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After handing over the research and development task to the newly formed team, Li Mo returned to his office and began to think about the next promotion and chain development plan.

Now relying on the effect of Internet word-of-mouth, mechanical pencils have gradually established some popularity among college students, but relying on these alone is far from enough. In China, which has a vast area, the smell of wine will always be afraid of deep alleys.

"Boss, the sample magazine just sent by the newspaper is on your desk."

Having just returned to the Ugly Fish Culture Company in the suburbs, the assistant Xiao Mo, who was coming out of his room, reminded softly.

"Oh, I know."

At first he was taken aback, but then he thought that today was the first day that the advertisement was published. Li Mo nodded, opened the door and walked to his desk. There was already a newspaper on it, which was the Beihe Evening News.

Pick it up and take a look, the first thing that catches your eyes is a small section next to the header, marked with the words "Ugly Fish Culture Monopoly". pencil.

Turning over the a1 page, the stationery advertisement with Han Xiuyin's endorsement image added to the red envelope also appeared quite eye-catchingly.

The sweet Han Xiuyin on the screen smiled like a high school student, pointing to the Ugly Fish logo on the side - a stick figure of a small fish drawn with one stroke.

In addition to a brief introduction to the product, the most conspicuous position also lists the theme of Ugly Fish culture, "creation & high-end".

"It looks pretty good."

Since he spent as much money as a modified machine to advertise, Li Mo was also very concerned about the attention this advertisement could arouse, and was curious about how influential it would be.

However, the so-called planning is up to man, and God is up to success. Since he has done his best, what kind of results he can achieve is not something he can think about, so Li Mo no longer thinks too much about it.

After putting the newspaper aside, Li Mo turned on the computer, opened the webpage and searched for the satellite map of Beihe Province, and carefully considered the layout of the next store according to the geographical location and surrounding environment.

"Boss, someone called you just now, saying that they plan to join our ugly fish culture monopoly."

Just when Li Mo took out a pen to record his current plan in the notebook, a staff member from the sales department rushed to report.

Since no formal marketing department has been set up for the time being, Li Mo has temporarily handed over everything from customer contact to first-line product sales to the sales department, and therefore specially recruited several fresh graduates to join the department.

The caller was a businessman from Dinghai City. Dinghai is close to the northern end of Ishikawa. Compared with the second-tier provincial capital, Dinghai is a third-tier city.

On the phone, the businessman explained that he had sent an e-mail to Ugly Fish Culture Company before, but he never got a response. It was not until today when he saw Ugly Fish Culture’s advertisement in the newspaper that he remembered this matter again. Contact the door by phone.

"I have a good channel here in Dinghai. As long as Boss Li is willing to deliver the goods, it's fine to open three or four franchise stores directly."

Hearing the rich and powerful tone of the other party, Li Mo couldn't help but secretly laugh in his heart, this is meeting a real local tyrant.

But since the other party dared to join, Li Mo naturally dared to sell.

The current average daily output of [-] mechanical pencils cannot be said to supply the entire Beihe Province, but it is still no problem to support five or six stores stably.

"We welcome all franchisees. There will be a special person to communicate with you about the specific contract, and I hope you can cooperate when the time comes."

Although the other party said that I am rich, Li Mo also has his own judgment. For the franchisee, his first requirement is that there is no tainted record in the local industrial and commercial department. Such tainted records include arrears of employee salaries And the sale of counterfeit and shoddy products and so on.

In addition, it is estimated that more and more businessmen will come to join in the future. Li Mo also put forward certain requirements for the assets of these franchisees. The fixed assets should be at least 200 million yuan and they have stable sales channels, otherwise they will not be granted. consider.

After hanging up on the agent, several other agents called one after another, asking questions about product management and proposing ideas for cooperation.

Not every customer saw the hot sales of this mechanical pencil on the spot like Cui Hao, so when Li Mo proposed a few conditions that "seemed" to be conducive to the ugly fish culture, these agents who had come here on the spur of the moment They also showed different views.

Especially in terms of the final profit sharing ratio, most people feel that it is too disadvantageous for the [-]-[-] split, requiring sellers to have six factories and four factories, or even the traditional franchise ratio of seven sellers and three factories.

To this, Li Mo had only one reaction, he smiled and expressed his refusal.

In the afternoon, except for the two agents who showed great sincerity and accepted all the conditions offered by Li Mo, other customers who called to contact were declined and had no further words. .

Even so, in less than a week, Li Mo still summoned three agents, and opened a total of seven new Ugly Fish culture monopoly stores in two cities around Ishikawa, making Ugly Fish's chain stores reach double digits , the total daily average sales also exceeded the 10 yuan mark.

