Reborn Cultural Empire

() Yang Yi shook his head with a smile, but he didn't deliberately play tricks on Fatty for fun, but the young man had other thoughts in his heart. <>

Although the national brand Xinhua will always be the undisputed number one distributor and operator in China, but in later generations, it may not be because no one has put tremendous pressure on this national brand behemoth through the Internet.At that time, regardless of Dangdang Yang or Amazon China, in terms of the Internetization of the book market, this huge company, which was difficult to respond to the market casually, lost a part of its market share. ""

Those online bookstores that have flourished with the help of the Internet, relying on the technological revolution on a global scale, just took a big bite out of Xinhua Bookstore, which has unlimited support from national policies.Moreover, if it is a private or foreign-funded enterprise, it will definitely suffer a painful loss, which is reflected in the fact that Xinhua is almost indifferent.

Thinking of this, Yang Yi couldn't help but sigh with emotion. With the Central Propaganda Department and China Publishing Group as their backers, Xinhua is indeed a big lady who doesn't worry about food and clothing.However, after having myself as a reborn person, and advancing the network operation of the bookstore a year or two earlier, I don't know if the fat gnawed from the other party in this life will make some people feel sad.

"I'm really confused, do you look down on Xinhua System and the director of the wholesale distribution center, or do you really not understand the significance of this big man going south this time?" Rogo was a little uncertain about the boy's way, and said The other party didn't understand the background of Director Zheng Guofeng, but the other party clearly gave the idea of ​​'providing books to the army for free and carrying out military-civilian joint construction', but it can be said that this kid looks down on people from the Xinhua system.The smile on his face is really not like it.

On the contrary, there are some, that kind of indifference with wisdom pearls in hand.

"Okay. I see. This Director Zheng will be received by you, Brother Luo. If the other party expresses that he wants to see me, it will not be too late for me to go." Yang Yi shook his head, his thoughts had already flown to other places: "The Xinhua side They have already sent characters of this level, so after all, I am a child, even if I don't attend the meeting, the other party will not use this issue as an excuse to make things difficult for us. And to take a step back, "Bright Sword" is now a hot topic in the national media Even if this director Zheng is relatively small-minded, he can't make fun of this kind of errand with the nature of a political mission! Don't worry." Seeing that Rogo's face is wrong.Yang Yi hurriedly said in relief: "And when next year starts, I have a premonition that our money may not be enough to spend. Even if "Bright Sword" can sell well and exceed 2000 million yards in three months, I have the same opinion. .”

"Not enough money?" Rogo's chubby face changed color in an instant, as if he was dying of pain: "How is it possible, come on, let's calculate the transfer fee of Yunzhong Bookstore. After deducting the bank loan , There are still about 700 million left. This money has been used in the new headquarters of Shanghai and the two logistics and storage centers. It is considered to be a balance of payments, and then during the period between New Year’s Day and the Lunar New Year. It is estimated that Xizhi The tourism revenue in China can hit an extremely new high, and the financial side has already made a budget, which should be around 400 million. Then there will be the book sale at the end of the year, a week of activities plus the value of your few books. About There are seven to eight million more..."

"And you didn't even count the fact that we still have two big heads? The comics of the late girl, and the island country will release two separate volumes at the end of the year? There will also be a new volume of the latest content of "Yunhuang. Mo. Yanshi" in China. Add them all together. In the first quarter of next year, at least 500 million or more funds can be recovered. Kodansha’s estimate is 2000 million. During the winter vacation at the end of the year, those local TV stations are still rushing to buy film sources and copyrights from us? Director Fang has already asked for a price, and the ones that have been broadcasted now have 4000 episodes. In the second half of the year, the animation department will newly produce The second one has reached 6500 episodes. Let’s take two films, a provincial satellite TV station spends an average of 20 yuan each, and the TV station that has cooperated in the first half of the year and is likely to buy again, until now So far, there are 19, and this is another 800 million funds, and the previous costs have already been spent, and the funds are completely net income! So many funds add up, how much do you calculate by yourself? How could it not be enough?"

Seeing Fatty's anxious look, Yang Yi was also amused.

This guy is not a Grandet-style miser, mainly because Boss Fatty has entered his [-]th year of life, so his family is very dissatisfied with the fact that he has not been married until now. According to the inaccurate news that Yang Yi got Well, the old man of the Luo family has already said that if he doesn't bring his grandson-in-law home at the end of the year, then he won't come back in the future.

So in fact, Rogo was thinking about Yangyi Culture's turnaround, and was about to get out of the predicament. He also planned to enjoy the fruits of his labor in the past year and a half. He thought that after getting engaged to Wei An, he would travel around the world once.

