Reborn Cultural Empire

() Although Yang Yi is a reborn person, he is not omniscient, and he instantly understands the true inner thoughts of the senior bureaucrat in front of him.But before he went to Shanghai, he had the most basic policy, which was firmness and heart.Do your best to fight for it and show your truest side, instead of taking advantage of your age to engage in grand strategies and talk about it.So even though he couldn't taste the true meaning of Qin Zhiyuan's question at the first time, he didn't seem cautious in his response, at least in the eyes of the other party, it was above the standard: "I didn't feel it at the beginning, but I still thought I was I'm a little genius, and I can do things that many people at my age would not dare to think about. But with the development of Yangyi culture, the more time passes, the more I feel that I underestimate the world and reality. Maybe I have a certain talent in some general directions, as well as specific writing work, but at least in terms of company management, I am still not able to do it. Therefore, after the relocation of Yangyi Culture is completed, the first task is to complete the professional manager. Human system, myself, it’s better to recharge the battery.”

"I have also heard about the specific writing work. Xiao Yang, your book "Soil Pimple" is said to be highly praised by the Writers Association and the Federation of Literary and Art Circles. But what does this general direction refer to specifically?" Qin Zhiyuan was still Not fast not slow, but in this kind of slow not fast, but inadvertently began to show a sharp side.

"Forward-looking. It may seem a bit too arrogant to say so, but this kind of arrogance, as a person, has a certain confidence."

Yang Yi thought about it for a while, but in fact, his thinking was just a gesture, not a need on the spot: "For example, the construction of Yunzhong Bookstore, the cultural moor established in Yuezhou, will be the city's flagship for at least five years. Landmark building. No matter from the economic point of view or the construction of humanistic spirit, the positive benefits brought by it are obvious to all. In fact, within half a year after the opening of Yunzhong Bookstore, similar comprehensive buildings have appeared in Beijing and Pengcheng. xing large bookstore..."

"This is indeed the case. The Wangfujing Xinhua Bookstore in Beijing and the Zhongguancun Book Building are indeed imitating your Yunzhong Bookstore. But half a year in advance, why can't they be said to be forward-looking?" Qin Zhiyuan stretched his brows, with a half-smile Shaking his head, he commented: "If you consider the nature of Wangfujing Xinhua Bookstore, it is easy for them to get entangled in certain details during the preparation stage. All kinds of small problems add up, and in the end they lag behind you. It’s not surprising that Zhongshucheng was completed in half a year. Of course, this is also determined by the nature of the unit, and there are some issues that cannot be discussed.”

Yang nodded, and took the lead in agreeing with the other party's statement, then opened the black briefcase beside him, and took out a stack of documents that could be called thick: "I agree with what you said, so I have prepared other documents. Relevant materials. I think these things are enough to prove the correctness and forward-looking of Yangyi Culture’s investment direction.”

The first thing to be taken out was the records and sales records of Yunzhong Bookstore.Yang put the form in front of the other party, and pointed to the detailed and comprehensive data on it: "The sales records of a bookstore should be able to prove the vision of the bookstore's decision-makers to a large extent? Although they are all comprehensive large-scale bookstores, But as long as you are engaged in this industry, it is impossible not to have books that do not sell well, and to deal with returning orders and taking them off the shelves. And the actual sales rate of books purchased in our Yunzhong Bookstore is at least 63.7, and before that, The average sales level of bookstores across the country has remained above 58. Our minimum is 5 percentage points higher than the average level of others. What does this mean? Secretary-General Qin can ask someone inside the Xinhua system to find out .”

Qin Zhiyuan blinked his eyes. Although he still doesn't understand the real meaning behind these data, this does not prevent him from drawing the most intuitive and simple conclusion: "That is to say, someone bought 10000 volumes of various All kinds of books, only 5800 copies were sold in the end, and the worst book you sold was 100 copies when you bought 63 copies?”

Yang Yi nodded with a smile. Although this understanding is superficial and general, there is nothing wrong in the general direction.

"This vision is really good." After learning about this situation, even Qin Zhiyuan could no longer question the marketing strategy of Yunzhong Book City and Yang Yi's vision in related aspects.

It is not difficult to choose a best-selling book, and even some educational bookstores only deal in teaching supplementary books directly, and there is almost no problem that the teaching materials cannot be sold, and there is no concern about operating costs.However, in addition to considering the perspective of dealers, the former also depends on market wind direction and luck. The latter is even more tricky, benefiting from China's social concept and the general environment and wind direction of "one test determines life".

And Yunzhong Book City neither relies on teaching and supplementary books to support the scene, nor is it so lucky that it collects all the best-selling books under its command.Judging from the sales records in front of us, there are still many books whose sales rate fluctuates between 60 and 75. This kind of books does not have the strength of selling goods and emptying warehouses like bestsellers, but it really supports the growth of Yunzhong Bookstore. Sales volume!This type of second-tier books, which can be called "long-selling books", is the product that really considers the vision of a book dealer.And judging from the records, Yunzhong Bookstore...or simply Yang Yi, is indeed very discerning.

The report card in front of him is really dazzling, and Qin Zhiyuan is not worried about the other party's fraud. For this kind of thing, contact the industrial and commercial taxation department for a little checking, and you can get the most original book records. If you want to take root in Shanghai, Yang A culture is not so bold, or so stupid as to deceive others.

