Legendary Broker

"Jochen, long time no see."

After the chaos of last season, the entire European football has changed a lot.Some players are getting old, some are suddenly famous, and some are on the rise.

Rist has been negotiating with Adidas for the past two days.Messi's contract, although Rist said it was simple.But it is not so easy to really fall into the contract. Rist and Aubrey talked for several days.Get all the details of the contract inside and then sign it.

After Messi has won six championships and won the Ballon d'Or, his commercial value has greatly improved.Rist has already helped Messi secure several large sponsorship contracts in just this one month.With this contract, Messi's commercial income will increase by nearly ten million euros next year.Judging from the current situation, although Messi's income this year is only about 2000 million 200 million euros, it will be easy for him to break through 3000 million euros next year.

"Congratulations, you just negotiated a big contract."

Jochen Reitz congratulates Rist.The recent four-year contract between Messi and Adidas has surprised many people, because this is the top sponsorship contract in European football.The four-year fixed sponsorship fee is 600 million euros. If some subsequent clauses can be activated, then this is a huge sponsorship contract that can reach nearly 300 million euros.

It is Cristiano Ronaldo, who has performed well recently. In La Liga, he thinks he can be compared with Messi. His contract with Nike does not reach this point.In fact, he just signed a contract with Nike half a year ago, but he only got 280 million euros a year.The contract with Messi is too old.Not a level contract at all.

Since the announcement of this contract.Mendes couldn't sit still.Don't underestimate this kind of sponsorship contract, he is sometimes even a status symbol.Just like salary, everyone is compared.Now that Messi has such a sponsorship contract, Mendes is of course anxious to improve the sponsorship contract for Cristiano Ronaldo.

"Small idea."

Rist and Jochen Leitz are old friends, so Rist still shrugged in front of him.But Jochen Reitz said angrily: "Rist, you have a player like Messi and you should cooperate with us at Puma."

"Jochen, how can you Puma be so generous? A fixed sponsorship of 400 million euros, and there are many additional terms. Next year, the sponsorship income will not be less than 700 million euros."

"Of course. We at Puma have money."

Jochen Leitz thought that Riester underestimated Puma, so he was not convinced: "You should know better than anyone else how our Puma has developed in the past ten years. We dare to be bold in order to surpass Adidas and Nike. We have already It’s not the Puma you first worked with 14 years ago.”

Speaking of this, Jochen Leitz is very proud.Of course he is entitled to be proud. When he just became the CEO of Puma 16 years ago, the situation of Puma was very pessimistic.It is losing money every year, and it has been losing money for seven consecutive years.At that time, many economic observers believed that Puma would soon go bankrupt.Because of the reduction of credit rating, many financial institutions are even unwilling to lend to Puma.This was the Puma back then.

但是在约亨.菜茨的管理之下。彪马的发展简直是坐了火箭。在1993的时候彪马年年赔钱。可是到了1996年的时候彪马营业额已经是突破了六个亿。开始盈利。在股票市场方面，2001年puma的股票价格上升了168%，成为当年德国最成功的股票；2002年再度上升97%。稳坐德国股票100强的亚军席位。彪马的营业额飙升，股票价格也是飙升。2002年彪马的营业额已经是达到了十亿欧元。

Of course, the turnover of Puma this year has already exceeded 30 billion euros. It has been 16 years since Jochen Leitz became the CEO of Puma. In 16 years, he turned Puma, which was on the verge of bankruptcy, into an international brand with a turnover exceeding 30 billion euros.Of course, it is still not as good as Nike and Adidas. Adidas' turnover this year exceeded 102 billion, reaching [-] billion euros.

"Yes. The development of Puma is obvious to all. It is already the third largest brand after Nike and Adidas."

"But something is not good right now."

"Jochen, you're kidding. I know that Puma has developed faster and faster in the past two years."

Rist shook his head.The development of Puma has made giants like Nike and Adidas feel some danger.Regardless of the fact that the US subprime mortgage crisis has not yet been resolved, the European debt crisis has begun to erupt again.However, the development of these sports companies has not been affected at all, and the development is still very rapid.Puma's turnover is constantly breaking through, and there is no sign of any decline at all.

"Of course it's not a joke. With Pavel Nedved and his group retiring, we at Puma are currently lacking iconic stars. Nike has Cristiano Ronaldo, Adidas has Messi, Kaka and Ribery. Look at us What? The lack of iconic stars is not good for us. Especially now that we are developing so fast, we need more charismatic stars."

Listening to what Jochen Leitz said, Risto nodded.During the period when Puma developed the fastest, their iconic stars were Nedved and their Czech golden generation.Of course, there are African stars such as Eto'o and Drogba, but Nedved's group is the most influential to Puma.

Especially Nedved.When Nedved was at his strongest, Nedved was Puma's number one star.Puma is also constantly packaging Nedved, so that Nedved and Puma can develop together.

