Reborn Cultural Empire
448. The Butterfly Wings Move Again
() Based on various impressions of his previous life, Yang Yi is unwilling to take risks in this book.
"Since you have said so, then I will reject that buddy." Rogo smacked his lips, feeling a little bit reluctant.But so far, Yang Yi has hardly made any major mistakes in his judgment of bestsellers. This is also the biggest reason why Rogo is willing to trust the boy.
The afternoon passed quickly, and with Yang Yi's review, the submissions that had been backlogged for more than a month were finally processed.From these manuscripts, Yang Yi selected a total of two best-selling books with a clear impression in his memory, and another three long-selling books that can be regarded as the main products of the second echelon.Although the boy is still a little dissatisfied with this harvest, he knows that this is already the best result.
After finishing their official duties, the two simply finished their dinner in the Jing's dormitory, and then changed to the tea room to wait for that Ms. Wu's arrival.
……
Sitting near the window in the tea room, Yang Yi could see the brilliant night scene outside, and the gradually increasing number of cars whizzed past one after another, leaving streaks of lights on the glass windows.The restaurant on the opposite side was brightly lit, the kind of incandescent lamp with a warm feeling, and there were people coming in and out at the door.From some invisible place, some music floated over, lingering in the thoughts of the two of them.
Here is a typical old town in Yuezhou, but because it is in the most prosperous section of the road, you can also see modern buildings. Various neon lights and she lights dye the city colorfully, and you can see a car from this era from time to time. A relatively rare luxury car shuttles through the building.And the Mingqian Jingshe where Yang Yi lives is one of the modern buildings that retains the flavor of the past.The outside of the quaint brick and wood structure building is covered with green ivy.It looks very national.However, this old house, which tastes more like a private villa than a business place, is one of the most famous dining and leisure places that have recently emerged in Yuezhou.It is not inferior to the Zhiweiju that Yang Yi once ate.
Just when the two of them calmed down and chatted aimlessly, there was a knock on the door, and the soft Wuyue accent of the waiter in the Jingshe came in: "Excuse me, there is a lady outside who said she was talking to two A date."
The door opened, and the woman standing at the door left Yang Yi with a strong and shrewd first impression.But it's not the kind of petty bourgeois shrewdness that makes people feel disgusted, but a certain kind of confidence that is in the grasp of wisdom.Moreover, her gaze was deep and thorough, but judging from her expression, she could only find a warm smile on her face, but she couldn't even get a glimpse of her inner thoughts.This kind of impression made her originally unusually ordinary appearance suddenly become vivid, at least people will not ignore her as a passer-by after just one glance, but keep it firmly in their hearts.
"Mr. Luo, this is Mr. Yang who Mr. Luo has been talking about again and again? You are so young. You just startled me!" The woman smiled and spoke in a very enthusiastic tone, but undoubtedly with a hint of Untraceable modesty.If Yang Yiyi hadn't been very sensitive to this kind of feeling, he probably wouldn't have discovered the inner superiority of this lady.
It is the other party's courtesy.Even if there is such a trace of reserve, it is completely understandable, after all, he is recommended by Lianxiang Liu Chuanzhi.Presumably, he is also someone who can communicate with the boss of Lianxiang, even if the level is slightly lower.But it is also harmless.
So Yang Yi greeted each other very politely, and then the two parties went straight to the topic.
After introducing each other.When Wu Shihong talked about his resume, and then briefly described the content of his manuscript, Yang Yi suddenly became excited.It's just that this excitement is in his heart, but it doesn't show half of it on the surface.Because he knew who the other party was, and he also knew what the book was called in his previous life.In an annual memo of the domestic book industry that Yang Yi once read, this book, which was later named "Flying Against the Wind", was evaluated in this way: Wu Shihong and "Flying Against the Wind", who has succeeded and who has not? Important, the important thing is that we only need to remember one point is enough, a person is so popular, and a book is so popular all over the country.
And it is different from the "Learning Revolution", at least among the materials that Yang Yi came into contact with, no one, especially people in the circle of acquaintances, has ever questioned the actual benefits of this book.Even if there are one or two people with pantothenic tone, they just say that this book has a lot of effort outside the book. It is because of various public relations and a series of promotions, and even Wu Shihong's lecture tour. The fact that this book is a bestseller.
