Star Media Helmsman

A little ambiguity, an idol drama, a medium for fans to release their fantasies, this is the current 'virtual idol', as the tellme craze continues to be popular across the country, the exposure rate of 'virtual idol' is also rising , Lin Weiran did not underestimate the enthusiasm of the fans at all. When the number of registrations exceeded the [-] mark, everyone who participated in the production of this game gave a high five to celebrate.

The office area of ​​the operation department is divided by du li, and only a dozen or so individual operation teams serve the 'virtual idol' all day long. There is a simple electronic display screen on the wall. Seeing the number break through to six, Lin Weiran grows Take a breath.

10 people have registered, and the number of active online users is as high as [-]. For a game where the investment is not too huge, such achievements are worthy of the attention of any industry insider.

"Made by Lin, Brother Zhengchang said he was going to have a dinner party without your consent."

Zheng Enna came to Lin Weiran with a complaining expression on her face. If it wasn't for Park Zhengchang's soft ears, she wouldn't have to be this villain.Following Lin Weiran all day long, knowing that the game has not yet started to make a profit, she couldn't help but want to save money. For this game, they have put in energy and effort, and naturally poured their emotions into it, but profit is the result of any business plan. the most important purpose.

"Breakthrough 10 people, everyone should celebrate." Lin Weiran said with a smile, the exposure rate of "virtual idols" has been rising steadily, and these people have contributed a lot. It is these employees under him, and everyone can be happy when they relax occasionally.

He then asked, "How's the situation over there at 'idolworld'?"

Zheng Enna hesitated for a moment, and then said: "There are 3 registered users, but the user activity rate is less than [-]%."

Unexpectedly, since the launch of 'idolworld' has caused a big sensation in the industry, the social network model that is exactly the same as 'cyworld' is difficult to get a response from users.Of course Lin Weiran has a plan to solve this problem, but he needs more time.

If he has money, Lin Weiran will recruit a design team to design the plot for the 'virtual idol'.If he has money, Lin Weiran will regularly update the plot of the virtual idol, just like the version of the game, to keep the story fresh at all times.If he has money, Lin Weiran can still do a lot of things. "Virtual Idol" will become a project that requires continuous investment and continuous output. He is confident in making this game better and using this platform for a long time. built up.

Financing is the most critical part of all commercial projects. It can be said to be the most critical step to maintain product competitiveness and increase product market share, and the ultimate goal of financing is to go public.

Everything has just begun, and Lin Weiran cannot be allowed to think too far. The game is not yet profitable. If it is not for the special relationship between Chayora Investment and Shinhan Advertising, then the largest investor in this project should be skeptical of this game now.So far, no advertiser has sent a cooperation message, because most of the publicity effects on the Internet are untraceable, and advertisers will not make such an expensive attempt without knowing whether the investment can be exchanged for income.

Of course, the launch of 'idolworld' is not optimistic now, and it cannot be allowed to continue like this. There are many places where Lin Weiran needs to do it himself, but he has no resources at his disposal. [-]% of the campus celebration sponsorship activities have already been put on Richeng, not to mention that the charitable act has already started a month ago, he needs to personally control [-]% of the publicity plan, and he must not let this project slip away from his hands because of his lack of skills. Lin Weiran, who has multiple jobs, once again felt the importance of talents, but he was too busy to touch the ground as everything was in the initial stage.

Heaving a long sigh again, Lin Weiran continued to tighten the strings, "Girls' Generation's January [-]st launch plan must be completed. As for the advertisers, I will find a way to deal with it, and I still have to wait."

"Tell the operation department that the plan to win 'virtual idol' limited items on 'idolworld' will be implemented in January next year, and now we just need to maintain the status quo."

"The [-]% charity publicity plan will hold an event. I will handle this personally and inform the creative side to be ready to cooperate with me at any time."

Lin Weiran stood up while talking, the [-]% project was the first project that allowed him to show his talents in the field of producers, and the three-quarter advertising project brought the company more than [-] million profits. Not to mention that Lin Weiran can continue to learn a lot of new things in those tedious and complicated tasks.

After simply packing up his outfit for going out, Lin Weiran came to the door of Huang Rencheng's office. He just learned that the president was looking for him. The salespeople meet, and then they have to feel that the suburbs of Seoul are preparing for tomorrow's charity event.

Pushing open the door, Lin Weiran knew that today's meeting would not end in a while.In addition to Huang Rencheng, there was also a short and fat man sitting in the office. He had been in the advertising circle for so long, and Lin Weiran had not only heard of some big names in the circle.

