Reborn Cultural Empire

"How is it? Now that you've finished watching the animation, how do you think Yangyi Culture is doing? For this area, although it is also my field of responsibility, it is not the main focus of work after all, so I don't usually pay much attention to it. I just know that there is a Shanghai Meiying in Shanghai. This is our country’s signature in the field of animation? But the situation in the past two years has not been very good, so is it possible that Yangyi Culture will not receive domestic animation works? Occupy a part of the market or even take over the banner of Meiying?"

In Xia Yuchao's memory, this was the first time his father asked for his opinion in an open and honest manner after he entered high school.Although he usually has a pleasant face, but that is just the most basic way of a father. He rarely uses this kind of deliberative tone on serious matters, and almost never talks to him, but now he is uncharacteristically asking Have your own opinion?This approach made Xia Yuchao a little surprised, and also a little eager to try. After all, it’s okay if he doesn’t catch a cold in other things, but in the field he is good at, if he still can’t answer it, it would be too embarrassing. No matter whether his father or himself, Most will be disappointed.

So instead of rushing to speak, he silently sorted out his understanding of the animation industry itself in his heart, and then slowly opened his mouth: "Although judging the quality of an animation production company from a work, Some are inappropriate and unfair, but in a sense, there is no better way. After all, checking works is the most intuitive method. From the perspective of this animation of Yangyi Culture, there is one thing that has to be The first thing to mention is the company's innovative ability."

Speaking of which.He couldn't help looking at his father with a little expectation, and found that the other party was very interested.And after his eyes were full of encouragement, he continued to explain: "Maybe I'm talking about innovation ability. This standard is not easy to quantify, but since Dad, you are also the top leader of the Shanghai Film Festival, you must know some of the most The basic situation, for example, in the past two years, although I haven’t watched the works there, sometimes when I switch channels to a certain channel, it happens to be a youth program, and I will glance at it by the way, and then my conclusion is to go to Meiying I have lost the ability to innovate, and I have always been relying on my old roots. The so-called relying on my old roots can also be divided into two aspects. The first is funds, material resources, and personnel, and the second is the material for animation production. After the 90s, there are still some audiences for the adaptations of Zheng Yuanjie's fairy tales. Other messy works that I can't name, compared to "Nine-Colored Deer", "The Book of Heaven", "Nothing" that I watched when I was young. Brain and Unhappiness" are too bad. I don't even have the interest to glance at it..."

"Oh, then how can you be sure that it's not because your tastes have changed, but because you can't go to Meiying anymore? Maybe the kids nowadays. They are the same age as you back then, so they can still go to Meiying What about recent works?" Xia Song interjected with a smile.

"There may be reasons why tastes have changed, but I want to say. The information that children are exposed to now is hundreds of times more than when we were young? They have more and better things to choose from. Why? Do you have to choose those inferior products?" Xia Yuchao retorted, talking about any other aspect.It is impossible for him to be his father's opponent, and he is not even qualified to debate on the same level, but only in animation, he thinks he has the right to speak, and he is worthy of his father's listening.

"Well, there are some reasons, then go ahead and talk about how Yangyi Culture is better than Meiying?"

After Xia Yuchao grabbed the cup in front of him and took a sip of water, he recalled the scene in the animation just now, and after organizing the words in his mind, he explained one by one in a rather orderly manner: "First of all, the cartoon production in Yangyi Culture The team, or simply that Yang Yi, whose mind is among his peers, I have never seen before, and there are children who can be so powerful. Dad, you don’t know, the "The Last Record" just played "is his idea, so I originally wanted to say that their team is a very creative team, but now that I think about it, it is better to say that Yang Yi is a very creative person. And it is this rich The leader of creativity can make the entire animation production full of creativity. For example, take the animation just now as an example. Whether it is the setting of the world view or the various characters in it, it is our domestic animation. It has never appeared before, and I can guarantee with my own perspective of watching island country animation for more than six years, even if it is island country, it may not be able to come up with such a subversive work."

"In other words, you really admire this animation anyway?"

After thinking about it for a while, Xia Yuchao suddenly came up with an idea: "Dad, aren't you in charge of Modu Wenguang News Media? You can call Dongfang TV directly and ask about the ratings of the movie just now. , I think whether it’s movies or TV, the ratings are always the most intuitive evaluation criteria?”

"This is also a standard for inspection, and then, do you have any other opinions?" Originally, Xia Song wanted to listen to his son's opinions as a reference, but when he found that his boy was hardly interested in other , but after talking about the animation industry, I no longer limited myself to evaluating Yangyi culture based on my son's opinion, but shifted the focus of my investigation from other matters to my son.

