Star Media Helmsman

() "Although the three branches are responsible for their own profits and losses, they should strengthen their cooperation and regard the group's industrial chain as the main issue of Shinhan's development in the next stage..."

"In the next two years, Shinhan's main development direction will still be closer to the entertainment industry, and the surrounding interests with artists as the core will be tapped to a greater extent, and the profit-making thinking will be jumped out of a single advertising revenue, and it will become more popular and civilian. Develop in the direction of development, strive to find out a complete profit plan within two years, and then streamline the project and industry..."

"In the future, what Shinhan wants to promote is not a game, a project, a group of popular artists, or individual TV dramas. What we want to promote is a cultural phenomenon, just like the cultural phenomenon that fans wear light sticks when they go to a concert. As a result, Shinhan will make a large-scale investment in the middle of this year to build a large-scale theme park focusing on idol culture in the suburbs of Seoul..."

Like most of the people present, since Lin Weiran suddenly changed the front of his words, and showed the contemptuous aura of President Lin, Han Taiyou really listened carefully. At first, he was only interested, but then the more he listened, the more he listened. Fascinated, Lin Weiran's unadorned and straightforward explanation made him immerse himself in it, and he began to follow the plan to think and think, so that he was a little impressed.

At the private party held by Xu Rencheng last night, many shareholders scoffed at Lin Weiran's narrow structure, some even said that he was short-sighted, that's why he stayed with Xu Yongzhe who couldn't let go of his status as an upstart.Now the joker undoubtedly smacked his mouth.

To promote a cultural phenomenon, do the media.Is there any bigger pattern than this?

What's even more rare is that Lin Weiran, a guy with a background in finance, can actually say something about it, and how much homework he has done in private.One can imagine.

Han Taiyou took a deep breath, as if he had just had a glass of shochu on the street, Lin Weiran standing on the stage at this time reminded him of his youthful vigor when he first joined M, and made him feel that he might be about to retire In Han Taiyou's bones, he is not that old.

"For the entertainment industry, we want to become a platform for virtual idols and variety shows. Even for TV dramas and movies, we need to ensure the vigorous vitality of our promotional idols, and we need to help them become top-notch. The more popular they are, the more our plans will be implemented. It will be smoother. At the same time, we must maximize the influence of niche idols and let them influence those who cannot be influenced by popular idols. When people spontaneously show support for idols with practical actions, our plan will be successful. Mostly..."

"In addition. Virtual idols will give full play to their influence in specific fan groups. For Shinhan without traditional media, it is a window for us to exert influence on public opinion. It will protect the image of every registered artist and help them become A perfect existence in the eyes of fans..."

"Please bear in mind that these are the strategic points for Shinhan to maintain its own advantages in the next five years or even ten years..."

Whispering voices sounded at the scene, compared to the initial silence.Such a reaction is somewhat popular.Lin Weiran supported the headset, walked aside and took a sip of water. Although he looked calm, he didn't know how much pressure had accumulated under the calm surface.

The boring financial report at the beginning has been polished by the best pen in the company, and that person is honest.Because I heard that Lin Weiran didn't have much talent for speaking, I added a lot of titles to this report.Pauses are marked in Korean after paragraphs such as 'Increased in a certain month this year compared to a certain month last year'.It means that Lin Weiran should breathe a sigh of relief when he comes here, and it's time for applause.

However, since Lin Weiran took the stage, there has never been applause in the arena.

It seems that the report questioning his ability and strength has been widely circulated by shareholders.

After thanking the staff who refilled the water cup, Lin Weiran stepped onto the podium again. The whispers on the scene hadn't stopped. When he coughed lightly, the scene immediately became quiet, and the eyes gathered again, followed by pairs of curious eyes.

Feeling the growing anger, a sneer appeared on the corner of Xu Rencheng's mouth. One-sided fights often don't bring much pleasure. Watching the opponent struggle to the death, fight back when dying, but still die in depression can bring the greatest satisfaction.

He exchanged a calm look with Li Minghuan, who represented E-Land Group's equity in Shinhan, and Xu Rencheng, who was already a little anxious, calmed down again.

