Star Media Helmsman

With the support of Lin Weiran, Park Zhenrong's American plan was officially implemented.After signing all the agreements with 'Virtual Idol', Park Jin Young flew to the United States on the plane that night. irls must officially establish their status as the No. [-] girl group, so the content of the plan is exposure, unlimited, high-standard exposure.

"Media attention is the core of Park Jin Young's plan, and the image of the first girl group is his first insurance. Without these two, those who leave are bound to be forgotten."

"Media attention can be grabbed by Girls' Generation itself, but the image of the No. [-] girl group is almost deeply ingrained because of the retro trilogy. How to solve this?"

The meeting with Li Xiuman was expected, but the location of the meeting made Lin Weiran confused.He watched Li Xiuman walking in front of rows of clothes racks, wondering why he chose to meet him here.

Li Xiuman took out a school uniform, picked up the fabric with one hand and rubbed it, as if checking the texture of the fabric, but asked, "What do you think the first girl group needs?"

What is needed?Popularity, good works, company promotion, etc... Seeing Li Xiuman's obvious appearance, Lin Weiran kept silent.

"The first girl group needs to have no clear weaknesses."

"A clear weakness?"

"Yes, there needs to be no clear weaknesses in either direction."

Lin Weiran frowned, thinking carefully.

Li Xiuman explained his doubts: "Let me use an analogy, if the No. [-] girl group in Korea in the eyes of Representative Lim is obviously not good at singing, can they still be the No. [-] girl group?"

Singing?

Idol groups still watch this?

Lin Weiran was puzzled: "If you want to sing well, you still have to lip-sync. Although the public has asked singers to be present because of the lip-syncing issue, the TV station still has the microphone half turned on. Worst of all, what else can you hear when the background sound is turned up? Audiences are not music critics, and Korean dance music has always been respectful of melody and stage effects?"

"There is always a way."

Li Xiuman answered with a smile, then stopped talking, turned to look up at a pictorial on the wall, and asked again: "Does representative Lin know why the first ad for SM's rookies is a school uniform cf?"

Don't talk about cooperation?Lin Weiran was a little annoyed.Having just sent Park Zhenrong away and confirmed the theme song plan, he has already tied himself to Li Xiuman's chariot.Now that November is halfway through, the theme song that was originally planned to be released in early December must be selected from now on, but he couldn't understand the tepidness of SM.Now, shouldn't it be time to prepare for Girls' Generation's comeback plan?

"Director Li, I think I've expressed enough sincerity, so you don't have to play tricks on me anymore."

Li Xiuman didn't care about Lin Weiran's low tone, he just smiled and talked about himself.

"I still remember the first time I walked into a clothing store more than 20 years ago. I had just graduated from junior high school. Naturally, I came here to pick out a school uniform. The day I walked into that store, I saw a poster , I don’t know the woman on the poster, but I know she is a star.”

Li Xiuman looked at Lin Weiran and said with a smile: "Can you imagine the feeling of a teenager seeing a beautiful girl, but this beautiful girl suddenly occupies all your senses?"

Lin Weiran said seriously: "Director Li, I don't have time."

"Representative Lin, don't worry, what I'm telling you now is the core concept of SM when making an idol group." Li Xiuman put the school uniform back on the hanger.

"Does what you said have anything to do with our next cooperation?"

"Since two people want to cooperate, how can they cooperate well without knowing each other?"

"I think SM already knows enough about Shinhan."

"But I don't know enough about Representative Lin."

"Could it be that Director Li's choice of partners is not based on strength, but on the degree of understanding?"

"I'm here to make our results better."

One is anxious and irritable, and the other is tepid, so the two of them seem to never be able to talk together.Lin Weiran put on a poker face, very suspicious of Li Xiuman's calm attitude.If irls leaving Korea is an opportunity for Girls' Generation, then this opportunity must have the best timing.Lin Weiran, who doesn't know how to make idols, wants to know more details, but judging by Li Xiuman's appearance, it seems that he intends to lead him around in circles.

He said patiently: "The effect of cooperation depends on the plan."

Li Xiuman said seriously: "The plan depends on the person. If Representative Lim didn't understand SM's philosophy of making idols, then this theme song wouldn't be part of our plan."

Lin Weiran blinked, after seeing off Park Zhenrong, he never expected to encounter such a situation.

"How long will it take me to understand the concept?"

Li Xiuman glanced at his watch and replied, "About an hour."

The two went out of the store, instead of getting into the car, they walked along the street.Lin Weiran patiently walked beside Li Xiuman, completely unaware of what kind of medicine this gourd was selling.

