Star Media Helmsman

Two days later, Incheon International Airport. ◎Smart kids remember super fast hand typing updates.◎

Watching the passengers coming and going is more interesting than the floor-to-ceiling windows in the waiting hall, even if standing in front of the window, you can see the vast apron and watch the huge Boeing planes rushing towards the sky. The runway, but Huang Rencheng always insisted on his point of view.

Because everyone has their own advertisement, and the advertisement of this kind of person embodies a kind of value.

Men's watches, women's purses; men's leather shoes, women's high heels; men's wallets, women's jewelry.A man with a high-end watch will not be surrounded by a woman with a sports bag, and a woman in $[-] heels will not be surrounded by a man in Nike sneakers.These decorations are like glamorous price tags, and people use the money in their wallets to write prices on them, and at the same time advertise themselves.

This kind of advertisement is only aimed at the opposite sex of the same grade. For example, Huang Rencheng’s hand holding instant coffee has a piece of genuine Vacheron Constantin looming on his wrist. This advertisement makes several pairs of high heels worth almost a thousand dollars walk in front of him. come and go.

He likes this feeling because it is the effect of advertising.

A man sat down directly next to Huang Rencheng, and he was very unhappy just by his expression.

"long time no see."

Huang Rencheng was the first to say hello without any embarrassment.He thought that he who was exiled in the UK just wanted to get his own share and spend his old age in peace. Anyway, because of his son’s relationship, he has no dissatisfaction with the UK, but he didn’t expect the arrival of a fax to break this book. Should live in peace.

It was a personnel transfer order. Huang Rencheng did not go through the resignation procedures in Xinhan, and Xinhan did not fire him, so there was no problem with the procedures of this transfer order.During the transfer order, he was 'demoted' to be the creative director of Shinhan Advertising. According to the seniority ranking of Korean companies, he is the head of those TV dramas, and he is a real top management.

"Why did you call me back?"

Seeing that Lin Weiran didn't respond, he asked the question knowingly. It was Mr. Zhao's intention to let him come back in the transfer order, and it was actually Lin Weiran's intention.

"Guo Dahua is dead. You are not dead."

Lin Weiran was not trying to scare people, but just stating a fact.For an experienced uncle like Huang Rencheng, any tricks and speech skills are difficult to work, so it must be simple.And direct.

Huang Rencheng, who had a ghost in his heart, was calm on the surface. He took a sip of coffee, and his movements were natural, as if he was not afraid of Lin Weiran's superficial threat.But the heartbeat suddenly accelerated a lot.

Lin Weiran didn't play tricks, and didn't pretend to be forceful to ask Huang Rencheng if he wanted to know the reason why he was still alive, but directly asked his own question.

"I looked through the advertising plan for the [-]% pure water that I made before, and found that every time I gave you the finished draft, there were signs of being revised. The creative team said that these plans were perfected by you personally. Yes, why would you do that?"

Huang Rencheng replied: "The things you made are ideas. It's not advertising planning. Anyway, I have nothing to do, so I just changed a few strokes."

If there were no such plans, Lin Weiran would not have joined the entertainment industry, and the following things might not have happened... Lin Weiran chuckled, and suddenly felt ironic that a person who raised him as a scapegoat would have single-handedly He brought it into the circle.And this circle.It has made his current career.

Lin Weiran stood up and announced in a calm tone: "The company will not send a car to pick you up. I think the airport bus is also good. I will give you two days to prepare for the daily chores in Seoul, and then go to work in the company."

He left his seat, as if he suddenly remembered something, and reminded Huang Rencheng: "I forgot to tell you. Your position has changed, not the creative director. It's the executive vice president. Of course, the affairs of the creative department are under your control." .”

Huang Rencheng looked at Lin Weiran's back as he drifted away.Blinking, suddenly chuckled.

He shook his head and murmured in a low voice, "Why are you so naive? You can't make any more money."

……

Two days later, when Huang In-sung reappeared in the Shinhan advertisement, the whole company was at a loss. Everyone thought that Huang In-sung's return would set off a new round of power struggle. Even Zheng Eun-na rushed back from the "We Got Married" side. , which means to stand firmly on the side of Xinhan with Lin Weiran as the center, and Huang Rencheng and so on are yesterday's yellow flowers, and she can completely ignore them.

