Reborn Cultural Empire

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Seeing that the people he named agreed one by one, Yang Yi nodded: "This company started from selling books from the very beginning, and it is also an online book selling business. Everyone should know it? And their current success , I won’t go into too much detail, and ask Director Wei’an to distribute the information so that everyone can have a more intuitive understanding.”

After everyone got the information in their hands, even the heads of the animation department looked at it seriously, and Yang Yi continued: "But why did they start with the book business? I don't know the founder of Amazon. Did they have other plans at the beginning, but now the fact is that they chose "books". The reason is simple, because books are relatively standardized products. In fact, as a commodity, books have a very high gross profit margin, and the market will always exist, and it is impossible to be affected by the external environment and other related industries.”

Seeing that Qiu Yuan and Wu Shi, who were related to their specific positions and their future positions in the Yangyi Cultural Group, fell into contemplation unknowingly, Yang Yi stayed for a while for them to think, and then continued: "Say To put it bluntly, because I personally have an accurate grasp of the writing of commercial bestsellers and the general direction of the book market, so in the future, it can be foreseen that Yangyi Publishing will not have to worry about not having good books to publish, but the next The following problem also arises. When we publish a best-selling book, although we can benefit a lot from it, how much will we pay to those distributors? Now, although Xinhua's capital wholesale center. I am willing to carry out in-depth cooperation with our Yangyi Culture, but the fee after the reduction is still the fee. The expense after the discount is still the expense. If this part of the expense can be left over, then the profit rate of Yangyi Publishing is not doubled, but just doubled , It’s something you can get at your fingertips, I think Mr. Rogoro, Mr. Wu, and Mr. Zhao all know this.”

The three people mentioned by Yang Yi are all insiders in the book industry, one is the boss of the publishing organization, and the other is the editor-in-chief of the publishing house.Another is the local manager of the original Xinhua system, who naturally knows nothing about the revenue share of a bestseller.

Rogo also had to stand up and speak out at this time: "It is true that a best-selling book is from printing to consumer purchase, because there are too many related organizations in the entire industrial chain, so even a book with very good sales, as a Publishing institutions can only get about 20% of the revenue, but once the channel costs are saved, then the profit that Mr. Yang said will double. It is not a big problem."

Qiu Yuan is not an insider in the book industry, but now that even Rogo has said that, he naturally won't believe it.

"I agree with this reason, but at present in the domestic market, the operation of physical bookstores still occupies the mainstream." Qiu Yuan's doubts have faintly exceeded the scope of the chief financial officer's authority, but Yang Yi knew that he did not mean to exceed his authority, but Sort out the financial situation of the group as much as possible.

"Indeed. But at the end of 97, when I established Yunzhong Bookstore, Mr. Luo said the same thing: Even if Yang Yi published it at the time, it was still thinking and reading culture. No matter how many best-selling books were published every year. But there is no channel of its own. , to build a huge book city and keep it in one place, with no future in sight. But in fact, I think the operating conditions of Yunzhong Book City have already told everyone the truth." Yang Yi looked around, I found that even some of the newcomers didn't show the slightest indifference because of their age, so I felt a little satisfied: "I mentioned this example not to show how promising the physical bookstore is, and there is no need to focus on business at all. Shifting to online sales is a shameless display of my own vision."

This time, many people got down.

"But I want to tell you now that the next step is the world of e-commerce. The future world will be dominated by the Internet, and it will be the same in every aspect. If we don't preemptively delineate our sphere of influence on the cake that has not yet formed, we will regret it later. I'm afraid it's all of you. 8848 has always been heard by everyone. Some time ago, their founder also launched an activity called "72-hour Internet Survival Test". Of course, I must point out that this activity is actually a gimmick. But the key is that their marketing methods have succeeded. Now everyone in the domestic Internet field knows the name 8848, and vcs are also vying to chase after it. There are already pioneers ahead, do you have anything to worry about? Chang It is said that the first person to eat crabs is the most courageous, and also the one who reaps the most benefits, now we only need to follow each other to eat, why not give it a try?"

Everyone who knew something about it nodded, only Wu Shi, out of his cautious nature, still asked: "However, as far as I know, 8848 seems to be an e-commerce business that Shim sells, except for their parent company's Apart from software, most of the things that can be seen in supermarkets and specialty stores are sold directly through agents or first-level purchases, while we only have books as a business..."

