super plane treasurer

() After personally experiencing the initial product brought by Qiao Han, Li Mo himself was deeply moved. This is much better than what he saw on the drawings.

No wonder it is sold at almost the same price as the imitation wooden pencil in the Dimension Mall. Whether it is from the appearance or the touch, it makes people feel as if there is an extra friend around.

The previous few new products based on animation are so attractive to adults, let alone the temptation to children.

"What about the cost situation?"

Then Li Mo put aside the toy samples brought by Johan, and asked thoughtfully.

Just like relying on animation to promote Japanese culture and catering, and then using the newly formed industry to feed back animation, this time Li Mo still chose a two-pronged strategy. While relying on toys to drive catering, he also began to pave the way for his own new industry.

The first thing he has to face is cost and promotion.

"Relying on our existing technology, the price of materials is about one-fifth lower than that of similar products. Hand-made products are even lower. Due to cost and other limitations, almost no one in China is doing this. If all of them are made by our own factory In other words, due to welfare issues, the labor cost may be relatively higher, but it is about the same as similar products in the market, but obviously we need to be better in technology.”

After thinking for a while, Qiaohan replied, "My suggestion can be handed over to our partner, Wumart. They have a solid foundation in industry, and we don't need to reform the factory ourselves. And they are our R&D cooperation. Fang, there is no need to worry about technology leakage in this regard, otherwise it will also cause great harm to them.”

"Then try a batch first to see the effect."

After listening to Qiao Han's report, Li Mo stared at the toys on the table and said.

<Combined with existing animation, including food, animation and other special content, no matter in terms of playability or artistic level, it is not inferior to mainstream toys in the market, and in terms of performance and price ratio, it is a combined Transformers that kills all over the street. Or plastic swords and plush dolls such as Pleasant Goat.

More importantly, these toys can not only meet the interests and needs of young children, but also attract the attention of adult animation fans. The absolute collection value makes them absolutely pleasing to the eye even if they are placed on the bedside of the bookcase.

The van with the ...< sign turned the corner of the street and slowly stopped in the open space on one side of the restaurant. Then three uniformed employees jumped out of the van, opened the warehouse, and began to lift several boxes of tightly wrapped boxes through a special passage. Into the fast food restaurant.

Soon after, several staff members in animation uniforms put a batch of new toys on a special shelf on one side.

The lifelike models of the protagonists and supporting roles in "Darkness", the intellectual puzzles in the background of "Panda Planet", the magic palace combination building blocks in "Fog Man"...

In addition to the exhibits placed under the glass cover, the staff specially took out a copy of each item for guests to try.

Most of the things that were placed here before were simple dolls or souvenirs.

"It seems that the toys over there have been changed?"

Soon, the actions of the clerks attracted the attention of several young customers, and a few girls rushed over first.

As regular customers here, they have long been accustomed to the changes in this themed restaurant, including the main animation shown on TV and the uniforms worn by the employees, but it seems that this is the first time that the toy shelf dedicated to souvenirs here has changed.

"Wow, this plastic doll can change expressions? How did you do it?"

"Hey, blushing? Haha, so cute!"

"Why does it feel like it's alive? Is it a battery?"

Picking up a few different toys, the girls kept shouting in surprise, "There is also a figure of "Panda Planet" here, I really want to buy one!"

Hearing the commotion here, some other diners, especially the children, couldn't help getting up and running to the toy corner to join in the fun. They were immediately attracted by the dazzling array of items here, and they were reluctant to leave.

"Waiter, how can I buy the toys over there? There are no price tags?"

Immediately, several adults who were pestered by children and young men and women who wanted to buy came to the counter and asked.

"I'm sorry, these toys of ours are all gifts, and they are not sold separately for the time being. If you want to get them, you need Yaoxiang food and beverage consumption points. This is an explanation. You can also log on to our website to find out."

As he spoke, the polite waiter handed over a coloring page activity sheet with both hands.

It marked the content of this new activity of Yaoxiang Catering in detail.

At the moment, such activity sheets are also posted at the door of Yaoxiang Manju theme restaurant or at the takeaway window, telling people that they can get these unimaginable toys and gifts by consuming food and beverages.

"what?"

Hearing such news, when everyone was disappointed, they could only stare carefully at the coloring pages to see what gifts corresponded to different consumptions, and speculated on how to buy the toys they wanted.

There are also some impatient customers who stalk and stalk, hoping to get the opportunity to buy directly through intercession, but most of them are politely rejected. Occasionally, some children are really crying, and the clerk has to pay the high price given by the company. Sell ​​a piece or two and go out.

Li Mo's move is also to avoid turning the restaurant into a toy store because the toy is too popular. Of course, if there is a rich man who is willing to buy it directly at a price dozens of times the cost, he will not refuse.

More than 200 themed restaurants and more than 3000 sales windows all over the country are now open, enough to ensure that people can get the toy gifts they want by tasting Yaoxiang catering. It is only a matter of time, and the lowest accumulation After eating ten set meals, you can exchange for a corresponding small gift.

In order to let people know about his new toys more effectively, Li Mo also continued to use all the resources at hand, and put several new toys in stationery stores and even Wumart's major physical stores for people to watch and play. Then attract it to yourself for consumption.

...

Without the blatant obstruction of KFC and other catering giants, coupled with such a powerful promotion method, the sales of almost all of Yaoxiang's business outlets rose by more than one-third in an instant on the second day after the new product was launched.

And with the continuation of time and the expansion of the popularity of the event, such achievements are still steadily improving at an objective speed.