"Wei Ran is here? Come and say hello, this is the president of Samsung Advertising, Xu Rencheng."

The chunky man named Seo In Sung looked about 40 years old, with an ordinary appearance and nothing special about him.

"Hello, President Xu."

"Please sit down and make Lin. I've heard a lot of rumors about you in the circle recently. I really didn't expect you to be so young." Xu Rencheng had a harmless smile on his face, and he didn't even have the air of a big man. field.

Samsung Advertising, as the name suggests, is an advertising company affiliated to the Samsung Group in South Korea. Its Samsung name alone accounts for nearly [-] billion won in advertising production fees every year. Its advertising production technology is second to none in the whole of Korea. Samsung's elbows cannot develop business in time, otherwise Samsung Advertising will definitely occupy a place among the three leaders in the Korean advertising industry.

"I don't know what rumors President Xu has heard about me?" Lin Weiran asked with a smile, taking advantage of the opportunity to get next to Xu Rencheng.

"What else is there, that is to say, no one in the industry has burned billions of dollars for them to watch the excitement for many years. Also, President Huang's vision is still problematic. At the peak, he chose Shinhan, and now he believes in Lin. Production, it really is the 'Yellow Light'."

Huang Mingdeng, the nickname given to Huang In-sung by some people in the circle after his unobstructed population. I think he was also a famous figure in the Korean advertising industry back then, but he chose a little-known small company as the president, which is today's Shinhan Advertising. .Since then, there has been one less brilliant producer in the Korean advertising industry, and one more president who is just waiting to die.

Huang Rencheng chuckled, and said, "This circle is really the same as before, except that some people are willing to spread the word. Huang Mingdeng? Heh, when I advertised, these people were all high school students?"

"I said President Huang is definitely not angry. Your temperament hasn't changed over the years, but I don't know how Lin Zuo's temper is." Xu Rencheng smiled and turned the topic to Lin Weiran. The eyes lost all sharpness.

"Me? My temper is not important, the key is the 'virtual idol'." Lin Weiran said in a low-key manner.

"This is not right. If someone says that I am a fool or a lunatic, I will be angry. Some people say that the Chinese do not understand the Korean market and cannot adapt to the high-end model here. In fact, how do these people know that the industry environmental assessment just released this year The report shows that China's advertising market environment is better than South Korea's."

Is this flattering?Or that the president of Samsung Advertising wants to please himself?

If someone is domineering in front of Lin Weiran, showing that I look down on you, he will feel at ease, but if someone is courteous for nothing, then it is a steal.

Lin Weiran is not a skeptic, but the more he gets into business, the more he knows that there is no free lunch in this world.

He perfunctorily said: "What's the use of being angry, if the 'virtual idol' can make a profit, wouldn't these people slap their mouths?"

"That's right." Xu Rencheng's smile restrained a little, and he said, "However, since slapping the mouth has never been straightforward, some people have to be slapped to learn the lesson. I have a suggestion, so that Lin Zuo This opportunity."

opportunity?

what chance?

Lin Weiran showed doubts, but Xu Incheng continued directly, "Samsung Advertising intends to acquire the 'virtual idol' and 'idolworld' produced by Lin. Does Lin Production want to sell it?"

acquisition?

Lin Weiran blinked, turned to look at Huang Rencheng, who knew that Huang Rencheng said: "Don't look at me, I'm already Huang Mingdeng, how can I have such a vision. You decide your own project, and the investment is all yours." It was brought by me alone, so I will naturally give you the decision-making power."

The room fell into silence, no one was talking, Xu Rencheng's squinted eyes widened a little, and then the restrained sharpness was revealed.

Lin Weiran calmed down and asked, "I don't know how Samsung Advertising plans to acquire my project?"

"Twenty times the production cost, 480 billion won."

Samsung, synonymous with rich and powerful, did not hesitate or weigh the offer of 480 billion.

Lin Weiran blinked, even though he wasn't the kind of excitable temperament, he was really excited.Even in the financial field, where a single splash can cost hundreds of billions of won, it is difficult to double the capital of 24 billion by [-] times within three months.

The slap Xu Rencheng mentioned was really serious. Once the transaction was successful and the news was released, Lin Weiran would slap most people in the circle with a wooden rice shovel.

He swallowed, his throat rolled, and he couldn't say a word.

At this time, he still doesn't know that in just two years, the value of 'idolworld' and 'virtual idol' will increase twenty times from this figure!

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