Legendary Broker

Rist is talking nonsense at most. If he really wants to carry out specific things, Rist is flattering and can't compare with a club executive like Arnesen.He has been at the top of the club for so many years, and he is much smarter than Rist in many things.

About half a month after meeting Rist, Paris Saint-Germain announced that Beckham would join Paris Saint-Germain after finishing his North American tour this season.Because Beckham and the American club still have more than one year left in the contract, in order to introduce Beckham, Paris Saint-Germain compensated the American club with 100 million euros.

This is almost equivalent to saying that Paris Saint-Germain paid a transfer fee of 36 million euros for the 100-year-old Beckham.That is, Paris Saint-Germain was able to complete such a transfer.Otherwise, how could the current Beckham be worth such a high price.

With the announcement that Beckham will join next season, Paris Saint-Germain also announced that the head coach of Paris Saint-Germain next season will be the current Inter Milan coach Benitez.The announcement of these two things together immediately shocked the European football world.Paris Saint-Germain is too bold and rich.The attractiveness is also very good.

After all, being able to introduce Benitez and Beckham, no matter what method they used, is a very remarkable thing.Paris Saint-Germain's two signings have made European football admiration.

"The rise of the Paris Saint-Germain brand!"

"The second highest sponsorship fee in European football!"

Paris Saint-Germain's various actions are quick, but very reasonable.Taking advantage of the announcement of Benitez and Beckham's joining, Paris Saint-Germain and Emirates signed a five-year 1.25 million euro chest advertising sponsorship contract.

That is 500 million euros a year.This is the same height as the chest ads of Bayern, Real Madrid and Manchester United.There is only one club with more than 500 million euros, and that is Barcelona's 3000 million euros.The sponsorship contract between Barcelona and the Qatar Foundation is 3000 million euros a year.

No one can say anything about this contract.Because Paris Saint-Germain has a lot of influence now, especially next season there will be Benitez, Beckham, Ibrahimovic, even if they are less famous, there will be Pastore, Matuidi.There are also Sakho, who was the captain of Paris Saint-Germain at a young age, and others.

And Paris is the capital of fashion, so the increase in Emirates sponsorship fees is no surprise.But then Paris Saint-Germain sold the naming rights of their stadium.

It is common to sell stadium naming rights now.Just like Bayern and Arsenal have sold the naming rights of their own stadiums.Some time ago, Manchester City sold the naming rights of their own stadium to Etihad Airways, also known as Emirates, for more than 1000 million pounds.This time Paris Saint-Germain also sold the naming rights of their stadium to Qatar Airways.

Although Paris Saint-Germain is a Ligue 6000 club, its influence back then was no less than that of Manchester City.It should be said that although Paris Saint-Germain has a short history.But as a club in Paris, his reputation is still great.In the end, Paris Saint-Germain sold the naming rights of its stadium to Qatar Airways for ten years, and received Qatar Airways for [-] million euros.

In other words, Paris Saint-Germain's stadium naming rights are 600 million euros a year.Don't think that this is too little. Microsoft intends to name the Bernabéu, and the money it pays is only 1000 million euros a year.And Paris Saint-Germain is 600 million euros.This is currently the highest in European football.

However, the cooperation between Paris Saint-Germain and Qatar Airways is multi-faceted.In addition to selling the stadium naming rights, Paris Saint-Germain also sold the naming rights to their training ground.800 million euros a year.The naming rights of the youth training camp, which means that the Paris Saint-Germain youth training camp will be named the Qatar Airways Youth Training Camp in the future.The one-year naming rights are also 800 million euros.In fact, they are all called nicely. What qualifications do Paris Saint-Germain's training camp and youth academy have for naming rights? It's just a disguised form of giving money.

But these sponsorships, Paris Saint-Germain are quiet.The most lively thing about Paris Saint-Germain is the jersey sponsorship.Paris Saint-Germain's jersey sponsorship has always been Nike, and the annual sponsorship fee is only 600 million euros.But Tamim has another package of contracts.Nike is required to increase its sponsorship fee for Paris Saint-Germain to 3000 million euros a year.

Originally, Paris Saint-Germain could not reach this high sponsorship, and Nike never thought of sponsoring Paris Saint-Germain for 3000 million euros.But who made Tamim rich and connected, he made a match between Nike and Qatar Airways, and let Qatar Airways advertise for Nike.Most of the fees Nike paid to Qatar Airways went to Paris Saint-Germain instead.This becomes Nike sponsoring Paris Saint-Germain 3000 million euros a year.

Arnesen understands that the eyes of European football are on Paris Saint-Germain, so he vigorously promoted the cooperation between Nike and Paris Saint-Germain.Because this is the foundation, a sports giant like Nike can look at Paris Saint-Germain so highly.Paris Saint-Germain has an excuse to increase its sponsorship fees in other areas.

