Star Media Helmsman

056 Shibetsu 3rd

"The medium of advertising, the corresponding audience, and the relationship between the audience and the medium..."

In the evening, there were only two men left in the empty office. Lin Weiran was concentrating on studying the thesis written by Park Zhengchang a long time ago.After all, he is not from a relevant major, and the lack of support for basic theories makes it difficult for Lin Weiran to turn the brand-new ideas in his mind into a complete plan.In fact, even the recent [-] percent promotional plan has been a struggle for him.

In the middle of the reading, Lin Weiran looked up when he heard that Park Zhengchang hadn't moved, only to find that this guy was dozing off with his head propped on his hands.If it was possible, Lin Weiran really didn't want to believe that he would be the one who wrote this paper.

"Brother, wake up." He pushed Park Zhengchang's shoulder, and he was almost used to this man's drowsiness.

Park Zhengchang was quick-witted, and said with sleepy eyes: "Oh, what's the matter?"

"Here, I think the media audience should be added." Lin Weiran pointed to a line on the paper.

Park Zhengchang strained his nerves, looked over his head, and shouted: "Hey, when I wrote this, most Koreans didn't know what the Internet was, and most of the media audiences were watching TV, reading newspapers, buying Magazines, how can there be people who surf the Internet all day and don’t even watch TV?”

"I'm just saying something, and I'm not saying you made a mistake." Lin Weiran spoke weakly, after all, he had no place to find a professional 'teacher' like Park Zhengchang.

Park Zhengchang snorted. Although he was very satisfied with Lin Weiran's attitude, this kind of teaching mode of working overtime all day without overtime pay really made people feel unmotivated.

"Shall we continue?" Lin Weiran asked while looking at Park Zhengchang's face.

"Forget it, this thing is not interesting. After you go back, you can see it by yourself. Anyway, you can learn quickly." Park Zhengchang waved his hand, and then changed the subject, "I recently thought of a very interesting description, I will give it to you. Tell me."

He turned around, facing Lin Weiran, and said, "Didn't you ask me about the relationship between the advertiser, the advertising company and the artist?"

Lin Weiran nodded honestly.

"We say that artists are stocks, and advertisers are investors, but these investors don't understand finance, so they have to hand over the money to our advertising company, which is equivalent to the kind of financial company that invests for people."

He stretched out a finger with a serious face, "Attention here, the stock market is risky, there are highs and lows. In the entertainment industry, it is the popularity of these artists. If the artist we selected for the advertiser becomes popular the next day A scandal, if you retire on the third day, it is a loss. But if the artist we selected for the advertiser was not well-known at the time, but after the advertisement was shot, the popularity soared, it would be a profit. And the benefit we get is to cooperate with the client long-term relationship, and the advertising revenue under this long-term relationship.”

"do you understand?"

Seeing his excited face, Lin Weiran was really embarrassed to shake her head.

Seeing Lin Weiran nodding his head, Park Zhengchang smiled and said, "It's good to understand. Now it's not the same as before. The risk is too high. I don't know how many people were cheated by Ivy last year. And Rain is leaving jyp. Who knows what Park Zhenrong is holding him The handle? It will be released at that time, and those advertisers and advertising companies who choose Rain to endorse will have to cry."

"Why not better than before?" Lin Weiran asked curiously.

Park Zhengchang smiled mysteriously, his voice lowered a lot, "Do you know the X-Files?"

"Ah, that's the one." Lin Weiran was somewhat impressed.

Park Zhengchang said with a smile: "Actually, every advertising company has this first planning thing. We don't know if it's true or not, but we will select actors based on that, so it's called advertising evaluation survey. It's the same as now that you need to investigate you first when you publish an advertisement." The medium of advertising, the corresponding audience, and the degree of connection between the audience and the media, these things often play an important role in the evaluation of advertising effectiveness."

"As a result, when those artists made a fuss, the Korean Performing Arts Association issued an official document prohibiting us from making those things. That's good, there is a law, what can we do?" Park Zhengchang sighed.

"Advertising effectiveness evaluation?" This is a brand new term for Lin Weiran.

"Of course the effectiveness of advertising needs to be evaluated. This time, [-]% threw billions of dollars into advertising for us. Who knows how effective it is? Don't you look at the sales figures? This thing is unreliable. 'Nielsen Media Institute' you know? This is the most authoritative advertising agency in Korea. Wait a few more days, and the results of your advertising evaluation will come down. Once you get that, you will be a real celebrity planner."

Not to mention, seeing Lin Weiran's earnestness in class, Park Zhengchang felt very accomplished.

Lin Weiran suddenly said: "Brother, I may not be in Seoul these few days."

"Why are you going if you're not in Seoul?" Park Zhengchang raised his eyebrows curiously.

"Two percent of the advertising content has already been released. Guo Jingren chose Jeju Island as the shooting location. It is a big production, and I have to follow it. And the actor who plays opposite Jun Ji-hyun is an actor I have never seen before. I need to follow to see. " Lin Weiran said eloquently.

