super plane treasurer

Guangdong Province, Guangzhou City, inside an office building surrounded by glass curtain walls.

At this moment, a foreigner with slightly curly blond hair and black-rimmed glasses was sitting in his seat, frowning as he stared at a document in his hand.

Standing around him were several project directors in charge of different products, all of whom were called here urgently to report their latest status to the foreigner president.

With the pressing of Phantom products, the market of personal care products including shampoo, facial cleanser, skin care products and toothpaste soap has quietly entered a stage of intense market competition.

Relying on decades of accumulation, although Baojie Company will not fall so quickly, the erosion of Phantom has already made the president vigilant, and he had to call high-level executives to discuss countermeasures.

"I just want to know, what is the uniqueness of this phantom daily chemical?"

Staring at the declining sales data of various supplies, Shi Shengwen looked at several local Chinese executives in front of him and asked in English.

"We have personally bought and tried their products. The effect is not particularly outstanding, but there is great innovation in terms of convenience, and the user experience is very good."

A senior executive responsible for the sales of facial cleanser products said, "It can be said that it has broken the disadvantages of conventional personal care products. Although it has only improved a little in technology, it is enough to make users feel novel and favored."

Several other executives nodded in agreement.acknowledgment of this statement.

When I saw Phantom's products for the first time.They were also taken aback.Curious whether this is a daily chemical product or a magic tool, soap is no longer slippery and will be thrown out at any time, and there is no need to worry about pouring out too much shampoo at once, just like hairspray, a little is enough to remove dandruff and oil, facial cleanser And the like are combined with mask technology, the effect is outstanding and you don't have to worry about getting your eyes...

Even if this kind of technology is entrusted to Baojie himself, it may be difficult to research it in five or ten years.

"And. They've done a fantastic job with the accompanying marketing."

One of the executives in charge of marketing said, "They not only made the product, but also hired professional production staff to arrange unique dances and soundtracks for the advertisements, so as to reach the consumer group, and even set up a This established a comic company alone..."

"Who can tell me which planet this company flew from?"

Hearing this, even this foreigner CEO who has worked in several countries and has incomparably rich experience was a little bit astonished. <Group, and another stationery brand under this group has just defeated several other competitors.It has also become a first-line giant in the industry, controlling more than 70.00% of China's stationery market. "

"Ada Group is also cooperating with it. This top ten company in China has a strong government background, including a senior executive who is the son-in-law of a leader of the State Council. Therefore, we have reason to believe that the development of this company is also supported by the government. Those with government support, of course, do not rule out being supervised.”

"I am very sure of that."

Shi Shengwen nodded. If an excellent company born in China like this shows a certain market potential and value, it will be valued and paid attention to by the government in any country.

"Although it is unlikely to be acquired, we need to make some coping strategies. If this continues, our financial report for this quarter may be ugly."

Seeing the president's pensive expression, one of the executives continued, "As long as we compete for the market fairly, the government can't interfere with anything."

At this time, everyone present still had a thought. Although the opponent was slightly ahead technically, Baojie’s resource advantage was still very strong. After all, it was a global daily chemical giant. How could it be so easily defeated by a Chinese local brands beat.

"Mobilize the marketing department, increase the promotion of print media, increase the amount of TV media advertisements, and use a combination of price reduction strategies to attract and retain existing customer resources..."

After some thought, the blond Shi Shengwen issued his order.

Compared with Phantom, which spends almost all of its budget on advertising, Baojie has more than enough funds in this area.

"We just spent 100 billion US dollars on restructuring last year and laid off thousands of employees in exchange for a certain return on income. Now we must act cautiously." Shi Shengwen looked up at the few executives in front of him with a smile on his face. With a serious look, "In any case, we must keep our market share from major fluctuations."

"We understand that we must do our best to keep our market share!"

Since joining Baojie as an executive, it was the first time for them to see the president look so serious, and they expressed their opinions immediately.

There is no other company with the same confusion as Baojie, such as Lihua, another foreign giant.

This so-called world's second largest manufacturer of consumer goods, composed of the Netherlands and the United Kingdom, had already invested and produced in China as early as the 30s. When it returned to the Chinese market in the 80s, it was like a fish in water. Flowers and others occupy half of China's personal care products market.

The strategy that this company is best at is brand acquisition. The most famous case is the merger and acquisition of the former well-known domestic toothpaste brand "Zhonghua Toothpaste".

Originally, at the beginning, after learning that a new local daily chemical company named Phantom was booming, the company headquartered in Shanghai tried to contact the top management of Phantom to negotiate mergers and acquisitions.

However, they searched and searched and couldn't find where the company was. <An inconspicuous corner inside the building! <After the acquisition, Lihua took the initiative to send someone to contact Li Mo, trying to negotiate the terms of the merger.

