The Golden Age of Basketball

"Hi Gan, I'm Falk." Gan Guoyang, who received the call, heard a familiar voice on the receiver. It was his manager David Falk.

Since becoming the agent of Gan Guoyang and Jordan, David Falk has also become famous in the agent world. More and more players have begun to seek this well-connected and powerful Jew to manage their business affairs, such as Charles Barkley, and Patrick Ewing, who has not yet entered the nb, but has been won over by Falk like Gan Guoyang in college.

As far as Gan Guoyang is concerned, Falke is suspected to be his noble person. His several matchmakings have played a huge role in the continuation of Gan Guoyang's basketball career and the development of commercial interests-you know, now Gan Guoyang's "skysrper" sales have already exceeded Second only to Jordan's "r-jorn" ranked second.

It's just that this vulture-like Jew has always been a jerk, and every time he appears suddenly, and then brings Gan Guoyang an unexpected "surprise", and then disappears, so when Gan Guoyang was in Portland When the family received a call from Falk, he knew that there must be something important.

"Hi David, just tell me what you want, as long as it doesn't affect my training, I can accept it... I was wondering if you have arrived in Portland now." Gan Guoyang said on the phone.

"No, no, no, I'm not in Portland yet, I'm in Atlanta now, can you guess what I'm looking for you?" David Falk even played a riddle with Gan Guoyang.

"The thing you're looking for must have something to do with money. Could it be that Nike wants me to shoot an advertisement again? Or did you accept some other advertiser's endorsement for me? As long as it's not sanitary napkins or condoms, I can still accept it. "Gan Guoyang and Falk said that so far, Falk has mostly talked to Gan Guoyang about endorsement issues.

"That's right Gan, I have a big deal in my hand, and I hope you can sign it. I feel that this will definitely be very, very good for your future business development. If you can, you'd better go to Atlanta tomorrow Come here." Falk vowed on the phone.

Gan Guoyang thought about it again, now it is April 4, the series with the Mavericks has just ended, and their opponents for the next round have not yet been decided. [

In the fourth game between the San Antonio Spurs and the Denver Nuggets in the first round of the Western Conference playoffs on the 26th, the Spurs defeated the Denver Nuggets 116:111 at home, avoiding the bad luck of being eliminated at home, and deciding the fate of the two teams The decisive battle will be held at home in Denver on the 28th.

Therefore, the Trail Blazers players have plenty of time to rest and wait for the decision of the next opponent.

"Well, I believe you Falk, Atlanta... I really can't think of anything that is particularly famous in Atlanta." Gan Guoyang still agreed to Falk's suggestion, but he really couldn't guess that Falk gave him a whole What endorsement.

"Turn on the TV and have a look, Gan, the popularity of this kind of thing is much stronger than that of nb. If there are only 10 people in the United States who don't know about it, you must be one of them, and the other nine are all." Blind and deaf handicapped! Also, I've already booked your flight ticket, and we'll meet you in Atlanta at noon tomorrow morning at nine." Falke hung up the phone after speaking.

"Damn guy, he still came to ask for my opinion. He even booked the air ticket for me!" Gan Guoyang hung up the phone "indignantly". He always has everything arranged, and then he will have a symbolic consultation with Gan Guoyang.

In the past, Gan Guoyang enjoyed such a "fool-like" arrangement, but now as he grows up, he is also slightly dissatisfied with Falk's paternalistic style.

But Gan Guoyang still turned on the TV, he wanted to see what it was, as long as he turned on the TV, he could see the overwhelming advertisements.

On the 27th, the first round of nb games is not all over yet. In addition to the Nuggets and Spurs' 2:2 battle, the Rockets and the Jazz are also 2:2, requiring a fifth game to determine the outcome.The Lakers, on the other hand, shot down the sun 3:0 in the first round and easily entered the semifinals.

In the East, all four semifinal teams came to the fore. Needless to say, the defending champion Celtics also defeated the Cavaliers 3:0. The opponent in the Eastern Conference semifinals will be the Detroit Pistons.

Jordan's Bulls still lost to the more powerful Bucks and were eliminated 1:3. Jordan also ended his playoff journey.Instead, Charles Barkley followed the Philadelphia 76ers into the semifinals, where they will compete with the Bucks.

It's just that on the 27th, nb didn't have a live broadcast of the game. The two first-round decisive battles and the first match of the second round will not be played until tomorrow. Gan Guoyang took the remote control and changed several channels. He didn't watch anything else. Mainly stare at the ads.

At that time, there were already a lot of advertisements on TV. Although the shooting level was horrible, there were commercial advertisements for cars, furniture, toys and condiments, which was really dazzling.

But after watching the advertisement for more than ten minutes, Gan Guoyang could finally confirm in his heart which product he asked himself to endorse this time.

"...ntroung-new-tste-of-o-ol, tht's-rght, the-new-tste-of-ol... (a new taste of Coca-Cola for everyone, yes, the pitiful new taste...)" When Gan Guoyang looked at the Coca-Cola commercials that were continuously broadcast on various TV stations, and a brand new Coke can was lifted from the old can in the screen, with oke written on it, Gan Guoyang knew that this endorsement was most likely related to Coca-Cola cooperated.