At the time of the high-profile cooperation with Nike, Paris Saint-Germain reached a sponsorship agreement with Qatar Communications with lightning speed.A new contract worth 2000 million euros over five years.That is a sponsorship of 200 million euros a year.This is really too much, because Manchester United has cooperation agreements with five telecommunications companies, and their annual income is only 2000 million euros.However, with Manchester City in front, Manchester City also cooperates with Emirates Telecom on wages, with [-] million euros a year.

In a short period of time, Paris Saint-Germain's commercial revenue has exceeded [-] million euros.Of course, these are not enough for Paris Saint-Germain, which is ambitious and has huge financial holes.

"The sponsorship of training clothes is the first of its kind!"

"Legal? Illegal?"

Although Arnesen is already very low-key.The jersey sponsorship and jersey chest advertising sponsorship were deliberately made large, but it still couldn't stop everyone's suspicion.Especially after Paris Saint-Germain brought in their training uniforms for sponsorship.

Paris Saint-Germain announced that Paris Saint-Germain has independently cooperated with Qatar's tourism board on the training kit.Paris Saint-Germain's training uniform will be resolved by the Qatar Tourism Board.Moreover, there will be labels of the Qatar Tourism Board on the chest and back of the training clothes.In other words, Paris Saint-Germain's training uniforms, except for the logos of the main sponsors Nike and Emirates, are all marked by the Qatar Tourism Board.

For this, the Qatar Tourism Board will pay Paris Saint-Germain a super sponsorship of 5000 million euros over five years.The annual sponsorship fee reached 3000 million euros.

Dissatisfied?This is a new trick. No one in European football has sold training uniforms as a whole.This is the first time for Paris Saint-Germain.Who's to say it's not worth the money.Anyway, the Qatar Tourism Board thinks that this sponsorship is worthwhile, and it can raise the reputation of Qatar and attract more tourists to visit Qatar.

"Next year, Paris Saint-Germain's commercial revenue will exceed [-] million."

With these main sponsors alone, Paris Saint-Germain's annual sponsorship income exceeds 3000 million euros.In fact, there are many kinds of sponsors for a club.For example, there are nearly [-] sponsors of Manchester United.

Even the jersey is not just a chest advertisement.There are also advertisements around the player's cuffs, shorts, and even chest advertisements.Although these places are small, the sponsorship fee is not high, but the overall calculation is several million, or even tens of millions of euros a year.

There are also stadium billboards, team team sponsors, logistics sponsors, team beverage sponsors, player's commercial revenue share, jersey sales share, team's commercial game revenue, and so on.Although these incomes cannot be compared with the main sponsor's 3000 million or 2000 million a year, they add up to a very considerable income.If there are more, it is not impossible to earn 5000 million a year. Even Bayern and Manchester United earn 8000 to [-] million euros in this regard.

"My target is 5000 million euros."

"You are too greedy."

Rist shook his head.Because 5000 million euros, that is a commercial income comparable to Real Madrid, Bayern, Manchester United and other top clubs in commercial development.However, in the future, France will levy a tax on the rich, reaching 70.00%. After five, Paris Saint-Germain will not be able to pass the fiscal fairness policy without enough income.

Just like Paris Saint-Germain supports Ibramovich now, his annual salary after tax is more than 2000 million euros, and 70.00 million euros a year is enough.When the 4000% five-rich tax is started, Paris Saint-Germain will need to spend [-] million euros to support Ibramovich for a year.Originally, the salaries of Paris Saint-Germain's players were high, and the total salary would double by then.

"It's not that I'm greedy, it's that I have confidence. This time we didn't dare to go too far. Looking at the current development of European football, the sponsorship fee will definitely rise sharply. At that time, we will increase the sponsorship amount again, and we will soon be able to Breaking through [-] million easily. This is not because I have the ability, but because Qatar is too rich."

Arneson sighed.If it wasn't for Rist and Arnesen's obstruction this time, with Tamim's idea, it would be enough to directly bring 5000 million euros in sponsorship fees to the club.If it is not enough, he can even come up with a sponsorship fee of [-] million yuan.

Therefore, Qatar Airways, Qatar Telecom, Qatar Tourism Board and other organizations can increase sponsorship fees at any time as long as they are needed.Therefore, Paris Saint-Germain is not afraid of having no commercial income at all.

Arnesen suddenly thought of something and smiled wryly: "You know what? Tamim told me that if the club doesn't have enough money, he can also mobilize Qatari companies to buy half of the billboards in the stadium for [-] million euros."

"Hehehe."

Rist laughed.These local tyrants in the Middle East are rich, and only a lunatic can think of buying half of the advertising space for [-] million euros.The income of these advertising positions is not so high.If half of the positions are really bought for [-] million, then UEFA will really investigate.

"It's not good to have money. Now that you have such a high sponsorship income, you can spend a lot of money in summer."