Reborn Cultural Empire

"Dad..." In Xia Yuchao's family, his parents' education is not like that of some high-ranking officials. They are either laissez-faire or strict. They are almost at the two extremes of family education. Xia Song's interest in this hobby is not outrageous. My son also experienced disappointment and emotion, but in the end he calmly accepted the current reality. No matter what, as long as his son can grow up healthily and not become a dandy that everyone hates, it will be a very good result. Forcing him to learn some skills in dealing with people and preparing him for stepping into the political arena in the future is indeed a difficult task.Therefore, as long as Xia Yuchao didn't do anything out of the ordinary, Xia Song usually let nature take its course.

Because of this, after hearing Xia Yuchao's hesitant "Dad", the Propaganda Minister turned his head and looked over with a smile on his face: "What's the matter? Is there any TV program waiting to watch? Don't worry, what your dad wants to watch this time is guaranteed to be exactly what you like, a cartoon."

Um?What?

a cartoon?Did you really hear me right?Or is it that my dad drank two more glasses at noon, so he still hasn't woken up yet?

Seemingly aware of his son's astonishment and surprise, Xia Song didn't try to show off, but directly tapped the screen: "It's the cartoon that was often advertised on Dongfang TV recently. I heard it was produced by Yangyi Culture, and it happened to be Xiaoyou introduced me to the boss of that company. The other party hoped that I could support one of his activities, so I will see if their animation works and whether it is worth promoting. By the way, you can also Should know? Didn't Xiaoyou tell you?"

"Why didn't you say anything. The last time I went out with Ye Yuyou, I met that so-called Yang Yi." Up to here.Xia Yuchao's expression was slightly unnatural, after all, for comparison.That child was only seventeen or eighteen years old when he was in high school, and he had already made achievements that many people had to look up to. However, with such good innate conditions, it was almost as if he was doing nothing.This kind of feeling is not very strong on weekdays, but after hearing that his father knew about the Yangyi culture, he still couldn't help but feel a little embarrassed, especially in the past one or two years, as he finished his second year of university studies. After the school year, this tolerance became more and more obvious.It also made him more and more embarrassed... Thinking of this, he shook his head slightly to drive this thought out of his mind, and then told his father: "I was also planning to watch that program, so I changed to Dongfang TV. If you see it, return it."

"Well, is it Dongfang TV?" Xia Song was stunned for a moment, then shook his head and laughed: "I thought they were sent directly to the capital and broadcast in the central set."

CCTV has not been reorganized in this era.There is no so-called children's channel yet, but any cartoons for children's programs are usually broadcast on one or eight sets at six o'clock, so after hearing my son's reminder.Xia Song couldn't help laughing at himself.

When he changed the program channel back, the opening song had already been played, and he saw it directly in a dark and deep underground garage.Many women and children hid in the corners, and the outside was a living area divided by barbed wire.And guarding the garage entrance, almost all of them are men with handicap disabilities.

Then the screen turns.Suddenly came to the ground, but the outdoors and the basement were almost equally bleak, full of depressing scenes, but this depressing scene became full of expectations because of an armed robot with a red five-star logo— ——In fact, the animation production staff did not disappoint the audience, because after sprinting for a while, jumping off to show off, and then being propelled by the propeller behind it, and gliding in the air for a certain distance, the slender body The robot, full of power and industrial beauty, met a large group of mice the size of a calf in an instant, and then missiles and lasers flew, and the killing began.However, it can be seen that in order to cater to audiences with a lower age level, although the entire battle scene is intense, it is almost covered by the smoke and dust from the missile bombing, and there are no too bloody scenes, even if there are occasional lasers to directly dissect the scene. The two halves of the mutated mouse corpses were all clean and killed by a single shot, and there were no corpses flying around in the sky.

"The image processing is good." Xia Song nodded, but Xia Yuchao at the side knew that what his boss said was not to praise how fine the production company's production was. From the perspective of a propaganda minister, he said that there are no scenes that promote violence.

Shaking his head, he knew that father and son must have nothing in common on this topic, so Xia Yuchao was not going to express his opinion, but planned to quietly hide aside, first watched this animation with a new world view, and finally gave himself What a surprise.But the development of the next thing was beyond his expectation again. He was not ready to express his father's opinion, but his father took the initiative to find him instead: "How about it, Yu Chao, you usually don't like to watch these things very much. What? Then tell me from the perspective of a professional audience how this animation is? Compared with our domestic animations or other youth programs, what are the advantages of this animation? , or is there any deficiency?"