"Actually you're worried, because if I'm gone, you won't have such an easy assistant job anymore?"

Lin Weiran's merciless exposure made Zheng Enna blush. Indeed, Zheng Enna is the first special assistant who walks at least a few kilometers in high heels every day without running around in the company.

"Don't worry, there's nothing wrong with it."

Lin Weiran just left such a sentence, and then asked Zheng Enna to go back and forth.Zheng Enna returned to the production team with a feeling of anxiety. After staying for three days, she felt that she was so disrespectful. In the end, she returned to the company. Except for some gossip, there was really no problem.

Huang Rencheng worked hard after returning to his post, that's all.

Could it be that the shopping mall novels I read before were all deceitful?

Jung Eun-na can't imagine a president subservient to a representative, and this is a Shinhan commercial run by Huang In-sung for five years, while Lin Weiran has only been here for more than a year.

Gossip in the company gradually deified Lin Weiran, and some people even said that he was Mr. Zhao's illegitimate son. Even if Zheng Enna didn't want to admit it, this representative Lin, who looked ordinary on weekdays, seemed to have taken on a new look now.

"Hey, you really have nothing to do and go back to work at the company. Those few new interns are almost making me tired of training."

As an assistant to a data controller like Lin Weiran?Zheng Enna shuddered thinking about it.Dealing with endless reports at a flowery age, how many wrinkles will it make her grow?

Fortunately, Han Weiyi has been taking her with her, and Lin Weiran seems to be interested in training her in production.

Zheng Enna immediately refused: "Sister Wei Yi said that I can't do without me over there."

Lin Weiran agreed with a smile: "Then you don't always appear in front of me."

Seeing that Lin Weiran was in a good mood, Zheng Enna said, "If you don't show up, you won't show up. Anyway, we have an old couple and a young wife. It's very interesting."

"Old husband and young wife?"

"Well, Kim Taeyeon and Jung Hyun-don from Girls' Generation..."

Lin Weiran couldn't hear the next words.

"Representative Lin, Representative Lin?" Seeing that Lin Weiran froze suddenly and his face was a little stiff, Zheng Enna stepped forward and called softly.

Only then did Lin Weiran come to his senses, and said with a smile, "It's okay, you go back first."

Zheng Enna nodded, and exited the office almost step by step.Wait for the door to close.Lin Weiran put aside the tara production plan in front of him, turned on the computer at the same time, logged in to never and searched.

January sixteenth.Girls' Generation debuted on stage for the first time, and the ensuing gee craze kept them busy, and Lin Weiran, who was in a hurry to close the net, naturally didn't have time to pay attention to every schedule of Girls' Generation, and didn't have the energy to search for their news.Not to mention seeing the variety show 'We Got Married' by chance.

Almost a month later, Lin Weiran realized how much he had missed.

'We Got Married' is an MBC variety show that attracts viewers with the gimmick of stars' imaginary marriages. It has been broadcast for nearly a year.

Lin Weiran's understanding of this show was limited to some introductions by Han Weiyi, and the ratings were low due to the drop-off of several couples in the first season.The original outsourcing company absolutely sold this project. After Han Weiyi took over, even though he added idols, a popular element nowadays, he still couldn't stop the declining ratings.

However, it is a very topical variety show, and the hit rate on the Internet is even higher. Although it does not occupy the mainstream during the viewing period, it still has a fixed audience.

Kim Taeyeon will appear in the variety show of imaginary marriage?

Lin Weiran's first reaction was shock, followed by mixed feelings about being a man.

But ten seconds later.Then I know who Zheng Xingdun is.After seeing what he looked like, he felt inexplicably better.

He took out his mobile phone and put it on the table. Lin Weiran put one hand on the table and kept tapping, with four fingers rising and falling in sequence. After thinking about it for 3 minutes, he sent a text message to Taeyeon.

'We got married? '

Taeyeon, who was on standby in the background of 'starking', felt her phone vibrate.After looking at the content of the text message and the sender, his mind is also very subtle.

He only knows now?

Just ask now.It should be now.

