rencheng and Xu Yongzhe, the two nodded frequently, as if they could understand the three flavors.
Xu Yongzhe suddenly said: "I see, Wei Ran, do you think you are wasting your time here talking about romance with us?"
"No, I..." Lin Weiran shook his head hastily, Xu Yongzhe laughed out loud at being at a loss for a moment.
The three walked towards the next ball point, Xu Yongzhe asked suddenly: "In this case, let's talk about work. Lin Weiran, if I let you continue to be responsible for the [-]% follow-up plan, what will you do?"
Huang Rencheng looked at Xu Yongzhe, then at Lin Weiran, shut his mouth, and looked like he was going to take a school exam.
Lin Weiran straightened his expression, and said: "Continue to increase investment, shoot a series of short films, make full use of the explosive nature of Internet publicity. And look for a spokesperson, preferably a popular celebrity."
"Actor or singer?" Xu Yongzhe asked.
Lin Weiran was taken aback, and said: "I think Jun Ji-hyun is the most suitable candidate. She has a good image and is well-known in the hearts of young Koreans. With the current [-]% sensational effect, she has already faintly connected with this brand. .And I suggest that in addition to endorsement activities, [-]% pure water should start sponsoring campus festivals of most universities in Seoul to further deepen the brand's image in the minds of young people."
Xu Yongzhe glanced at Lin Weiran, and suddenly said: "Just based on your recommendation, it is not too much for Jun Zhixian to sleep with you."
As soon as the words fell, Lin Weiran was startled.Xu Yongzhe's complexion made it hard to see happiness or anger. Before Lin Weiran could explain, Xu Yongzhe said again: "Continue."
Lin Weiran stabilized his mind, and continued: "I have seen a case in China. Although the advertising market there is not mature compared to Japan, it still has amazing ideas. For example, a domestic mineral water brand, It claims to donate two cents to the student fund for every bottle of product sold. If it is not that its price is significantly higher than other products at that time, I think it can occupy more than [-]% of the market share in a month just by virtue of this. "
Xu Yongzhe stopped and asked, "Do you have any specific plans?"
"Carrying out charitable activities, although it involves a lot of investment, can help [-]% to further deepen and penetrate the pure water market. From winter, we will contact universities in Seoul to sponsor all campus festival activities, and [-]% will The influence of [-] has spread to the whole of South Korea. Do not publicize the purpose of [-]% charity through traditional media, which will make people suspect of fame and fame. Although Koreans can accept and understand paid charity, I think we should cater to consumers The latent moral psychology, and only spread our intentions through the Internet.” Lin Weiran talked eloquently, and the creativity was refurbished on the old ones, which made people sound promising.
Xu Yongzhe didn't speak any more, just stood there thinking about something.Huang Rencheng and Lin Weiran remained silent at this moment, just standing there quietly.
Suddenly, the mobile phone rang, and an assistant quickly stepped forward with Xu Yongzhe's mobile phone. Xu Yongzhe signaled to Huang Rencheng and Lin Weiran to wait a moment, walked slowly to the side, and picked up the mobile phone.
The dignified atmosphere eased a little bit, Lin Weiran was secretly relieved, but Huang Rencheng asked, "When did you make these plans?"
"I just made it these days, and I haven't shown it to you. If President Xu didn't ask suddenly, I wouldn't say it." Lin Weiran explained.
Huang Rencheng just chuckled, and didn't investigate the authenticity. Instead, he took out a key from Kandu, threw it to Lin Weiran, and said, "You don't have to do this with me anymore. I know, you are tempted, and you want to go to Dahong to plan , and may even want to take Xu Yongzhe, a client, with him."
Lin Weiran caught the key and took a closer look, only to find that it was a car key and an alarm.
"There's a Hyundai in the parking lot, it's yours." Huang Rencheng said flatly.
Lin Weiran was surprised.
"I know that if you don't show you enough strength, you won't want to stay." Huang Rencheng looked at the ball point in the distance and said, "Shinhan never needs to expand its customer base like other advertising companies. We have a duopoly in this market."
A duopoly is a situation where there are only two sellers in a market.A pure seller's market means less competitive pressure after a monopoly, high returns, and low risks. To put it bluntly, it is equivalent to others sending money to them.
"Sbs TV has [-]% of the advertising time sold by our agency every year. It is said that it is an agency, but in fact we buy advertising time from SBS at a low price, and then sell it to advertising companies in Seoul."
Lin Weiran was surprised. Advertising is the main source of income for a TV station. This income is equivalent to [-]% of SBS's annual revenue, and it actually goes into Shinhan's pocket.
Huang Rencheng looked at Lin Weiran and said, "From today onwards, this part will be handled by you. In addition to the company's dividends every year, don't forget to come to me to get another share."
Lin Weiran blinked, and before he had time to ask anything, he saw Xu Yongzhe finished his phone call and wanted to come this way.
"Lin Weiran." He said with a smile, "I'll leave the advertising plan for the next three quarters of [-]% Pure to you! And I would like to remind you that my joke just now is now considered a suggestion."
joke?The one who jumped to [-]% and became the marketing manager after learning quickly?
