The Era of Emerald

"Set up a brokerage company?" Alyssa Ferrero repeated Zhuang Mingge's words curiously.

"Yes, I intend to set up a brokerage company."

"A broker doesn't earn a lot, and managing this kind of company is very troublesome. How could you come up with such an idea?" Little Ferrero obviously has little interest in this industry that doesn't have much profit.

The reason why Zhuang Mingge wanted to set up a brokerage company was mainly because he recalled the GEA brokerage company that Moji was in charge of during the Serie A "Telephone Gate".

The GEA agency company was established in November 2001. It was formed by the merger of the United Athletic Company formed by Andrea Cranioti and Francesca Tanzi and the football management company of Moggi Jr.Specifically, it was the football management company founded by Moji Jr. and Totti's former agent Zavalia and the joint sports company founded by Craniotti Jr., Francesca Jr. and Groz Jr. The merger formed gea.

In 2002, GEA Company signed brokerage contracts with 200 players and dozens of coaches in Italian leagues at all levels, including Nesta, Divaio, Materazzi, Tacchinardi and other big-name players, as well as Del Neri, Guidolin, Mancini and other well-known coaches.

This company that eventually became the "Football Brokerage Trust" was not full of monopoly and shady scenes at the beginning, as most people imagined, at least when it was not really controlled by the little Moji, and became Moji and his son for personal gain Before the tool, it has always played an active role in the "maintenance" of Serie A.

Yes, it's just "maintenance". With the sharp recession of Italy's overall economy in the 90s, the Serie A league, known as the "Little World Cup", was severely affected. There are already many difficulties, let alone a more ambitious development.

The most intuitive manifestation is that with the sharp depreciation of the Italian currency lira at the end of 1994, the operating costs of Serie A clubs have increased significantly. Although the commercial value of football has been developed to a certain extent, in the context of economic recession, this small A small point of light can no longer stop the overall stagnation situation.

Take the 93-94 season in which Zhuang Mingge traveled gloriously. Among the 20 Serie A clubs that were once glorious, only Juventus remained profitable in the 93-94 season. AC Milan also had to fill the huge financial black hole from the old Berlusconi's own pocket.

However, it is such a seemingly inconspicuous GEA agency company, because of its special nature (mainly in the composition of core members) from the beginning of its establishment, it was able to compete in the sad and anxious Italian football circle at the beginning of its establishment. In Serie A, it has played an irreplaceable positive role. In the complicated situation of Serie A with worrisome prospects, it has brought together some scattered forces, especially in the first few years when the Bosman Act was fully implemented. It played an immeasurable role in the maintenance and integration of the overall interests of Serie A. Unfortunately, it later accidentally became the personal tool of Moggi and his son, and became a witness to the complete decline of Serie A.

"Except for Eliza Ferrero and Giovanni Benetton, all of you here have relatives who work in the club, so have you heard of the Belgian Bosman case?"

"What's that?" Little Ferrero, who basically doesn't pay attention to football, tilted his little head, looking very cute.

Finding that many people expressed their ignorance of this matter, Zhuang Mingge had no choice but to start from the beginning:

In the summer of 1990, Jean-Marc Bosman, a midfielder who played for the Belgian Ligue 60 standard team, expired at the end of the season with the standard team, and the team was going to cut his annual salary by [-]%. , so Bosman hopes to transfer to the Dunkirk club in France.

But at that time, Dunkirk was unable to pay the high transfer fee offered by the Lieri club, which led to the failure of the transfer.Under the old transfer system, even if a player’s contract expires, and other clubs want to recruit him, they must pay the player’s original club a transfer fee to make it happen.

After Bosman received legal advice, he brought the standard squad and the Belgian Football Association to court in August 1990; Appeal; half a year later, the Belgian Court of Appeal ruled to reject the appeal; in January 8, Bosman was rejected when applying for unemployment benefits from the Belgian government, and angrily brought the lawsuit to the European Court of Justice in The Hague, Netherlands, claiming 11 The reason is that the Lieili club's refusal to let him transfer violates the European Union's "Treaty of Rome on the right of citizens of EU countries to freely choose their place of residence and freely choose their career".Bosman also asked the EU to order UEFA to release restrictions on non-EU players, because such restrictions are fundamentally discriminatory.

Zhuang Minge roughly told the group of people in front of him about Bosman's appeal experience: "Rosella, you graduated from the Law Department of the University of Rome, you should know that Bosman's request is from the perspective of the Treaty of Rome. It is very reasonable, so UEFA will definitely not change the EU's practice of upholding the original judgment."

"Yes, you are right, but I think UEFA will resist this bill very hard."

"UEFA is indeed extremely powerful in the eyes of clubs, but what is it in front of the two behemoths of the European Court of Justice and the European Union?" Zhuang Mingge put the key point in one sentence, "The implementation of this bill will bring great impact to the direction of European football. profound influence."

"Once this bill is implemented, the flow of players within the European Union will accelerate, and a large number of outstanding players will begin to concentrate in giants with more resources. In order to retain players, small teams must offer big contracts. At this time, Brokers’ income and voice will be greatly increased.”

"Antonio, what do you mean, we set up this brokerage company for this purpose? After the brokerage's income increases, our company's profits will increase significantly?" Alyssa Ferrero's eyes lit up, as if seeing countless The green dollar is waving to itself.

Zhuang Mingge looked at the innocent and lovely girl in front of him, smiled and nodded, then shook his head again, and turned his gaze to Rosella Sensi who was sitting beside him as if thinking, "Rosella, do you have any questions?" What do you think?"

No one else has dealt with football club affairs, so Zhuang Mingge can only choose Rosella Sensi who also holds a position in the club.

"Antonio, you mean to use this agency to control the quantity and quality of the flow of players in the entire Italian league?"

"Bingo, that's right." Zhuang Mingge snapped his fingers, admiring Rosella's wit. He really deserves to be a strongman who can persist in Rome for several years after old Sensi's death, "However, I think that this agent The role of the company is limited to controlling the quality of the inflow and outflow of players in the league, so as to prevent the excessive loss of Serie A stars, rather than a tool for a certain club to seek self-interest."

This is what Zhuang Mingge is most worried about, because most of the people sitting here are "dandies" who don't do their jobs properly, or just want to be a shopkeeper, so the gea of ​​later generations will be taken advantage of by little Moji.

"I think there should be no problem with this. We can hire a manager from the outside to operate this brokerage company. At the same time, all shareholders related to the football world are limited to investment and dividends, and they are not allowed to interfere with the company's operations. Once discovered, those who violate the rules will be kicked out of this company." Rosella thought for a while and said, "Everyone here can also earn a little money by getting some players to sign under this company."

Due to the recent loss of gambling, all the dandies are empty of pockets. They are cheering for this kind of work that only needs to be "pimped" to earn pocket money. Therefore, Zhuang Mingge's proposal to establish this brokerage company was immediately approved by unanimous votes. .