Yang nodded a little. He was still very optimistic about Wu Shi. Although he was from an old state-owned enterprise like Fu Lili and the others, he could find a bright spot in him to actively seek innovation and change. The reason why the authority of the operation officer in the cloud was given to him.Listening to him raise this question now, he did not hesitate to explain: "Yes, 8848 is a large online supermarket, so our online cloud is an online bookstore. The current business does not overlap, but it can give us a bigger living space. , Mr. Wu, are you and 8848 head-on? In Citigroup, where e-commerce is relatively mature, we call this business model on the cloud center line a vertical b2c, that is, a single business project. Of course, although the It is single, but in fact, because of the special nature of books as a commodity, compared with household appliances, food and other items, it is still richer, so that it will not happen that "consumers just look for a Changhong, or Coca-Cola 'example of."

After learning about these situations from Yang Yikou, he didn't say anything more.

After all, for the popularity of the Internet, even Zhao Shuren and Liao Xiangzhai who are obsessed with their professional fields.If you know something about it, then it is even less likely that other people in the company will not know.Now that it is imperative to go online in the cloud, and according to the description of his own little boss.It is still a very promising industry, so they don't mind being the ones who create the market.

Seeing that Qiu Yuan, who was most skeptical about Yunzhong Online, stopped talking, Yang Yi continued: "Then the next one, Yanhuan.com and New Silk Road, will merge into Yangyi Literature, focusing on Internet reading. I hope that the new business department can reach a higher level under the leadership of Mr. Guo. However, I need to remind you here. The emerging online fantasy literature and traditional literature are almost incompatible with each other, so In terms of the development plan of the two, I need you to make a very clear distinction. In this way, after the meeting is over, you can make a development plan for me as soon as possible."

Yang Yi knew very well about the purely commercial writing of online literature and the pursuit of ideology in traditional literature.He has paid attention to both of them. Of course, the focus is still on the traditional literature behind.Although due to the rise of the Internet literature boom, a considerable number of writers are known because of the Internet.For example, the water conservancy researcher who portrayed Qingwufeiyang on Treasure Island, and a certain baby who led the literary trend of urban scars, they are not so much Internet writers.It might as well be that these people are traditional writers who write via the Internet.The words written by these authors may be hypocritical.It may be moaning without illness, and it may focus on one's own feelings and ignore the influence of socialization.But there is no doubt that they are traditional writers.

However, another group of Internet fantasy literature writers whose writing threshold is not high, and who often laugh at themselves as "writers" and "codewriters" are obviously different from the above group of people. Maybe some authors in fantasy literature are themselves Possess the thinking of a traditional writer, but in fact the vast majority of such writers are not very successful in their works. Those readers of fantasy literature usually have a title for this type of person, dead Wenqing.

Just by this name, we can see how big a gap exists between the two different modes of learning. If we use the thinking of Internet literature to do Internet traditional literature, or vice versa, there will only be one end. That is a dead end.

Even Yang Yi, who is not a reborn person who pays much attention to online literature, knows some anecdotes in the circle of online fantasy literature. The largest online novel site in the previous life started in Chinese. Because of the difference in operating philosophy, it was very different from the CEO who was airborne from the group, and later caused the split of the website. Class-generated network fantasy literature.

In view of this, Yang Yicai specially reminded Guo Yin not to make mistakes in this respect.

However, thinking that this well-known insider in the past life can be regarded as a combination of the dual characteristics of elite and grassroots, the young man doesn't think that after he has his own reminder, he will make something wrong.

Seeing that Guo Yin has already entered the surprise and excitement of the CEO of the business group, Yang Yi stopped talking, but turned his attention to Zhao Shuren: "Mr. Zhao, the existing structure of Yang Yi Publishing will not change. Upgraded to a subsidiary company at the level of a business group, it will still maintain the original style of the publishing house. However, I will add a liaison department to sort out the excellent manuscripts you review every month and give me a second look. I hope Mr. Zhao will not think that I Don't give up power."

"How is it possible, Mr. Yang, who of us editors doesn't know your gaze? If we really want us to operate the book publishing alone, everyone is really not sure." Zhao Shuren's words are not flattering at all, but published by Yang Yi Editors, thoughts from the bottom of my heart.

The past year has proved that as long as it is a book that Yang Yiyi likes, there is no one that is not a bestseller. From "Absolute Sex" at the level of a king, to a little less popular, but they can't get rid of it. The best-selling "Once Upon a Time in Peking University", together with Yang Yi's own three market aces, is like a Chinese Stephen King, except that he doesn't specialize in horror and thriller novels.

Seeing Zhao Shuren's statement, Yang Yi didn't say anything more, but turned his attention to the animation department. (To be continued. Mobile phone users, please go to read.)

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