Xu Yongzhe didn't care what Huang Rencheng thought, turned around and continued to the next ball point.Lin Weiran looked at this back, and felt that it was very awesome.
Where does one have to go to be able to turn upside down in someone else's life like this?
ps, ask for various data, favorites, recommendations, etc.Other. . .Someone actually cast 40 votes of 12000. It seems that tomorrow is going to be desperate. . .
Insider trading is a vocabulary that Lin Weiran often hears when he is studying finance. It is like the so-called "hidden rules" in the entertainment circle. In class, the teachers have repeatedly mentioned that insider trading violates the basic principles of fair trading. Wei Ran is still a good student with three upright views, and feels that she has the responsibility to set off a new trend of fair trading in the financial market.But after coming to South Korea, he was not as repulsed by this kind of transaction method based on interpersonal relationship as he imagined.
Although the golf equipment bought under the name of "business research" is expensive and high-end, it is not convenient. As a rookie playing golf for the first time, Lin Weiran's achievements can be imagined.Since he entered the court, he just followed the gold watch man and Huang Rencheng, occasionally swinging and hitting, and the movements were neither fish nor fowl.Perhaps because of shyness, Lin Weiran refused to play any more, and the man with the golden watch and Huang Rencheng also had to give up their plans to teach him to play, let alone bring a newcomer to the court and teach him the skills, so that the two presidents Very pleasant.
"Wei Ran, is it a headhunting company?" Seeing Lin Weiran answering the phone, Huang Rencheng joked unabashedly.
These days, as the effect of advertisements increases exponentially, Lin Weiran has also received calls from many companies inside, Samsung Advertising, First Project, lgad, after Daehong Project, it seems that all large Korean advertising companies have abandoned him. When the olive branch came out, it was as if he could see that the small temple of Xinhan couldn't accommodate his big Bodhisattva.
The man with the gold watch also jokingly said, "What? If Weiran wants to change jobs, you can come to me. There will definitely be a position for you in the marketing department. You will learn quickly by then, and I will make you a marketing manager!"
Lin Weiran could only smile embarrassingly, unable to say a word, but her face was a little flushed.
Huang Rencheng said to the man with the golden watch: "President Xu is trying to poach my treasure in front of my face."
"Why, can't you?" The man with the gold watch asked back, with a smile on his face.
"Of course, but this matter has to be considered by Weiran. Although we are the president, we can't restrict people's personal freedom, can we?" Huang Rencheng looked at the man with the golden watch and laughed.
This kind of happy and harmonious atmosphere is the norm today. They didn't talk about work, but they talked about their romantic affairs. Of course, Lin Weiran, who is also a beginner in this regard, naturally has nothing to talk about.He was just a spectator, occasionally being joked by the two of them in good faith.In this atmosphere, the few of them got along as if they were friends.
In the face of reprimands, lessons, and even provocations, Lin Weiran can put on a calm and calm face, but in the face of praise, he is surprisingly easy to shy, he is far from Gu Huan's natural He has a thick skin, so he was very embarrassed when faced with the complimenting banter and jokes of the two.
The man with the gold watch is Xu Yongzhe. He started his business with [-]% pure water a few years ago. Up to now, ri’s company has owned more than five beverage brands, most of which have a market share of more than [-]%. The water market share is even close to [-]%. It is not an exaggeration to say that one out of every ten Koreans is drinking his company's products at this time.
"Weiran, you still don't know the importance of combining work and rest. When I was young, I was just like you. I worked hard, didn't cherish my body, and always felt young. I didn't realize that having a good body is better than anything else until now. Now the doctor forces me to exercise outdoors three times a week, and I have to rest on time every day, and there are many taboos when I eat. Just those artists who saw Korean beef on TV, if I can let go and eat once, I will definitely be better They are still happy." Xu Yongzhe said with a self-deprecating, if you want to say that what impressed Lin Weiran the most about him was the gold watch on his left wrist, an ordinary Rolex, which flickered in the sun, with a unique outbreak Household breath.
He bent over to swing the ball while talking, straightened up and looked into the distance, in order to enliven the atmosphere, Xu Yongzhe and Huang Rencheng also made a small bet, the loser had to pay for the afternoon tea.
Swinging, twisting his waist, and bending his arms, Xu Yongzhe did it all in one go, and he hit a good shot. Lin Weiran applauded automatically, and said: "Everyone knows the importance of cherishing the body, but there is no such thing as easy in this world." The goal that can be achieved by loosening? There is a saying in China that if the young do not work hard, the old will be sad."
After he explained this Chinese sentence to Huang Rencheng and Xu Yongzhe, the two nodded frequently, as if they could understand the three flavors.
Xu Yongzhe suddenly said: "I see, Wei Ran, do you think you are wasting your time here talking about romance with us?"
"No, I..." Lin Weiran shook his head hastily, Xu Yongzhe laughed out loud at being at a loss for a moment.
The three walked towards the next ball point, Xu Yongzhe asked suddenly: "In this case, let's talk about work. Lin Weiran, if I let you continue to be responsible for the [-]% follow-up plan, what will you do?"
