Star Media Helmsman

ps, looking for subscription, monthly pass, reward, recommendation, collection!

Carnival night is the continuation of Christmas Eve. The festive atmosphere accumulated since Christmas Eve will be squandered on this night. The light snow that starts to flutter in the afternoon makes up for the regret of not having a white Christmas. More young people choose to travel, Even middle-aged people who have been tired all day are eager to move. ◎Smart kids remember super fast hand typing updates.◎

Everyone has Christmas memories, good or bad.If the deepest memory is the Christmas memory between lovers, then the memory of going out to play wildly with classmates and friends must also lie on the sidelines. Festivals need to be remembered, just like a song that will evoke memories at a specific time Song.

People come and go in the center of Myeongdong, the bustling is the best weapon to gather people, not only the large department stores and the stores on the street, but the smart merchants have already arranged the festive atmosphere here the strongest.

Looking around, there are countless carefully arranged Christmas trees, deer antlers on girls' heads, bouquets with Christmas ribbons on boys' hands, Christmas stickers and copper bells that can be seen everywhere. The details of ri are laid out to every corner.

While pleasure is sweeping every corner of Myeongdong Street, so are advertisements.

The products in the window are wrapped with exquisite ribbons, and even the furnishings are mainly red; the billboards that can be seen everywhere are all Christmas-themed, and don’t be surprised to see that the gift from Santa Claus is cold medicine; Don't get me wrong when there are cute and sexy 'Christmas girls' approaching you, because the leaflets in their hands will prove that you are self-indulgent...

Seoul Department Store is a landmark building in Myeongdong. It stands in the most prosperous area in the center of Myeongdong, and it seems to be the center of this Christmas atmosphere.The huge LED screen placed on the top floor is the most important position for advertising in Myeongdong, and the annual advertising fee is already an important pillar of profit for this department store.

Out of the corner of the boy's eyes, he was attracted by the picture on the big screen. Unlike those naked advertisements, the cartoon girl holding a book wrapped in a ribbon on the picture caught his eyes.

He asked: "What is this?"

The girl next to the boy looked in the direction of his finger and immediately said, "Virtual idol."

The boy blinked, feeling a little delicate: "It's the one you played the idol cultivation game with."

"kindness."

The girl nodded, and also looked at the big screen. The cartoon girl on the screen had changed.The antlers that seemed to grow on her head actually made her feel a kind of cuteness that brightened her eyes.

Anyway, it's a cartoon, it's nothing...

She suggested: "You like it? Actually, the mv is better."

As she spoke, she took out her phone.

The department store is crowded with people.People who are stimulated by the holiday season gather here, and the brisk Christmas carols on the radio suddenly change. Even people who don't know what punk rock is can feel the vitality in it.

This unnamed upbeat song has more energy than a traditional Christmas carol.

It's really not a good thing to work overtime in this kind of day.A middle-aged clerk had just sold a TV, and he couldn't figure out why the popularity of this sales area suddenly increased.There are dozens of the latest TVs displayed behind him, and an animated MV has been playing non-stop since the peak hours.

Finally, there was a break, and the middle-aged clerk instinctively looked at those screens, although he had watched them many times.But he can still smile at the soothing and lovely picture.

With the music playing at this time, the effect is even better.

The purpose of advertising is to publicize, and the effect of publicity depends on how many people see it.Externally, the 15-second advertisements on the big screen are aimed at young people, and internally, the MVs on these TVs are aimed at middle-aged people with more consumption power.

The biggest gimmick at Christmas is the festival itself. No one can overwhelm the guests, they can only blend into it.A cheerful and pleasant atmosphere is created and maintained by the merchant.But this eye-catching and lovely picture is even more lethal.

The storyline of the MV is very simple. On Christmas Day, the girl who loves to study has a date with her friends. She goes to the house of the girl who is sleeping late to wake her up, and finds a girl who is fascinated by stray dogs and even forgot to date. Three, the three together caught the gluttonous girl Si.Then there was the fifth girl who was drawing circles on the ground when they were bored...

If it was a live-action show, the story would be speechless, exaggerated but not offensive and cute.The unique vitality in the alive and kicking.The biggest gimmick on festival day is the festival itself.amplified their appeal.

Because it is a cartoon, it is childish; because it is a cartoon, it is exaggerated; because it is a cartoon, it is innocent.

