Star Media Helmsman

''idol-world' announced on Monday that it will start testing group-buying services in five cities including Seoul, Incheon, and Busan, so as to compete with companies such as Groupon after entering the group-buying market. Advantages of the network provide more attractive services than competitors.

In this regard, Shinhan Group Headquarters Koo Yong-gap said that 'idol-world' users can receive group buying transaction information provided by 'idol-world' via email, and it is also very easy to share group buying transactions with friends. '

In the middle of August, the news that appeared on the second page of the Yahoo Finance section did not attract any attention, but no one expected that it would become the headline news on major portals in just three days. The group buying test started on the [-]th received mediocre response, but the subsequent reports began to attract attention.

'According to market research agency biakelisy, the Korean group buying market will reach US$2012 million by 2010, much higher than US$1000 million in [-]. 'Groupon Korea' will have a net loss of US$[-] million in the first quarter of the coming year, due to intensified competition The resulting increase in marketing costs.

In addition, 'idol-world' launched a function similar to groupon, which allows merchants to provide discount services to nearby customers, but its setting that allows users to operate anonymously is tantamount to giving up its own social advantages, the cumbersome design of separate payment and the additional hundred Three-thirds of the transaction fee is likely to affect the user's enthusiasm for transactions. '

August [-]th was the day when Shinhan once again hit the headlines of the financial section.

''idol-world' is aggressively entering the field of online commerce in Korea, Korea's largest online shopping site 'Shilla.com' may become a part of Shinhan'

The long title still cannot reflect the complete content.As the only influential social networking site in Korea, every step of 'idol-world' is affecting the Internet landscape in Korea.The rise of the Internet will bring new business opportunities, which is the consensus of investors all over the world.It was recently reported that foreign investors are not optimistic about Shinhan’s entry into the group buying field, but for Korean investors, Shinhan’s series of seemingly cumbersome group buying payment designs are gold everywhere.

First of all, group buying projects are only for famous products.

Secondly, each franchise store participating in group buying cannot choose the same product.

Except for the anonymous group buying payment step that seems to waste its social advantages, the group buying design of 'idol-world' is exactly the same as groupon.

However, it took care of Koreans' face... In time, Groupon, which dominates most of the world's group buying market, will be kicked out by Shinhan.Global market forecasting agencies always give the South Korean group buying market a low score precisely because they ignore the face problem of Koreans.

No one likes to post a message on 'idol-world' saying that they bought a famous product at a low discount, and the simple anonymous design satisfies the vanity of users.

Shinhan’s share price rose slightly that day. Headquarters Gu Yongjia did not directly respond to the media’s report on whether Shinra.com would join the Shinhan Group, but announced that the second group-buying test would be held in a week.

On August 25th, 'idol-world' conducted its second group buying test. 150 group buying quotas were sold out, and the transaction amount reached a terrifying 2010 billion, accounting for 5.00% of the [-] Korean group buying market forecast given by biakelisy.At the same time, Shinhan announced that the group buying activity will be officially launched on 'idol-world' and Shinra Online once a week, and will be expanded to officially join the group buying field.

At this point, in front of groupon is a simple math problem.According to Shinhan’s once-a-week group buying frequency, if it maintains users’ enthusiasm for transactions, the Korean group buying market will be doubled by Shinhan at once.It may reach 11 million US dollars in 09. This is what they have been trying to achieve since they landed in Korea in May [-] but have been unable to do so.

In fact.Even though groupon Korea also launched an anonymous service in January 11, it still cannot maintain profitability under the joint strangulation of 'idol-world' and Silla.com.In the end, due to the excessive cost of competition, it withdrew from the Korean group buying market in May of the same year, and handed over a piece of cake that had been cultivated for two years.

Back to the present, the news of Shinhan’s entry into the field of online commerce has been known to everyone, but some people still cannot understand the huge benefits behind it, so they make a lot of nonsense.

"It is said that business is humanities. Lin Weiran is not a Korean, so he knows nothing about Korean humanities."

In the noisy barbecue restaurant, there are four or five men in suits gathered together to talk loudly. A young man who looks like a junior has just read an interview with Shinhan Headquarters Gu Yongjia by JoongAng Ilbo, and everyone scoffed at some of the words.

"I think that Minister Gu is going to flatter President Lim at this time, and I don't know what President Park is doing at this time. Isn't 'idol-world' a project of Shinhan IT?"

"The matter of the virtual idol concert has dragged on for so long, I guess President Park also knows that flattering cannot solve the problem, and now the limelight has fallen to the head of the group, I think it is President Lin who is beating President Park. "

"So our goal is almost achieved?"

"I think it's almost there."

"Yes, Shinhan is a big group. There is no need for a brokerage company like us artists in terms of a little performance fee. In a few days, I think Park Zhengchang will let go..."

a bunch of idiots!