Huang Rencheng looked at Xu Yongzhe, then at Lin Weiran, shut his mouth, and looked like he was going to take a school exam.
Lin Weiran straightened his expression, and said: "Continue to increase investment, shoot a series of short films, make full use of the explosive nature of Internet publicity. And look for a spokesperson, preferably a popular celebrity."
"Actor or singer?" Xu Yongzhe asked.
Lin Weiran was taken aback, and said: "I think Jun Ji-hyun is the most suitable candidate. She has a good image and is well-known in the hearts of young Koreans. With the current [-]% sensational effect, she has already faintly connected with this brand. .And I suggest that in addition to endorsement activities, [-]% pure water should start sponsoring campus festivals of most universities in Seoul to further deepen the brand's image in the minds of young people."
Xu Yongzhe glanced at Lin Weiran, and suddenly said: "Just based on your recommendation, it is not too much for Jun Zhixian to sleep with you."
As soon as the words fell, Lin Weiran was startled.Xu Yongzhe's complexion made it hard to see happiness or anger. Before Lin Weiran could explain, Xu Yongzhe said again: "Continue."
Lin Weiran stabilized his mind, and continued: "I have seen a case in China. Although the advertising market there is not mature compared to Japan, it still has amazing ideas. For example, a domestic mineral water brand, It claims to donate two cents to the student fund for every bottle of product sold. If it is not that its price is significantly higher than other products at that time, I think it can occupy more than [-]% of the market share in a month just by virtue of this. "
Xu Yongzhe stopped and asked, "Do you have any specific plans?"
"Carrying out charitable activities, although it involves a lot of investment, can help [-]% to further deepen and penetrate the pure water market. From winter, we will contact universities in Seoul to sponsor all campus festival activities, and [-]% will The influence of [-] has spread to the whole of South Korea. Do not publicize the purpose of [-]% charity through traditional media, which will make people suspect of fame and fame. Although Koreans can accept and understand paid charity, I think we should cater to consumers The latent moral psychology, and only spread our intentions through the Internet.” Lin Weiran talked eloquently, and the creativity was refurbished on the old ones, which made people sound promising.
Xu Yongzhe didn't speak any more, just stood there thinking about something.Huang Rencheng and Lin Weiran remained silent at this moment, just standing there quietly.
Suddenly, the mobile phone rang, and an assistant quickly stepped forward with Xu Yongzhe's mobile phone. Xu Yongzhe signaled to Huang Rencheng and Lin Weiran to wait a moment, walked slowly to the side, and picked up the mobile phone.
The dignified atmosphere eased a little bit, Lin Weiran was secretly relieved, but Huang Rencheng asked, "When did you make these plans?"
"I just made it these days, and I haven't shown it to you. If President Xu didn't ask suddenly, I wouldn't say it." Lin Weiran explained.
Huang Rencheng just chuckled, and didn't investigate the authenticity. Instead, he took out a key from Kandu, threw it to Lin Weiran, and said, "You don't have to do this with me anymore. I know, you are tempted, and you want to go to Dahong to plan , and may even want to take Xu Yongzhe, a client, with him."
Lin Weiran caught the key and took a closer look, only to find that it was a car key and an alarm.
"There's a Hyundai in the parking lot, it's yours." Huang Rencheng said flatly.
Lin Weiran was surprised.
"I know that if you don't show you enough strength, you won't want to stay." Huang Rencheng looked at the ball point in the distance and said, "Shinhan never needs to expand its customer base like other advertising companies. We have a duopoly in this market."
A duopoly is a situation where there are only two sellers in a market.A pure seller's market means less competitive pressure after a monopoly, high returns, and low risks. To put it bluntly, it is equivalent to others sending money to them.
"Sbs TV has [-]% of the advertising time sold by our agency every year. It is said that it is an agency, but in fact we buy advertising time from SBS at a low price, and then sell it to advertising companies in Seoul."
Lin Weiran was surprised. Advertising is the main source of income for a TV station. This income is equivalent to [-]% of SBS's annual revenue, and it actually goes into Shinhan's pocket.
Huang Rencheng looked at Lin Weiran and said, "From today onwards, this part will be handled by you. In addition to the company's dividends every year, don't forget to come to me to get another share."
Lin Weiran blinked, and before he had time to ask anything, he saw Xu Yongzhe finished his phone call and wanted to come this way.
"Lin Weiran." He said with a smile, "I'll leave the advertising plan for the next three quarters of [-]% Pure to you! And I would like to remind you that my joke just now is now considered a suggestion."
joke?The one who jumped to [-]% and became the marketing manager after learning quickly?
Xu Yongzhe didn't care what Huang Rencheng thought, turned around and continued to the next ball point.Lin Weiran looked at this back, and felt that it was very awesome.
Where does one have to go to be able to turn upside down in someone else's life like this?
ps, ask for various data, favorites, recommendations, etc.Other. . .Someone actually cast 40 votes of 12000. It seems that tomorrow is going to be desperate. . .
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