"Ah? Advantages?" Xia Yuchao was taken aback for a moment, but then he figured out what the problem was. Didn't his father already say it just now? Ye Yuyou really introduced that so-called Yang Yi to his father, and his father's this time Watching the movie, I also want to observe for myself whether the company's ability in animation production can stand the test.But it’s one thing to understand, and another thing to have an opinion on: “Well, actually watching these animation works, it’s hard to say they’re professional or not. After all, everyone’s tastes are different. Maybe you like something very much. , I don’t even think about it, and I think it’s a great work, but in your opinion, it’s hard to judge it with a specific standard. Of course, the general view can still be refined, but in the end At least wait until after watching an episode or part of the content.”

Xia Song nodded, thinking that his son's performance in other aspects is very average, but as long as it comes to animation.He thought clearly and organized, it seems.Is it possible to let him develop on this?After all, animation is also a kind of career, domestic fairy tale writer.Young people's literature writers are everywhere, and if you don't see one, you're inferior...

The father and son were each thinking about their own concerns, and in Dongfang TV, in the data monitoring room next to the director's room, it was the third time that the staff's good news came: "Now the audience rating is [-]%. The current growth rate has slowed down a bit compared to just now, but it has not stagnated, and it is estimated that at least one-third of the content will be broadcast before there will be an obvious stable curve.”

Melova didn't speak.Yang Yi didn't speak either, but the joyful expressions in the eyes of the two of them already explained everything - [-]% ratings!This is already a number that is enough to make the entire TV station cheer. Of course, Yangyi Culture is also included in the excited crowd. After all, as the producer, they are the happiest ones.

"Xiao Yi, are you completely relieved now? At the beginning, you said that as long as the ratings can reach [-], you can see it, and you can see it for yourself. Now it has exceeded [-]%. Let me wait a minute. When the ratings curve stabilizes, it can reach around [-], which is not much worse than "Yunhuang"!" Mei Luohua finally spoke, and the first opening was congratulations from the heart: ""Yunhuang" is now The ratings are stable at [-] to [-] all year round. But this is obviously taking advantage of having a loyal audience, so according to my experience, your "The Last Record" is likely to be able to reach [-]%. Sekiguchi, that’s definitely a hit TV series! No, no, it’s a hit anime.”

"Actually, if I want to talk about the ratings, I really don't care, do you believe it?" Yang shook his head, and then quickly became calm after being happy: "In fact, I rushed to release this "The Record of the End", and I also It is to resist the "Evangelion" introduced by Dingchen Cartoon, so I don't care about the final ratings. What I care about is whether I can show some novel settings to the audience first, so that Let the classic movie of the island country not cause too much sensation as soon as it is released in China, and then form a good impression that "the good-looking animations are all works of the island country, and our own things are not good"."

Mei Luohua raised his eyebrows in surprise, he didn't doubt what Yang Yi said now, he even firmly believed it.

It is precisely because of this that he feels a little incomprehensible or even unbelievable about what the young man in front of him is insisting on. While other peers are still staying in school, thinking about how much pocket money he can get today, he will find out tomorrow. The day after tomorrow is the birthday of the girl I like, what gift should I give him? In the carefree age, he has already made this achievement that most adults would look up to, but he still feels uncomfortable Satisfied, he has even planned a problem involving a certain industry in the two countries. This kind of vision and ambition made him feel deeply for a long time, and then faintly developed a trace of admiration in his heart.

Anyone who knows he can't do it but insists on doing it, as long as his purpose is not out of some kind of self-interest, then this person is worthy of admiration.Mei Luohua has always thought so, and also did so.

"Believe is believing, but not necessarily optimistic." Although I admire this kid in my heart, as a person who also has a weird personality, Mei Luohua is absolutely impossible to say it out of his mouth, it depends on how cautious he is. Shaking his head deeply: "Xiaoyi, if you really want to rely on your own strength to resist the influence of island animation on our young generation, I'm afraid it's not enough. If you can mobilize the entire industry to work together with you, this matter will be done. It will be much easier."

The whole industry?

Yang Yi couldn't help but smile wryly in his heart. Although he didn't want to admit it, he had to admit the fact in his heart - the current domestic economic development is indeed on a road that amazes the world, but then There are also various negative effects, such as money-only theory and profit first. These are the vicious circles that this country has been struggling with for more than ten years, and the animation and entertainment industry in the eyes of many people is even more so. , I have to be naive enough to unite with those people, not to mention resisting the erosion of the island country animation, I am afraid that I will be defeated by my own people before going out. (To be continued..)