Daily sales of 10 yuan may be a drop in the bucket for energy or heavy industry companies, but for a newly reformed and established company that mainly deals in stationery, such achievements are already quite strong.

And this also makes the existing production capacity of Ugly Fish Stationery Factory run at full capacity. Excluding the basic inventory to ensure product replacement, the daily output of the whole factory is almost equal to the supply, and sometimes even requires workers to work overtime to complete the product supply. Don't start focusing on productivity again.

"It's time to scale up production."

Seeing the red mark on the form that had reached the limit of productivity, Li Mo turned his focus back to this fundamental issue.

On the issue of how to increase productivity, Li Mo did not simply increase the speed manually.

His requirement for workers is still to assemble a standard mechanical pencil in 2 minutes, and the quality must be excellent, and then use 90.00% of the current profit to hand over to the machinery factory to continue to assemble another hundred mechanical pencil manufacturing equipment. At the same time, a group of new workers were recruited to fill the vacancies.

In this way, Ugly Fish Stationery Factory seemed to be reinjected with vitality, and its production capacity increased instantly.

"Boss, I have modified the new equipment, and the samples have been produced. Would you like to come over and have a look?"

On the second day after the factory expanded its production, Lu Zhi called with unconcealable excitement in his tone.

For a while, he and Gao Qiang almost lived and ate in the stationery factory. Seeing that a large number of products were delivered from the factory every day, the enthusiasm for research and development became more and more high. He hoped that the products he participated in research and development would be released as soon as possible.

Propose a theory, practice design, be overthrown, and then propose a theoretical concept... The entire R&D team has almost experienced countless times in this cycle, and finally made a breakthrough.

When he came to the stationery factory in person and saw the new products produced by his R&D team, Li Mo himself was quite surprised.

I saw a row of mechanical pencils about the same thickness as ordinary ballpoint pens quietly placed in front of me, and these mechanical pencils also got rid of the simple black appearance, and the shell colors reached as many as five.

Li Mo casually picked up one and tried drawing on paper, and the function did not weaken at all.

"This pencil has been modified for comfort according to your requirements, and its functions have been simplified. It can only draw straight lines and curves, and the degree correction has been removed. It is suitable for primary and middle school students."

Gao Qiang acted as a commentator and introduced, "We failed nearly a thousand times before we barely succeeded."

"Pretty good."

Li Mo nodded, and did not hide his praise at all. After all, it was a talent from Mizuki, and he would never have developed it in his entire life.

"There is also this one. For the time being, only two samples have been processed. In addition to the functions of the current mechanical pencil, it also adds dotted line drawing, lead thickness adjustment, and automatic lead filling functions. The scope of application is not limited to engineering majors. , Map drawing also has a good experience.”

When Lu Zhi took out another mechanical pencil with truly improved technology content, even Li Mo was completely shocked.

The other party has almost developed another mechanical pencil in the mall on the basis of the existing one!

"Talent!"

Holding the mechanical pencil with more powerful functions in his hand, Li Mo was amazed in his heart, thankful that he didn't have a single muscle to figure it out alone. Although he spent a lot on the introduction of talents, compared to directly buying related products The cost savings are self-evident.

"It's just that the modification cost of this equipment will also increase a lot, and it may be inevitable that the price will increase..."

Seeing that Li Mo, the developer of the mechanical pencil, was full of admiration for his research results, Lu Zhi felt complacent, and at the same time explained the current problem, "The production cost of each pencil will probably increase by one to two yuan. "

"Well, as long as the product is good, it doesn't matter if the price goes up."

Hearing that the range of product price increases is not too exaggerated, Li Mo didn't pay too much attention.

What he was thinking at this time was how to promote new products to the market.

All the money on hand has been used to produce new machines to meet the current supply demand. If you develop a new series at this time, it is tantamount to building a new factory, which is different from general industrial upgrading.

Funding has once again become the biggest problem.

There are still two roads, either bank loans or open private equity.

Compared with borrowing money from the bank, going public may be the best choice for financing, but for Li Mo, the "dictator" who is determined to control the core of the factory alone, this choice is not cost-effective. This decision has to be considered, reviewed or even obstructed by others, which he does not want to see.

And if you don't want to borrow money and want to improve the industry, unless there are a steady stream of agents joining in, you can continuously increase product sales and make profits.

But where to find so many clients? It is obviously not enough to rely on the influence of Beihe Evening News. Unless it is advertised on CCTV, it is obviously not worthwhile for Li Mo at the moment.

"How to do it…"

Li Mo couldn't help but fell into deep thought for a moment.

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