Star Media Helmsman

()"There is a well-known but unspoken definition in marketing, that is, facing middle-aged women, the most effective marketing strategy is not to improve product quality and cost-effectiveness, but to tirelessly nag them about products Even if these are just false propaganda. In the same way, facing young people aged 24 to [-], the most effective marketing concept is to improve the appearance design of the product, make it unique, and then become popular.”

"If I say that the reason why the Korean wave from the 90s to 2004 became popular in Asia is because of handsome men and beautiful women, it just fits the marketing characteristics of marketing for young people. But the market will change and it also has the characteristics of openness. Xing, as more and more entertainment culture enters this large open market through the Internet, the Korean wave is no longer a unique commodity. This product begins to lose its core competitiveness."

"So, the Hallyu is coming to an end. No matter how much the media advocates and how some artists are recognized internationally, the Hallyu is only generally regarded as a fast food culture." ..

Using large arguments to scare the audience is intended to grab the attention of the audience. As a speaker, it is not very smart to choose this old-fashioned way at this time and this place, but the speech shows the 'expressive charm', A single sentence is worth a thousand words, and only one sentence can reverse the ending.

"However, fast food also has McDonald's and KFC."

The audience laughed, not mocking, but because of the humor of the man in the suit on the stage.

"Whether we admit it or not, like it or not, although fast food has no history or connotation in our eyes, its success is beyond doubt. Once the equating sign is drawn, the news that the Korean wave is sweeping the world in the newspaper is no longer advocacy. It is a fact."

"Hi everyone, I'm Lin Weiran. I was the successful person that Professor Cheng said before. When he came to me, he complained that the current students don't take the lectures seriously. The students must have listened very carefully to the lecture... In the end, everyone knew about it, and I am standing here now."

After another burst of laughter, applause came as promised.

The man on the stage was confident and funny, and there was a kind of maturity in his speech, which would not make the students present feel ashamed.But it is also impossible to ignore the 'halo' emanating from his body.Lin Weiran, who was easily unrecognizable by appearance in the crowd, stepped onto the podium and became a star that people can't take their eyes off.

At the door, Xu Xian happened to see this scene, and hearing his steady but frustrated voice, she couldn't help but feel a little suspicious.

Is this man on stage really Lin Weiran?Shouldn't he be the kind of bad guy who hides in places without sunlight all the time and does conspiracy and calculations, and has nothing to do with the sunshine?

In fact, the bad guy is more like the good guy than the good guy when he disguises himself.

"Xiao Xian."

Xu Xian heard the reputation and went.I saw Yoona running over with her cat bent.

"Come here, I have reserved a seat for you." She whispered, then took Xu Xian's hand and walked towards an empty seat behind.The boy who was sitting next to him was excited when he saw the two standing up immediately.

"One signature, one photo, and another seat. It's such a bargain."

Listening to Yuner muttering excitedly, Xu Xian can only complain in his heart, knowing that you are like this.How embarrassing are those fans who are waiting outside but can't even get one of your autographs?

"Xiaoxian, don't be angry. Actually, I knew about this class two days ago, and I didn't ask you to come here to change your opinion of him. It's just that I think you need to see his usual appearance. Although I don't know what misunderstanding is there between you, but I really hope that one day you will treat him as an ordinary person. And if it doesn't work out, it doesn't matter, just treat it as being with me and accommodating me once, okay?" As soon as she was seated, Yoona bit her ear to Xu Xian, this explanation made Xu Xian hear a little humility that she had never heard before.

It's all here, what else can she say?

I had no choice but to nod, and immediately saw Yuner's excited smiling face of "Only you are the best". You must know that her pitiful look with wide-eyed pleading was just a few seconds ago.

Xu Xian, who has long been used to accommodating Lin Yuner, looked at the podium, and the man who had troubled her for a long time was pacing up and down on the podium, talking eloquently at the same time.

"Korean wave is the abbreviation of Korean pop culture. I don't know which reporter thinks the word "Korean wave" is more powerful, and can more vividly describe the popularity of Korean pop culture in Asia, so I use this word to describe the popularity of Korean pop culture in Asia at that time. Korean style trend. As current media students and future media practitioners, I need you to make it clear that Hallyu is not a culture, but a commodity. Hallyu itself is an idol with exquisite packaging and beautiful appearance. It is not superior. It is not so proud and proud, it is around us, and it is already a small thing integrated into our lives."

"An author, if he admires Hemingway so much, he will never be able to write articles like Hemingway. The same is true for Hallyu. If we think this is Korean pop culture, this is the national image of South Korea, then we ourselves will not be able to Controlling and even innovating Hallyu, admiration is the last emotion needed in commercial operation, we need a goal that can be challenged, not an object of worship.”

"To say that the Korean Wave culture is sweeping the world, it is better to say that the people who like the Korean Wave are sweeping the world. As a commodity, it was bought in Asia and then brought to the United States. Many people brought it, but it did not attract attention. The curiosity and love of local Americans, then we say that it has occupied a place in the US market, but it is ridiculous.”

