Star Media Helmsman

"According to Shinhan's financial report for the fourth quarter of last year, most of the benefits came from its market share in the advertising business of the it industry. %20.00, occupying 40.00% of the portal websites, especially among the products targeting the young market, the trend of using Shinhan IT’s products for publicity has formed.”

A lawyer in a suit who is analyzing the quarterly report: "Now Shinhan IT's advertising revenue ranks second in Korea, only under Never, and its profit in the fourth quarter exceeded 3000 million US dollars, an increase of 30.00% compared to the same period last year. The earnings decline in Q[-] and Q[-] is explained by 'holiday effect', which we consider acceptable."

The middle-aged lawyer paused for a while, and turned his head to look at the only two people sitting quietly in the large conference room. The dim environment prevented him from seeing the expressions of the customers, but he vaguely felt that the other party was getting impatient.

He speeded up the progress on his own initiative: "So far, our investigation on Shinhan has come to an end. The key lies in the saturation of the market, because it is only a portal website for specific groups, and virtual idols have not generated enough interest in the high-end advertising market. Affected by this, 'idol-world' hardly has any share in the high-end advertising market, and when more competitors join in, Shinhan it will inevitably fall into a bottleneck..."

"Where's the opponent?" Someone from the quiet siblings finally asked. Li Zairong's voice was not loud, but it was enough to make people feel fearful.

"It itself." Mr. Lawyer can be regarded as having done his homework: "Borrowing virtual idols to delineate fan groups and conduct targeted publicity to these young people. If it is just a single profit-making project under an IT company, I think it is impeccable. But as a pillar industry' It is an indisputable fact that idol-world's annual profit rate rises too fast. When the market reaches near saturation, the growth rate of its profit rate will definitely decline. At that time, the pressure from investors and shareholders will prompt 'idol-world' to carry out more ad placement. Thus changing the user experience it brings now..."

"Don't underestimate Lin Weiran." Li Fuzhen said.

The lawyer paused respectfully, and then said: "Shinhan has always spared no effort in pioneering. It first established online communities in Southeast Asia through virtual idols, and then began to target China and Japan. However, the Korean Wave style of its products makes its development Channels are severely constrained, especially in China. Shinhan’s landing in Japan was originally the best choice, but the earthquake and subsequent series of accidents forced Shinhan to postpone its market development.”

The room was quiet for a while, and the couple seemed to have no more questions. The lawyer raised his eyes.Continued: "South Korea's investment in Incheon has been reduced due to the economic crisis, and Japan's development has frustrated Shinhan. We should actively push the National Assembly to pass the budget reduction plan and start purchasing Shinhan in April. "

"Buy low." Li Fuzhen said softly.

Li Jae-yong rubbed his watch with his right hand, and the metallic luster on the strap was looming: "Shinhan's personnel structure?"

The lawyer has not had time to answer.

Li Fuzhen raised his brows: "Is it necessary? It is said that there are iron-clad soldiers, but it is not a big deal to change heads."

Li Zairong was expressionless: "Who brings what kind of soldiers."

The middle-aged lawyer obviously sympathizes with Lee Jae-yong. Acquiring a company is not just about buying it. Why buy a company?It's not about making money.But who is making money?are people.The value created by each individual in the company is the value of the company. If Samsung succeeds in acquiring Shinhan, it will not be able to deal with personnel issues.It was only a few months before the acquisition failed, and the dismal divestment with tail between legs was only a few months away.

Li Fuzhen sighed softly, his expression a little impatient.

Li Zairong smiled and said: "Sister, I'd better listen and wait until the company is stabilized. Let the person you don't like just let him go."

Only then did the lawyer have the opportunity to speak and explain Shinhan's structure.

Shinhan, simple and simple.Complicated and complicated, there are only five under the board of directors.Huang Rencheng is in charge of the advertisement, and Han Weiyi is in charge of the production.As for it, Gu Yongjia is in charge of the inside, Li Xu is in charge of the outside, Park Zhengchang is in charge of maintaining stability, and the rest of the top management belongs to the second echelon.But if it’s complicated, Shinhan IT alone is enough to make people feel dizzy. Leaving aside the shares of SK, although ufo and semi-independent virtual idols are all set up within this big framework, each of them has its own management level. It is possible to go out and be independent every minute, and the projects of the group's investment department are even more varied. Sometimes it is real estate, and sometimes it is the entertainment industry. It is difficult for the two to form an effective commercial chemical reaction, and they are chaotic.

Li Fu really had a question but didn't ask it. He said that Shinhan's management is so complicated and chaotic, why can it still appear to be in order.

The lawyer gave the answer.

Lin Weiran.

A chairman who relied on struggle to get to the top, the founding emperor of Shinhan, read history and know that such a person has always been rooted in the sea.