But these are not important to Yang Yi, so what about public relations and publicity?This in itself is the key point in marketing. People who hold the view that the fragrance of wine is not afraid of deep alleys may be discovered by clever Bole or those dog-nosed consumers, but most of the time, these people can only be depressed in the alleys that no one cares about. Joy, but cheers and victories only belong to those who know how to promote themselves.
As for "Learning Revolution" and "Flying against the Wind" are both books that have been edited by marketing means, but Yang Yi has adopted a completely different attitude. There is only one reason, and that is "Learning Revolution" did not recover the marketing investment even if it was just a book. According to the rumors, "Flying Against the Wind" is an out-and-out bestseller in the market.
With these basic understandings, the next negotiation will be very smooth. Yang Yi directly took out the contract dedicated to the best-selling book in Yang Yi Publishing, and signed the copyright of this book after three times and five times.His crisp and neat style also made Wu Shihong, who was still somewhat reserved, let go of his airs. After a few words, the two sides actually chatted like friends who have known each other for many years.
Of course, there is Yang's approval of her manuscript, but more importantly, during the conversation, the young man showed a maturity and wisdom that did not match his age.Even Yang Yi's marketing plan far exceeded her expectations. Not only did the publisher use resources to promote it, but even she herself became a part of the exit plan.
"Hehe, to be honest, I've never heard of Mr. Yang's plan. I know about the signings of full-time writers, and I have participated in it myself. But people like me who are inherently playful Can writing also participate in the promotion plan? If I do this, won’t it arouse readers’ rebellious psychology? Think I’m hype, dismiss it?” Wu Shihong looked at Yang Yi with a smile, thinking that this grassroots boy, and himself experiences are so similar.It's just that I am taking one step at a time, and the other party's talent is obviously higher than my own, and it feels like reaching the sky in one step.
"Mr. Wu's worries are superfluous. In my promotion plan, you are not facing readers who come to buy this book, but those professionals who want to learn from your successful experience. The positioning point is completely different. "Yang Yi laughed, and in his innocent and harmless face, there was a kind of temperament called a magic stick hidden.After listening to his explanation, Wu Shihong on the opposite side was also radiant, and instantly grasped the essence of this promotion plan.
"You mean, I didn't come forward to sell my book, but to impart my professional experience and mental journey to young men and women, especially newcomers in the IT industry..." The more I looked at Yang Yi, the more I felt that this young man was not simple, Wu Shihong's facial expression became more and more vivid.Although the boy spoke slowly, she heard something indescribable from this indifference.It's self-confidence, it's the certainty in the chest, and the people who have this kind of self-confidence in the past are the most outstanding figures in their circle.
"This trip is worthwhile." Wu Shihong only had this idea in his heart. This person is definitely not good-looking, but he is definitely a hero among women. He commented on his trip to the south: "Mr. Liu's vision is really good enough , then I will give this book to you Yangyi Culture..."
Speaking of this, I saw a flash of light in her eyes, which seemed to be a sudden and clever thought: "I am suddenly very optimistic about the development of Yangyi culture, and I recently learned from friends in Shanghai that your Yangyi culture seems to have Do you intend to develop in the direction of the Internet? If this is the case, I am looking forward to the achievements of the two, maybe I will want to work for the two in the future?"
Ok?
Both Luo Ge and Yang Yi were taken aback by the sudden optimism of this female Chinese hero. The other party had attracted the attention of the IT industry as early as 1995, and now he is in charge of all affairs of Microsoft Greater China. In other words, she is just a professional manager and she is a real boss, but the difference between wage earners and bosses depends on who the migrant workers work for, and how big is the boss's property?
In fact, no one would think that working for the richest man in the world would be less promising than being the owner of a printing factory. The former would be a famous figure in that circle even if he worked for someone else, while the latter...
Who would know a small boss of a printing factory?
Perhaps the careers of Yang Yi and Rogo are far from what the owners of the printing factory can match, but Yang Yi Culture is by no means a top existence in the industry.It is a cutting-edge force with great potential in the future. This evaluation is more pertinent, but in any case it cannot be compared with the giant in the IT industry that originated from Citigroup.
But now is not the time to be humble, because of the relationship between "Flying Against the Wind", Yang Yi, who had a vague understanding of Wu Shihong's life, knew that he might have encountered the greatest opportunity since his rebirth, at least in terms of talents, it can be regarded as the greatest opportunity.To be able to recruit this strong woman who has a distinguished resume in IBM, Microsoft, and later tlc is simply a good thing like a pie in the sky.