The adults choose to come to Yaoxiang to eat and accumulate points to exchange for toys in order to satisfy the children’s distress. Not to mention anime fans, just bookmark the official website of Yaoxiang Catering, and only order Yaoxiang from other stores, not to mention that they can exchange for souvenirs , It can also avoid headaches such as obesity caused by fried meat.

And more new entrants are to meet the wishes of their girlfriends or friends around them, join in to buy set meals, and speed up the accumulation of friends' points. However, during the tasting process, they will be attracted by the food of this new fast food brand and become loyal. Customers, and thus joined the ranks of followers of animation and even Phantom and other products.

In less than a week, Li Mo's first batch of tens of thousands of first gifts were exchanged.

This also means that tens of thousands of people spent more than ten times the cost of food and beverage relative to the cost of the gift to get this gift.

Just like the circle of friends, when you see that people around you are enthusiastic about one thing, this is a trend. Relying on the influence of the ring, people who are tired of eating foreign fast food start to take the initiative or lead by their friends. Invest in the new local fast food restaurant, Yaoxiang.

There are the latest anime, the latest novels, the latest food, and now there are the most super toys, unparalleled music, and unparalleled store style... What's more, this is a local fast food restaurant built by the Chinese themselves.

Regardless of consumption experience or psychological emotion, there is nothing more suitable for young people to gather, talk and share happiness than here!

And foreign fast food, which mainly relies on high-calorie foods such as French fries, fried chicken, and beef, is now like icq, which was unstoppable at the time. With its unique products, it occupies a huge market and its position seems unshakable. With the appearance of oicq, which has long lived in the catering industry, the situation has been reversed.

Young people almost began to pass by the gates of KFC and Yoshinoya in groups, and finally chose to enter the local fast food restaurant, Yaoxiang Manju, for afternoon tea or dinner, while discussing the latest anime.

Traditional fast food restaurants such as McDonald's seem to have become the msn of the past, and more and more business white-collars who are not adapted to the trend of fashion have begun to occupy them, discussing business or enjoying peace.

Just like social networking sites, once your friends gather in one place, according to habit, more people tend to move to such a new place by themselves, which is also a magic weapon for social networking sites to win.

It's just different from the penguin strategy that simply relies on imitation and improvement to defeat the opponent. The changes that Li Mo brings this time rely more on innovation and strength. Otherwise, he would not have such opportunities to challenge the industry hegemony.

In the eyes of Yum! President Su Jing and others, this is almost a terrible reversal.

According to experience, once this new pattern takes shape, it will also mean that your positioning in the eyes of consumers will undergo a huge change. After that, even if there are customers who want to come in for consumption, once you think that this place does not match your student status or occupation. , then they will still subconsciously give up consumption and go to other homes instead!

"We cannot allow this to continue!"

Originally wanted to take a step back, but Su Jing never expected that Li Mo was not only not satisfied with the status quo, but took out more powerful weapons to compete for the market.

The only thing he can think of at this time is to continue to use huge advertising and marketing to change people's perceptions of KFC Pizza Hut and other established restaurants.

However, it was obvious that the executives sitting in front of him were listless and unable to fight anymore.

Facing Yaoxiangmanju's perverted opponent who can easily come up with a magic weapon against the sky, they would rather compete with McDonald's for the remaining market than lose a lot of hair and think about how to guard against Yaoxiangmanju.

No matter what everyone knows, in terms of strength, unless Yum! Catering comes up with some heaven-defying products, or zhengfu directly bans Yaoxiang, it is simply fantasy to regain the market that was taken away by the other party. It is better to consider To acquire other Chinese local fast food brands.

"Can I share a little bit of my personal experience with this matter?"

After listening to his president Su Jing's speech, a management member of the marketing department of Yum Brands pushed his glasses and said.

Su Jing glanced at his capable think tank member, and nodded without saying a word.

Then the marketing executive said, "Last weekend, I went to the park with my daughter. When I was tired from playing, I wanted to take her to our KFC store to buy some desserts, but she said something to me at the time. Those words still make me feel deafened..."

"She said, Dad, why do you still go to such a cheap place to buy sweets? My classmates are now buying ice cream in Yaoxiang, and there are fun toys to give away."

After saying this, the executive paused, "My daughter still doesn't know that the fast food restaurant she mentioned is the store owned by the company where her father works, and she has never seen us. In order to resist Yaoxiang’s competition, he specialized in "Panda Planet", and recently became obsessed with the new vegetarian burger launched by the other party. From a father’s point of view, for this kind of opportunity for children to actively eat more fruits and vegetables, I also cherish that because I am a competitor, I will not let go of my concern for children, so it can be associated with the minds of our other consumers."

After the executive finished speaking, the already frozen scene became quieter.

It seems that everyone has been told something

——They resolutely oppose their families going to eat these fried foods in the fast food restaurants owned by their companies every day, but they don't mind their children eating healthy foods at competitors' places.

Get rid of the identity of Yum employees, most of them are also Chinese, and they are also proud that such a strong brand can be born in their own country.

Therefore, it is definitely not what they want to see if they are asked to fight with such an opponent with all their strength, resulting in a result of mutual damage.

"So... we can only change our strategy?"

Seeing that everyone was unanimously silent, Su Jing had no other choice. No matter what, he could not give up the market and could only find a new starting point.

Until then, no one started nodding.

The only way left at the moment is to give up the siege of Yaoxiang, and instead accelerate the improvement of its own strength to compete with other fast food giants for the remaining market share. If there is a chance in the future, it may be possible to fight back again.

It's just that now, it's completely out of play. (To be continued.)