The Era of Emerald

While the Milito brothers, who were full of good hopes for the future, joined Tenerife, Florence finally reached a consensus with the city government on the acquisition of the Frankie Stadium.

After some careful research, the market government has also realized the huge gap between this baby stadium in their eyes and those of the British guys: not to mention what the government has done to the stadium and its surrounding commercial development The work is infinitely close to zero, and even in the hardware facilities that they claim to be fairly advanced at the beginning, they are still behind the English.

Therefore, after the resumption of negotiations, the confidence of the Florence city government is obviously somewhat insufficient.The Frankie Stadium is far behind those of the British in terms of hardware conditions and commercial development. No matter how thick-skinned they are, they are too embarrassed to ask for another [-] million US dollars.

And this naturally gave Kenyon plenty of room for bargaining.

In the end, after some difficult negotiations, the city government agreed to sell the 6000-year-old Frankie Stadium to the Fiorentina club for a "jump price" of US$66 million.

For Zhuang Mingge, who made a lot of money during the financial crisis sweeping Southeast Asia, this amount of money is nothing at all.Taking advantage of this financial crisis and the previous few years, Zhuang Mingge's net worth has reached an astronomical figure. Although there is no specific statistics, Karin and Groz Jr. conservatively estimated that at least it has exceeded 100 billion US dollars.

It's just that, like the members of big families like Rothschild and Rockefeller, although the net worth is high, due to family reasons, Zhuang Mingge's external titles are generally the chairman of the Florence Club and the largest shareholder of Adidas, outsiders such as financial speculation It is not easy to make statistics, so very few media or outsiders can know his real wealth.

Therefore, for the current Zhuang Minge, the 6000 million US dollars needed to acquire the Frankie Stadium is really just a drizzle.

And under Kenyon's suggestion, Zhuang Minge took out another 4000 million US dollars from his pocket to purchase and renovate the land around Frankie Stadium, preparing to turn it into a commercial area centered on Frankie Stadium .

In Kenyon's vision, a series of commercial facilities including specialty stores, retail stores, dining and entertainment facilities and supermarkets will be built in this commercial area.Most of these stores will be leased to interested companies. Carrefour, the number one retailer in Europe, and Wal-Mart in the United States have indicated that they will open a new store in this business district.

As for the remaining small part, Kenyon intends to build these stores into a Florentine-themed restaurant and wine, as well as the largest Florentine brand store in all of Italy.

After the commercial area is officially put into use, fans can come here at any time to have intimate contact with the modernized Frankie Stadium and Florence.

It's just that Zhuang Mingge still has some worries about this. After all, the concept here is that private property is sacred and inviolable. If there are people who really don't want to leave this area, then the so-called transformation will be out of the question.

To Zhuang Mingge's surprise, the residents of Florence who lived near the Frankie Stadium expressed full understanding of the club's demolition and renovation, and expressed that as long as the club can give them some financial compensation, they will Agreed to sell the real estate in his hands to the Fiorentina club.

Some Fiorentina fans who originally opened stores in this area even asked the club if they can move back here after the renovation is completed, so that they can continue to operate the original businesses here?

Kenyon, who is in charge of this aspect, naturally agreed to these reasonable requests from the fans: because doing so would not only make this business district more prosperous, but also make the atmosphere of Florence in the business district more intense.

At the same time, this kind of behavior in Florence will attract people's goodwill, thinking that this is a club full of human touch, not those greedy guys who only have money in their eyes.

Therefore, under such circumstances, Florence began to methodically acquire and commercialize the surrounding areas of the stadium.

As for the transformation of Frankie Stadium, it will not start until the end of the season.After all, the new season is about to start, and it is natural not to choose this time to improve key areas such as the field and stands.Affecting the club's income is only one of the reasons. The most important thing is that if you change the field conditions rashly, God knows if your players will feel uncomfortable and cause a series of unpredictable consequences?

Therefore, after Zhuang Mingge had a meeting with the three general managers, he decided to carry out a large-scale renovation of the interior of the stadium first, so as to avoid the lifeless feeling of looking at these old interiors every day.

As for those key areas, they will wait until after the end of the season in May next year to carry out renovations.

By the way, the only thing not included in the renovation plan is the dressing room reserved for the visiting team...

While the management of the Fiorentina club was busy with the renovation of the Frankie Stadium and its surrounding areas, the time had come for the start of the Italian Super Cup.

Although the Italian Super Cup is known as a strong duel between the Serie A champions and the Italian Cup champions, anyone with a discerning eye knows that in fact, this cup, like the Community Shield in England and the Super Cup in Spain, can only be played in the absence of special circumstances. It is counted as a warm-up event.

And this Italian Super Cup obviously belongs to the "special situation" mentioned above, because under the planning of professional leagues that pay more and more attention to expanding overseas markets, this Super Cup did not choose to be held in Italy, but was held in Italy. It was carried out in Tokyo, the capital of Japan.

The generosity shown by the company when sponsoring the team has already been fully verified in Parma and Fiorentina, making all the Serie A bosses salivate over the Far East market.Therefore, at their strong request, the professional league proposed to the Italian Football Association that the Italian Super Cup be held in Japan more than two months ago.The intention of the professional league is quite obvious, that is, they hope to further enhance the influence of Italian football in Japan through this Super Cup.

After learning the news, the Japanese Football Association immediately got in touch with the Italian Football Association and the professional league, vowing that they are capable of hosting this Italian Super Cup.At the same time, Saburo Kawabuchi, chairman of the Japanese Football Association, also stated that the Japanese Football Association is willing to buy the right to host this Italian Super Cup at a price of 200 million US dollars.

Faced with the temptation of a huge sum of US$200 million, the Italian Football Association sold the right to host the Super Cup to Ri himself without hesitation.

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