So the young man stopped hesitating, and smiled with eyes that made Wu Shihong feel extremely bright: "There will be that day." (To be continued.)
"Since you have said so, then I will reject that buddy." Rogo smacked his lips, feeling a little bit reluctant.But so far, Yang Yi has hardly made any major mistakes in his judgment of bestsellers. This is also the biggest reason why Rogo is willing to trust the boy.
The afternoon passed quickly, and with Yang Yi's review, the submissions that had been backlogged for more than a month were finally processed.From these manuscripts, Yang Yi selected a total of two best-selling books with a clear impression in his memory, and another three long-selling books that can be regarded as the main products of the second echelon.Although the boy is still a little dissatisfied with this harvest, he knows that this is already the best result.
After finishing their official duties, the two simply finished their dinner in the Jing's dormitory, and then changed to the tea room to wait for that Ms. Wu's arrival.
……
Sitting near the window in the tea room, Yang Yi could see the brilliant night scene outside, and the gradually increasing number of cars whizzed past one after another, leaving streaks of lights on the glass windows.The restaurant on the opposite side was brightly lit, the kind of incandescent lamp with a warm feeling, and there were people coming in and out at the door.From some invisible place, some music floated over, lingering in the thoughts of the two of them.
Here is a typical old town in Yuezhou, but because it is in the most prosperous section of the road, you can also see modern buildings. Various neon lights and she lights dye the city colorfully, and you can see a car from this era from time to time. A relatively rare luxury car shuttles through the building.And the Mingqian Jingshe where Yang Yi lives is one of the modern buildings that retains the flavor of the past.The outside of the quaint brick and wood structure building is covered with green ivy.It looks very national.However, this old house, which tastes more like a private villa than a business place, is one of the most famous dining and leisure places that have recently emerged in Yuezhou.It is not inferior to the Zhiweiju that Yang Yi once ate.
Just when the two of them calmed down and chatted aimlessly, there was a knock on the door, and the soft Wuyue accent of the waiter in the Jingshe came in: "Excuse me, there is a lady outside who said she was talking to two A date."
The door opened, and the woman standing at the door left Yang Yi with a strong and shrewd first impression.But it's not the kind of petty bourgeois shrewdness that makes people feel disgusted, but a certain kind of confidence that is in the grasp of wisdom.Moreover, her gaze was deep and thorough, but judging from her expression, she could only find a warm smile on her face, but she couldn't even get a glimpse of her inner thoughts.This kind of impression made her originally unusually ordinary appearance suddenly become vivid, at least people will not ignore her as a passer-by after just one glance, but keep it firmly in their hearts.
"Mr. Luo, this is Mr. Yang who Mr. Luo has been talking about again and again? You are so young. You just startled me!" The woman smiled and spoke in a very enthusiastic tone, but undoubtedly with a hint of Untraceable modesty.If Yang Yiyi hadn't been very sensitive to this kind of feeling, he probably wouldn't have discovered the inner superiority of this lady.
It is the other party's courtesy.Even if there is such a trace of reserve, it is completely understandable, after all, he is recommended by Lianxiang Liu Chuanzhi.Presumably, he is also someone who can communicate with the boss of Lianxiang, even if the level is slightly lower.But it is also harmless.
So Yang Yi greeted each other very politely, and then the two parties went straight to the topic.
After introducing each other.When Wu Shihong talked about his resume, and then briefly described the content of his manuscript, Yang Yi suddenly became excited.It's just that this excitement is in his heart, but it doesn't show half of it on the surface.Because he knew who the other party was, and he also knew what the book was called in his previous life.In an annual memo of the domestic book industry that Yang Yi once read, this book, which was later named "Flying Against the Wind", was evaluated in this way: Wu Shihong and "Flying Against the Wind", who has succeeded and who has not? Important, the important thing is that we only need to remember one point is enough, a person is so popular, and a book is so popular all over the country.
And it is different from the "Learning Revolution", at least among the materials that Yang Yi came into contact with, no one, especially people in the circle of acquaintances, has ever questioned the actual benefits of this book.Even if there are one or two people with pantothenic tone, they just say that this book has a lot of effort outside the book. It is because of various public relations and a series of promotions, and even Wu Shihong's lecture tour. The fact that this book is a bestseller.
But these are not important to Yang Yi, so what about public relations and publicity?This in itself is the key point in marketing. People who hold the view that the fragrance of wine is not afraid of deep alleys may be discovered by clever Bole or those dog-nosed consumers, but most of the time, these people can only be depressed in the alleys that no one cares about. Joy, but cheers and victories only belong to those who know how to promote themselves.
