super plane treasurer

() Those who saw this trailer with Wang Zhonglei were the bosses of other large and small film and television companies, as well as ordinary audiences from countless other industries. <The official website, including every mainstream video website, electronic advertising screens outside shopping malls, and buses in more than ten provinces, has been covered by "Sinking Kingdom".

And after seeing this trailer, almost everyone's thoughts are almost the same-that is, the eager anticipation that is different from the past.

Even the well-informed boss of Huayi was dumbfounded by the whole trailer, let alone ordinary consumers and spectators. In the eyes of most people, the American Emperor's film is already the limit of shooting technology. It would have occurred to me that such an unconventional work could be produced in my own country.

Of course, due to the short duration of the trailer, which is only about 3 minutes, many people are also worried whether the 3 minutes in the trailer are the collection of all the special effects of the whole movie.

Just like "The Great Earthquake", which was dubbed a disaster film before, the real disaster scene is only a few tens of seconds, and its core is still a literary and artistic family film.

No matter what ordinary audiences think, in the face of Cheng Yaojin who suddenly appeared, many film and television companies still made the same decision as Wang Zhonglei, that is, to adjust the release schedule of their films one after another to avoid conflict with this wonderful space Armies collide.

And from the beginning of the summer vacation in July, the major domestic theaters have been basically occupied by foreign films, and all kinds of Western heroes are crazily snatching the box office from Chinese audiences. Screening, I thought I could avoid some sharp edges, but I didn't expect to meet people who came to step on the spot again. The bosses who knew the strength of this group could only sigh their backs and continue to postpone the screening. Make way, but in the face of the huge box office in the summer, there are also a large number of people who do not think that the release of "Sinking Country" will pose a threat to them, so they have not made any adjustments.

Albert of Warner Bros. Distribution is one of them.

Like everyone else, Albert was reminded by his staff to watch the trailer of "Sinking Kingdom" produced by China's local media and entertainment company Lancao. His attitude towards this work has not changed much, and he doesn't think this work will have any impact on his company's new works.

And what Albert was in charge of was the promotional work for the release of Warner's new film "Edge of Brightness" in China.

This film is adapted from the Japanese light novel "all-you-need-is-kill". At the beginning, Warner purchased the script for 300 million US dollars to make a film adaptation, and started filming two years ago. It passed the introduction review a few months ago, and was arranged by Warner to release it at the end of July, grabbing the Chinese summer market.

As a sci-fi and action film, "Edge of Brightness" not only has American-style sci-fi and fighting scenes, but also continues the suspenseful style of the original work.Whether it is Warner's internal production staff or Albert, who is already familiar with the storyline, this work has been regarded as another blockbuster in the 2014 film industry.

Perhaps it is because of this self-confidence that, in the face of the upcoming confrontation of "Sinking Country", Albert has developed a marketing psychology of taking the opportunity, that is, by creating comparative topics, people can make comparisons and guesses about the two works at the same time , just like gambling, adding fuel and vinegar to this confrontation and increasing popularity.

Although he may be far behind the "Transformers" that sells copies, Albert believes that as long as he uses the banner of Hollywood and uses some extra publicity methods, it will be easy for Chinese audiences to fall in love with Warner Films things.

He also firmly believes that he has grasped the inner thoughts of Chinese audiences—although they all express great nationalism verbally, when facing local works, the most common sentence is "what's so strange, compared to American It’s far from here, and what I play are all things that are eliminated by others.”

Therefore, on the second day after Bluegrass Media announced the release date of "Sinking Kingdom", Albert directly threatened in an interview with reporters, "Our release plan has not and will not change."

The same decision was made by Albert, as well as film and television entertainment giants such as Pixar Animation and Sony. According to the plan, their works will also be screened in "Sinking Country". It can really be said that they will be organized with the help of Zheng Fu in the form of forced consumption. Watch it in groups, or launch a theater public relations campaign, otherwise it will be extremely difficult to get a share of the film schedule from so many big movies. If you don't want to encounter Waterloo, it's best to choose another release date.

After all, this is the first movie released by this group, and it is difficult to explain anything based on the 3-minute trailer.

But in the face of the strong pressure from these opponents, Li Mo still chose to stick to his decision, continue to strengthen publicity, and at the same time show "Sinking Kingdom" as scheduled.

Like Albert's self-confidence from the Warner Group, this also stems from Li Mo's trust in the plane mall behind him. Even without the support of the government, he has no doubts about his real market.

...

"Senior, are you really not nervous at all?"

Standing in a gorgeously decorated movie theater, Han Xiuyin, wearing a mask and peaked cap, asked in a low voice, "This time it feels like looking at my report card in middle school..."

Next to her was Li Mo, who was also wearing a black mask and couldn't tell the difference.

——In order to better see the effect of the film after the screening, Li Mo chose to go to a local theater to experience it in person on the first day of the screening.

