Star Media Helmsman

Anyone who is familiar with Lin Weiran knows that this guy is completely inhuman when he is stubborn.I think when Lin Weiran was just in college, he was still a 'normal' student who liked to play games and believed that if he didn't play truant, he was not a 'normal' student who really went to college.Once, after roll call in class, he tried to get out of the classroom, but was accidentally caught by the old professor who was the head of the school's four most famous arresters. Because of his cynical appearance, the old professor even said that I thought I had a student like you. Shameful words come.

Lin Weiran, who was severely humiliated in front of nearly 100 people in the class, suddenly stopped showing that casual smiling face, and just said seriously, I will definitely be your student, and then left an extremely chic expression The figure walked out of the classroom.From then on, Lin Weiran was missing from the skipping list, but there was a bookworm in the university library.

Just two months later, Lin Weiran was able to stand in class and explain any argument in financial theory. The solid foundation surprised those good students who were going to occupy the scholarship for four consecutive years.He got his wish and became the old professor's closed disciple. What he experienced during this process is unknown to outsiders.

This was the only glorious moment during Lin Weiran's university days that was worthy of a big book. From then on, except when scholarships were distributed every semester, this once eye-catching romantic figure disappeared, either in the library or going to the library. On the way, rain or shine, I persisted for three years.

When he came to South Korea, Lin Weiran was completely thinking about applying what he had learned. He never thought that he would embark on a career path that had nothing to do with finance, but this did not mean that he was disheartened. Gu Huan once joked that Lin Weiran was Zhou Xingchi's The best actor of Xiaoqiang in "Tang Bohu Spots Qiuxiang" is far from a character who can be trampled to death with one kick.

On August [-]th, Shinhan Advertising officially signed an advertising agency contract with [-]% Pure Water, and will cooperate with the [-]% Pure Water Marketing Department to carry out all advertising activities of the brand in the next three quarters.

On August [-]th, Lin Weiran, the representative of Shinhan Advertising, formally signed an endorsement contract with Sidushq, Jun Ji-hyun's agency. Jun Ji-hyun will endorse [-]% of the brand, and endorse the pure water brand for one year at a price of [-] million won.

The news was announced on August [-], and major media in Seoul rushed to reprint it.

……

"In the blink of an eye, half of August has passed."

In the tea room, Park Zhengchang, who was enjoying his lunch break with a cup of coffee, sighed with emotion, glanced at Lin Weiran who was still studying his book "Media Economics", frowned and said, "Don't work too hard, you have lived so much at such a young age." It's boring, what if I can't find a woman in the future?"

Seeing that Lin Weiran was still unmoved, Park Zhengchang adjusted his iconic pair of glasses and could only shake his head and sigh.To say that in his eyes Lin Weiran is like a student who is about to take the university entrance exam. During this period of time, when he saw him in the company, he was either busy with advertising planning or holding a book on advertising. I didn't expect to be regarded as a human flesh search engine by the other party. If the theoretical knowledge in my belly hadn't been forgotten, I would be really embarrassed to stay with this workaholic.

No, before waiting for 5 minutes, he heard Lin Weiran ask again: "Senior, according to the introduction to finance, the Internet, TV stations, magazines and other publicity platforms can be called inherent resources, and the Internet is the latest media resource. Many things are still being explored, do you have any thoughts on new media resources?"

It's always like this, seeing Lin Weiran's focused expression on combining finance and advertising, Park Zhengchang usually doesn't know what to ask.

"Keep it simple." Park Zhengchang said.

Lin Weiran focused: "For example, my plan this time is to propose 'topics', and then combine chat rooms and advertisements. This is a brand-new way of publicity, but it is not a new resource. I mean, can it be developed? Create a brand-new publicity model so that it can achieve the effect of 'new resources'."

Pu Zhengchang shook his head and said bluntly, "I don't understand what you are saying."

Lin Weiran was not discouraged, picked up the media economics, and had to come over to study with Park Zhengchang. Except for this, everyone else in the company listened to him without words. Lin Weiran seems to be the No. 1 person who entered the advertising industry as a planner.

Park Zhengchang took a step back. He really couldn't bear to study these brain-consuming innovative planning theories with Lin Weiran all day long. When he was flustered, he happened to see the wall clock on the wall. He quickly said, "What time is it? I'm going back to work." Don't you still have to go to the TV station this afternoon?"

Lin Weiran followed the trend to look at the wall, and found that it was approaching one o'clock in the afternoon. He patted his forehead, hurriedly put away the bookmark, and closed the media economics book, which made Park Zhengchang feel relieved.

Unexpectedly, he left a sentence, "Senior, I will ask you for advice when I come back."

Great joy and great sorrow came too fast, seeing Lin Weiran hurriedly throwing the back of the door, Park Zhengchang murmured with a mournful face: "You are almost emptying out, what else can I ask for advice?"

After leaving the company gate, Lin Weiran, who ignored the time because of reading, hurried, halfway there, but patted his forehead again, turned around and ran to the parking lot near the company.

It was as if something was about to burst out of his mind. Lin Weiran had always felt this way these days, but because of his absent-mindedness, he seemed to be confused. He already had a means of transportation. When I need to go out, I always run to the bus stop unconsciously.Even when making the plan, I was absent-minded. Fortunately, the belly draft of the new plan has been prepared a while ago, otherwise, it will definitely be affected.

When he got in the car, he carefully shifted the gear. The god of luck had obviously blessed him for the past few days. He had never had a car accident while driving in such a daze. There was a piece on the rear window written in cute handwriting To the outside, it says "Newbie on the Road", but inside it says "Lin Yuner's own handwriting". As long as Lin Weiran turns around, he can see the densely packed signatures, just like Lin Yuner's cute smiling face.