As for "Learning Revolution" and "Flying against the Wind" are both books that have been edited by marketing means, but Yang Yi has adopted a completely different attitude. There is only one reason, and that is "Learning Revolution" did not recover the marketing investment even if it was just a book. According to the rumors, "Flying Against the Wind" is an out-and-out bestseller in the market.
With these basic understandings, the next negotiation will be very smooth. Yang Yi directly took out the contract dedicated to the best-selling book in Yang Yi Publishing, and signed the copyright of this book after three times and five times.His crisp and neat style also made Wu Shihong, who was still somewhat reserved, let go of his airs. After a few words, the two sides actually chatted like friends who have known each other for many years.
Of course, there is Yang's approval of her manuscript, but more importantly, during the conversation, the young man showed a maturity and wisdom that did not match his age.Even Yang Yi's marketing plan far exceeded her expectations. Not only did the publisher use resources to promote it, but even she herself became a part of the exit plan.
"Hehe, to be honest, I've never heard of Mr. Yang's plan. I know about the signings of full-time writers, and I have participated in it myself. But people like me who are inherently playful Can writing also participate in the promotion plan? If I do this, won’t it arouse readers’ rebellious psychology? Think I’m hype, dismiss it?” Wu Shihong looked at Yang Yi with a smile, thinking that this grassroots boy, and himself experiences are so similar.It's just that I am taking one step at a time, and the other party's talent is obviously higher than my own, and it feels like reaching the sky in one step.
"Mr. Wu's worries are superfluous. In my promotion plan, you are not facing readers who come to buy this book, but those professionals who want to learn from your successful experience. The positioning point is completely different. "Yang Yi laughed, and in his innocent and harmless face, there was a kind of temperament called a magic stick hidden.After listening to his explanation, Wu Shihong on the opposite side was also radiant, and instantly grasped the essence of this promotion plan.
"You mean, I didn't come forward to sell my book, but to impart my professional experience and mental journey to young men and women, especially newcomers in the IT industry..." The more I looked at Yang Yi, the more I felt that this young man was not simple, Wu Shihong's facial expression became more and more vivid.Although the boy spoke slowly, she heard something indescribable from this indifference.It's self-confidence, it's the certainty in the chest, and the people who have this kind of self-confidence in the past are the most outstanding figures in their circle.
"This trip is worthwhile." Wu Shihong only had this idea in his heart. This person is definitely not good-looking, but he is definitely a hero among women. He commented on his trip to the south: "Mr. Liu's vision is really good enough , then I will give this book to you Yangyi Culture..."
Speaking of this, I saw a flash of light in her eyes, which seemed to be a sudden and clever thought: "I am suddenly very optimistic about the development of Yangyi culture, and I recently learned from friends in Shanghai that your Yangyi culture seems to have Do you intend to develop in the direction of the Internet? If this is the case, I am looking forward to the achievements of the two, maybe I will want to work for the two in the future?"
Ok?
Both Luo Ge and Yang Yi were taken aback by the sudden optimism of this female Chinese hero. The other party had attracted the attention of the IT industry as early as 1995, and now he is in charge of all affairs of Microsoft Greater China. In other words, she is just a professional manager and she is a real boss, but the difference between wage earners and bosses depends on who the migrant workers work for, and how big is the boss's property?
In fact, no one would think that working for the richest man in the world would be less promising than being the owner of a printing factory. The former would be a famous figure in that circle even if he worked for someone else, while the latter...
Who would know a small boss of a printing factory?
Perhaps the careers of Yang Yi and Rogo are far from what the owners of the printing factory can match, but Yang Yi Culture is by no means a top existence in the industry.It is a cutting-edge force with great potential in the future. This evaluation is more pertinent, but in any case it cannot be compared with the giant in the IT industry that originated from Citigroup.
But now is not the time to be humble, because of the relationship between "Flying Against the Wind", Yang Yi, who had a vague understanding of Wu Shihong's life, knew that he might have encountered the greatest opportunity since his rebirth, at least in terms of talents, it can be regarded as the greatest opportunity.To be able to recruit this strong woman who has a distinguished resume in IBM, Microsoft, and later tlc is simply a good thing like a pie in the sky.
So the young man stopped hesitating, and smiled with eyes that made Wu Shihong feel extremely bright: "There will be that day." (To be continued.)
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