Reborn Cultural Empire

150. Combine Vertical and Horizontal

The meeting with Bertelsmann went smoothly, because Yang Yi knew exactly what this behemoth, one of the four major media giants in the world, wanted to get from China.

The market, a huge market with a population of more than one billion!Even though Bertelsmann is already a company with an annual revenue of tens of billions of euros, it is still impossible to turn a blind eye to such a huge market.

This is the same as the five major European leagues in later generations, as well as the American NBA robbing the Chinese market.

Not only Bertelsmann, but even no company in the world can ignore the Chinese market.It is said that it is only whether they can squeeze in.

Since the day when Bertelsmann opened up the Chinese market three years ago, their top executives in China have been working hard all the time to become an independent publishing company.However, the policy barriers make all good wishes only empty talk.

In China, Bertelsmann has always been a "Shanghai Bertelsmann Cultural Industry Co., Ltd." that is only registered with the Industrial and Commercial Bureau and cooperates with domestic publishing companies.Without publishing rights, it is always under the control of others, and it is even more difficult for the global headquarters to formulate practical plans for this overseas company.Although in the following years, Bertelsmann intervened in every link of the book industry chain through various cooperation methods, but it was always constrained by its partners and policies and could not exert its strength.

So when Yang Yi first proposed the concept of co-publishing, coupled with the sweeping momentum of Siyue Culture in the past six months, Bertelsmann was willing to sit at the negotiating table with a company that was definitely not at the same level. Opponents negotiated.

"Online paid reading?" After hearing the proposal from Bertelsmann's special assistant Sharon, Lisenberg's special assistant Sharon, Yang Yi shook his head decisively: "Ma'am, you don't know much about our national conditions." , Consumption habits and user stickiness do not mean that they are cultivated, and it even involves the cultivation of legal concepts... So your previous suggestions are very good, but there is no need to mention paid reading.”

What are you kidding?These guys think that the online business in the United States is doing well, so they want to copy it to China?Is this considered ass slapping by foreigners?

Of course, Yang Yi knows the business model of online paid reading, and what kind of ups and downs he has experienced in the world of the previous life, at least he does not intend to be the pioneer.

But regardless of this topic, the three parties finally reached an agreement. Yang Yi and Rogo got the largest shares under the banyan tree. What they paid was to help Bertelsmann to publish the books selected by Bertelsmann. He is the executive general manager under the banyan tree, and no one will interfere with his work.

Now the most reasonable cake distribution scheme in this case.

……

"I really can't figure it out, you've already created the 'New Silk Road', why do you still want to be under that banyan tree." On the way back to Yuezhou, Rogo still complained endlessly, even though now with five new books—— On the day of the opening of Shangshucheng, six books—Mayang returned to the market, Siyue’s cash flow situation has been greatly improved, but Rogo still feels uncomfortable for paying a price of 150 million for no reason.Not to mention the ten free book numbers provided to Bertelsmann for free every year.

"Stop yelling, Brother Luo! Thanks to the fact that you are still a boss-level figure who has been in the publishing industry for so many years, can you take a long-term view?"

"You are an online thing, is it true? Anyway, I feel that I have no idea!" Rogo shook his head, the flesh on his cheeks looked like a Shar Pei: "You yourself just said that , Domestic online paid reading can’t be done.”

Yang Yi didn't argue with Rogo on this issue. Faced with the rampant piracy phenomenon in later generations, he didn't think he had any solution - just rely on the conscience and self-consciousness of some people?

Since it's a phenomenon-level problem, it's not something you can worry about.Yang Yi shook his head, and put the question that was bothering him to the back of his mind: "If you feel that you have no idea, you can take more shares of Yunzhong Bookstore as compensation for those free book numbers."

"We still talk about this?" Rogo snorted lightly: "If it's money, I won't accompany you crazy to build a bookstore."

"Then you didn't have the chance to be as good as the day before yesterday!" Yang Yi retorted unceremoniously, with disdain on his face.

When Rogo heard this, he immediately glared over aggressively. The two stared at each other for a long time, then suddenly smiled, and there was a vague sense of mutual understanding.

From the very beginning, when Yang Yi hit a wall again and again, the fat man knew the truth; then, under Yang Yi's persuasion, he felt uneasy and pleasantly surprised when running "Cloud Desolation"; reserve……

However, during the arduous preparation process of Yunzhong Book City, the pressure and resistance from all sides actually aroused the fat man's ambition and rebellious psychology.And it was during this arduous process, and after the phoenix at the New Year's Day Book Fair and the opening ceremony of the bookstore that shocked the world, that Rogo had unreserved trust in Yang Yishi.