Park Zhengchang nodded, "Oh", and suddenly thought of Lin Weiran's new plan, "Hey, what about your new plan? Isn't it almost finished and needs to be handed over to President Huang for review?"

Speaking of this, Park Zhengchang was very excited, "I really didn't expect you to use your brain on games, but some details still need to be deliberated."

'Crack', Lin Weiran suddenly patted Park Zhengchang on the shoulder, and said sincerely: "Brother, you have to help me."

"I, what can I help you with?" Park Zhengchang stammered.

"President Huang, I have already agreed that you will go to the creative department to report tomorrow. It is too incompetent to calculate the report in the financial department with my talent, so I hope that I can use my ability to help me complete this plan. Details I'll leave it to you." Lin Weiran got up while talking, without hesitation of Park Zhengchang's astonished expression.

"Brother, that's it for today, I'm leaving first." After speaking, Lin Weiran turned and left.

"Hello!" Park Zhengchang yelled, "Hey, I'm just talking about military affairs on paper!"

Even after hearing Park Zhengchang's shout, Lin Weiran still didn't even turn his head. Even if a person's energy is unlimited, time is limited. The days when the new project and the [-]% project were parallel made Lin Weiran burnt out, and both of them failed. Progress is slow.

Now, it's time for him to need a team.

After leaving the company, Park Zhengchang can handle it.This nearly 40-year-old middle-aged man with glasses looks gentle and elegant, but he is actually a good-natured person, the kind of person who will not reject others.

Park Zhengchang was in a happy mood after he had the cheek to get one done. He went to the parking lot to find his own car. Although this car is not expensive, it looks more and more pleasing to the eye.After all, he is a person with four wheels when he goes out, not to mention that the company will reimburse him for gas expenses, and spend other people's gas money to drive his own car. For Lin Weiran, who is short on pocket, there is nothing more satisfying than this son.

As soon as he plugged it in, before the car started, the headlights of a Mercedes parked by the window on his left turned on.Lin Weiran glanced at it, and was not prepared to pay attention to it at first, but unexpectedly it blew its whistle again.

This is to find yourself.

Lin Weiran froze for a moment, pulled out the car key within a few seconds, opened the door and got out of the car.There is only one person in Korea who will come to him in a Mercedes-Benz commercial vehicle, and that is Guo Dahua.

Lin Weiran walked to the rear window of the Mercedes-Benz, and the window gradually fell down. He bowed slightly and said, "Hello."

The voice was neither high nor low, and his expression was neither humble nor overbearing. Lin Weiran was a person who could not show his emotions or anger. Compared with Gu Huan, he had more grounds for advancing and retreating, and his ambition was more obvious.

Guo Dahua never thinks that one person will fully understand another person, which just proves that he has always been on guard against others. He has been investing in Chaya Asia for several years. He has no confidants, only subordinates.

"Long time no see." He stared at Lin Weiran with a gentle smile on his face with Chinese characters.

"Well, I haven't seen you for a long time." Lin Weiran repeated the original words with a pun.

Guo Dahua smiled and said: "I can probably guess one or two what you think, but you have to know, this world is like this. If you have nothing, then you can only fight with everything you own. Win , Of course it’s good. If you lose, you can’t blame others.”

His face was reddish, and he smelled of alcohol when he spoke, it seemed that he had drunk a lot.Lin Weiran didn't pick up the conversation, but said: "This is not a place for conversation."

Guo Dahua chuckled, without contempt or complacency, but with a sense of humor, "Get in the car, I'll take you to a good place today."

Lin Weiran was unmoved, but just glanced at the driver in the driving seat through the car window, and said, "Why don't I drive you? Didn't you let me drive you for a while after you came to Korea to learn how to drive?" ?”

Guo Dahua took a deep look at Lin Weiran, then beamed with joy, and responded directly, "Okay."

The driver got out of the car and was sent home directly by Guo Dahua.Lin Weiran sat directly in the driving seat with a flat expression, just like he had always shown in front of Guo Dahua.

The car started slowly, pulled out of the parking lot, and merged into the driveway on the street.

The car drove not far away, Guo Dahua said slowly: "I really didn't expect that Huang Rencheng's staying with you would not freeze you, but let you make some achievements. I read the plan about you, it is very good, It’s also very innovative. But compared to the projects invested by Chayora, this is nothing more than a trivial matter.”

The Lin Weiran he was talking about certainly knew that every blunder in the financial world represented a huge amount of hundreds of billions or even trillions of won.If planning is king in the advertising world, then the financial world is a water pool inhabited by countless crocodiles, everyone is food, and everyone is also a hunter.

Lin Weiran responded: "Well, I know the weight of this achievement, so you don't have to worry that I will be proud."

As soon as the words were finished, the car driving in the opposite direction passed a beam of light in the car, and the disdainful chuckle at the corner of Lin Weiran's mouth disappeared quickly on his face just like the light shining into the car.

ps, looking for various data support, thank you.

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