Star Media Helmsman

095 if

'Crowd effect' is a social dynamic term used to describe the existence of something in a social system that has achieved a sufficient momentum for it to be self-sustaining and provide the impetus for future growth. (This chapter was uploaded by Suimeng Netizen) Taking 'idolworld' as an example, if there are 20 users communicating in this community, no one will pay attention to them, and others will still do what they want to do.If there are 50 or even 60 users communicating here, more people may come to see what they are talking about, but if it is not a violent topic, they are likely to get used to xing's login to 'cyworld'.But if the number is closer to [-] to [-], people will be curious and want to join in.

This quantity that changes the behavior of the masses is also called "critical mass" or "turning point". Lin Weiran's estimated value for 'idolworld' is 80 users. Now under the influence of many idol groups under SM, 'cluster The "effect" has been brought to "idolworld" with over one million users, and at the same time, it has a long-term motivation for self-sustainment and future self-growth.

It took three years for 'cyworld' to reach one million users, but it only took three months for 'idolworld'. Lin Weiran should really thank Li Xu for opening up this market with huge potential, so that he Quick success is possible now.

Opening the bottle of red wine, it was the first time Lin Weiran bought this thing for celebration.This is not a famous brand red wine from a winery, but the most expensive 'bargain' in the supermarket. Lin Weiran didn't have a goblet, so he simply used a small cup for drinking shochu. It was neither fish nor fowl, but he could Enjoy yourself.

When the door was opened, Lin Weiran looked back and saw the Khmer medicine, and was overjoyed for a moment and said, "Uncle Gao, come to have a cup of this?"

Khmer Yao was taken aback and didn't speak, but let Lin Weiran know that he was being abrupt.But before he could explain, the Khmer drug came over and took out another small cup for drinking soju.

Lin Weiran hurriedly picked up the red wine and filled a glass of Khmer medicine. This mysterious middle-aged uncle is actually older than Huang Rencheng. This is the first time he has expressed to himself that he has been given soju for so long. got close.

After drinking a glass of red wine, Khmer medicine's dark face frowned slightly, thinking that he couldn't get used to it.

Lin Weiran was happy, and said: "Uncle Gao may not be used to drinking this, next time I buy a good bottle, let's drink again."

Khmer Yao chuckled, seeing Lin Weiran was overjoyed, and asked with a smile: "It's done?"

"It's done, it's done beyond expectations." Lin Weiran couldn't hide the excitement in his heart, and his voice was unavoidably louder.

Khmer Medicine asked suddenly: "Who do you think Mr. Zhao would be?"

Mr. Zhao?The big boss behind Shinhan and Chaoya?Lin Weiran was taken aback for a moment, and then murmured: "Mr. Zhao should be over 50 years old? Such a successful businessman must be a wise man. I don't know how much to say, after all, I have never met Mr. Zhao."

Khmer Yao poured himself another glass of red wine, took a sip, and still frowned, as if he couldn't bear the strange smell.He stood up, looking like he was about to go back to the house, but dropped a sentence mysteriously.

"I haven't seen Mr. Zhao either." He paused, and then said, "Actually, I have seen him."

Khmer Yao then turned and went back to the house, looking at the closed door, Lin Weiran was at a loss.

……

Mr. Zhao's name and character, these are not things that Lin Weiran should care about now.He believes that with the success of 'idolworld', sooner or later, he will meet this big boss behind the scenes who is always in the dark. On that day, he may face a new situation and become an indispensable member of the company.

Besides the operation of 'idolworld' and 'virtual idol', Lin Weiran should be responsible for the [-]% pure water sponsorship plan which was finally launched in February, and he only saw it when he was so devoted to the social network The importance of the organization, contacting the university for sponsorship, providing design for campus festivals, even investing in the stage, inviting stars, and contacting the production company to build the stage, all the work is almost complete.Although Shinhan is not a well-known large advertising company in Korea, its production team since its establishment three years ago should not be underestimated.

When you come to Dongguk University, this is the first university campus festival sponsored by [-]%. Just after entering the school gate and turning a corner, you can see a large poster of Jun Ji-hyun not far away. A simple and simple shed, in addition to [-]% pure water, there are five corresponding brands of beverages under its banner.Occasionally, students pass by and pick up a bottle. It is not difficult to see that these are free.

"There are sixteen publicity platforms like this in the university, and further ahead is the area where students spontaneously participate in activities, and there are three of them. Today's highlight is stage performances. In the past, the school paid for celebrities to come to such festivals. This time it is our sponsorship, and it is the first 501% sponsorship event, so the money is a bit bigger." Zheng Enna reported in detail, and she even made a joke here. After the last time she was drunk, she The relationship with Lin Weiran is much closer.

