Reborn Cultural Empire

"Why?" Rogo's smile paused, and the word "Chuan" appeared between his brows. However, after a tenth of a second, the fat man returned to his true nature as a merchant sea elite—that look The iconic, friendly smile that almost never changes outside of business negotiations.

In his opinion, his proposal is clearly very sincere and quite feasible, and the boy's resolute refusal, to put it mildly, is a lofty ideal, but to put it in an ugly way, it is just that some young people who have achieved success will frivolous.

However, judging from this not-so-short period of cooperation and communication, this boy should not be the latter, so the conflict between the current situation and his usual impression made Rogo a little suspicious, but he could only wait. write the following.

"Brother Luo has been in the industry for so long, have you been publishing and publishing all the time? You don't have the idea of ​​sharing the cake in the upstream and downstream related industries?" Yang Yi grinned. Ge's teeth itched for a while, but he didn't dare to easily ignore any seemingly unnutritious content in Yang Yi's words.

"Split the cake? The new planning of well-selected writers in the upstream has almost been divided up by well-known publishing groups. As for the various direct sales and distribution channels in the downstream, it is a mature and fixed market..." Rogo shook his head and laughed, but there was a longing in his heart. He let out a sigh of relief—it seems that this little guy doesn’t have too much appetite, but his vision can only reach the tactical level of case marketing, not to mention the strategic vision of the overall situation. Talent can solve it.

Well-chosen title writers and new plans are divided up?Yang Yi also shook his head and laughed. Before witnessing the birth of a miracle with his own eyes, most people’s attitudes will always be subconsciously conservative. But it always triggers such a sigh-why didn't I think of it?

Yeah, why didn't I think of that?This sentence, full of envy, jealousy and hatred, is undoubtedly the landmark that distinguishes ordinary people from geniuses.

Yang Yi is certainly not a creative genius, but he came here with the light of rebirth, because of the foresight like a fate bug, he has the demeanor of a sober person.

"Aren't my two books the best examples of issues concerning upstream?" Yang Yi frowned, and only at this time would he show the unique sharpness of a young man.

However, the expression on his face was only fleeting, and then he looked at Rogo seriously: "Brother Luo, there are always exceptions to some things. Although there are few cutting-edge writers with good-looking books in the upstream of publishing, But it will not be cut off; as for the downstream, it is because there is still a step away from the maturity of the book market, so we must seize this time to open up a new situation."

"It's easier said than done..." Rogo subconsciously tapped the table with one hand while shaking his head: "Everyone wants to open up the new situation, but no one has really opened it up. Xiaoyi, sometimes, proper conservatism is also necessary. .”

The evaluation of the two certified public accountants is still going on, and the large internal conference room with only four people sitting in it seems a bit empty, but Yang Yi and Rogo didn't notice this at all, and all their thoughts were put on how to persuade above the opponent.

"Conservative? It is already in the late stage of book market development, and it is about to reach the mature stage of finalization! At that time, the market competition will be more intense, and sales growth will be slower; and with the development of the Internet, the off-season of the physical book market will gradually lengthen ;The best profit margin is stable and not declining. And when the existing high-quality publishing resources are all divided up, and new resources are looted as soon as they are born, it is even more difficult to open source... All of these, Brother Luo Are you ready?" Yang Yi can actually understand Rogo's thoughts very well, a businessman who only knows how to take risks, although he can make a sudden rush by relying on his luck, it will definitely not last long.The conservative strategy chosen by Roggo is also the choice of most publishers at this time.

But Yang Yi's biggest reliance is not some illusory business talent, but his real life experience. With the foresight of his previous life, he naturally knows everything in his heart and looks confident. look like.

So when Yang Yi said these words, his tone was filled with incomparable confidence and determination, and the two accountants who were attracted by the dispute could not help but stare sideways—the last one was older than him. Not only did the boss-level figures with more than one round show no signs of embarrassment, they were able to talk freely, and even seemed to have the upper hand in terms of momentum, which had to be amazing.

"Then what good solution do you have?" Although Rogo has seen Yang Yi's astonishing talents in some aspects, he still dare not easily believe that he has a wonderful solution to the problems that plague the entire publishing industry and the book market.

Now that he asked such a question, it was purely a subconscious reaction after being questioned by Yang Yi, who was speechless.

As for whether to believe Yang Yi's words completely, Rogo is actually full of conflicts - it is really hasty to let a boss-level figure who has been in the publishing industry for many years believe in a high school student's prediction of the direction of the book market. credulous suspicion.However, the young man's well-founded and well-founded views, as well as some of the conclusions that have already been fulfilled, made him have to let go of the fluke and suspicion in his heart.

Yang Yi did not argue with Luo Ge, but handed Mr. Fat a piece of information that was not too thick. This was Yang Yi's first idea that gradually took shape when "Yun Huang" became a hit.And after yesterday's sudden sense of urgency came, Yang Yi finally sorted out these thoughts into specific materials and planning documents.