"It's not much, it's only 3500 million? I heard you say it for a long time just now, and I thought our Yangyi Culture's working capital had already exceeded [-] million." Yang Yi's smile at this moment also had a hint of ridicule , but I also knew that I couldn’t joke with Rogo on this, so I shook my head: “My uncle’s side, that is, the old restaurant that is about to hang the Yangyi restaurant brand, will go to Shanghai after the next year, but He has some savings of his own, and with my capital injection, he can barely support the two stores, so he can be left alone. Needless to say, Yangyi Tourism is on the side of Xizhi. In the next ten years, it will be a long-term business. The profit period, according to my teacher’s wife, will only need minor repairs within the next ten years, without spending a lot of money. But there are also Yanhuan.com and New Silk Road. These two websites have not yet reached the point where their income and expenditure are balanced. It needs our continuous investment. And in fact, these two online literature sites have not been a big expense, and after the official start of our Internet search engine center in the next year, you should not retreat at that time."

The Internet has always been a money-burning industry. When the entire industry in China is in the ascendant, the demand for funds is so great that countless entrepreneurs feel powerless.

That's why Yang Yi gave Rogo an inoculation in advance. If the fat man sees that the book is empty at that time, I don't know if he will go berserk or go crazy.

Just when Rogo's complexion became paler and paler.Only then did Yang Yi release the bait he had prepared a long time ago: "However, your wedding with Sister Wei'an also includes a round-the-world trip. Don't worry, this is our Yangyi culture marrying a wife. You won't be short of money."

Hearing what the young man said, Fatty's face looked a little better, but his words were still stiff: "Why does Yangyi culture marry a wife? Now everyone knows that you are the big boss, and I am just the second in charge. If it is really Yangyi culture Marrying a daughter-in-law in one culture can only be counted on your head..."

"I don't mind." Yang Yi blinked his eyes, the smile on his face was unbearable, and Mr. Fat, who took a long time to react, suddenly went into a state of rampage.The sturdy body of a full one hundred and seventy-eight kilograms just jumped straight at the boy.

……

On January 1999, 1, in the annual memorabilia of future generations, there was nothing surprising in this day, but an event completely different from the history happened.

Yangyi Culture's year-end sale was held quietly.

In front of the square where the sign of Yunzhong Book City will be removed in the next year, countless old people and women have already gathered quietly.There are also children, most of whom are parents accompanying their children to shop for books, and the second largest number are free consumers from the age of fifty to sixty to seventeen or eighteen.These people don't have any specific and targeted consumption goals, but they all have the common characteristic of being book lovers.There are always people in this world who are not interested in reading.But there is another kind of more, they are willing to spend their spare time.Make a pot of tea, and slowly read a favorite novel or prose notes.If it is not a dedicated marketing store.So it is precisely this kind of people who have the most desire to consume books.

Secondly, there is still a small part left, just to watch the excitement, or the elders who went to the urban area at the end of the year to bring a gift back for their children.

The square is already crowded with people, but this is not because Yunzhong Bookstore is not yet open.

It is already 09:30 in the morning, and this time happens to be the time for the citizens who are on holiday to go shopping and go shopping.And these people in the square did not enter the book city, because the crowd who came to buy books had already lined up at the gate of the book city.Some of them just came out of the book city, with the books they just selected in their hands or arms.

Commodities such as books are inherently different from other types of goods. They need to be carefully selected before consumers make a final decision to buy.And this kind of careful selection does not refer to the general attributes of the book's appearance, printing quality, etc., but to see if the content of the book is what you want. For books that are not to your liking, in the eyes of consumers Never settle for this concept.

Compared with those in the vegetable market, those aunts and aunts tossed and looked at a radish several times, and picked and picked a lot of old leaves. So these people who come to buy books, for the products in their hands, The time spent is several times that of the former calculation.It is often necessary to look at the content of several pages, and then flip through it in the middle to determine whether this is what you want.And in this kind of pre-reading, some bookworms buried their heads in the fragrance of paper and ink after reading it, unwilling to raise their heads, thus prolonging the consumption time invisibly.

In normal times, this kind of behavior is nothing. In such a big book city, isn't there a place for a few readers to read?

It’s just that today is different from the past, because Yunzhong Bookstore and Yangyi Culture have left an impression on the hearts of ordinary people in Yuezhou for more than a year, making many people prefer to go farther even if they are closer to Xinhua Bookstore The road to Yangyi Culture, with more and more comprehensive choices, and the good service of Yunzhong Bookstore, made Yuezhou consumers choose to speak with their feet.

And today it is Yunzhong Bookstore, the last event in Yuezhou, a small number of people missed it, but more people took a fancy to the bookstore and played the slogan "[-]% off the whole audience", so they gathered together for various reasons. When they got together, there was an extremely rare explosion in the book industry.

"Mom, I want this book. Look, it's much better than the "[-] Whys" I saw at the school gate last time." There was a child who couldn't wait to shout at his mother across several rows of bookshelves. When he got up, the boys, girls or adults in Pangbian were disturbed by him, but they also smiled with a good temper, and did not cast an impatient and repulsive look like before.

Thinking that they probably looked like this when they first entered the book city, they seemed extra patient. Although they didn't yell for joy like a child, they occasionally bumped into the legs of other people around them. , or with another person who is equally eager to get his favorite book for a long time, accidentally rubbing against him.But in today's day, which is nothing more than Book Lovers' Day, all unhappiness can be ignored, and all small accidents can't affect their good mood.