super plane treasurer

098 Create a media platform

"Hi Mr. Li, I'm Ling Jia."

After receiving a call from Li Mo himself, the female manager of the public relations department who had just put forward her "precious opinion" on the plane was flattered again, and mistakenly thought that Li Mo had some thoughts about her.

The love path of the Microsoft boss is a classic example.

In terms of academic background, she is definitely one of the best among the female employees in the entire group. In terms of beauty, the piles of love letters in Shuimu University are enough to give Ling Jia enough confidence.

In addition, the boss on the plane accepted her proposal easily... Looking forward to the possible result, Ling Jia couldn't help but her heart beat faster.

If this talented boss really launches an offensive against her, Ling Jia feels that she has almost no reason to resist.

"It turns out that you are in charge of the work here." Sitting in the car, Li Mo would never have imagined what kind of guesswork the girl opposite would experience when he received his call, so he still spoke his order calmly. "I plan to separate a new publicity department from the public relations department to instigate future publicity tasks alone. Please help inform the department managers and come to my office for a meeting in two hours."

"Oh well…"

When she learned that Li Mo had just received the call to her by accident, and made a serious request, the beautiful employee of the public relations department could only blush a little because of her enthusiasm, and secretly sighed that she still thought too much .

"By the way, how is the layout of the new office building going?"

Thinking of the task he gave to the female manager last time, Li Mo asked again.

"The leasing matters have been negotiated, and a simple renovation is about to be carried out. It is expected that all departments will be able to move there one after another starting next week."

Hearing Li Mo's question, Ling Jia put away her messy thinking and solemnly reported.

"That's good."

After putting down the phone, Li Mo quietly looked out the window, thinking about his next arrangements.

Less than half an hour later, the car drove to the Ugly Fish Culture Building, and then Li Mo got out of the car and hurried to his office.

At this moment, five or six department managers in suits and leather shoes have stood respectfully in front of Li Mo's office, waiting for the young boss to arrive.

"Sorry, I just came back from the paper mill in the county seat, everyone has been waiting for a long time."

After opening the door, Li Mo signaled several department heads to sit down, while he stood in front of the desk, holding the graffiti document of the new plan drawn up on the way when he came here. < Group publicity matters. "After stabilizing his heartbeat a little, Li Mo said, "You may already know that I plan to establish a new brand company, and together with Ugly Fish, it will be incorporated into the development track of our group in the future. "

"Before, due to various reasons, of course, mainly due to funding, we were still unable to effectively promote our products and could only rely on word-of-mouth marketing strategies." Recalling the hardships at the beginning of the establishment of Ugly Fish, Li Mo's tone became a little bit Heavy, "Of course, the advantage of this is that you can control a group of loyal users. However, these loyal users are basically limited to the student class. When we raise the target and target a wider audience, pure word-of-mouth marketing is already difficult to satisfy. our needs."

Although the age was almost a year older than Li Mo, the heads of several departments present all showed a look of listening and thinking, and did not feel any sense of disobedience in terms of age and seniority.

"So, in the next step, while increasing the advertising efforts, I plan to set up my own media platform to broaden the popularity and influence of the new group."

As soon as this remark came out, several department heads who had been silent could not help but look at each other.

They thought that Li Mo just wanted to allocate more funds to advertise more on TV stations or other print media, but unexpectedly he wanted to build his own platform.

"This... may cost a huge amount of money, and it may not be successful." Then, a person in charge of the Propaganda Department said, "If Mr. Li's intention is to create an ordinary website, it will only take a few minutes. But if it is talking about building a portal website like **, Netease, or buying a publishing house to publish it yourself, it is not optimistic at the moment.”

"The road is made step by step, isn't it?" Hearing this, Li Mo smiled, and then leaned against his desk in a more comfortable posture, "And you are right, I really plan to buy The next publishing house will publish its own publications, and of course, the construction of the website must also be carried out simultaneously.”

The idea in Li Mo's heart is very simple, that is, to plan his own media platform as soon as possible. This platform not only integrates traditional news topics, but also tends to combine technology and fashion, and then uses its own advantages to package and promote its new products.

At present, he has only developed more than ten new products, and will dabble in more fields in the future. Just the upgrading of these products is enough to support one-third of the content of a magazine.

If planned properly, this will be a unique local magazine that stands at the forefront of human innovation and technology, and its future influence will be no less than those vulgar fashion weekly magazines and self-esteemed high-end academic journals.

Of course, only Li Mo can grasp these confidence and courage, and other people who don't know what's going on will still consider it from the perspective of the greatest risk they face.

This is also the reason why Li Mo did not become a pure dictator. Sometimes it is really not a good thing to be overconfident. He also needs these subordinates in charge of risk assessment to correct his thinking.

"My suggestion, we can try to build a new platform on the Internet first, and then set up a paper-based promotional product after reaching a certain level of popularity." Another person in charge then said, "And as far as I know, now Magazine numbers are hard to come by, so instead of spending too much energy on this, we might as well try to use the cheap internet, and we already have Uglyfish’s website platform, and it’s relatively easy to expand.”

After crossing his arms and thinking for a while, Li Mo finally made up his mind, "Okay, let's start with the website first, but at the same time, we must also start preparing for publications. If there is a suitable publishing house, we can also buy it now. In addition, the website I mentioned It’s not just about promoting or selling the website, but having an independent news team, as well as professional website architecture and maintenance personnel, as for the name, just use it.”

Back then, after establishing its own portal, oicq, which relied on imitating icq, quickly became one of the best real giants in the domestic Internet industry on the way to take off. Through its own media influence, it directly kills opponents in seconds in the control of public opinion without any effort.

Such a sharp weapon that kills without blood is naturally what Li Mo wants to pursue.

And now relying on industrial development is a last resort. If he upgrades to the Plane Mall [intermediate member], Li Mo will also unlock a large number of Internet products, and the role of this website platform will be greatly highlighted by then.

"That also means that we need to build our own news team, from editor-in-chief to professional reporters, editors, and recruit a new batch of website architects, which may require a lot of expenses."

Now that Li Mo has made up his mind, several other responsible persons have started to think about personnel and funds.

"In terms of funds, the company will allocate about 3000 million for the time being. As for building a team, I think it is more efficient to directly buy a website." Li Mo continued, "As for what to buy, that is your business. Just give me the candidate website and the quotation at any time, if it is a particularly good website, it is not impossible to increase the price.”

"Okay, let's do it now."

Hearing Li Mo's final arrangement, several persons in charge stood up and prepared to start operations.

"Also, before our own media platform is launched, advertisements still need to be launched. You should first find out the news quotations of various TV stations at different times, especially CCTV's."

Li Mo stopped several people and said, "The new product is expected to be launched in batches in a month at the latest, so just inquire about the price in this segment."

"understood."

Several people replied together.

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