But since Nedved retired, Puma has lacked iconic stars.Puma has always wanted to find a replacement for Nedved and the others, but it is not easy.In fact, there is no shortage of powerful stars under Puma at present. People like Yaya Toure, Drogba, and Eto'o are all top football stars in the world.But in terms of commercial value, they are too bad.

Originally, Puma was preparing to build Rosicky to become his signature player.But Rosicky lost to Rooney in the battle between Manchester United and Rooney.There are many reasons for this.First of all, Rooney is a local star, the most watched local superstar in England at that time.Rosicky is not as good as Rooney in this regard.

Furthermore, Rooney was one of Nike's leading stars at the time.As one of Nike's most important sponsor clubs, Manchester United must of course protect Wayne Rooney.Rosicky is the star of Puma, and he has been squeezed out by Nike.Therefore, Rosicky could only leave Atletico Madrid at that time.Although he performed well in Atletico Madrid and helped Atletico Madrid win two La Liga championships, Atletico Madrid did not have enough influence after all, which also affected Rosicky's development.

"Then you have to work hard to find the next champion."

"Rist, you're kidding. Let's go find it. It's not easy to find you. I'm looking for you today because I hope you can introduce us to the next Messi. The next Cristiano Ronaldo."

"That's how you trust me."

"Of course. Rist. We have been old friends for many years. The cooperation between us has always been good. Should you introduce the next Messi to Puma?"

"Jochen, look, you don't look like the CEO of a big company with sales of 30 billion euros."

Although the two were joking with each other.But Riester knew that Jochen Leitz was not joking this time.Just tell Rist as a joke.He hoped that Rist would recommend future good players to Puma.It is also good for Puma to continue to compete with Nike and Adidas in the future.

"Jochen. Do you trust me?"

"Of course. We have been cooperating for many years. Of course I trust you very much."

"Then I will introduce a few people to you. As for how to choose, it is up to you Puma. I will recommend a young coach and a young player to you."

"who?"

Jochen Leitz listened carefully to Riester's words.Puma took a roundabout strategy back then.Strategies for sponsoring small nations and African football.In the end, the cooperation with Czech football brought Puma the most income.Puma did not expect that Czech football would suddenly become strong during that period of time, which gave Puma a huge opportunity for development.So he trusted Rist very much.

"Our Sparta Prague coach Simeone. This is a rough jade. I have already dealt with the new Liverpool boss Henry. It is estimated that Liverpool's coach next season will be Simeone. You Puma can start early. I believe Simeone The coach will be the next Mourinho in the future."

"Simone?"

Jochen Leitz couldn't help laughing, and then said: "Rist, I remember that the English have a bad impression of Simeone. Let him go to Liverpool, maybe Liverpool fans will boo him."

"Hehe. That was more than ten years ago."

"More than ten years ago? But Beckham's influence is growing day by day."

"You can rest assured. Simeone will use his coaching to make Liverpool fans cheer him."

"Okay, I'll be watching. I trust you, Rist. And the young players?"

Puma's current development is changing with each passing day, and it is making great strides forward.Therefore, Puma is the stage of daring to invest and dare to take risks.At present, Nike is the overlord of the sports world, firmly occupying the position of the boss.However, Adidas has developed steadily, and it has been run on by Nike in football, and there are some declines.Puma is brave and diligent, and wants to stand side by side with Nike and Adidas.

"Reus, our Reus of Sparta Prague. One of the best of the young generation in Germany, and a few years later a Cristiano Ronaldo."

"German players? Most of them are Adidas players."

Adidas not only sponsors Bayern, but also sponsors the German national team.Therefore, most of the players who want to enter the German national team are Adidas players.If Royce becomes a Puma player, it will not be very good for him in the national team in the future.A player who doesn't play much in the national team, unless he is against the sky in the club, will have a lot less influence.

"What's the matter. Do you know Gotze who is currently in Dortmund?"

"Of course. Not the best talent in Dortmund in 50 years."

Gotze has only just made his first-team debut for Dortmund.But it has already attracted a lot of attention from German football, so Gotze's talent is too good.When he was fourteen or fifteen years old, he already shocked the German football world.He performed very well in the youth team competition.

"When Mario was 15 years old, I had already signed a contract with Nike. It expired this year. If Nike continues to increase sponsorship, I will cooperate with him. If there is a higher sponsorship, I will control him as Nike, Adidas .dont you agree."

Adidas is very strong in the German national team, but Riester is not afraid of them.Rist occupies the current Dortmund, and many German players in it have not joined Adidas.Riester is not very afraid that Adidas will affect the German national team, because many German players will choose differently in the next few years.In addition to Bayern players, other player options are very diverse.

"Royce, Gotze. How about you give them all to us Puma?"

Rist looked at John Letz and smiled without saying a word.Jochen Reitz smiled and said: "Rist, don't worry. Our Puma is not short of money, and we can give as much as we need. Our Puma can support the two of them as Puma's iconic stars." (To be completed continued..)