So she replied: 'I'm married! '

Seeing Taeyeon's reply, Lin Weiran frowned.He glanced at the couple poster of Kim Taeyeon and Zheng Xingdun on the computer screen, and sent another text message seriously.

'I think you need to inform me about this kind of thing. '

I don't know and blame others for not notifying?

Kim Taeyeon gave a dry laugh with a 'huh' and replied directly: 'Who are you? '

Lin Weiran was taken aback when he saw the text message, and then he realized why working hard is not a good quality in the relationship between men and women.But 'who am I'?

Lin Weiran thought for a while and sent another text message.

'A man who wants to buy you a house, a car, diamonds. '

With a puff, Taeyeon laughed outright the moment she saw this content.

She thought about it with her mobile phone, and replied like this: "The program is very good, watch it if you have time."I will try my best to shoot! '

Seeing those cartoon emoticons symbolizing hard work, Lin Weiran wanted to ask a virtual marriage show, what are you trying to do?He glanced at Zheng Xingdun on the screen again, his self-confidence got a little stronger, and he pretended not to care and sent: "If there is any problem, you must tell me as soon as possible." '

'I see, the photography begins...'

After the chat was over, Lin Weiran suddenly felt that it was necessary for him to meet Kim Taeyeon again.

Along with the search options, there were several video links. Before Lin Weiran clicked on it, he was attracted by an unfamiliar term on the search ranking.

'muffling'

After clicking on it, Lin Weiran realized what he had missed during this time.

The so-called 'Silencer' is a software that can eliminate the background sound, the operation is simple, and there is no difficulty in getting started.This software was released in January, but it only took a few days to get on the search rankings.

After the connection was opened, a page popped up, and there were many videos on the page, each marked with the words 'after silence'. Lin Weiran saw TVXQ and ilrs.

Lin Weiran listened carefully, frowning more and more tightly.

Too bad that's an objective assessment.Even though Lin Weiran had a good impression of these girls.But still came to a conclusion.

The first girl group needs to have no weaknesses.

Lin Weiran remembered what Li Xiuman said to him, and clicked on the Girls' Generation video.

Singing gee, this unaccompanied audio is actually worse than a cappella.Because the damaged audio file after muting will produce a glissando, it sounds like a scrambled tape.

This noise reduction software is the work of sm.

Or this is Li Xiuman's revenge.

Lip-singing was once all the rage in South Korea, which is a well-known fact, but knowing it doesn’t mean thinking about it.Thinking about it doesn't mean you will pursue it.The software gave the public the means to hold it accountable, while at the same time getting them to think about it.

Can an idol who can only fake sing be considered a singer?

Lin Weiran opened his mouth slightly, shocked by Li Xiuman's methods.This software will create a haze covering the entire idol field, completely breaking the convention that idols can debut only by virtue of their good looks.

Idols shouldn't be perfect though.But it must be so that people cannot pick out obvious weaknesses.Because fans are able to compare, when the dolls in the hands of other fans have good singing voices, but your doll can only close its mouth and sway to the music, the gap in the heart is obvious.

Then contact that distant black sea, this is SM's revenge on the entire Korean idol circle.

Lin Weiran wanted to applaud this move that almost changed the mechanism of making idols. He even took out his mobile phone and sent Li Xiuman a text message.

' I learned again. '

Lee Soo Man replied: 'This is not what I want to teach Representative Lim. '

Lin Weiran looked at the text message and chuckled a few times, and then stopped caring about it.He searched the news according to the date half a month ago.I found out that jyp really used the media to suppress Girls' Generation, and with the label of time, or as the popularity of this noise reduction software increased, almost all the media put away their praise for ilrs, and even stopped using two groups for comparison.

Lin Weiran leaned back in the chair and let out a long breath.If it was said that when Girls' Generation competed with virtual idols for attention, he still had a grudge, but now he feels that the tuition is worth paying.

After thinking for a moment, he pressed the answering machine.

"Help me make an appointment with President Park Zhenrong, even if he is in the United States, I will have a conference call with him."

He picked up his phone and dialed Kim Kwang Soo's number.

"Representative Jin, Tara's production plan, I think it will either be slowed down, or personnel adjustments will be made. I need their audio materials, a cappella, without embellishment."

Five minutes later, he put down his mobile phone, walked out of the office, took all the thick documents from a passing employee, and threw them on the ground.