In the back row, Pu Zhiyan, who saw Lin Weiran's wonderful performance, was almost obsessed. A pair of beautiful eyes were fixed on Lin Weiran's body, and even her face showed joy as the atmosphere of the scene changed.The pair of little hands that were tangled together finally separated, and the corners of the mouth that had always been tightly pursed turned up a lot.

"Uncle, is he turning defeat into victory?" Pu Zhiyan couldn't understand Lin Weiran's words, but she could clearly feel the curiosity of others. interest of passers-by.

"Win? That's not enough." Han Taiyou shook his head slightly while talking, "Curiosity is fundamentally different from projects that can be invested. Curiosity is seeking knowledge. As long as the person is willing to tell you, you can know the answer. Investment can be regarded as gambling. If you win, everyone will be happy, but if you lose, you can only blame others."

Seeing Pu Zhiyan's slumped little face again, Han Taeyou turned around, neither comforting nor responding, obviously not wanting to answer more questions from Pu Zhiyan.

……

"Since all the plans in recent years have centered on artists, why doesn't Shinhan form its own economic planning agency?"

"The biggest disadvantage of the industrial chain process is that in order to reduce investment, you can replace the bad with the good, and transfer the core to the outside, so as to maintain Shinhan's strong competitiveness in the next few years."

"Actors have more vitality and competitiveness than idols. Why do we choose idols instead of actors?"

"According to the characteristics of Hallyu culture, idols are closer to the people than actors, more suitable for the public, and have a fresh vitality that this project requires."

Lin Weiran explained the investors' questions one by one, and he had to be cautious about some of them.In particular, the old man who just asked a question is a legend in the Korean investment field, who started his career in the stock market.Created his own investment company and took a position in the Korean financial field.This big man who must have been Lin Weiran's idol in the past is now like a student in the audience, asking three questions in a row.

Compared with other shareholders, the old man's questions were completely focused on the weak links of the plan, such as the emergency plan for the cold reception in the process of cultural promotion, the conversion of income after the profit model innovation, and even the countermeasures for the platform plan to encounter a rebound in the entertainment industry Fang Zhen.It was as if Lin Weiran had been stabbed three times.And it was bloody.

If Lin Weiran hadn't prepared this plan for half a year, it's hard to guarantee that he wouldn't be left speechless when asked.

But the rewards after passing the test are also very rich. For example, operators who can answer well with legendary figures can be recognized by most shareholders. Among the shareholders who invest in Shinhan, not only the top five shareholders have strong financial support. After Shinhan invested There are not a few investors who maintain a wait-and-see attitude.It's like Yoona just became a client of Daehan Investment a few days ago, and Daehan Investment itself is also a shareholder of Shinhan Media. This time, the person sent here is a manager-level returnee elite.There are several obscure professional terms mixed in the question, if Lin Weiran is not well prepared, there is also the possibility of making a fool of himself in public.

there is always a solution to a problem.This is Lin Weiran's deep impression on all shareholders. When the first statutory shareholders' meeting announced the appointment of personnel, the shareholders knew little about him. Those who didn't know the inside story might really regard Shinhan's financing success as a capital miracle.But those who knew the inside story thought he was a puppet president.

Only today, he subverted everyone's cognition.

"The ultimate goal of Shinhan is not a breakthrough, or even an explosive profit, but our own goal is to become a part of the Hallyu, and become the first Korean media organization that can promote the Hallyu!"

"What we are creating is the future, but also history!"

The voice fell.After Lin Weiran finished explaining Shinhan's overall concept, he gasped slightly for no reason.The shirt inside the suit was already damp.The plan that has been carefully prepared for several months to prove that he is not the puppet chairman, should the shareholders present also feel it?

Shareholders did feel it, and in fact, when the first half of this shareholder meeting was over, the whispers never stopped for the remainder of the meeting.

They only had a half-knowledge of Lin Weiran's plan, and they were instilled with preconceived negative perceptions, and now they are subverted. It is conceivable that the plan itself left a deep impression on them.

The general meeting of shareholders, which seemed to have come to a successful conclusion, unexpectedly received discordant voices.

"President Lin, we probably know the plan, but we also want to know how to avoid risks?"