A teenager with all his senses taken over by a beautiful girl?Lin Weiran may have this time, but he can't remember it anymore.It's not impossible for Li Xiuman, an uncle in his 40s, to look forward to his youth, but it's wrong for him to say it.

The two came to a video store, where the song no-body was playing.

"A glimpse in a pictorial is not enough to completely touch me. I forget about it after two or three days. It's like that for a year. I didn't know that the girl was a singer until I accompanied a friend to a video store. .”

Li Xiuman was holding an album while talking, it was big-bang's debut album.

"Sales not only represent profits, but also a battlefield for publicity. The idea that fans want to buy albums is dominated by SM alone, so the sales of idol group albums produced by SM have always been among the best. Except for a very small number of people in Korea, there is no one who does not come to video stores. high school students, so here is a stronghold for publicity, because sm's albums sell a lot, so the store owner will use sm's music to attract customers, even groups that don't pay attention to sm, they can see and hear it here , even if they are fans of other groups.”

Li Xiuman put the big-bang album back to its original place, turned around and said to Lin Weiran: "Sm took seven years to achieve this step, so no artist from any other company in Korea will sell better than our company's artist album. There may be exceptions, but in the end they are exceptions."

The two left the video store again and came to the nearest bus stop. The posters on the advertising space were not idol groups, but two actors.

"In the video store I bought an album by that girl, but I'm not a groupie. Then I realized I'd find her in a lot of places, I knew her name, heard her voice, radio, commercials, Variety shows, I can see and hear her in many places, as if she has taken root in my life. Gradually, I have a habit. When I am studying hard or when I am not happy, I will watch her. shows and listen to her songs because it makes me feel better. I've bought every single album she's released since then because I couldn't find another way to support her. I haven't for many reasons I went to her concert, so I still feel regretful."

Li Xiuman looked at Lin Weiran and asked, "Can you imagine? A person on the poster gradually entered your life, and then accompanied you through high school, college, and even entered the workplace with you. She doesn't need You go to accompany her, you don't need to manage your relationship with her, but you will be happy to see her when you are unhappy, and you can use her to pass the time when you are bored..."

"Grow up." Lin Weiran murmured suddenly.

Li Xiuman nodded: "Yes, an idol is a growing partner. Although the current idol is no longer as pure and happy as in the past, but the essence is the same. He is the Barbie doll that every girl can only see , and a beautiful girl that every teenager can only imagine."

Lin Weiran said, "It sounds a bit ambiguous."

Li Xiuman smiled and said, "Ambiguous is a good word to use."

Lin Weiran asked: "Then what stage do you think Girls' Generation is growing up at?"

Li Xiuman replied: "Growing is always accompanied by labor pains, which is the same for everyone. The cold storage and lack of clarification in the past six months are to make the labor pains last longer. When someone wants to understand them in the future, they will not just You are attracted by their appearance, but slowly by their experience."

"Connecting the growth of idols with the growth of fans, it doesn't matter if you don't like them at first. Because fans have experienced these idols, as long as you understand them, you will know that they are not star-studded and tens of thousands of people as soon as they step on the stage. sought after, but grown step by step to today?"

Lin Weiran blurted out the guesses in his head, feeling more and more that such an idol is a little different.They are no longer glamorous handsome men and beautiful women on the stage, and the sense of distance between the stage and the audience has been shortened by the word "growth" in an instant.This sensual proximity can even be said to shorten the distance between hearts.

Realizing this, he vaguely thought of something, which was pointed out by Li Xiuman.

"Actually, 'virtual idols' can do the same."

Lin Weiran's eyes lit up, and what Li Xiuman said was right, 'virtual idols' can show this kind of growth, so that users have a more sense of substitution.Moreover, reality is always more dramatic than life. If we can obtain materials smoothly, there will be an inexhaustible supply of new plots for 'virtual idols'.

He thought of a lot at once, and the thoughts opened by Li Xiuman automatically weaved down, and even vaguely formed a shape and structure.

Lin Weiran asked cautiously, "Why did you tell me this?"

Li Xiuman said with a smile: "Many young people are promoted to the job of producer every year. Some people succeed and some people fail. Since Representative Lin has already succeeded, this is my gift to express my friendship."

Lin Weiran was skeptical.

Of course, Li Xiuman also has the following: "The black sea incident, please Lin production editor to edit the plot of Girls' Generation, and launch it together with the new plot in January of the next year."

Lin Weiran blinked and asked, "Girls' Generation will come back next January?"

Li Xiuman replied with a smile: "Representative Lin's first season theme song, I suggest releasing it on Christmas, it will be a good day."