The Era of Emerald
Chapter 2 Club Reorganization
An hour later, Antonioni, who finished the discussion with Zhuang Minge, went to the athletics department full of joy. There is still more than a month before the door of the transfer market will open. He needs to immediately draw up a list of players who are likely to play for Fiorentina. .
In Zhuang Mingge's plan, the club can be divided into the following parts:
One is the sports department, which deals with the daily affairs of the club and the inspection of players. The current director of the sports department is Antonioni;
The second is the marketing department, which is mainly responsible for the market development of Florence, and there is a vacancy in charge;
The third is the experimental center, which is similar to the famous "Milan Laboratory" in later generations. It is responsible for the adjustment of players' physical and psychological states, the rehabilitation and treatment of injured players, and the establishment of a detailed and timely player database. There is still a long period of time before the opening, so its supervisory position can be vacant first;
The fourth is the transfer department, which is mainly responsible for the vast majority of transfer negotiations. The head of this department is the expert negotiator that Zhuang Minge brought from the family, called Hercule Poirot, and the one who appeared in Agatha Christie The detective in the novel has the same name and surname.
Others include the public relations department, finance department, security department, secretariat, etc. Zhuang Mingge has not made major changes to these departments that maintain the normal operation of the club. After all, for a club, stability is the most important thing, and future generations will not Heard what was wrong with Florence's finances and administration.
Zhuang Mingge's next job is to find a reliable head of the marketing department.
The two most commendable teams in commercial development in later generations are Real Madrid and Manchester United. Real Madrid relies on the "superstar strategy" proposed by Florentino to greatly increase Real Madrid's influence in the world, and even has " Those who join Real Madrid are all top stars”;
As for Manchester United's commercial success, some people say that Manchester United's outstanding business development is mainly due to the "heartbeat" Beckham, but Zhuang Mingge always believes that Kenyon, then the CEO of Manchester United, is the biggest contributor.
Think about the fact that after Kenyon and Beckham left, Manchester United's commercial appeal began to decline, and it took only 3 years for Chelsea, who got Kenyon, to be recognized by the fans as a wealthy family. When crossing, they were regarded as a pseudo-strong team. Among them, Kenyon's business operation ability contributed a lot.
At this time, Kenyon had not yet been called by Manchester United, and he was still serving as the general manager of Umbro, so Zhuang Mingge immediately contacted Kenyon.
Three days later, Kenyon quietly arrived in Florence.
In his office, Zhuang Minge met this Kenyon.
Now Kenyon looks only in his early 30s, with thick hair, not at all the image of a bald man in later generations.
"Hello, Kenyon! Your performance in Umbro these years has attracted a lot of attention." Zhuang Mingge recently investigated Kenyon in detail from his family. In the 9 years of the manager, Umbro's annual turnover has soared from 6000 million US dollars to the current 5 million US dollars.
"Mr. Corleone! Didn't you put so much effort to find me here just to praise me?" Kenyon said with a smile.
"I would like to ask you to serve as the general manager and head of the marketing department of the Fiorentina club, responsible for the club's market development and foreign affairs."
Kenyon smiled: "Mr. Corleone, I don't think it is a good choice to abandon the current position of general manager of Umbro and come to Italy to be the general manager of a second-tier team."
"Umbro has no prospects for development. Now Nike and Adidas have left you far behind, and Umbro's internal family management is serious, and the internal innovation spirit has been severely stifled. Those old guys and playboys on your company's board of directors It will only accelerate the destruction of this company."
"Although Fiorentina was relegated from Serie A this year, the Corleone family will not tolerate the team staying in Serie B for two consecutive seasons. The team can also take advantage of this opportunity to update. Milan's first team is seriously aging. Inter and Juventus Having failed to recover after the Troika and Platini's departure, if Fiorentina can take advantage of this opportunity, it will be good for you and good for us."
"Mr. Corleone, I'm not very good at football, and it's just a waste of resources to come to you."
"I think the future development trend of football clubs will need business talents like you very much. A team can't always rely on the owner's pocket for life. Being able to be self-sufficient is the key to a team's long-term development. Otherwise, it will be like Naples now, in order to find a helper for Maradona, it is heavily in debt." Zhuang Mingge waved his hand violently, and said majesticly, "I want to build a football empire with Florence as the center, so I need someone like you business talent."