"Oh, my God, is this the legendary new flavor of Coca-Cola?" Gan Guoyang muttered in his heart. [

After Gan Guoyang came to this era, the only thing that made him feel no different from the later generations was probably Coke.

The classic pleated skirt glass bottle, the taste that will never change, every time Gan Guoyang drinks Coca-Cola, it can remind him of some memories of later generations, although he has basically stayed away from carbonated drinks after entering nb.

In 1985, Coca-Cola finally made a major change. Their president announced that they would abandon the original Coke formula, adopt a new Coke formula, stop the traditional Coke production line, and start producing new Coke in an all-round way. One of the business decisions, and this guy Gan Guoyang didn't know it at all.

However, for this new Coca-Cola product, Gan Guoyang knew its fate. This "new-oke", which was full of Coca-Cola's hard work and intended to completely defeat Pepsi, would end in a disastrous failure.

Now, this New Coke has just been launched on April 4. At the time when Coca-Cola was fully launching its promotional machine and vigorously building momentum for it, it is normal to think of signing Gan Guoyang, who is in the limelight in the playoffs, to help the momentum.

Gan Guoyang pressed the remote control to switch to another channel, and found that the next channel was also showing a Coca-Cola ad, but this ad was comparing Pepsi and Coca-Cola, saying that most people drink two bottles of unknown brand of Coke. , Most of them think that the new Coca-Cola tastes better.

And this experiment is actually an important reason why Coca-Cola is determined to launch New Coke.

"What an idiot, this Coke will only fail." Gan Guoyang looked at the Coca-Cola advertisement and shook his head thinking, he knew that making such a major change by relying only on some investigation reports contained extremely huge risks in itself, and The consequences of this risk are completely unexpected by Coca-Cola.

Gan Guoyang turned off the TV, sat on the sofa and thought for a while. He still decided to go to Atlanta tomorrow to cooperate with Coca-Cola, because he also knew that Coca-Cola would eventually get out of the predicament and become a super giant in the beverage industry again.

Therefore, Gan Guoyang got on the plane to Atlanta the next day. Anyway, the Trail Blazers had a day off today, and the semifinal match should not start until the 30th.

When Gan Guoyang arrived at the Atlanta airport, he found that waiting for him in the airport vp waiting room was not only his agent David Falk, but also a middle-aged white man he didn't know.

"Hi, dear Gan, I'm Roberto Goizueta, EO of Coca-Cola Company, nice to meet you." The middle-aged man stepped forward and shook hands with Gan Guoyang who had just got off the plane.

Gan Guoyang did not expect that the middle-aged man sitting here turned out to be the president of the Coca-Cola Company, which made him a little flattered, and hurriedly extended his hand in return.

"Originally, I should go directly to Portland. I know that you nb players are also very busy in training, and you have to play in the semifinals. I have been watching your games! But recently we are really too busy, so I just I can trouble Mr. Falk to contact you."

"No, it's okay. It's an honor to meet you. Mr. Falk asked me to guess who I'm working with. I can probably guess that it's Coca-Cola after watching the TV commercial!"

After the two of them flattered and exchanged pleasantries without thinking, they got into the company's limousine. Coca-Cola was going to settle Gan Guoyang down first, and then talk about contracts and advertisements.

In the car, Goizueta repeatedly introduced Coca-Cola's new product "new-oke" to Gan Guoyang, and cited a series of data to prove the success of this product.

Falk also sat aside and kept nodding. Gan Guoyang looked at Falk's appearance and guessed that this guy might have negotiated the price.

Thinking of this, Gan Guoyang felt uneasy for a while. He became more and more dissatisfied with Falk's style of making decisions without saying hello, so he interrupted Goizueta's speech: "With all due respect, Mr. Robert, although I'm just a basketball player, I don't understand business, and I don't know how to research beverage recipes, but I don't think it's a wise decision to quit the 'new-oke', that is, the results of this product, may not It will be as good as it looks now."

As soon as Gan Guoyang's words came out, Goizueta froze for a moment, showing a trace of contempt on his face, but quickly covered it up. Obviously he thought that a basketball player like Gan Guoyang would be fine if he played as an endorser. , How could he figure out such a thing as business operation.

"Okay Gan, to believe in Goizueta's decision, we just need to do our job well, and I've already negotiated a good contract for you..." Falk seemed to want to stop Gan Guoyang "nonsense".

"Mr. Falk, as an adult, I need to evaluate my cooperative investment behavior. I don't think you have fully estimated the risks of Coca-Cola's current decision-making. If you have already drawn up a contract, just wait If I come to sign, then I want to say, I will not sign. I am still very optimistic about Coca-Cola, but not you now, but you who have learned the lesson and made corrections. Therefore, for the content of the contract and advertisement, I need Make choices and regulations." Gan Guoyang said unhurriedly.

"Are you crazy, Gan?" Falk looked at Gan Guoyang in disbelief, while Goizueta fell silent and glanced at Falk while lying on his seat.

"I'm not crazy, Falk, I'm talking about business issues with Mr. Goizueta very seriously, and the facts will give sufficient evidence to prove that what I said is correct!"

〖∷Update fast∷∷Plain text∷〗