But these are not enough. Just a book business does not represent the long-term vitality and development potential of Yangyi Culture as a cultural group industry.The reason is very simple, you sell books well because you understand the real needs of consumers for books, but what about other aspects?Maybe even if you sell vegetables, you will lose money.

Yang Yi's hole card is naturally not only the sales record of Yunzhong Bookstore, but also in order to reach a deal with Yuezhou, Yunzhong Bookstore will eventually be sold, no matter how well the management is, it has nothing to do with the future of Yangyi Culture up.

So he immediately took out the second survey data.

"This is..." Qin Zhiyuan looked at the statistical data sheet in front of him, and whispered out curiously: "Statistical report on the domestic tourism market."

"That's right, that's it." Yang Yi smiled confidently: "It's not because you are an insider in the system, Secretary-General Qin, I'm here to praise the superiority and benefits of our party. There is no perfect saint in this world." , and there is no perfect political party. But in any case, our party can be regarded as the one that has done a better job among the various ruling parties that have emerged in history. Especially the economic construction since the reform and opening up is very worthy of pride for insiders. What is built on the basis of economic development is that ordinary people's demand for spiritual and cultural consumption has increased... Look at it, in the 90s, the economic benefits brought by the tourism industry were only a few hundred million, but this The data has quadrupled in 95, and now it is the second five years, but the data has directly become ten times that of 95. The huge business opportunities contained in it, as the chief steward of the Zheng Fu Office, you should Have the most intuitive feeling?"

Qin Zhiyuan flipped through the survey data in front of him page by page. These data are available for query, not handwritten by Yang Yixin.

"The information is very detailed, it is even more comprehensive than the report of the local government's annual work meeting." He nodded, and for the first time had a feeling of admiration for the other party: "But the development of the tourism industry has something to do with your Yangyi culture. What must be connected?"

Yang Yi didn't rush to explain, but took out another document.

This time, the information was even thicker, and it was no longer written in black and white, but a promotional brochure on colored coated paper.What is printed on the album is the promotional material of Xizhi Ancient Town.

"According to our Yangyi Tourism in the past six months, we conducted a survey on the consumption intentions of tourists who came to Xizhi, as well as collected and sorted out the distribution data of the national tourism market. The conclusion is that in the next ten years, tourism The industry will continue to expand and grow in an explosive manner, and preparing for the layout in advance will lay the best foundation for the cake in the future." Yang pushed the brochure over and pointed to the photo on it: "And it's different Due to the destructive over-development that has appeared now, we, Yangyi Tourism, have unique experience and advantages in the development of Xizhi Ancient Town. Long-term, protection, and focus on cultural inheritance, this is what Yangyi Tourism is doing. In terms of history, humanities and natural landscapes, we have advantages. We have also accumulated considerable work in guiding the local industry in tourist areas. I can say that Yangyi Tourism is the second place for tourism in other places. No one in the district dares to say number one."

In this regard, the reborn boy is absolutely full of confidence. Compared with the common people in later generations who came back from travel, they complained on the Internet that there are too many tourists in scenic spots, the infrastructure is not in place, over-development destroys the environment, and tourism practitioners have a lack of conscience to entrap consumers. Yang Yitourism has done a good job in this, and the satisfaction rate of tourists once soared to more than 97!

Of course, as more and more people go to Xizhi, this level of satisfaction may inevitably decline, but even if it is a foreseeable decrease, it will far exceed other domestic scenic spots.

Seeing that Qin Zhiyuan was attracted by this piece of information, Yang Yi took the opportunity to make a comparison: "Take a look, here is the investigation and analysis report on the current situation of tourism in Zhouzhuang, the magical capital. In terms of reception and other aspects, the two are not on the same level. The current situation of Xizhi has already shown that Yangyi Tourism is forward-looking in its work."

Zhouzhuang, I'm sorry, I want to use you as a stepping stone.

Yang Yi pretended to sigh twice in his heart, then secretly observed Qin Zhiyuan's expression.

The latter was very involved, especially Xizhi's various development strategies, which made him, an official closely related to economic construction, particularly interested: "Yes, very good, if the current situation of Xizhi, with your information The above is exactly the same, then I at least agree that you have done a good job in terms of tourism culture. But I have a question, if you do what you do, invest a lot of money at the beginning and engage in protective development, Is this strategy also suitable for other tourist attractions?"

Regarding the other party's question, Yang Yi is naturally well aware of it. Since the opening of the country, coupled with the fact that the previous generation of leaders is almost achievement-oriented, the ruling officials in many areas have attached great importance to economic construction. It can be said that The first is economic construction, the second is economic construction, and the third is economic construction.With this premise and argument, it is almost the consensus of domestic official circles to develop first and then protect.Because of this, the other party naturally has doubts about the protective development of Yangyi Tourism.

"Of course it fits."

Yang Yi nodded with incomparable affirmation. At this moment, what he thought of in his mind were the Dunhuang murals living abroad, the oracle bone inscription keel that was treasured by foreign archaeologists, and the historical evidence living in various museums abroad.As a reborn person, you can only do something and not do something. The above things are all cultural treasures that were lost when the country and the nation suffered disasters. But when the country becomes stronger, it is obvious that I can do it Things, but due to various reasons, the precious history that could have been passed down for thousands of years has been repeatedly destroyed!