So in today's negotiations, when Yang Yi needed Siyue to provide a free book number in exchange for Bertelsmann's letting go of Banyan Tree, Boss Fat didn't mention the issue of compensation at all.

Thinking about it, Jiang Jianmo could appreciate it, and he became a fat young man who had never made friends with someone like Lin Xi who had high aspirations.

"Let's not talk about this, all in all, the early development under the banyan tree is still inseparable from William Zhu." After laughing, Yang Yi returned to his casual but calm appearance.

However, Rogo immediately heard the deep meaning in Yang Yi's words, blinked his small eyes with bigger nails, and looked at Yang Yi with a strange expression: "Are you plotting against others again? What is inseparable from the early stage?" ? What do you mean, he can be eliminated in the middle and late stages?"

Yang Yi nodded with certainty: "Bertelsmann won't last long in China, even if it is one of the top [-] companies in the world, even if it is enjoying the same moment now! The country's policy depends on it, so it will be useless no matter how hard it struggles..."

Speaking of this, Yang Yi suddenly hesitated. What if Bertelsmann adopts the future "model" and does not get involved in physical publishing at all?

Shaking his head, driving this unrealistic idea out of his mind, Yang Yi continued: "As for William Zhu, I can't say how harmful he is. But obviously, this person is not a fuel-efficient lamp, so wait until he develops under the banyan tree." After that, I will definitely clear him."

In the previous life, William Zhu sold the website to Bertelsmann because he could not maintain the operation under the banyan tree. Of course, money also accounted for a large part of the reason.

With my own intervention in this life, under the banyan tree will not be difficult to operate due to financial problems, and it is foreseeable that this website will develop quite rapidly.If this is the case, will William Zhu sell his part of the shares?

Forget it, don't think about it so much.

What's more, the current banyan tree is no longer the original banyan tree, but a new "banyan tree" that integrates the new silk road, and Yang Yi has also opened up a brand new section in it - the world of stars.

Naturally, under the banyan tree, we still follow the original development path and stick to literature to the end.

And the newly opened Star Realm is Yang Yi's place to develop new Chinese-style fantasy novels.

"A new Chinese-style fantasy novel? What is this?" During the negotiation, Ms. Sharon couldn't help asking Yang Yi for an explanation.Zhu Weilian, who was next to him, also looked at Yang Yi half-understanding.

"'The Lord of the Rings', 'A Song of Ice and Fire', 'The Wheel of Time'...and so on." Yang Yi explained to Sharon with a smile.

"Oh! This is a really good idea!" The influential figure in Bertelsmann China praised: "However, although this kind of work has an extremely large readership and exceptionally good sales prospects, considering the subject matter, isn't it Would it be too narrow? You must know that even if the entire North America and Europe are combined, there are still very few, very few of which are worth publishing every year—in your words, fantasy novels!"

"It doesn't matter, it's just a forum under the banyan tree." Yang Yi knew that it would be too difficult for Sharon to understand the existence of this independent forum in a short time.

Am I going to tell you that the so-called Chinese-style new fantasy novels contain a wide selection of materials, which you ghosts can think of?

Can you imagine that the people of later generations will travel through the first era?Can you imagine the second era of national rebirth?Can you imagine taking old nainai with you... Uh, there seems to be no old nainai.

But this is not important, can you imagine carrying the parallel stable space with you?Can you imagine traveling infinitely in one world after another?Can you imagine the cha tube in the back of your head treating the game as reality?

So, the imagination of you Westerners is simply weak.

In Yang Yi's plan, he planned to operate the Star Realm into a base camp similar to "Kyushu" in the previous life, or in other words, a base camp of fantasy novels that cannot escape the literary atmosphere.

On the other hand, as for whether to buy the phantom sword or something in the future, it is still under the consideration of the reborn. Speaking of it, the earliest fantasy novel sites are like Literature City, Golden Bookstore, West Road bbs, etc. They are about to appear one by one, but in this prehistoric era of online fantasy novels, if you want to survive until you become a "God Cult" or something like that, you will have to pay too much effort.

Now that he thought about it, Yang Yi felt that his time was really not enough.

"In the future, it will be an interesting scene to use the literary and personal star world to compete with the commercial and popular model, especially the boss behind the two scenes is the same person..." Thinking of this possible existence Regarding the dragon incident, Yang Yi couldn't help it, and the corners of his mouth curled up slightly.

"You miss Chun?" After Rogo sent Yang Yi to the place where he usually got off the bus, he saw the young man suddenly fell into a state of dementia, so he patted him on the shoulder vigorously: "We've arrived, are you still reluctant to get off? Want me to take you back today?"