In fact, the middle-aged lawyer had a different draft. There was a better way to save money and effort for the acquisition of Shinhan. The proposal made by the team of more than [-] people was not put into writing, because they were not sure about the Li family's connections.

"I suggest, cooperate with Lin Weiran."

The middle-aged lawyer's words made Li Fuzhen serious, but he couldn't see it because of the light, so he continued to talk, explaining the manuscript in a tactful way.

The core is very simple. Increase investment and become the largest shareholder of Shinhan. After obtaining the management rights, entrust it to Lin Weiran, and then supervise him.

His Shinhan is still his.

Li Fuzhen sneered: "Oh, it's really easy for you to earn billions of dollars."

How much more than billions of dollars can be spent in such a major turnaround acquisition case?The middle-aged lawyer was startled and immediately understood.Li Fuzhen has a personal grudge against Lin Weiran.

As a peripheral law firm serving Samsung, the annual income of billions is really not much. Li Fuzhen obviously means that he is not qualified as a think tank.

Changing the subject at this time can only prove his incompetence, and the middle-aged lawyer can only bite the bullet and say: "We only propose this plan out of economic interests."

For the first time, Li Fuzhen became angry: "I can make more money than you."

She got up and rushed out the door.

Pressure is always two-sided.

It is true that rich people spend a lot of money. Buying a car may be equivalent to buying an ice cream for ordinary people, but compared to that, there is also a Maserati in the car.

The bad economic environment in South Korea is two-sided. The Samsung think tank will not submit a survey report on market shrinkage next time. Under such circumstances, it is definitely not a joke to use such huge financial resources to acquire an IT company.

A slender lady's cigarette is held between the slender fingers. This is a pair of hands that play the piano, but they haven't played with the keyboard for a long time now.

After lighting a cigarette, Li Fuzhen also picked up the addiction. The acquisition of Shinhan was a turning point in her life and career, but she didn't know whether it was heaven or hell.

After Li Zairong went out, he was stunned when he saw his sister smoking a cigarette, and then he didn't make a sound, but just walked over.

Li Fuzhen glanced at the prince's younger brother, and then continued to look out the window.

"Is brother-in-law okay?"

"A few days ago, he told me to take a small loan."

Lee Jae-yong: "Some people at the head office have this intention, why not let my brother-in-law come over?"

Li Fuzhen smiled: "He can't do anything, Aibao's unfinished resorts, unsalable food brands... Fortunately, I didn't let him get involved in Silla."

Lee Jae-yong: "Actually, my sister and wife are not bad."

Li Fuzhen: "Yeah, he didn't go looking for any starlet behind my back."

Li Fuzhen took another puff and extinguished most of the remaining cigarette: "Lin Weiran is an unfamiliar wolf. What I said before asking him to work for me was just a joke, we can't keep him."

Lee Jae-yong: "I think so too. Shinhan was founded by him, and the surname suddenly changed to Li. No one can accept it. People who can't be trusted are better not to use than to use them in fear. I understand this."

Li Fuzhen smiled, a little weak, maybe her failure as a woman's family made her weak, but the royal blood in her bones did not allow her to be a sister who complained about her husband.

"I'll say hello to the Fairness Commission..."

"The chairman's son is my friend when I was studying abroad, why don't I go."

Li Fuzhen looked at Li Zairong, and Li Zairong smiled: "Sister, I will help you."

Li Fuzhen was speechless for a while.

Li Jae-yong looked out of the window and seemed to be emotional: "Chaebol, chaebol, people think that money is important, but in fact it is more important that the latter word is more important. We go to school with the president's grandson, and study abroad with the descendants of university students. We, the next generation of rich people, grew up with the next generation of political people... this is the real power."

Li Fu is really married to an outsider. In a sense, she cannot represent the Li family. This embarrassing position makes some upper-level resources out of reach for her, but the appearance of the crown prince is completely different. Li Jianxi wants Li Zairong to succeed over the years. His intentions have been clearly revealed, and his personal action will definitely get twice the result with half the effort.

Li Fuzhen directly embraced his younger brother's shoulders: "Zai Rong, when will you come to my sister's place again, and my sister will cook for you."

Li Zairong adjusted his glasses, but he didn't look like a prince at this time: "Sister, you really can't eat your food."

Li Fuzhen was addicted to bullying, and clamped Li Zairong's neck: "My sister is happy, so you must eat."

A pair of siblings were enjoying themselves happily, while the other pair was in an unspeakable embarrassment at this time. When Lin Weiran received a call from Lin Lingwei, he never thought that his sister would bring him such "good news".

"I might be getting married."

In front of the window, Lin Weiran was speechless for a long time holding the phone. After dusk, he seemed to be standing in a depressing painting. (To be continued..)