Reborn Cultural Empire

Seeing that her father was still a little confused, she quickly explained: "The so-called animation peripherals are series of products based on various characters in comics and animations. In a narrow sense, it is the explanation from the island country where the peripherals were born. Refers to gashapons, dolls, figures, etc., which directly embody animation images. In a broad sense, the peripherals also include clothing printed with animation images, stationery and office products, keychains, lighters, nail clippers, and other small daily necessities. "

"But Yoyo, have you ever thought that these students who are willing to participate in the comic exhibition are fans of animation, right? Then they are willing to spend money on this aspect, which makes sense, but what about those who did not participate in the animation exhibition? You How can you turn those people into your users or potential users?"

Although Xia Song is not a businessman, his life experience determines that he always sees problems more comprehensively than young people, and will not be confused by a single aspect: "You can't just see the excitement of one event and think that it will be similar in the future." The event will surely be a success, right? And have you considered that there was no similar event in our country before, and this is the first time that these tourists and audiences are willing to pay for it because of its novelty? "

"Uncle Xia, what you said is very correct, but you also ignored a situation." Ye Yuyou smiled confidently, but saw her father's stern expression, apparently feeling that she was not speaking well. Politeness, how can you say so brazenly that a propaganda minister has ignored what situation?After secretly sticking out her tongue, she pretended not to see her father's face, but continued to smile and said, "That is the sales of Yangyi Culture's comics and animations. And after our country opened up the children's animation market, island animation The impact on our country's market. All this shows that animation itself has a large market, and animation peripherals derived from animation. Naturally, it has a very good market prospect."

These words made Xia Song ponder for a moment, and then nodded in agreement: "After all, it is because I seldom touched on this aspect before. Although I know that the current prospects of animation are good, but I can't think about it comprehensively, it is still a good reminder from Youyou. Do you think this animation exhibition can turn animation lovers into consumers of animation products?"

Ye Yuyou nodded affirmatively, but then shook her white and tender fingers like spring onions: "Uncle Xia, you made a mistake again, these anime lovers are already consumers, especially Those who buy comic books are not the same as ordinary cartoon viewers. You must know that the current price of an anime booklet is as low as 9 yuan. This price may be very worthwhile according to your thoughts and opinions. Yes, but what about those people who love anime. They would rather skip breakfast for three days or save pocket money for five days to buy a book like this. Doesn’t that explain the huge prospects of the animation market?”

"It makes sense to say that. But after all, books are no better than those peripherals. You said that I can buy one of the peripherals for the price of five books... You just said that the dolls are made after animation characters Is it? If it’s all children who like it, I don’t think it’s a big deal. I can understand it, but let’s talk about those students who have gone to middle school or even high school. Are they willing to spend dozens of dollars just to buy a doll?” Ye Fengyi thought It's unbelievable that this is still a normal market.They are clearly deformed.

Facing her father's question, Ye Yuyou covered her mouth and smiled, then shook her head and looked over: "I can't explain this clearly, because I am not an anime fan myself, so I don't know their psychology. Or, Dad Tell Yu Chao to come over and explain to you what these people think when they spend money on dolls?"

As soon as this question was mentioned, Ye Fengyi shook his head again and again, and Xia Song's face darkened even more. Although it is one aspect not to interfere with his son's hobbies, as a politician, anyone who has expectations for his children and has the ability People of a certain status will definitely not be in a good mood after seeing their children take home some things that are extremely childish in their eyes.

Facing Ye Yuyou's proposal, Xia Song sighed helplessly: "This is another worry of mine. If I support this activity myself, how can I educate that bastard in the future? Speaking of which, in case He gave me a sentence - Dad, you supported the organization? What can I do? It always feels like shooting yourself in the foot."

"Uncle Xia, in fact, you really don't have to worry about anything. Everyone thinks that people who like this thing are naive, but that's just some people's thinking. Even if it is the mainstream of society, it doesn't necessarily mean that this mainstream thinking is right. It is true that Ye Yuyou herself is not interested in animation, but she was indeed deeply shocked by the grand event held in Zhenda this morning, so now she is so spared in trying to convince the two A man: "This kind of example of the mainstream thinking in society has been proved to be wrong, or has slowly changed over time. I don't think I need to say more? And even if it is you two old masters, did you know that when you were young? No more childhood? Hopscotch, jumping rubber bands, rolling hoops, making slingshots, some high-end self-made radios... As long as human beings still have childhood and adolescence, these entertainment activities are essential, and there is absolutely nothing to be ashamed of."