As a genuine girlfriend, Han Xiuyin's company is naturally indispensable for this trip.

"It's okay, I'm used to it."

Compared with the difficulties and obstacles encountered in the industrial field at the beginning, the release of this movie is no longer a challenge for Li Mo.

With the help of the screen lights, when there was less than 1 minute before the screening time, Li Mo and Han Xiuyin walked carefully to the reserved seats holding hands. They had just sat down and had no time to take off their masks when the familiar music came from their ears Voice.

At the same time, a flying golden dragon appeared on the screen with a green background, and the words "public screening license" appeared below it...

"It's started, it's started."

Seeing this, the originally chaotic chatter at the scene quickly disappeared, and everyone sat upright in their seats again, turning their eyes to the screen.

Most of those who come to the theater to watch the movie have seen the trailer of this work through various channels before. It can be said that this extremely visually stunning trailer is also one of the main factors for them to come to watch.

There are also a lot of AC fans who come with doubts and witness ideas, hoping that this time they can be the first to experience the new work of this national enterprise.

"This is our home, our only home..."

After the logo representing Bluegrass Media was displayed, the movie "Sinking Country" started with a narration, and first showed people a general overview of the planet where the protagonist lives.

In order to increase the popularization rate, Li Mo chose the traditional 2D movie playback mode instead of the more popular 3D this time, but with the help of the naked-eye 3D effect of the movie itself, even without any external technical means, the whole movie seems to have Enough three-dimensional sense, this is another side that has not been shown in previous trailers.

And there are countless details like this in this film, such as those fighting and falling scenes that look like real people to outsiders, most of them are actor models made by holographic technology, as well as vivid animals and plants... But these are not It was not used by Li Mo for publicity.

Compared with Gao Daquan's phantom special effects, this kind of technology is not worthy of Li Mo's special praise.

However, this is obviously not the case for the audience. They thought that what they saw in the trailer was already the essence of this work, but they did not expect that the film would directly enter the high-energy scene and overwhelm it A wave, whether it's the visual scene or the progress of the plot, to the dubbing and soundtrack...all of them are shocking, and the heart is turbulent.

For Li Mo, he used to come here to watch other people's movies, but this time he watched a movie produced by his own company, and the feeling seemed a little different.

"Wow"

Just as Li Mo was immersed in his thoughts, a burst of exclamation around him made him turn around and turn his attention back to the screen in front of him.

What is currently appearing is a battle scene between the protagonist and his party entering a mysterious cave and the guardian inside. Everyone's skills seem to erupt in an instant. I also directly substituted into it and became a member of the film. It was a joy to watch.

Afterwards, Li Mo only felt that his right hand seemed to be tightly held, and when he turned his head, he saw Han Xiuyin looking at the screen nervously, seeming to be completely involved in the plot.

If it was another movie, Li Mo would definitely laugh at her, "What about it?"

However, it was the first time for Han Xiuyin, who completed the filming of the film in front of her, to see the finished film, so Li Mo understood her excitement and nervousness.

After all, when he saw the finished product for the first time, he was really taken aback, and was amazed by this completely stunning effect.

One hour, four and 10 minutes later, in the grand finale where the protagonist returns home, the ending music played along with the trend, pushing the whole work to the final climax again.

After experiencing this trip to another world, everyone in the auditorium seemed to have not turned around. Even if the lights were turned on again, only a few people got up and left their seats, rushed to the toilet or answered the phone, and more people still Sitting in the seat, looking at the screen with the staff list scrolling, his face was full of aftertaste.

Even a group of spectators sitting in the front row couldn't help applauding directly to express their excitement.

"It's so fucking"

"I didn't expect that we could make such a powerful movie ourselves."

"Looking at it this way, Hollywood is so weak!"

...

Afterwards, all kinds of praises were like a volcano that had been borne for a long time, and finally erupted from the mouths of every movie viewer. In fact, they were already exclaiming when watching the movie. At this time, they want to be like the movie, hearty and hearty Express your inner thoughts. .

Only then did many people realize that the popcorn they had prepared long ago was still full and placed beside their seats, and they completely forgot about eating when they were only engrossed in watching movies.

What does it mean to have no urination point in the whole process? This is what it is called. Even many people hold back and don't want to miss even 2 minutes of the plot.

"Senior, is this really our work this time... I can't believe it..."

Even though she personally witnessed her performance, Han Xiuyin still seemed a little unbelievable that she actually participated in the filming of such an excellent work, and even now she is still immersed in the well-known plot.

"You have to believe in your own excellence."

Wiping his sweaty right hand, Li Mo looked at Han Xiuyin and said with a smile, "We will have more works like this come out in the future, how can we be so excited about this one..."

Having said that, it is undeniable that Li Mo himself is very satisfied with the actual screening effect of this film.

But before he could finish speaking, an exclamation suddenly came from beside him, "Hey, isn't this the leading actress of 'Sinking Kingdom'?!" (To be continued.)