In their view.Most local companies in China are still eager for foreign capital injection.In addition to technical financial support.The preferential tax policies for foreign-funded enterprises in most regions also make many bosses salivate. <The building was rejected directly before entering.

The reason given by Li Mo is very simple, we have no interest in mergers and acquisitions.

As a result, this established company naturally has doubts about the strong development of Phantom, and the tactics they can think of to deal with this potential opponent are also the same as Baojie, that is, the price reduction strategy.

Low-price preferential marketing is very popular in any country.

However, it is clear that the two giants are a little reluctant this time.Because in their original plan, they never considered low-price sales at this time. They came here to guard against Phantom, and at the same time, they were also competitors. If the other company lowered the price, they would have to follow suit.

Moreover, there are many conditions and restrictions on small profits but quick turnover. Blindly reducing prices beyond a certain limit will not only have a certain impact on the company's finances, but also affect the brand value.

But in order to keep their dwindling market share, they had to roll up their sleeves and compete with the rising Phantom.

"Boss, the two giants have finally acted."

It was the third day of the sea election.Lu Siming brought the latest news to Li Mo.

"Yes, got it."

At the moment Li Mo himself is browsing the web.I have already seen related news in the financial news column - Baojie, Lihua, etc. are forced to implement low-price strategies due to the decline in growth rate in China

What's more funny is that the source of the news is the media where Baojie's headquarters is located, Guangzhou Daily.

"Yesterday, the reporter visited many supermarkets such as Carrefour and China Resources Vanguard in Guangzhou, and found that although there was no official price reduction notice for daily chemical products, there were many promotions on the shelves. For example, Baojie's various laundry detergents Personal care products 'add 1 yuan to add 1 piece'; Lihua Lihua Lux shower gel spends 28 yuan, free Lux shower gel 180ml, etc... "

Although a professional at the end attributed the reason to "the increase of domestic and foreign competitors", only the insiders of these two companies know that the strong rise of the Phantom is their biggest disaster.

"Then do we have to follow the price reduction and promotion?"

Lu Siming asked Li Mo for his opinion.

"Price cut promotion? Why do you want to promote it? We can't sell it, so why cut the price." Li Mo shook his head, "Besides, do you think we can afford this kind of price war?"

If it was said that he almost used money to smash his opponent to death, then this time it is not so simple.

Playing money-burning games with the world's top [-] giants will only be done when the brain is pumped.

"Fortunately, they are different from Hengjiuhuabai. They have not formed a business alliance, and they are both competitors. Let's not get involved in this price war."

While closing the webpage, Li Mo said, "What do you think of our current productivity status?"

Then Li Mo suddenly asked a seemingly irrelevant question.

"Well, the number of factories is sufficient, but there is a shortage of human resources..."

Lu Siming was stunned for a moment, then quickly replied.

"So, not only do I not intend to lower the price this time, but I also want to increase the benefits of the next-line workers." Staring at the monthly profit data report on the table, Li Mo continued, "You will change our recruitment benefits later, and do it according to the profit level. A corresponding level of improvement, and one more item, relevant practitioners will be hired first.”

The reason why foreign-funded enterprises value the Chinese market is because of the huge consumer demand here, and the second important reason is the cheap labor here.

Abusing employees, lowering salaries, and indirectly increasing the workload... Chinese workers can be said to be paid the lowest wages after the people of Asia, Africa and Latin America, and do the most and the hardest work.

This time, since the other party is playing the price card again, in order to avoid its edge, Li Mo simply plays the favor card - according to his own profit level, the workers' salary will be increased correspondingly.

The quota doesn't need to be too high, just better than the factory welfare for foreigners.

I can't beat you if I hit you head-on, but I must make your soldiers feel thirsty and dissatisfied, which will reduce their enthusiasm for work and lose their combat effectiveness.

And it would be almost impossible for enterprises such as Baojie not only to cut prices but also to increase employee benefits at this time.

<The hard work is absolutely worthwhile, and the company will not disappoint every employee who sheds sweat.

At the same time, increasing employee salaries in this way can achieve extremely positive effects, whether it is in terms of popular support, productivity and combat effectiveness, or public opinion.

After all, the reputation of the world's cheap labor factory is linked to the honor and disgrace of the nation.

If there is a company that can take the lead in breaking the cage, playing the sign of national self-improvement, boldly raising the salary level of front-line workers in China and maintaining it, then it will undoubtedly be an excellent game in China, just like getting rid of the sign of "Sick Man of East Asia". The publicity strategy is much better than any one-yuan discount.

Are Chinese people really so short of money that they only care about one or two dollars for soap and shampoo?

In Li Mo's opinion, absolutely not, they just lack an outlet to vent, just like the Japanese are proud of their Sony, and the Koreans are proud of their Hyundai cars. It's not that the Chinese don't want to support domestic production, but lack an opportunity.

And what he has to do is to seize the opportunity and create such an opportunity. (To be continued..)