Everything that is restricted or stifled by reality can be depicted through cartoons, which not only attracts people's attention, but also makes them feel that unique freshness.

On 24th, all kinds of Christmas carols occupied the music charts that were firmly controlled by singers in the past. The bells rang lightly on almost everyone’s mobile phone, and the s music chart unit ranked tenth, mNo.14, and melon ranked No.13 ...

On the 26th, at five o'clock in the afternoon, the sky was already getting dark, and the off-duty rush hour was also the shopping rush. Large-scale publicity was launched in various bustling centers in Seoul. At five past six o'clock, 'waytogo' landed on the first music source website soribada. At [-]:[-], allkill was completed except m and melon, two of Korea's largest music source websites, creating a historic achievement for a commercial song.

At the same time, related terms such as 'waytogo', 'waytogo' singer, 'virtual idol' theme song, Girls' Generation, and Christmas MV swept the major search rankings.

In the office of Shinhan Advertisement, there was an even more festive atmosphere during the festive season, because no one could have imagined that a song whose lyrics had nothing to do with Christmas would have such explosive results on this day.

"How many clicks?"

"360 million, and still growing."

"YoY growth rate?"

"13.00%."

"What about m, melon, and music download growth?"

"Slowly, but we're not the only ones because other Christmas carols are already at peak downloads since 24ri, and we..."

Lin Weiran waved his hand and interrupted the staff's explanation because of his lost tone.It is indeed an act of arrogance to challenge Christmas carols with 'waytogo', but in today's prosperous pop culture, nothing is impossible.

"Go and listen to the radio." Lin Weiran said, and then returned to his office.

For commercial songs in the future, 'waytogo' has created its own history, but Lin Weiran needs it to stand at a height that no one can reach in the next ten years.In the advertising industry, an idea can only be used once forever. It is the first time to introduce cartoons and Japanese "moe" culture into an advertising song. After the success of "waytogo", I believe it will become a trend in the advertising circle.

Before this idea is used badly, he must create its uniqueness.

The plans are already laid out, so it's just a matter of waiting.

There were still 10 minutes before the start of the broadcast during peak hours, Lin Weiran took out his mobile phone and dialed a number.

"get off work?"

"No, it might be late today..."

Speaking of this, Lin Weiran stopped talking, because the music coming from the phone was 'waytogo'.

"Are you listening?"

"Well, although I sang it, I really didn't know it could achieve this result."

Kim Taeyeon continued: "Except for m and melon, allkill, as a commercial song, has not been promoted yet. I don't know why it became popular."

Lin Weiran added a flaunting tone when answering: "The place where it can be promoted is not only the stage, but it also has opportunities."

Kim Taeyeon asked back: "You mean the real 'allkill'?"

"En." Lin Weiran confirmed directly.

Taeyeon was not quite sure: "Is it possible?"

Lin Weiran paused, and asked in a deep voice: "If it can be done, can you stay tonight?"

There was silence on the other end of the phone for a while, and he declined: "The company called and asked us to suspend our vacation and go back, because the result of this song Waytogo is too unexpected."

Disappointed, of course Lin Weiran would be disappointed, he even sighed depressedly, but the next sentence from the phone made him excited.

"However, the assembly time is eight o'clock tomorrow morning."

"I see."

Lin Weiran immediately hung up the phone, not giving Taeyeon a chance to say another word.

At eight o'clock, several radio programs began. Unlike many programs at the same time, two channels chose the more cheerful 'waytogo' instead of Jingle Bells' Christmas Carol.

There is a program where the host is Kim Heechul, a popular member of Super Junior. He is known for his poisonous tongue, so naturally he dares to say anything.

The key points are:

"Compared with traditional music, I think rock is more suitable for young people."

"All the income from the music download is invested in charity. Children in the orphanage, although the gift is a bit late, I hope you will be happier because of this care."

Stylish, kind, and above all cheerful.

During the broadcast period, the number of downloads of 'waytogo' began to increase, and those who still listen to the radio at this time, in addition to fans, are those who cannot be integrated into the music source list at work and successfully climbed to the top.Then at 09:30, a commercial song completed an unprecedented allkill...

Is it over?

No, Lin Weiran is going on a sweet date with a slightly betting nature.

And Christmas, of course, will continue. (To be continued..)

s