"While developing the publishing house, open a hypermarket for books?" Rogo murmured, his brows furrowed and relaxed for a while, obviously very tempted.

In fact, what Yang Yi said is just some of the things that later generations can often see, about how the book industry and the cultural industry can grow bigger and stronger, and how to find new ways to make a difference.And how to operate a bookstore and make it into a giant cultural mole in detail.

But just because these theories are running ahead of time, they immediately appear cutting-edge and deafening.

"Hey, what's there to hesitate about? For a book worth ten yuan, nearly half of the income will go to the seller in the end. Don't you want to eat this part of the profit yourself?" Yang Yi wondered, There was a pure and simple questioning expression on his face, like a child asking his parents why Xue is not black, but the content of the words was full of devilish youhuo.

"This..." Rogo smiled wryly, the fool didn't want to: "But..."

"But what, looking at the whole country, that is, Xinhua sales channels and private sales channels, one is depressed, and the other is small." In the memory of the previous life, among the book hypermarkets with the concept of "book city", the earliest Beijing bookstore The building was completed and opened in May 98.

If such a store is established in Yuezhou now, the title of "National No. [-] Book City" will also be a brilliant stroke in Yang Yi's cultural country: "If we build a bookstore comparable to Beijing Wangfujing Xinhua Bookstore is a large store, and it is operated by the supermarket model that has just become popular, Brother Luo, think about it..."

"Supermarket?" Rogo's eyes gradually lit up. He is not familiar with this retail business model that has just become popular in mainland China, but he is not unfamiliar either.This fat boss is not a nongchao in the retail industry, but as a businessman, he at least knows this new thing that only appears in the first-tier cities in China, and its predictable and terrifying competitiveness that has gradually begun to emerge.

So Yang Yi cited the many benefits of owning a bookstore, such as the channel dealer process omitted in the middle from publishing and distribution to the final sale; for example, because of diversified operations and rich product choices, it appears to be more powerful against risks. Capabilities; such as returns caused by poor book sales and marketing expenses lang fees...

"We can set up a special area for electronic culture and audio-visual products on the second floor of the bookstore, and open our own library on the third floor to recycle and digest slow-selling books. In addition, we can also establish a special channel sales team directly led and managed by the bookstore..."

Although Yang Yi just casually listed some common marketing methods in the book city of later generations, the impact on Rogo is not insignificant. Although Mr. Fat is well-informed, he still does not have the ability to peek into the future.

"The reason why I refused to invest in Siyue Culture is because I have plans to build a bookstore." Yang kept looking at Rogo, with the pride of "dare to walk with me" in his eyes.

It's just that something Yang Yi didn't expect, the young fat man who always seemed very courageous and courageous, after looking at Yang with complex eyes, he hesitated for a moment, and finally rejected himself just like he rejected him.

"Why?" Same question, different people.

Half a day is a reincarnation, and now it's Yang's turn to ask Rogo.But his tone was calm, not even a little suspicious, as if his question was just mentioned casually, because he had already expected this result.

"The book city you mentioned is almost the prototype of an independent enterprise. Even compared with Siyue Culture, it is not too small! To control such a large cultural ship, it is only on paper..." Rogo After organizing the wording in my mind for a long time, I finally spoke to Yang Yiming.

This young but not lacking in shrewd fat man, dared to press most of his wealth to publish "Cloud Desolation·Jiuzhou Wandering" because of the success of "Those Things in the Song Dynasty" first; and he dared to publish "Those Things in the Song Dynasty" because of himself. I have been immersed in the publishing industry for many years, and I dare not say that my eyes are bright, but I can distinguish good from bad.

But when it comes to related downstream industries, that is, the terminal marketing of books, although Yang Yi's plan has many fantastic theories that the predecessors dared not think of, it is still difficult for the stable Rogo to make up his mind to do it. Be the first person to eat crabs - after all, the former is just the marketing of a book, no matter how big the investment is, it will not involve aspects other than the book industry, and even if it misses for a while, there is always a chance to make a comeback.

But to build a bookstore, you need to consider all kinds of issues, even related to many cultural policies and decrees, as well as human relationships in shopping malls.

The investment of the two has not been on the same level from the very beginning. This time, Rogo must show more courage than publishing "Clouds and Desolation" to invest in a field that is still unfamiliar. How could it be beyond Yang Yi's expectation.

However, under the premise of predicting the plot, Yang Yi still can't pass the game of life. Seeking Dao's firmness: "I have to continue to do the bookstore. I don't have enough money and some other necessary resources. Please help me, Brother Luo. I... I will exchange some things with you."

Change with me?What to exchange with me?Rogo shook his head suspiciously, and nodded again: "Xiao Yi, there are some things that cannot be stubborn! In this way, my previous conditions remain the same, you should think about it and do it with me!"

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As of this chapter, owe 27