Lin Weiran stopped suddenly, not suddenly realizing that he would also suffer from stage fright in front of hundreds of pairs of eyes, but facing everyone with a smile: "I have talked too much, it seems that there are some off topic, many people in the audience may be thinking This Chinese is talking nonsense here, saying that the Korean Wave culture is not worthy of admiration, but have you ever thought about it, this is the same as being in love. There are only two situations when we men regard a woman as an imaginary goddess. .Imagine all the beautiful appearances of her but dare not pursue or change her until she is getting farther and farther away from us; the second situation is knowing that the goddess is also a mortal. And then disillusioned, so I can no longer pursue or change Even if you continue to get along with her, you will feel insufficient because she is contrary to your initial imagination."

"So, whether it is the first or the second type, since we position the woman we like as a goddess, we have drawn an insurmountable distance between ourselves and her."

"President Lin, men are like this, what about us women?" A female student who should be very bold raised her hand.Ask questions directly, regardless of whether Lin Weiran agrees or not.

The students present were obviously more curious about this question. They were looking forward to Lin Weiran's answer but they didn't have much hope. The chairman with obvious bruises on his face was different from those old antiques, but could he be so different as to be so different? extent is yet to be investigated.

Lin Weiran did not disappoint the students, in fact he thought of a better metaphor.

"Women have always done better than men in this area. Of course, we can't rule out Wen Wen's secret crush, but I'm familiar with those who boldly pursue."

"President Lin doesn't understand us men too much."

A male student spoke without raising his hand.Obviously, he was dissatisfied with Lin Weiran's "biased" remarks.The students laughed again, and after the laughter, they listened more carefully, as if they wanted to know how Lin Weiran would answer.

"Really? Can you stand up and let me know who you are? After graduation, you don't need to submit your resume to other places, come to Shinhan. I look forward to you training the goddess of 'Korean Wave' with me."

After a long while, no one responded, and it seemed that the male student who spoke was also shy, but someone asked again: "President Lin said you are dating the 'Korean wave'?"

"You can say that." Lin Weiran used the description he just thought of. "Although I don't know what it is like when you are in love, but I think loving someone is to make him better. The external ones can be clothing and jewelry, and the internal ones can be habits and thoughts. Remove the bad ones and leave the better ones , I think people who truly love each other should influence each other like this.”

"So President Lin has a lover?" The voice of the female student who spoke couldn't hide the loneliness, and the students burst into laughter again, which made Lin Weiran a little bit unable to control the audience.

"Well, I have a lover." Lin Weiran admitted generously.

"Are you beautiful?" the female student asked again.

"Many people recognize her as beautiful." Lin Weiran showed off without any concealment.

The scene suddenly became lively, and there were constant strange noises.

Lin Weiran simply put down the speech in his hand, as if he was getting better from the outside world, and said relaxedly: "I was pulled here today because I wanted to talk about Shinhan's public plan, talk about the details, and tell you what you have learned now and what you can do in the future. Apply what you have learned. In fact, think about it, many of you should know that I am not a media major. In the eyes of professionals, I am a layman who can only point fingers. But look now, a layman can stand in the current position to give lectures to you, and you will not believe me if I have never studied media. I learned However, I am self-taught, and I am not a genius, so it is difficult. Although I am reading and thinking with an introductory book when I am not eating, I am sure that if I go through systematic education, I will be able to do better. The group of people under me who have several times more professional knowledge than me work for me not because I am not a media professional, but because my ideas and directions are in line with theirs. Where do these ideas and directions come from? They won’t believe it when it comes out, it all comes from them.”

Lin Weiran suddenly smiled, "Too dogmatic? Don't worry, I was pulled by Professor Cheng to tell you to study hard. In fact, I don't need me. Your Professor Cheng will serve as the honorary director of Shinhan from this year. Although There are no shares, but do you know how much dividend he can get every year?"

On the edge of the podium, let Lin Weiran stand where his students had tidied up Professor Cheng's expression froze, and he gave Lin Weiran a hard look, but he didn't feel any disgust in his heart.

"Dating a woman is the same as falling in love with Shinhan. If you really like it, let her become better. If you can't do it, it's because we men are not good enough. But this is not a machismo idea. Let’s not talk about dating anymore, I can’t answer many professional questions, but I will answer as many questions as you ask about Shinhan.”

The scene immediately became hot. As the most well-known media company recently, Shinhan Media has long been talking about its development and ongoing plans.Facing the students' questions, Lin Weiran answered seriously. The argument that his cultural products need unique labels, and the beautiful appearance that Hallyu relies on for survival needs to be changed and innovated caused wave after wave of climax, but he was not good at words Lin Weiran seemed to have found some tricks. He was talking about some professional knowledge, but it was not boring.

Under the stage, Xu Xian gradually listened with fascination, and when she regained her composure to look at Lin Yuner who was beside her, she only found that her quiet little face was already covered with the appearance of a nympho.She touched Yun'er with her elbow, but this woman seemed to be possessed by a demon.

"Sister, be careful!"

"Xiaoxian, do you know?" Lin Yuner still looked at Lin Weiran on the stage, without concealing her nympho look, "I think he was born to be like this, born to stand on the stage."

Xu Xian was taken aback for a moment, but she agreed with this statement in her heart. She looked at the podium again, and there was no sense of scrutiny or contempt in the man's gaze. (To be continued.)