"When you put it that way, it doesn't sound so unacceptable. Indeed, the things we used to play with when we were young may not be liked by today's children. Even if they are willing to watch anime, they can't say it's wrong..." Xia Song took the lead Great ideological leaders can still understand the incompatibility between the ideas of the two generations.

"That's what it is. The most important thing is to strengthen guidance. As long as you don't promote some negative things, watching anime is a good educational carrier. Of course, it must be interesting first, and then it can play an educational role." Ye Yuyou said Hit the railway while it's hot, because only by raising this new thing that adults don't want to see to a certain height, can the other party accept it.And as long as Xia Song nods and agrees, he supports holding CJ Comic Expo in Shanghai.Then she also has an opportunity to practice in society, which is for Ye Yuyou who has always wanted to become a business elite.It is a very important plan.

"Guiding? Not bad, not bad. It's on point." Xia Song nodded again and again, expressing complete agreement with Ye Yuyou's opinion for the first time.

"So, as long as the guidance is good, then this industrial chain has great potential to be tapped. I have also taken back the specific videos. I will take a look at Uncle Xia later. I believe that after you have seen it, you will be more interested in this new thing. It will be the same as mine, and it is definitely worth investing in.”

……

Early the next morning, when Yang Yi was still lying in the rest room of his office, he heard the phone ringing, and was instantly sober from sleep: "Hello? Oh, it's Reporter Li, what's wrong? Is there anything... an interview? Didn’t you just have yesterday’s interview footage? I remember that you recorded the whole process, and you can just choose some good ones. Why do you want to do an exclusive interview?”

Originally according to Yang Yi's meaning.I feel that although this kind of animation exhibition is good news for animation lovers, judging from the performance of the other party when I contacted Xia Song before, the current publicity department still has reservations about this kind of event.Before the government completely loosened the restrictions on the industry, it would be fine to develop the two main businesses of animation and comics, and also want to develop peripherals to make the entire industry bigger and stronger.It is unrealistic and difficult to handle.So when Dongfang TV sent someone to interview yesterday, he refused to speak on the spot.Instead, he chose to directly broadcast the screen, but now the other party contacted him again.I don't know what it means.

On the phone, the reporter Li's tone was particularly excited: "You can't do it if you don't come, Mr. Yang. Recently, news came from the capital that the General Information Administration and the radio and television department seemed to be planning to carry out some big moves. The important cities in the five regions of the country are respectively building children’s animation film and television bases. It seems to be called the 5515 project? Our director also decided to increase the interview with you after getting this internal information, so you see, why don’t we It’s okay to come here, anyway, everyone is so familiar..."

Yang Yi ignored the reporter's tricks, but began to try hard to remember what kind of project 5515 was.

In his previous life, he was more concerned with purely literary fields, such as traditional literature and world contemporary literature, and other things on the Internet were more mature, and those that were too networked did not understand.As for other aspects besides literature, the Internet is a must, so he can remember some too famous memorabilia clearly, and such as animation, travel and e-commerce, it all depends on luck, I happened to notice it at the time and was reborn If there is still an impression in the end, then everything is easy to say, and it is good to directly use the principle of borrowing, but Yang Yi dare not easily get involved in other events that cannot be remembered or have a vague impression.

After thinking about it carefully, this 5515 project should also be some well-known magazines in the country. After being sued by the island country, it had to end sadly. Then, taking this opportunity, the island country animation began to flood in, almost occupying the entire domestic market. Only then did the top management think of developing their own domestic animation industry, so they formulated the so-called 5515 project.

But Yang Yi also had a vague impression of this project. It seemed to be anticlimactic, and it failed to revitalize domestic animation in the end. Anyway, it was a complete useless effort.

When domestic animation began to recover, it would be at the end of the first decade of the new century. It was only when Qin Shimingyue was supported by strong capital that it did not fall. After four or five years of persistence, domestic independent animation artists Excellent works, such as "Meet Your Majesty the Queen", "One Hundred Thousand Bad Jokes", "Star Journey" which has only appeared a few times before, and "Steel Feather", which is only a concept pv, these animations After coming out, there was a slight warming breath.

But even after independent animations such as "One Hundred Thousand Bad Jokes" came out, the country did not have any supportive policies to follow up on a large scale. All in all, it was a bit too much to say that 5515 was a joke. He sincerely wants to make Huaxia's own animation stand up, but in the final analysis, he is still a typical example of doing bad things with good intentions. (To be continued..)