Lin Weiran smiled casually, and guessed two right. Zheng Enna sighed. Although she knew that Lin Zhizhuo was smart, she still wanted to test the school from some aspects.This little thought is not disrespect, it's just curiosity.

A group of people walked a short distance, and heard that the main person in charge of the sponsorship program, Producer Lin, was coming. Naturally, the heads of the on-site production were already waiting at the door. They briefly introduced the situation with Lin Weiran, and then led him to The stage and festival center move.The festival of Korea University is not so much a celebration of the birth of the school as it is a celebration of the students. Various clubs also fully show themselves at this time, competing for talent. There is a taekwondo club performing in the cold weather to break the wooden planks. The tea-drinking club directly built a small shed to make tea on the spot, and there were so many different kinds of people, which naturally created a lively atmosphere.

However, Lin Weiran must also pay attention to the [-]% publicity when he comes here. Although Jun Ji-hyun's large-scale pictorials can be seen everywhere, it is not the well-known actor who is here in person. The students are naturally lacking in interest, and the publicity The focus is still on the stage. Because of the campus restrictions, the stage is not very big. In addition to the lighting, the stage background has been replaced with a [-]% large poster. The intention has arrived, but the effect of the publicity is still unclear. It's hard to define.

Lin Weiran asked the production team to change the locations of the publicity points, and several remote publicity points were added to the festival center. In this case, centralized publicity is more helpful than scattered, even if the students don’t want to drink water , it is also good to see the brand of [-]% more.

While it was being arranged, a young man who looked like a staff member was sent quickly, and he stood in front of Lin Weiran and said, "Producer Lin, President Xu is here."

President Xu, Xu Yongzhe, the president of the [-]% brand, also known as the advertiser.When such a person came to the scene, Lin Weiran had no reason not to meet him. He simply assigned the rest of the work, and then led Zheng Enna towards the stage.

Xu Yongzhe, who is dressed in suits and leather shoes, is always more eye-catching with his dazzling gold watch. Lin Weiran respects this successful businessman.Except that [-]% is his first project, he always feels that he can learn more from this man with a story, from personally delivering goods to the supermarket to making the brand stronger and bigger, making When he is No. [-] in Korea, Xu Yongzhe can teach Lin Weiran a lot, it just depends on whether he is willing or not.

The stage is very busy, the performance is about to start, in addition to the busy staff everywhere, there are also many staff members of the artist team who are making final preparations.Passing through the crowd, even Lin Weiran couldn't proceed recklessly. Since he went to the backstage of Inkigayo, he has a much deeper understanding of the performance.

After finally coming to Xu Yongzhe's side, seeing him smiling, Lin Weiran immediately bowed and said, "President Xu, hello."

Xu Yongzhe smiled and said, "Hello, Producer Lin. Recently I heard that you are doing some social networking. I thought you wouldn't come to this kind of place in person."

"President Xu, you misunderstood, even if it is a social network, [-]% is the first project I have been involved in since I became an advertising person. No matter what, I will do a good job in the publicity plan for these three quarters, and I will not let you down. "

It seems that he admired Lin Weiran's sincerity, Xu Yongzhe did not pursue this issue too much.He smiled and said: "I believe in Lin's production because I believe in my vision, and the facts have proved that I did not believe in the wrong person. If I am not mistaken, the 'virtual idol' produced by Lin should be a brand new advertising platform. Now it has It has been in operation for almost three months, so I don’t know how profitable it is?”

Unexpectedly, Xu Yongzhe would mention this, Lin Weiran was naturally surprised, but still said honestly: "In terms of income, it is still zero. The Internet is such a thing. It needs to show its influence before attracting customers."

"Influence, the media said that your platform advocated new ideas for social networks, and the newspapers said that your platform is a brand-new investment field. Although it hasn't been on TV yet, I think it will soon. What kind of influence is this?"

Hearing what Xu Yongzhe said, he should have done an investigation, Lin Weiran blinked suspiciously, and waited for the next article.

Xu Yongzhe smiled and said, "How about letting [-]% be your first client?"

Lin Weiran was taken aback, not knowing how to react.

At this time, the music sounded, it was the piano prelude, crisp and slightly hesitant.Followed by a female voice, with a little hoarseness, you can feel a touch of sadness when you hear it.

Xu Yongzhe and Lin Weiran looked at the stage. The originally noisy environment seemed to have quieted down at this moment. The girl on the stage was singing, with a melancholy expression. She was wearing black clothes and black pants, a white shirt inside, and a microphone in one hand , the other hand is hanging on the lower abdomen, the shape is not out of place, it can even be said that it is not eye-catching, but it attracts everyone's attention simply by its sound, which seems to make the whole scene silent.