Reborn Cultural Empire

"Theatrical version? What is this?" Liao Xiangzhai didn't quite understand Yang Yi's meaning, because the Chinese cartoons of this era are nothing more than the most basic concept of episode by episode, far from any TV version, theater version, or The difference between the first season and the second season.The former is a unique concept of island animation, which means that it is different from the special production version of the series, and is often independent in content. It has nothing to do with the series or even the original comics. It can be regarded as a new story. .The latter's "extreme" is a unique division of American dramas that were very popular in the previous life.Because in Citigroup's TV market, a TV series is often the same as a ball game, and each TV station will also divide some TV seasons, usually starting in September and October every year, which is considered a new TV season, and this At that time, various TV stations will start to broadcast the latest TV series, and in April and May of the next year, the first season of this TV series will often end, making time for the people's outdoor activities, which is a non-conflicting one. arrange.

It is precisely because of this, based on sufficient exercise and a friendly and natural living arrangement, that Citigroup has formed a so-called "season" arrangement in this annual TV broadcast.The advantage of this arrangement is that it is more suitable for the business model, because after operating with this concept, the risk effect of a TV series can be effectively and greatly reduced. Divide it into more than [-] or [-] episodes in a season to test the market's reaction. If the market is hot, then naturally enough investment can be obtained in the production of the second season to attract more viewers.And if the response in the first season is not good, the producer can also modify the script content of the second season.Even cancel the production plan directly.

Two modes, whether it is the theatrical version of the animation.It was still a novel method of broadcasting on a seasonal basis, which made Liao Xiangzhai and Li Wei nod their heads, because both of them were very sensitive to the fact that this production method would save costs for Yangyi Culture and Yangyi Animation How much influence the market has is an extremely effective method of testing the market and exerting the subjective initiative of the market.As long as it is operated properly, it can almost be regarded as reducing expenses to the greatest extent, and at the same time reducing risks.

Liao Xiangzhai even sighed with great regret.It seems to have thought of something: "Xiao Yang, Xiao Yang, if I had known you a few years ago and asked you to help us to go to Meiying to make suggestions, I don't think our factory would have fallen to where it is today. You said it was so good How come no one has thought of this method before? Even if it is a little bit of a suggestion, how much capital and cost is it to reduce the number of copies that cannot be sold in our factory? What a pity!"

The old man’s words are correct. In the previous life, since the production of Rubik’s Cube Mansion, the last popular animation collection of Meiying in the early 90s, the four years from 95 to 99 were produced.This sacred place of Chinese animation started to produce only a series of cartoons that were neither well-received nor popular, such as the 95 Little Story in the Great Forest and the Chinese Zodiac series.Since ancient times, heroes have produced juvenile series, and there are more than ten episodes at a time, and more than 6 animations can be produced in a year.It's a pity that among the thirty or so animations, almost none of them are loved by young audiences.Even those children who sat in front of the TV on time at 96 o'clock, after watching several similar cartoons.In the future, I will also lack interest, and would rather play with my friends in the compound.But even with such ratings, it seems that Shanghai Meiying has not reacted. In 97, it launched the series of small stories in the forest again. Since ancient times, the hero has produced the juvenile series, and the production volume is even more than that of the previous year. doubling trend.In [-], these unflattering "series" stories were cut down by Shanghai Meiying, but what kind of torch festival was launched, and the name of Korla Xiangli is enough to make people feel extremely speechless. , it can be said that during this period of time, Shanghai Meiying has long been no longer the expected Shanghai Meiying, and its decline is also expected.

And Liao Xiangzhai obviously thought of this point. After he learned about the method of broadcasting TV series according to the TV season, this old man who dedicated his whole life to the US film industry and China's animation industry naturally thought of these problems immediately.

"I thought that older artists like you were not interested in such commercial methods?" Yang Yi shook his head and laughed. In fact, during the production of "Cloud Desolation", he and the old people did not agree with each other. It is rare to compete with each other in the production department because of their different philosophies.Of course, it is necessary to compete with others, but things like blowing beards and staring eyes are usually done by a few seniors who have a hot temper, in other words, old and tough guys.For example, in terms of the heroine Yue Qingqiu's behavior after defeating the big villain in a plot event in "Yunhuang", almost all the old people insisted on letting the villain go, the reason is to let the big villain reform. In the future, it can play a very good educational and warning role, and it will not affect the broadcast of animations due to violence.