"Of course there are, as I said just now, because Yang Yi is too stealthy, so I can't help but ignore the skill of Yang Yi's cultural production team, but from the viewing experience just now, their animation production team is undoubtedly the top in the country. Creativity can be decided by a core person in a dictatorial way, but it has to be put into specific production, if there is not a team with strong enough execution, it will not work." The more Xia Yuchao said, the more excited he became, he didn't pay attention Seeing his father’s happy and cheerful eyes: “So the relationship between the two can be said to complement each other, but the most important thing is creativity. Anyway, having creativity is equivalent to having everything. And they are breaking the rules and have the courage to try new themes On the one hand, I personally feel that it has reached the most successful level so far. In this regard, there is no way to compare those animation studios that always cling to the old themes. So it is not surprising that I am optimistic about them.”

"Then what if Shanghai Meiying has the courage to change its concept and learn from Yangyi culture?"

"Dad, you do this job yourself. Don't you know that things like concepts can be completely reversed overnight, or maybe you can't change them for a lifetime? And there are more cases like this in the latter case." Xia Yuchao curled his lips. .

"Haha, look, you still know some things very well, and it's not like you don't know everything." Xia Song laughed heartily, obviously very happy in his heart: "And I found that you are not just pure Pastime. Instead, I am really observing the internal situation of the entire industry with my heart. Although it is not comprehensive and detailed, it is a big improvement for the guy who was very resistant to doing anything before. How is it? Are you interested in going to Develop in this direction? Although it is unlikely to become a figure at the top of this country in the future, if you can live according to your own wishes, then I will not stop you."

……

And back to Yangyi Culture, Rogo said that he would tell the teenager's mother or Su Wan to file a complaint, obviously not a threat but a caring one.So it is naturally impossible for Yang Yi not to know good people.

But no matter what, some things must be done right away, not just because Yang Yi or Rogo decides to postpone it.

Therefore, after the company is off work, employees in other departments.Looking enviously at the time when the staff of the animation department collectively called for a car at the gate of the headquarters, Yang Yi returned to his office and dialed a phone number with frequent contacts: "Hello. Is this Mr. Fujioka? Yes. , it's me. Yang Yi, I hope I didn't disturb your rest time..."

Another country on Earth thousands of miles away.After Fujioka Ce picked up the phone, he realized that it was Yang Yi, whom his president had repeatedly told him to treat with caution from beginning to end. Naturally, he straightened up unconsciously: "It's me, Yang Jun, what did you say? Now It's only 7 o'clock in the evening here, and it's the time when everyone is full of energy to work overtime, so why bother me. If you have any problems, please ask directly, and I will do my best to help you solve them."

Working overtime full of energy?

Yang Yi does not agree with the other party's statement. Although overtime is something that all professionals in the island country are used to, but in terms of the efficiency of a certain task, it is not so much that the employees in the island country are keen on working overtime after work. Rather than working overtime, it is better to say that their behavior is basically a kind of group unconsciousness.It's nothing more than the fact that the leader hasn't left the company, and the employees below are just bored waiting to kill time together.

But these are not related to his Yang Yi's business, so I don't think so in my heart, but I agree with a smile: "There are indeed some troublesome problems, and I need your support for a while. I think Mr. Fujioka is not unfamiliar with cosplay. ?And we are just about to launch an animation exhibition. Since it is an animation exhibition, cosplay activities are of course indispensable as the highlight of this exhibition. But our country does not yet have this type of professional talents, so , I hope to use your strong influence in the island country to help me invite two to three professional cosplay teams, the price is not a problem, the important thing is professionalism."

"So that's the case." Fujioka nodded, and after quickly weighing in his mind all the possible disturbances this incident might have caused to Yoichi Culture, as well as the incidental impact on Kodansha, he quickly replied : "This issue has always been the responsibility of the External Relations Department, so I'm sorry that I can't answer Yang Jun immediately, but I can assure you that I will report your wishes to the higher-ups now, and I will also respond in the latest Respond in no time."

"Okay, then I hope your company will not hesitate to help, we will be grateful." Yang nodded, and did not urge the other party to answer immediately.

After all, anyone with a little bit of brains can pass this requirement, thinking that Yangyi Culture is about to take action, but whether a gradually growing Yangyi Culture is good or bad for her partners, this point Still waiting for the verification of time.And if Fujioka Ce agrees immediately, it is very likely that in the future, due to changes in the relationship between the two, he will be caught by other competitors in his company. (To be continued..)