The Era of Emerald

This is the real title - Zhao (qiang) bid (qian) conference

The professionalization of football in Japan began in 1991. With huge investment in all aspects, its overall level has made great progress in a relatively short period of time.

However, they failed to qualify for the US World Cup finals after becoming a top Asian team again. This major blow strengthened their determination to exchange high investment for high return.

Zhuang Mingge grasped this mentality of the Japanese himself, and hit them hard.In his opinion, although the crazy money-burning behavior of Little Japan is somewhat blind, it is also in line with the arrogance and showmanship of this nation.

Japanese football's initiatives in many aspects have been effective.Although Zhuang Mingge feels disdain for the many practices of the Japanese nation, he also clearly understands that the Japanese football, which has embarked on a correct development path, cannot be influenced by those extreme remarks and pure manpower. .

Although the development trend of Japanese football is unstoppable, Zhuang Mingge, who knows it well, can fish in troubled waters and get some benefits from it, can't he?

You know, money is not always so easy to earn in small capitals. Only when they think that you are strong enough for them to pretend to be grandchildren to humbly ask for advice, these people will think that you should obediently offer stacks of banknotes to you. , is a matter of course.

In terms of specific training arrangements, Zhuang Mingge had nothing to worry about. This was a short-term training in itself and would not affect Florence's normal training.

At the same time, Zhuang Mingge has handed over this matter to Kenyon. Zhuang Mingge is very sure that Kenyon agrees with him in one aspect, that is, he will not give those Japanese players the same opinion as Fiorentina. Too much contact with the first team, they will train with Fiorentina's youth team.At that time, let the boys of the youth team "greet" these "distinguished guests" who came from afar.

Through communication with Japan, the two sides finally determined that several Japanese players will report to Florence at the end of August, before the start of the season.Although Japan's professional league is in the middle of it at this time, and there is still half a year before the end of the season (the Japanese league does not have a New Year's Eve), it is obvious that Japan does hold a certain view that its players can go abroad for training an attitude of strong support.

At this point, the clubs and the Football Association of China will be on a long journey. When they hear that foreign clubs are optimistic about their players, they will either scare them away by asking sky-high prices, or simply refuse to let them go.

Mitsubishi, Toyota and other companies are very satisfied with being able to facilitate this transaction, and when Kenyon revealed during the negotiation, "If Japanese companies can become the sponsors of Florence, I believe that the two parties will have more cooperation in the future." Immediately after the meaning of the meeting, the senior representatives of these companies said with a smile on their faces that they would definitely go to participate.

After dealing with the matters related to the training of Japanese players, the time soon came to July 7st. Zhuang Mingge in a suit and leather shoes and the three general managers of the club appeared on time in the press conference hall of the Florence headquarters.

After walking into the site of the bidding meeting, Zhuang Mingge was taken aback by the huge crowd that he had never expected: Good guy, it's not just the previous four Japanese companies, because some time ago these companies were about to challenge Qianyuan Zhensheng and others. The "propaganda" of studying in Italy, as well as the strong recommendation of the Japanese Football Association, made more Japanese companies come to hear the news, planning to follow the "dongfeng" of Florence to enter the European market.

Zhuang Mingge figured out the hidden truth in a very short time.

Zhuang Mingge is naturally happy to see the Japanese companies actively "throwing themselves in their arms" - this is a lot of money that is almost equal to giving away for nothing!

What's more, in the heart of Zhuang Mingge, a "citizen of the Celestial Dynasty", earning money from a small Japanese is the best thing, but the smart Japanese businessmen don't spend much money to make money, so these people are very important for development. The enthusiasm of Japanese football can be seen from this.

In addition to Japanese companies, there are also many local Italian companies who came to the bidding site this time, such as Standa Supermarket under Craniotti, Parmalat from the Tanzi family, and Ferrero from the Ferrero family. The group... There was actually a company from Qatar in the venue. Zhuang Minge knew very well that this was Crown Prince Saeed fulfilling his "promise".

There are not many local European companies present. After all, most of the well-known European companies now have their own fixed sponsorship teams, and most of these teams rely on the pockets of their bosses, and they are not very concerned about their own business operations. Therefore, before the major changes in the European football pattern, it is difficult for Florence to have the opportunity to get the favor of large European companies.