"Football empire? Haha, Mr. Corleone, no, maybe I should call you the boss now. I appreciate your ideals very much. I am willing to work for Florence. I want to watch the establishment of this football empire."
After reaching an agreement with Kenyon, Zhuang Mingge said that he would pay the liquidated damages of the work contract between Kenyon and Umbro. Kenyon also said that he would take up the post in Florence three days later, that is, on June 6th.
A few days after Kenyon was settled, Zhuang Minge discussed with other senior team members. With Zhuang Mingge's firm statement, they all agreed with Zhuang Mingge's opinion on club reorganization, and decided to hold a high-level plenary meeting on June 6th.
And several club executives who were responsible for the reorganization task mustered their energy and mobilized all their work enthusiasm. Finally, two days before the high-level plenary meeting, a document recording the basic completion of the "reorganization" was handed over to Zhuang. Ming Singer.
On the day of the meeting, all club officials who were notified that they were "qualified" to participate in such a major meeting were all present.
Seeing the solemn and expectant eyes all converge on him, Zhuang Mingge immediately realized that everyone was waiting for his "opening remarks".Thinking of this, he cleared his throat and said seriously:
"My colleagues in Florence. Today we are holding a very important meeting here. This will be a good opportunity for our Florence to regroup...I don't think I need to say that everyone here is very clear that now we are facing the biggest challenge in recent years in Florence. I am very happy that everyone can share the troubles of the club. Here, as the new chairman of Fiorentina and as a loyal Fiorentina fan, I would like to express my gratitude to you...
Although there are still many hidden dangers in the club that have not been completely resolved, I think that with everyone's support and help, and with our joint efforts, any difficulties and obstacles that Florence encounters on the way forward will not be a problem in front of the great Florence! "
Zhuang Mingge's opening speech successfully mobilized the emotions of the participants, and he felt a little emotional that he did not forget the next process of the meeting, and then said:
"Next, let me introduce the reorganization plan of Florence."
"After the reorganization of the club's management, there will be seven administrative departments and one du li department. The seven administrative departments are the finance department, the sports department, the marketing department, the public relations department, the youth training department, the security department and the secretariat. The du li department is the soon-to-be-established Florence experimental center..."
"At the same time, the reorganized Fiorentina club will have three general managers who will be in charge of different responsibilities."
"The first is Mr. Giancarlo Antonioni. In the new management, he will serve as the general manager and director of the athletic department, responsible for the management of the team's daily affairs and inspecting players from all over the world; the second general manager It is Mr. Hercule Poirot, and he will also serve as the director of the transfer department, mainly responsible for the club's negotiating affairs and the management of the club's administrative affairs; as for the last general manager..."
Speaking of this, Zhuang Mingge paused pretending to be in suspense, causing the Florence officials present to raise their hearts to their throats in an instant. They didn't "inquire" about the important news that the club will appoint three "general managers" in advance. At the same time, they also knew very well in their hearts that apart from the club's legendary superstar Antonioni being highly respected and expected to become the general manager, Poirot, as the "confidant" of his new boss, might also occupy a spot, but in the third general manager In terms of candidates, everyone else seems to have a chance to compete.
"The final candidate for general manager is Mr. Kenyon, who will also be responsible for the club's commercial operations and foreign affairs as the head of the marketing department."
Following Zhuang Mingge's words, the mystery of the last general manager was revealed, and all the participants turned their attention to the young Englishman who had just come from Umbro, but no one spoke out against Zhuang Mingge.
Zhuang Mingge knew that although Kenyon was also a manager of market development in Umbro, considering that he had only been in Florence for a short time and his qualifications were relatively inexperienced, especially in charge of such a department that had been expanded many times by Zhuang Mingge, it might be difficult. It will be relatively large, so Xing simply gave him the title of general manager in advance to help the British better establish a
"authority".
After talking about the main composition of the new organization, Zhuang Mingge continued to introduce the candidates for the heads of each department and the division of main functions...
After Zhuang Mingge's introduction was completed, and the new officials took turns to express their opinions, the tense atmosphere at the beginning gradually dissipated in the meeting room, and warm applause continued to ring out in the spacious space. Zhuang Mingge, who made a concluding speech at the end, said:
"Today, our club has finally taken the first step of reform. We will prove to everyone with practical actions that we can not only build a great team, but also run a profitable club. There are a lot of accidents, although we will face a lot of unpredictability, as long as we have a strong economic foundation, as long as we can be responsible for our own profits and losses, and manage our club well like a brand, there will be more challenges and difficulties will be trampled under our feet, and Florence will truly prosper at that time!"