But this kind of opinion is naturally hated by the teenagers who were fed up with the troubles of those young Chinese writers in Internet literature and Chinese writers in their previous lives. Although the communication platforms of the two are different, there are also quite a few different audiences. Yes, but it is rare for a young man to insist on his own opinion——Finally, you can get revenge and revenge. You old gentlemen, you actually let the villain come to reform. Hello everyone, I am so friendly?Doesn't this add to people's hearts?The ancients said that repaying grievances with virtue, why repay virtue?In terms of animations produced by myself, should we not be so saintly?As for the fear of teaching bad children?Yang Yi's opinion is also very simple, that is to delete a large number of bloody scenes, so that zero bloody scenes will be released.

And after he made various concessions, the old gentlemen reluctantly agreed with him.But in the end, when the ratings were fed back, the old people had to admit that no matter what cultural industry this kid is in, his grasp of commercialization is unprecedented. "Clouds and Desolation", its ratings are actually higher than those in the 90s.The era when there was almost no spare time, and children could only watch cartoons on the TV was even higher.Even reached more than a percentage point.

One percent of the data seems to be extremely inconspicuous.But it's not just China. In any foreign country whose population has reached a certain base, this percentage is quite astonishing.Those international financial giants in later generations were able to use tens of billions of cash flow to create a financial turmoil that swept the world. However, this tens of billions of figures are insignificant compared with the economic income of the entire country. .

After understanding the statistical significance of taking the national level as the statistical base, we will naturally not underestimate this insignificant one percent, and it is precisely because we are very clear about the significance of these data.A group of veterans in the animation industry headed by Liao Xiangzhai hardly objected to Yang Yi's commercialization opinions in the later production process, but at most were concerned about the places that might touch the line, or the shots that caused adverse effects. , to make some suggestions for modification.

"You little guy, you don't need to sell melons and boast yourself, okay? We all know that you have a way in commercialization. Look at it now, no one says they disagree with you. Not satisfied yet Huh? Do you really want to treat us as a pure production machine, and it is best to let your opinion go, and not object at all?" Liao Xiangzhai said with a serious face on purpose, dissatisfied with Yang Yi.

Facing the occasional innocence of the elderly.Naturally, the young man would not intentionally be puzzled. After a while of consolation with a smile, he finally coaxed the old man to put on his smile again.

"Honestly. Your ideas should have been tried by us in Meiying earlier! If there is such a plan to wait for the market reaction first and then decide whether to continue production, I think our factory can at least do it. Two more years. If it wasn’t for the period from [-] to now that I haven’t had a good book, oh…”

"Don't worry, Grandpa Liao, in the future, Meiying will definitely come back to life. Although it won't be as beautiful as before, it will definitely not collapse! A skinny camel is bigger than a horse, not to mention that Meiying has not reached the kind of life-and-death situation now." time." The young man smiled and comforted him: "Besides, I have plans in the future to carry out in-depth cooperation with Shanghai Meiying, and it depends on whether you can persist until then!"

"Good boy, you are worried that you won't be able to squeeze out the maximum surplus value of our old bones, so you are throwing big cakes in front of us? You are not afraid of exhausting us to death and getting the notoriety of black-hearted capitalists! Okay, I remember You said these things today, if we don’t cooperate with Meiying at that time, we old men will have nothing to do with you.” Liao Xiangzhai seemed angry and happy, pointed at Yang Yi’s nose and made the agreement without any doubt.

"Don't worry, if I don't count what I say, then you will go and make me rotten." Yang Yi had another trademark innocent smile, but under this innocent appearance, it was a little fox who succeeded in stealing chickens. In the future, those old men who are secretly happy and emotional don’t know what is called “Memory Killing”. At that time, as long as the signboard of Shanghai Meiying is displayed, I don’t know how many nostalgic teenagers will be attracted... Well, at that time, it can’t be counted anymore. Zuo is a teenager, that is young and middle-aged.

Seeing that Liao Xiangzhai got the guarantee from the young man, Li Wei's heart was itching like a cat's paw, and he couldn't help but flatter him and said, "Then Director Yang, do you want to watch my experimental film? When can you try it?" What? Didn’t you say last time that as long as the script is perfected, you can start production?”

The young man glanced at the eager Kansai man, and deliberately manipulated the other's mood with a smile: "Well..."

It wasn't until the guy couldn't help scratching his head, and even Liao Xiangzhai laughed out loud, that he turned serious: "I was just about to say, the first 'TV season' of our Yangyi Anime The concept is about to be used in your experimental films. If the market responds well—listen well, I don’t need to achieve the same results as "Yunhuang", as long as the response is good and the production cost can be recovered, then there will be a downturn One season, but if it doesn't go well, then you know it."

"Boss, you can launch a theatrical version of "Yunhuang" specially made to collect money. When it comes to me, it can only be used as a 'season' concept to test the market reaction. Is this differential treatment too big?" Li Wei muttered very depressedly, obviously not satisfied with the prospect of his work being cut in half. (To be continued..)