Star Media Helmsman

[Introduction] The prevalence of Korean wave culture makes it an important part of South Korea's external image. Government support has brought about a surge in scale. More and more malpractices in the industry are exposed to the public, whether the industry is in recession.

Although a series of large-scale chaebols represented by skt have entered the entertainment market since 05 and brought great development to the Korean film and television industry, the continuous depression of major Korean film and television production companies in recent years has not changed. Only last year and the year before For example, several major film and television production companies in South Korea, headed by sshq, have been in deficit one after another. Although a series of films such as Uncle, Jieyi Brothers, Tian Yuzhi, and Moss have achieved impressive results in the market this year, South Korea’s local industry protection policy has brought great advantages It is still hard to ignore that the export of Hallyu culture has been bottlenecked by the narrow domestic market and the closure brought about by protective measures. If the market is opened, people can't help worrying that the foundation is shallow, and most of the roots are inherited from Korean entertainment in Europe and the United States. Whether the culture can withstand the impact of foreign entertainment culture.

The ambition of Shinhan Media.

Shinhan Media announced in a high-profile manner on September 26 that it has started negotiating with SM on the acquisition, intending to build a new entertainment industry chain based on the group's operating base centered on social networking. To some extent, an update has been completed. Shinhan intends to use its huge user base and rich social data to develop a new development form of Hallyu in Korea. It is not surprising to choose SM, but compared to other rumors Introduced a similar form of decentralized cooperation. As early as the previous reports, Chairman Lin Weiran's interest in SM turned into the current acquisition move, which is a bit like Nai's move. If there is no report that reveals Shinhan's ambitions.If it weren't for the fact that the Korean entertainment industry doesn't change their minds about monopoly, Shinhan is likely to become the first cornerstone of the Korean entertainment industry in the future. It has a huge group of writers trained by virtue of its virtual idols. The economic association group with the high-pressure means of the economic company will not last for two years.Its production department, which does not seem to bring much profit, will completely change the current situation of the Korean film and television production industry, reduce the influence of writers on the direction of works, bring complete commercial changes to film and television works, and replace existing film and television production companies And the TV station has become the industry leader, all it needs is to package and sell scripts and actors to studios and broadcast media, which not only allows it to greatly avoid investment risks.It can also establish the huge influence of the ancients in the Korean entertainment circle.

...[

pity.

Shinhan's ambition, or Lin Weiran's layout failed to take shape in the end.If it wasn't mentioned in the report, in Cha Bum-geun's impression, this would only be one of Shinhan's many investment projects. A shelved project that can only be hidden in a filing cabinet can change the current structure of the Korean entertainment industry one day. Who knows how many genius ideas Lin Weiran still has, which are suddenly strangled in his infancy.

Cha Bum-geun stared at the screen.Can't take my eyes off it.

……

The hidden worries behind the scenery.

If the acquisition of sm is Nai's move, its root lies in Shinhan's coveting of melon. The marriage of '' and 'y' has completely changed the pattern of the Korean local network social service market. Under the premise of shock, this marriage is an opportunity for both parties to unify the outside world. SKT sells Melon to a new company jointly held by Shinhan, which is a classic example of risk sharing in terms of operation.And it is an out-and-out commercial move to integrate its music source market with Shinhan. In recent years, SKT has suffered frequent setbacks in the development of the Internet industry. However, for Shinhan, skt's move will increase the difficulty of digesting after Melon's acquisition. How to make Melon truly become a part of Shinhan is the first problem that President Lin Weiran must solve.

In addition, the construction of the virtual idol amusement park has started several months ago, and people in the industry only regard it as a sign that the virtual network has settled down in reality. The amount invested in the Internet is not directly proportional to the amount rumored by the outside world.The author collected evidence from various sources and finally confirmed the fact that the virtual idol amusement park project is not just a simple settlement. It is no exaggeration to describe it as a luxurious fortress. Only Chungmuro ​​and Hongda can match its investment in entertainment facilities.But the former is a sacred place in the hearts of Korean filmmakers, while the latter is supported by hundreds of thousands of tourists every day. We don’t know if the virtual idol park will be empty when it opens. It is enough to make it difficult for a newly promoted chaebol to maintain. Today, when Shinhan enters the overseas market is imminent, and bears such huge financial pressure, how will it move forward?

……

Throughout the article, word by word, compared to most people who followed this news, Cha Bum-geun saw more hidden meanings in it. The author compared Shinhan to Hallyu, and vaguely listed several imminent news of Shinhan. Problems, internal digestion after industrial expansion, the entry into overseas markets, and the dragging inertia of huge investment, every problem is like burning eyebrows, making people anxious, and every problem does not allow the slightest failure. A series of digests after the acquisition of Melon Actions aside, for investors, Shinhan’s overseas development symbolizes his future, and the just-disclosed investment plan for a virtual idol paradise has added to investors’ worries. No one knows whether Shinhan will be dragged down. collapse, and no one knows whether Lin Weiran will solve every problem easily.