Seo In Sung asked sarcastically: "At this time, nearly [-] million U.S. dollars has been spent to build a theme park. If it can't become a holy place for Korean young people to replace Hongdae as you said, wouldn't we have to face a loss that we shouldn't have to bear?"

As expected, the time has come. Lin Weiran, who had been prepared for a long time, re-entered the state, "No matter what kind of investment risks, there must be, so we need to treat them more carefully, but being cautious does not mean being timid and hesitant to move forward."

Xu Rencheng sneered and said: "Going forward requires taking risks. This kind of risk is undoubtedly fatal to Shinhan in the early stage of its establishment. According to the current situation, we should maintain stability. If President Lin's plan is feasible, it will be possible later. Nothing is impossible."

Lin Weiran said seriously: "If this plan cannot be approved by everyone after my explanation, then we might as well submit it to a professional organization for evaluation, and the answer will naturally be known."

Xu Rencheng slapped his forehead exaggeratedly, with strong sarcasm: "I almost forgot that President Lin is not a media professional! I'm really sorry, it's not that we don't trust President Lin, but we prefer to believe that the media comes from the media. Professional professionals. Be a part of Hallyu? No other meaning, I just think this sentence reminds me of the sentence that North Korean soldiers said in the movie, for the unification of the motherland."

Sure enough, the laughter sounded, but it was only for a while, and it did not expand.

With Xu Rencheng's opening, the situation has become clear. This is the inconsistency of the management policies of the two holding groups within Shinhan.

Several investors who were already interested in continuous investment immediately withdrew, because any company caught in internal strife is not worth investing in.

At this point, the atmosphere that Lin Weiran had painstakingly created was swept away, and the lobby was filled with eerie silence as it was when the shareholder meeting had just started.

But the situation became more and more strange. Lin Weiran, who should have pointed the finger at Maimang, chose to stay away. He admitted that he was not a lack of media professional background, and also admitted that the risks Xu Rencheng said did exist. He even smiled strangely and spoke softly.

Seeing that the sharpness he showed just now gradually receded, everyone naturally became suspicious, especially after he asked a researcher to come on stage to help shareholders solve their doubts, and then walked off the stage.

At the beginning, no one noticed Xu Rencheng's sudden livid face, but after the people on the stage introduced themselves and said hello, everyone noticed his unfriendly eyes on the person on the stage.

"Hi everyone, I am Gu Yongjia, a senior researcher at the Elson Institute. In the following time, I will conduct a more objective academic analysis of this plan. Of course, I can also answer your questions about risks."

Gu Yongjia strolled in the courtyard, facing a room full of rich people without any panic, taking advantage of the interval when everyone was looking at him, he noticed Xu Rencheng wearing a headset and said: "President Xu is there too? I'm sorry, it wasn't that I didn't want to go back last time, it was just that I got lost suddenly."

what is this?

As the sound resounded throughout the audience, many people who had noticed Xu Rencheng's unfriendly gaze couldn't help laughing, and even began to wonder what the relationship between Xu Rencheng on stage and Xu Rencheng who had hinted that they should put pressure on Lin Weiran together.

It was reasonable to not get a response, Gu Yongjia just smiled, and then entered the whole.Although it took less than two days to get the plan, the predecessors planted trees and the descendants took advantage of the shade. Gu Yongjia, who received Lin Weiran's written guidance, talked about the risk issue, starting from the current situation of the blowout in the Korean entertainment industry last year Speaking of it, I summed up the ups and downs of cultural phenomena, and came to the conclusion that the opportunity is not lost, and the risk of carrying out the plan at this time is less, etc., and the rational and more professional speeches are definitely beyond the reach of others.

Compared with the concentrated shareholders, only a few people at the scene were still distracted. Lin Weiran took out his mobile phone to check the information, and found the news he wanted to see, and laughed lightly.

Putting on his bluetooth, he dialed Xu Rencheng's cell phone, and the opening sentence of the first sentence was earth-shattering.

"I know that the targeted financial report was not sent by you. I guess you are also curious about who targeted me, so I will tell you now."

"I posted that report." (To be continued. You are welcome to come to the starting point to vote for recommendations and monthly tickets. Your support is my greatest motivation.)