To give an example, for example, AC Milan, which achieved brilliant results in the early 90s, has only four poor sponsors. In addition to sports equipment sponsor Adidas and car and chest advertising sponsor Opel, the other two Home Mondadori and Media Sete, or Berlusconi's own industry.Such a bad business operation is nothing compared to Manchester United and Real Madrid, which have hundreds of sponsors in later generations.

What's more frightening is that this kind of situation is very common throughout Europe, which means that once the backstage bosses of the team are unwilling to continue to invest in supporting the team, these clubs will immediately fall into trouble. Zhuang Mingge, who became a wealthy European family, didn't want to see it.

Therefore, this bidding meeting is the first step for Florence to be self-financed!

As the main person in charge of this bidding meeting, Kenyon will naturally stand on the stage to preside over the meeting. After a short and humorous opening speech, this Florence sponsor bidding meeting will officially begin...

Combining the experience in this area in memory, and adopting some suggestions from "professionals" such as Kenyon and Karin, Zhuang Minge formulated the advertising investment strategy for Florence's new season early.

The new advertising investment contract will be divided into three levels and more than 30 categories.

The first level will be defined as the club’s strategic partner. At this level, both parties to the contract will carry out a full range of business cooperation and enjoy a series of rights and interests granted by the other party.At present, the number of companies that have reached this level of cooperation with Florence is temporarily zero.

The second level is advertising sponsors. Sponsors generally enjoy the corresponding advertising rights by providing strong financial or in-kind support to Florence.

As for the third level, Zhuang Mingge defines it as the team's suppliers. The products provided by these suppliers are generally trivial things, ranging from office supplies for the club to trivial daily necessities needed inside the club. can be included in the scope of supply by the supplier.What Zhuang Minge knew was that, just like what happened just now, Florence signed such an advertising supplier contract with Parmalat.Although there are not many such suppliers at present, there is no doubt that the potential contained in this level is really not small.

At the same time, in order to ensure that Florence's future interests will not be greatly lost, the duration of the sponsorship contracts signed by the bidding club is two years (of course, it will be another way of saying these companies participating in the bidding).

With the opening and winning of each sponsorship bid, the atmosphere at the scene jumped back and forth between relaxation and harmony and tension, which made the moods of many businessmen present also constantly fluctuate and climax.

The bidding for the TV sponsor of Florence has already been carried out.

"500 million times! Has anyone offered a higher price?"

Standing on the stage, Kenyon held an auction mallet in his hand and shouted excitedly that he never thought that the sponsorship fees of football clubs could be raised to such an extent!

When Kenyon shouted "500 million three times", he saw that no one had offered a higher price, so he slammed the gavel in his hand on the table and announced: "500 million! $500 million for two years qualifying for Florence TV sponsorship!"

Subsequently, Nintendo successfully defeated its old rival Sony to obtain the sponsorship of game products...

Honda and Toyota have been named Locomotive and Car sponsors respectively in Florence...

The bidding activity dragged on for a long time. After dozens of fierce competitions, the final highlight was finally announced.

Who will be the sponsor of Fiorentina's new jersey chest advertisement in the next two years?

When Kenyon announced the start of bidding, almost everyone believed that the most intense and exciting contest of the day would be staged in the hall of the headquarters in Florence.

After a brief silence, someone finally stood up among the bidders.

When people saw that the first person to stand up was actually the representative of Qatar Airways, who had kept a low profile in the previous bidding, they not only had a little more guessing in their hearts.

The representative of Qatar Airways has kept a low profile. When he stood up, he was the most photogenic performer in the eyes of everyone. However, when he really threw out his decisive declaration, the surprise hit the heart. Power, shattered the mirror all over the place:

"Hi everyone, I am Akbar al-Bakr, Executive Director of Qatar Airways, and it is a great pleasure to be here this time, to be part of something of mutual interest with you... Well, I think so, Let this bidding event end here!"

The one who made some strange remarks, took a breath slightly, not giving more people a chance to breathe and think, and directly and forcefully shouted out a quotation:

"$5000 million!!!"

5000? !It turns out that everything is really over...