In Zhuang Mingge's plan, the club can be divided into the following parts:
One is the sports department, which deals with the daily affairs of the club and the inspection of players. The current director of the sports department is Antonioni;
The second is the marketing department, which is mainly responsible for the market development of Florence, and there is a vacancy in charge;
The third is the experimental center, which is similar to the famous "Milan Laboratory" in later generations. It is responsible for the adjustment of players' physical and psychological states, the rehabilitation and treatment of injured players, and the establishment of a detailed and timely player database. There is still a long period of time before the opening, so its supervisory position can be vacant first;
The fourth is the transfer department, which is mainly responsible for the vast majority of transfer negotiations. The head of this department is the expert negotiator that Zhuang Minge brought from the family, called Hercule Poirot, and the one who appeared in Agatha Christie The detective in the novel has the same name and surname.
Others include the public relations department, finance department, security department, secretariat, etc. Zhuang Mingge has not made major changes to these departments that maintain the normal operation of the club. After all, for a club, stability is the most important thing, and future generations will not Heard what was wrong with Florence's finances and administration.
Zhuang Mingge's next job is to find a reliable head of the marketing department.
The two most commendable teams in commercial development in later generations are Real Madrid and Manchester United. Real Madrid relies on the "superstar strategy" proposed by Florentino to greatly increase Real Madrid's influence in the world, and even has " Those who join Real Madrid are all top stars”;
As for Manchester United's commercial success, some people say that Manchester United's outstanding business development is mainly due to the "heartbeat" Beckham, but Zhuang Mingge always believes that Kenyon, then the CEO of Manchester United, is the biggest contributor.
Think about the fact that after Kenyon and Beckham left, Manchester United's commercial appeal began to decline, and it took only 3 years for Chelsea, who got Kenyon, to be recognized by the fans as a wealthy family. When crossing, they were regarded as a pseudo-strong team. Among them, Kenyon's business operation ability contributed a lot.
At this time, Kenyon had not yet been called by Manchester United, and he was still serving as the general manager of Umbro, so Zhuang Mingge immediately contacted Kenyon.
Three days later, Kenyon quietly arrived in Florence.
In his office, Zhuang Minge met this Kenyon.
Now Kenyon looks only in his early 30s, with thick hair, not at all the image of a bald man in later generations.
"Hello, Kenyon! Your performance in Umbro these years has attracted a lot of attention." Zhuang Mingge recently investigated Kenyon in detail from his family. In the 9 years of the manager, Umbro's annual turnover has soared from 6000 million US dollars to the current 5 million US dollars.
"Mr. Corleone! Didn't you put so much effort to find me here just to praise me?" Kenyon said with a smile.
"I would like to ask you to serve as the general manager and head of the marketing department of the Fiorentina club, responsible for the club's market development and foreign affairs."
Kenyon smiled: "Mr. Corleone, I don't think it is a good choice to abandon the current position of general manager of Umbro and come to Italy to be the general manager of a second-tier team."
"Umbro has no prospects for development. Now Nike and Adidas have left you far behind, and Umbro's internal family management is serious, and the internal innovation spirit has been severely stifled. Those old guys and playboys on your company's board of directors It will only accelerate the destruction of this company."
"Although Fiorentina was relegated from Serie A this year, the Corleone family will not tolerate the team staying in Serie B for two consecutive seasons. The team can also take advantage of this opportunity to update. Milan's first team is seriously aging. Inter and Juventus Having failed to recover after the Troika and Platini's departure, if Fiorentina can take advantage of this opportunity, it will be good for you and good for us."
"Mr. Corleone, I'm not very good at football, and it's just a waste of resources to come to you."
"I think the future development trend of football clubs will need business talents like you very much. A team can't always rely on the owner's pocket for life. Being able to be self-sufficient is the key to a team's long-term development. Otherwise, it will be like Naples now, in order to find a helper for Maradona, it is heavily in debt." Zhuang Mingge waved his hand violently, and said majesticly, "I want to build a football empire with Florence as the center, so I need someone like you business talent."
"Football empire? Haha, Mr. Corleone, no, maybe I should call you the boss now. I appreciate your ideals very much. I am willing to work for Florence. I want to watch the establishment of this football empire."