Knowing that Lin Weiran had a car, Lin Yuner gave him such a gift, and even wrote the signature she had just learned all over the whole side as a joke.This gift was sent to Lin Weiran by express delivery. When he called, he was threatened to say that he liked it and not that he was shabby, which made him dumbfounded.

Every time before driving, Lin Weiran would look back at this gift, and today is even more so. Today, on August [-]th, Lin Yuner's group 'Girls' Generation' will make her public debut for the first time. Even if she can't come backstage to give her a surprise, Lin Wei Ran also wanted to see her first performance in person, so he specially adjusted an important schedule to today.

SBS owns eleven TV channels and two radio channels, and has a complex equity structure. It is the only private media organization in Korea that covers the whole country. It is one of the three major TV stations in Korea along with KBS and MBC.Along the way, Lin Weiran tried his best to recall the information he found a few days ago. Through the Internet, he could only get a general idea of ​​SBS's stock price and the approximate shareholding structure. Through Huang Rencheng, he did learn one very important thing, that is, through digital observation A company's performance is only seen in the fog. If you don't stay in it, you will never understand what these numbers represent.

Lin Weiran, who came to the TV station for the first time, only felt that the access control here was unexpected. There were hundreds of fans gathered outside the underground parking lot. They all held bright balloons and slogans, and kept order so as not to make it difficult for him to walk. Parking the car in the underground parking lot of the TV station, Lin Weiran, who formally entered the office building, naturally felt a burst of busy atmosphere.

After getting on the elevator, he needs to meet someone before going to watch the show. On weekdays, this is a rare big man.

"Hello, I'm Lin Weiran who made an appointment yesterday." Outside the office, Lin Weiran deliberately omitted the name Shinhan Advertisement, which could easily cause suspicion.

The lady at the front desk took a look at him, then looked it up on the computer, stood up after a while, and said respectfully: "Hello, Mr. Lin, please follow me, Minister Zhao is waiting for you."

This place is located on the thirteenth floor of the building. Walking into the advertising department, Lin Weiran still felt that he had entered the trading market of some financial institution. The calls one after another made the blood boil. As the most important revenue-generating department of a TV station, the head of the advertising department is really like this. A pivotal figure in the TV station.Studying the wording and coping attitude in mind, Lin Weiran followed the front desk lady to the door of an office.

"Mr. Zhao, Mr. Lin is here." The lady at the front desk carefully knocked on the door and pushed open the door, saying in a weak voice.As if she got approval, she pushed open the door, stood aside automatically, and made way for Lin Weiran.

Walking into the house, 5 minutes before the appointment time, Lin Weiran looked at the furnishings of the office, only to find that it was bland and without personal style.The man sitting behind the desk is probably in his early 40s. The black hair on the top of his head is already a little thinning, and his appearance is very ordinary. Only his eyes are not cloudy at all, and he has a sharp personality presumably.

"Go get us two cups of coffee and ask my assistant to bring them in. There's nothing else going on here." Minister Zhao said in a flat tone, but still a bit calm and pretentious.

The front desk lady bowed respectfully and went out, the door closed, and there were only two people left in the office, Lin Weiran and Minister Zhao.

"Hi, I'm Lin Weiran from Shinhan Advertising." Introducing himself again, Lin Weiran put on the name of Shinhan in order to get closer to the other party and avoid embarrassment.

Minister Zhao coughed lightly, and said, "Actually, it's better for us to meet outside. President Huang has already told me about it. It's too early to sign the contract for next year. I don't know what's the matter with you today? "

"For the next year's cooperation, I think it is necessary for both of us to meet." Lin Weiran smiled politely, but thought in his heart that this is really a shameful thing.

Minister Zhao has always looked restrained, and only now smiled slightly and said: "I didn't think it before, but after seeing you, I felt that it was really necessary to meet. Young and promising young people like you, no matter how many times I see you, I don't get bored." .”

There was a knock on the door, and a beautiful woman who looked like an assistant walked into the office, distributed coffee to the two of them, then bowed, walked out without saying a word, and without looking at him.

"Minister Zhao, you're flattering me." Lin Weiran continued the conversation with a smile.

"What's the big deal? The amount of money flowing into Shinhan from SBS every year is at least tens of billions. Such a large amount of money is entrusted to you to manage. It seems that President Huang really trusts you." Minister Zhao said with a smile.

Lin Weiran just smiled sarcastically, ignoring Minister Zhao's temptation.Unless it is a transfer of power, it is absolutely impossible for such a hidden insider transaction to be transferred from one person to another in such an understatement. This unreasonable situation naturally makes Director Zhao puzzled, but Lin Weiran is determined Idea, make yourself as mysterious as possible.

For these people in power, ignorance is the most awe-inspiring thing for them. Lin Weiran turned out in front of Minister Zhao.When meeting for the first time, you can only talk nonsense. The two talked for about half an hour. After a cup of coffee, there was no substantive content.

Before leaving, Lin Weiran suddenly asked: "Minister Zhao, I wonder if I can visit the TV station?"

Seeing Minister Zhao's puzzled expression, Lin Weiran explained himself: "It's the first time I've come to a TV station when I grow up, so I'm a little curious."

Seeing his simple and honest appearance, although Minister Zhao was puzzled, he didn't ask any further questions, and even suggested: "Why don't I ask my assistant to show you around."

"No, I can go by myself, but it seems that I need an employee card." Lin Weiran refused.

Minister Zhao didn't say anything more, he just turned on the answering machine and gave instructions to his assistant, Lin Weiran got up to thank him, turned around and left the door.

The offices were closed again. Minister Zhao showed doubts on his face, but his eyes were piercing. After a while, he turned on the answering machine and said to his assistant, "Go and follow him to see where he went."