A 'bang' sound attracted everyone's attention.

Lin Weiran folded his arms with a serious expression.

"I said before the end of the year that our virtual idol will become the second idol recognized by fans and agencies. I have told you more than once about the concept of this second image."

Idols are used to create the concept of beauty and perfection. This so-called second image is to complete their appearance in life, shorten the distance between fans and idols through plots, and then connect with some similarities in reality to create a unique image for fans. A dream of living with idols.

But these two images will be influenced by each other.

Lin Weiran frowned, and his tone became more severe. His gloomy appearance made all the employees present look like petrified statues, and no one dared to look at him.

If because of this incident, the entire idol group is defined as a singer who can only lip-sync, then the 'virtual idol' will be hit hard beyond imagination. Although SM's idol group survived this incident.But the existence of 'virtual idols' is not just for the idol groups under SM, but for the entire Korean idol market.

'Virtual Idol' is well planned and has made great progress every step of the way.However, the operation team members are not familiar with Lin Weiran's operating philosophy, let alone have a thorough understanding of Lin Weiran's ideas, so they are all puppets.He must be manipulated by Lin Weiran.

This is an immature team, it can be said to be a mediocre team.

Shinhan Advertising is not as rich and powerful as Samsung Advertising, and its status in the industry is not enough to attract those returned elites to join. Its own scale limits its development.Lin Weiran knew this, but couldn't make any changes immediately.Because this kind of background belonging to a company takes time to settle.

"Everyone in the operation team has to submit a review to me. The three deputy team leaders all cancel this year's vacation. I will not allow such a thing to happen next time."

He returned to the office, took a long breath, returned to the desk, pressed the answering machine and asked, "President Park Zhenrong's time appointment?"

"tomorrow morning……"

"understood."

Lin Weiran sits on the back of the chair again, closes his eyes and thinks carefully.Li Xiuman's actions did bring him a lot of trouble, but that didn't mean he didn't bring opportunities.

If the image of an idol is damaged, maybe the second image of 'virtual idol' can be remedied?

What if it could become a public relations channel similar to restoring an idol's image?

What if this is a chance for a 'virtual idol' to prove himself?

People will despise those who succeed by opportunism.Will cast aside those who do not deserve that stage.I will even cast aside those who obviously fake singing, but still deceive fans about how hard it is to really sing.

However, no one will spurn those who work hard.

If it wasn't for Zheng Enna, Lin Weiran didn't know that he had missed so much and the opportunity was fleeting, so he had to devote himself to work again.But some missed, but he did not know.

However, in Zheng Haobin's eyes, with the name of i, those more topical big names can't finish interviewing, so why would they come to interview Lin Yuner, a newcomer?

What caught Zheng Haobin's attention was a young man who appeared around the interview venue from the very beginning, and his eyes fell on Lin Yuner in the interview.It's nothing for a man to look at a beautiful woman, but this man's temperament made Zheng Haobin ring i in his mind. When editor-in-chief Song Meizhen stood together talking and laughing, she had a vague premonition in her heart.

During the interview break, Lin Yuner, who could rest for 5 minutes, approached Zheng Haobin and asked, "Are you still taking the certification photo? For such an expensive thing, it would be better to send the certification photo up quickly."

Zheng Haobin is holding a camera case in his hand, and the guy inside is the latest SLR camera which is expensive.

This is an anonymous gift from a fan. According to Girls' Generation's current level, companies generally won't accept such expensive things.In order to express his gratitude to this fan for his support, the manager even brought Lin Yuner's autographed pictorial and thank you letter to look for it, only to find that the address was fake.

In fact, before this, the fans who sent the letter to this address had already sent many expensive gifts.

There is no way to return the goods, and some gifts are inconvenient to wear, so I used the authentication photo to dispel the misunderstanding that the fan company will intercept the gifts.

"I don't know how to use this thing, it's too expensive..."

Lin Yuner also felt a little flattered to receive such a gift.

Zheng Haobin picked up the digital camera and said, "Get ready."

Lin Yuner responded, and when she picked up the camera and put it on her face, she was still thinking, because of this, maybe she will suddenly fall in love with photography. (To be continued..)

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