At the table, Hong Shengcheng was obviously out of the lively atmosphere. He could only sneer in his heart when he saw the people who were talking loudly, and took a sip of soju, but it still couldn't relieve the depression in his heart.

With a smile on his face, Hong Shengcheng evaded a few words, got up and left the table, went outdoors, looked at the busy traffic on the street, lit a cigarette, and took a deep breath.

Trying to blackmail Shinhan with these people is still wrong after all. The total amount of transactions involved in online commerce is at least several billion U.S. dollars every year.It is several times the total output value of the entire music industry, and the profit brought to Shinhan by just one 'idol-world' is more than the sum of the three major brokerage companies in the music industry.Where will such a company be threatened by them?Not to mention that the group buying project organized by 'idol-world' these days involves all the franchise stores under Silla.com, waiting for these two companies to wear a pair of pants.Who would say that virtual idols are the core industry of 'idol-world'?

Li Lingzhi fainted.

Instead of blackmailing Shinhan, why not follow Shinhan and look at the idol groups under CJ, where is the threshold for virtual idols in front of them?

"Senior Hong."

Turning around and seeing the visitor, Hong Shengcheng had just smoked half of the cigarette in his hand.

"It's too stuffy inside, that's why I came out to get some fresh air like Senior Hong."

Hong Shengcheng nodded, he really didn't want to talk much except for a smile to respond, but the visitor obviously didn't want to just gossip with him.After lighting a cigarette, he stood beside Hong Shengcheng: "Senior, 4n.a has been doing well recently, so it should be no problem to come to Universal to invest in Cube?"

Hong Shengcheng shook his head, and he could only smile wryly when he talked about this. In recent years, the evaluation of the popularity of Korean stars is still the same, such as public recognition, big awards, sales, music sources and best-selling songs, but in the past year, there has been an addition of one virtual idol.

He sighed softly and threw away the cigarette butt: "The ratio has never been agreed upon, and you know the popularity of the artist. It's hard to define."

"Logging into a virtual idol is not the same value as not logging into a virtual idol, everyone knows that." The visitor took a puff of cigarette, "But senior, with Kim Hyuna's popularity, 4minute login shouldn't be a problem?"

Hong Shengcheng continued to shake his head and smiled bitterly: "Who knows what Shinhan thinks, saying that the uneven popularity is prone to uncontrollable image problems, so he is not allowed to log in."

"Could this be..."

The words are not finished.But Hong Shengcheng can understand the hints in it. Virtual idols have now become the benchmark for the popularity of Korean idol groups.To put it bluntly, those who can log in are high-end and have a high-end atmosphere, while those who cannot log in appear to be inferior.For the popularity competition among idols, the high-end image symbolizes a kind of "power". It is precisely because Shinhan has such power that people easily believe what was pointed out in the report not long ago that Shinhan has complete control over the Korean entertainment industry. ambition. <Although it is somewhat popular, it is not as good as 2, which is also unregistered. You can’t do this. If Shinhan asks Cube to provide some private services for its high-level executives on the condition of logging in...

Well, he doesn't seem to be able to refuse right away.

"No." Hong Shengcheng shook his head, "I have never heard of Shinhan being involved in this aspect in the past few years, and every executive in Shinhan, including President Lim, has signed a 'moral agreement', even There was even news."

Moral agreement, modern enterprises pay more attention to their image than ever before, such restrictive clauses can be found everywhere, false public benefit, accepting bribes will violate the terms of the moral agreement, if it is exposed, the most serious consequence is to take the blame and resign .

The so-called unspoken rules are naturally also included in the moral clauses. Since Shinhan is the first Korean company to introduce such a system, the Fair Trade Commission also issued a special announcement to commend it, and advocated that all Korean companies learn from it.

"Maybe I'm just overthinking, but seniors don't have to worry too much. 4minute may not work, but beast should have a chance. Wait for a while, maybe Shinhan will take the initiative to come to find seniors. It's a pity u-kiss just debuted, I don't know when I will have this chance..."

The two said a few more words before parting. They didn't talk much about the conflict with Shinhan. As time went by, this small alliance of brokerage companies became more and more taboo about Shinhan's attitude. Due to Shinhan's control of channels, the attitudes of the large economic societies that originally participated in the alliance became more and more ambiguous, and the attitudes of powerful companies such as sm and jyp became more and more ambiguous, while other mobs became alarmed by Shinhan's 'no action'.

Divide and draw together, stir up civil strife.

Anyone who sits in the position of president knows these methods.

It's just that they've been waiting for Shinhan to make an offer, and Shinhan never made an offer to anyone.

Could it be that some people have already secretly kept their positions?

This kind of calm seems to have deepened the mutual suspicion between the alliance. Until the end of this meeting, Hong Shengcheng was still guessing who among the people present had received Shinhan's offer.

The so-called mob is talking about them. (To be continued..)