More importantly, the acquisition of SM in the long and candid report is a perfect metaphor of a snake swallowing an elephant, but to Shinhan, this "elephant" is not a giant, it is like a greedy snake, eating one by one with ease , but it seems that he has never imagined the big dilemma in the near future.

Compared with the non-stop ridicule of the financial news in the past two days, the report published on Yahoo Finance today is the real fatal blow. In the editorial column, I don’t know which little-known editor even made a fool of himself. Here comes a paragraph .

'There is a fine line between a genius and a madman.What the two have in common is that they can see prospects that ordinary people cannot see. The genius of a genius is that he can combine the prospects that others cannot see into reality, and the madness of a lunatic is that he can only immerse himself in that The same thing that makes it difficult for people to judge whether someone is a genius or a madman before he succeeds, because even knowing The genius who tries to combine this prospect with reality often fails for various reasons.As far as business is concerned, a madman is sometimes far better than a genius, because a madman will only hurt his own interests, while an unsuccessful genius will hurt the interests of many people. '

Seeing this, Cha Bum-geun smiled bitterly after a sudden realization, and the author explained Shinhan's ambitions in simple terms throughout the article.Analyzing the current situation of Shinhan, the editor concentrated his firepower at the end, and designated President Lim, who has not been too intimidating since he handed over his personal wealth, as the target. The name-calling in other reports is already conceivable Know.

Cha Bum-geun, who had no time to sigh, immediately raised his eyes and looked at the other screen. The interlaced curves on the screen often bring exciting charm, but Cha Bum-geun, who has already passed his thirties, knows it.Everything in this world is the same, the more attractive it looks, the more dangerous it is to approach, and there are no exceptions.

Another minute passed in the lower right corner of the screen. It was plain and strange, but the most practical.

……

The reaction of the market affected by public opinion is often the most sensitive, and the red and green on the big screen of the exchange are staggered.As strong as Samsung, it only occupies a long and small box that can barely be seen clearly on the screen. Yahoo Finance, which was the first to make a sound, is still a little slower than the gossip circulating in the stock market. There has long been news of the large investment in the project.

"I heard that Shinhan's credit rating will be adjusted soon."

"How come? When did the credit rating agency not read the report to speak." [

"This is not without precedent..."

"Special cases and precedents are all individual cases after all. What we look at is data. Even if the credit rating is lowered, as long as its stock is rising, those have nothing to do with us. Now we only need to withstand the market. Anyway, someone is buying Shinhan stock. We just have to throw it all out.”

The prosperity of the world is for profit, and the hustle and bustle of the world is for profit. The media reports about Shinhan have been fermented in this afternoon. Even the scandal between Lin Weiran and Jiang Minjing has a catalytic effect at this time.The importance of Lin Weiran to Shinhan is self-evident, and the entire group has been marked with a strong personal label by him.The love story that was raging a few days ago was just a joke in the market before this afternoon, but it has become one of the sources of criticism for him at this time.

At a time when Shinhan is in such a precarious state, a chairman who gets involved with a female artist and can affect the group's stock price will always be the biggest uncertainty factor. For stock market speculation, such uncertainty is a risk.

To seek benefits and avoid disadvantages, the action of speculators to avoid risks is to sell. For stockholders, every drop in stock prices will bring panic. Compared with speculators and investors, their hearts are more fragile and they cannot calm down. Because of this, speculators often leave the market earlier than stockholders, but for this afternoon, the presence of the media has brought both sides to the same starting point, and panic selling cannot be avoided.

Even if Lin Weiran is a person with three heads and six arms, when the market does not respond well, people who try to profit from the stock market will abandon Shinhan without reservation.

From the news release to the closing of the market, everything is only three hours.

I don't know which small shareholder who couldn't bear the pressure took the lead in selling. After the transaction, Shinhan Media's share price fell for the first time. The sell-off for an entire hour was like an unstoppable typhoon, but someone deliberately blocked it.

The pending orders were swept away in an instant, and the speculators reacted from the complacency of leaving the market early. Only a few old-fashioned existences realized early that this was someone protecting Shinhan's stock price. There is no short-cut confrontation and it is staged.

The battle was the fiercest in the last half hour of the closing of the market. A small rectangular frame that could barely be seen on the big screen attracted the attention of the entire market. Traders in Japan are exhausted, but everyone is red-eyed by the seemingly inexhaustible investment in protecting Shinhan's stock price.

At [-] o'clock in the afternoon, the transaction was terminated, but today's market closure is far from the end. No matter who is maintaining Shinhan's stock price, he has successfully helped Shinhan retain the attention of speculators. The big money is far from drying up, and no one believes anyone can save Shinhan from this typhoon sell-off.

But what they didn't expect was that it was the media that put Shinhan here, and it was the media that completely reversed the situation overnight.

'Shinhan joins hands with Tarzan'

Early the next morning, when people saw the large photo on the front page of the Dong-A Ilbo, many people realized that Lin Weiran is a man who can cause a typhoon in the market every time he appears in the newspaper.

Once the report was released, the market was in an uproar again. (to be continued...)