Reborn Cultural Empire

Just when Yang Yi was hesitating whether to tell the whole set of his marketing plan, Rogo, who was still fondly flipping through the draft script, suddenly found a problem.

"Xiao Yi, why is your manga about the heroine?" Mr. Ying Nian Zao Fei Zhifa shook the first page of character portraits on his hand in amazement: "Is this positioning a little bit of a slant? ?”

In fact, this is because Yang Yi has the sales performance of "Those Things in the Song Dynasty". If it were replaced by another fifteen or sixteen-year-old author, Mr. Fat would be labeled as unreliable in his heart.

Based on the advanced vision brought by rebirth, Yang Yi, who has been reborn, is not dissatisfied with Rogo's doubts, because the time scale of the mid-to-late 90s was already the peak of various fashion ideas pouring into China, but In the scope of women's consumption and cultural product marketing, there is still far from a mature theoretical system.

The term "consumer her century" appeared in mainland China even later, until around 2006.

However, Yang Yi, who was reborn from later generations and has experienced the era of information explosion, knows more about women's spending power than anyone now. He carefully crafted "One Piece · Change · Cloud Desolation · Kyushu Wandering"...or change it In other words, "One Piece", which is "the mainland version of cruelty and motherhood", is aiming at the consumption potential of women with a vision that transcends the times.

So after hearing Rogo's uncertain question, Yang Yi asked back in a soft but confident tone: "Brother Luo, do you know that in foreign countries, it has become popular to study the psychology of female consumers?" social studies topic?"

Although Rogo has a talent for doing business, but when faced with a cheater who combines advanced vision and massive information from later generations, the reborn Yang Yi, he still seems a bit unappreciative, so he can only shake his hands curiously and doubtfully. Shake your head.

"Know Jermaine Greer? Although I don't like this feminist very much, I have to agree with her evaluation of women's consumption issues: 'Although the market itself has no gender, it manipulates gendered consumers. Hands!'" Yang Yi didn't show much respect to Mr. Luo, who could stir up wind and rain in Yuezhou's cultural circle, but the young man's face was full of ease and freehand brushwork.

This kind of radiance in pointing the mountains and rivers while talking and laughing made the little secretary who began to pay more and more attention to Yang Yi faintly have the illusion that the master and servant were meeting the master of economic theory.

Once upon a time, she had always firmly believed that this kind of self-confidence would only appear in those successful men who were about 30 years old and full of vigor!Unexpectedly, even his own boss is now subdued in front of a young man with a somewhat immature face.

"And the gendered consumers that feminists say can manipulate the market are undoubtedly women!" Yang Yi continued to talk eloquently: "So, other mainstream countries in the world have begun to enter the era of 'consumer her century'. In the new era, we can also be the pioneers in the country!"

"Oh?" Originally, he was just urging Yang Yi to hand over the follow-up manuscript of "Song Dynasty" quickly, but he unexpectedly bought one and got two free, leading to such a predictable analysis of the young man. His sensitive sense of business also made him subconsciously ponder Yang Yikou's theory about women's consumption.

If any other high school student made such a statement, he would definitely sneer and say in his heart, "What do you know as a child"—even if it is Su Wan, who is a family friend of the Luo family and is naturally intelligent—Rogo It will also be examined repeatedly with cautious eyes until it is infinitely close to foolproof.The small things are muddled and the big things are fine, which is also an important reason why his publishing house can grow rapidly.

But now, the fat president only knew how to look Yang Yi up and down several times with surprised eyes mixed with disbelief: "Go ahead, keep talking, don't stop!"

Seeing Rogo's attitude of not giving up trying to squeeze himself out, Yang Yi suddenly understood the meaning of the word "cocooning himself", but he had to satisfy Mr. Fat, who was exposed to brand-new business theories: "Maybe the current economic situation is not a big deal. Great, you see, we have just experienced the Asian financial turmoil, the stock market is low, the consumer market is even more depressed, and the consumption caused by the decline in inflation is too cold... In June, the State Economic and Trade Commission, the Ministry of Internal Trade, and the Foreign Trade and Economic The Cooperation Department has jointly established the National Inventory Commodity Center, what is this for? Brother Yiluo, your family background, naturally you know the pros and cons of the joints?"

If it is said that Yang Yi's mention of women's consumption theory at the beginning just made Rogo feel that there may be geniuses who are born in this world, then the national economic situation mentioned next by the boy will undoubtedly make the young boss from the red family His expression became serious.

At the age of 16, he can only be regarded as the age of a child. He is familiar with the ministry-level joint unit that has just been urgently established less than 3 months ago. He is even more familiar with the professional vocabulary in the economic field than himself. Shocking big picture!It was really hard for Rogo to believe that he was facing a student who had just entered high school.

"So in the current relatively harsh environment, I can only say that this world is no longer fascinating! But..." Yang Yi changed the topic, and Rogo and his secretary stretched their ears unconsciously. Sit up straight.