After reaching an agreement with Kenyon, Zhuang Mingge said that he would pay the liquidated damages of the work contract between Kenyon and Umbro. Kenyon also said that he would take up the post in Florence three days later, that is, on June 6th.
A few days after Kenyon was settled, Zhuang Minge discussed with other senior team members. With Zhuang Mingge's firm statement, they all agreed with Zhuang Mingge's opinion on club reorganization, and decided to hold a high-level plenary meeting on June 6th.
And several club executives who were responsible for the reorganization task mustered their energy and mobilized all their work enthusiasm. Finally, two days before the high-level plenary meeting, a document recording the basic completion of the "reorganization" was handed over to Zhuang. Ming Singer.
On the day of the meeting, all club officials who were notified that they were "qualified" to participate in such a major meeting were all present.
Seeing the solemn and expectant eyes all converge on him, Zhuang Mingge immediately realized that everyone was waiting for his "opening remarks".Thinking of this, he cleared his throat and said seriously:
"My colleagues in Florence. Today we are holding a very important meeting here. This will be a good opportunity for our Florence to regroup...I don't think I need to say that everyone here is very clear that now we are facing the biggest challenge in recent years in Florence. I am very happy that everyone can share the troubles of the club. Here, as the new chairman of Fiorentina and as a loyal Fiorentina fan, I would like to express my gratitude to you...
Although there are still many hidden dangers in the club that have not been completely resolved, I think that with everyone's support and help, and with our joint efforts, any difficulties and obstacles that Florence encounters on the way forward will not be a problem in front of the great Florence! "
Zhuang Mingge's opening speech successfully mobilized the emotions of the participants, and he felt a little emotional that he did not forget the next process of the meeting, and then said:
"Next, let me introduce the reorganization plan of Florence."
"After the reorganization of the club's management, there will be seven administrative departments and one du li department. The seven administrative departments are the finance department, the sports department, the marketing department, the public relations department, the youth training department, the security department and the secretariat. The du li department is the soon-to-be-established Florence experimental center..."
"At the same time, the reorganized Fiorentina club will have three general managers who will be in charge of different responsibilities."
"The first is Mr. Giancarlo Antonioni. In the new management, he will serve as the general manager and director of the athletic department, responsible for the management of the team's daily affairs and inspecting players from all over the world; the second general manager It is Mr. Hercule Poirot, and he will also serve as the director of the transfer department, mainly responsible for the club's negotiating affairs and the management of the club's administrative affairs; as for the last general manager..."
Speaking of this, Zhuang Mingge paused pretending to be in suspense, causing the Florence officials present to raise their hearts to their throats in an instant. They didn't "inquire" about the important news that the club will appoint three "general managers" in advance. At the same time, they also knew very well in their hearts that apart from the club's legendary superstar Antonioni being highly respected and expected to become the general manager, Poirot, as the "confidant" of his new boss, might also occupy a spot, but in the third general manager In terms of candidates, everyone else seems to have a chance to compete.
"The final candidate for general manager is Mr. Kenyon, who will also be responsible for the club's commercial operations and foreign affairs as the head of the marketing department."
Following Zhuang Mingge's words, the mystery of the last general manager was revealed, and all the participants turned their attention to the young Englishman who had just come from Umbro, but no one spoke out against Zhuang Mingge.
Zhuang Mingge knew that although Kenyon was also a manager of market development in Umbro, considering that he had only been in Florence for a short time and his qualifications were relatively inexperienced, especially in charge of such a department that had been expanded many times by Zhuang Mingge, it might be difficult. It will be relatively large, so Xing simply gave him the title of general manager in advance to help the British better establish a
"authority".
After talking about the main composition of the new organization, Zhuang Mingge continued to introduce the candidates for the heads of each department and the division of main functions...
After Zhuang Mingge's introduction was completed, and the new officials took turns to express their opinions, the tense atmosphere at the beginning gradually dissipated in the meeting room, and warm applause continued to ring out in the spacious space. Zhuang Mingge, who made a concluding speech at the end, said:
"Today, our club has finally taken the first step of reform. We will prove to everyone with practical actions that we can not only build a great team, but also run a profitable club. There are a lot of accidents, although we will face a lot of unpredictability, as long as we have a strong economic foundation, as long as we can be responsible for our own profits and losses, and manage our club well like a brand, there will be more challenges and difficulties will be trampled under our feet, and Florence will truly prosper at that time!"
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