Only Su Wan, who had no interest in any economic situation or any consumption theory, noticed that Yang Yi had gradually gained the power to be valued and looked up to inadvertently.

"But this is just an appearance. The current consumption pattern is not optimistic. It is not the consumers who are at fault, but those companies that are in trouble!" Although Yang Yi's main interests are literature, history and current commentary, in his previous life, he was a big fan of online communities. At that time, he also had a deep understanding of the general economic trend. After casually citing the examples of Sanzhu and Asia Shopping Mall, Yang Yi began to emphasize his tone: "Let's put aside how to run a good business and how to guide consumption! Let's go back to women. In terms of consumption theory, Chinese women who have become increasingly independent, as long as they are given material pleasure, as well as respect and satisfaction on the spiritual and cultural level, the consumption power of these 50% of the population is far more terrifying than men! After all, women are emotional, while men It's rational, the wealth spent by those young women's impulsive purchases is enough to make men startle!"

Seeing that Rogo was in a daze and wanted to ask questions, Yang Yi waved his hand: "Don't ask me what the basis for saying this is, if you have any doubts, you can do a questionnaire survey, which can be included in the fifth immediately Volume [-] of the printed "Song Dynasty"."

Then the boy stopped to take a sip of water, and then kept on talking nonchalantly: "Now let me summarize the psychological characteristics of professional women's consumption. After listening to this, I believe that you, Brother Luo, will no longer doubt my choice of the protagonist's gender in comics! "

At this time, Rogo couldn't care less about rebuttals or even a little doubt. When he heard that Yang Yi still had a concluding analysis, he hummed and nodded repeatedly: "You said..."

"Women's consumption psychology is far more complicated than that of men." Yang Yi didn't think much of it when he first scolded Fang Qiu. Reprinted from the Internet: "First divide into subcategories, active type, passive type; hesitant type, impulsive type; self-esteem type, emotional type; practical type, comparison type..."

The little secretary was immediately dumbfounded. She could barely keep minutes of the meeting with Yang Yi's previous speech, but now that the boy's preaching became more and more exaggerated and detailed, she felt that two hands were not enough.

And Rogo even stopped directly: "Wait a minute!"

Seeing Mr. Fatty's eager and dignified expression, Yang Yi wondered, "What's wrong?"

Rogo didn't bother to explain, he turned his head and hurriedly ordered the little secretary: "Call all the marketing editors in the agency and listen to the lecture!"

This time it was Yang Yi's turn to be surprised, lecture?This is too exaggerated!

……

Regardless of whether Yang Yi was voluntary or forced, in short, all the employees in the Rogo Publishing House in charge of marketing experienced a change of mentality in the first afternoon of disdain, then amazement, and finally worship. There is an urge to meet a marketing guru.

And Rogo, who was already a little numb to Yang Yi's youth and wisdom, even felt a little tired after the initial excitement.

The words that this little guy uttered casually were enough for him to cherish and chew them over and over again. Then, at his approaching age, wouldn't he be living on dogs.

But I also thought of Yang Yi's eyes that suddenly deepened before he left with Su Wan, and his words that were so solemn that they almost swore: "Now is the era when domestic animation is out of stock, the reason why I want to release this comic before opening a new book is really I want to subtly change something! For example, those beautiful myths that only exist in classical Chinese and ancient books are precious heritages that are about to go away from us! And the mountains and seas that I added in the comics, Kunpeng and strange beasts, some people will think that they are just cultural It's a gimmick, but for me, they will live forever in my utopia!"

Su Wan, who was always silent next to her, heard the boy's almost inner monologue, her cold and lonely eyes danced with light. She didn't care how much knowledge Yang Yi knew beyond her age, but she was moved by his dream and persistence. move.

And the boy continued: "So, even without the support of those marketing theories, I will still go on the chosen path! In fact, it doesn't matter what theme I choose or the gender of the protagonist! What matters is what we say in the book. The ideological information conveyed - ideals, feelings, exploration, the spirit of never giving up...all the truth, goodness and beauty are the most important reasons why people call themselves human! And when "Yunhuang" has these cores, no matter what How we tell this story is bound to succeed!"

The young man's tone was calm, but there was something unspeakable inside, like the rays of light shining thousands of miles above the clouds, or the throbbing thunder like a snake.

There is the magnificence of Jidang Tianxia in the silence.

As for myself, I am lucky to be able to witness the birth of such a miracle.

================================================== ====

In the end, I added a new paragraph, which can be regarded as the reason why I adapted the Japanese manga in this way. If I hurt the feelings of some manga readers, I apologize again, but the outline has been fixed, and it is difficult to change it. Forgive me.In the future, I will not reply to the question of anime adaptation... As for whether this model can bring success to the male protagonist in the book, it is really a matter of different opinions, and there is no unification, sorry.