Reborn Cultural Empire
710. Determining People's Hearts
"Hey, Comrade Xiao Li, with your mouth, I can't understand the sufferings of the people? Are you asking me why I don't eat minced meat?" Hearing what his employees said, Fang Junzi was not annoyed, but couldn't help it. Shaking his head and laughing: "But what you said is also reasonable. I didn't consider that many people don't like to collect, but like RMB. Something is up to you!"
"It's not just a trick, it's just a trick."
Yang Yi chuckled, thinking of the popularity of treasure-appreciating programs in later generations when they first met the audience, especially when the neighbors downstairs were waiting in front of the TV every Friday and weekend, waiting for the new episode to start. The degree of self-anesthesia imagining that he could encounter such a good thing at any time, so he patted his chest and said: "Let's put it this way, can this kind of program that involves the cultural relics market and the collection of the whole people surpass it in terms of ratings? I don’t dare to promise Super Girl, but at least it can exceed the existing programs of Yuezhou TV, that’s for sure. If the expected goal is not achieved, I will personally compensate for the lack of it, and I will use the current more How about using the program with the highest ratings on state TV as the benchmark?"
Hearing what Yang Yi said, the two people next to him turned their heads in surprise. After all, ratings, no matter how good and novel the show is, how attractive the audience is, but before the actual broadcast, no one will Can really guarantee the ticket.But now the boy in front of him not only guaranteed the ticket, but also said that if he didn't meet the expectations, he would personally make up for the gap. This kind of confidence and arrogance in himself also made Fang Junzi speechless for a while.
But the people who came out included Fang Junzi and another TV station employee, and Su Wan. The girl also heard this sentence, and couldn't help pinching the hand held by Yang Yi. Obviously some blame boys.But it's not that she doesn't have confidence in Yang Yi, but she has a very simple "housekeeper" mentality, and she doesn't want to let the person she likes have any possibility of loss.According to the dialect of many places.It means "holding the house". [
Feeling the girl's small thoughts, Yang Yi turned around and smiled at her smirk and squeezed her eyes, which made the manga girl feel ashamed and slightly annoyed again, but she concealed it under her perennial facial expressions. It was passable, and then turned to Fang Junzi: "I wonder if Uncle Fang has confidence in this show after listening to my promise?"
"Confidence will definitely not be 100%, but since you have said so, you must still have a lot of confidence. Okay, I will go to the show. As for what you said just now, if the ratings do not reach the highest in the station, you will give us compensation. There is no need to do this. How can a TV station with public resources transfer the risk to private individuals? There is no such statement." Fang Junzi waved his hand affirmatively, denying Yang Yi's subsequent proposal: "Since I decided to go on this program , then even if there is a problem with a small probability that causes the program to be underrated. I will be responsible for that, and there is no need for Xiaoyi to give me the top of the tank."
Just when Yang Yi was about to slap a horse and praise the other party for his bravery, determination and understanding of people, Fang Junzi suddenly changed the subject: "You are so diligent in helping me with suggestions, do you have your own little plans in it? Say it, as long as it meets your conditions."
Fang Junzi is also very clear, although many people see it first.A program planning is not a big deal at all. The current situation is that no one has a good program, but as soon as a certain local TV station has an idea, the rest of the people flock to it and copy it... Oh no, just imitate others to make up for their weaknesses. That's right, as for paying back because someone contributed a good idea and a good idea, it's too unnecessary.But for him to evaluate this idea, there must be only four words.short-sighted.In many cases, the number one in the industry is the number one. It is not that you can succeed by copying and copying. If plagiarism can also be successful, it is obviously because you have added your own things in the process of copying others' success.
But if someone in the Yuezhou TV station has the ability to "add your own stuff", then do I still need to ask a young man for advice?
So this time.Now that they have decided to participate in the plan provided by Yang Yi and participate in this program, the first thing they need to discuss is to give the other party a return of considerable value.Favors can be used once.It can be used twice, but can you always ask others to give you advice for no reason?Even if it is a think tank of a national leader, there are various high-standard treatment as rewards.
Seeing that Fang Junzi brought up this topic on his own initiative, Yang Yi didn't hesitate, but said generously: "There are really some things that require Uncle Fang's efforts. Our Yangyi Culture has been preparing for a large-scale animation party for the past half a year. The performance will not be officially held until the summer vacation next summer. So in the six months, I need two commercials on Yuezhou TV. It doesn’t need to be too much, and 30 seconds is enough. But in terms of price, even if If you don’t give us a discount, you have to agree to pay in installments, and now our company’s chief financial officer sees me as if he has met an enemy, and his resentment is soaring to the ground.”
"I knew you were here waiting for me." Fang Junzi chuckled, not paying attention to Yang Yi's request at all: "30 seconds, right? Can you keep up after your cartoon is played every day? If I think it’s okay, I’ll arrange it later. As for the price, ten seconds of free time can be regarded as a complete plan for your program, and if there are 20 seconds left, I’ll sell it to you according to the most favorable plan in the station. Is there nothing else to say?"
"No, Uncle Fang is considerate, and Director Fang has a great spirit." Yang Yishun slapped him with two flattery, although the joy on his face was not very strong, but it was genuinely happy.After all, being able to get a ten-second prime-time advertising plan with a total broadcast time of more than half a year on a TV station in a provincial capital city really made him breathe a sigh of relief, which is already very difficult for Yangyi Culture in terms of finances , It can be said to be a timely help.
"Since you think it's good, tell me quickly how to do this show." Fang Junzi's many benefits were still in words, so he couldn't help but started charging interest.At this moment, the way he looked at Yang Yi did not have the kind of admiration and kindness that the elders have for the younger generation, but was full of impatience and urgency.
"Anyway, I'll give you a detailed program plan later, why are you in such a hurry?" Yang Yi couldn't help but roll his eyes. Of course, he came out today to let Fang Junzi experience the popularity of private collections for himself, but at the same time, he also brought Su Go out at night to relax.It can also be regarded as the idea of a small date between the two.But Fang Junzi is about to hear about the plan at this moment, so how can there be any private space for two people?
"No, no, it's okay if you don't tell me the plan directly. Now that the common people are so enthusiastic about collecting, how can I bear it and don't listen to your clever trick. I won't let you go." For most of his life, Fang Junzi has always behaved in a calm and unhurried manner, but when facing a monster with poor creativity like Shang Yang Yi, he has completely lost the style of the elders, and started to play tricks.
Seeing that the other party was as recalcitrant as brown sugar, the boy could only shake his head and sigh: "It's okay, Uncle Fang, can you stop urging me? Let's talk as we walk." He said.He turned his head and gave Su Wan an apologetic look. Even though he hadn't explained his true intentions to the girl before, he knew that there was often no need for words to explain between the two of them.And Su Wan did understand what Yang Yi meant, so she shook her head slightly with clear eyes, and then squeezed Yang Yi's hand hard.
The girl understood Yang Yi's thoughts, but Yang Yi obviously didn't know that the girl had her own thoughts, so he nodded and turned to look at Fang Junzi.Slowly organized the language: "First of all, I am not too sure about whether this show will introduce live buyers. In addition to the invited audience, whether to leave some seats, or simply set up a special guest seat, There are about a dozen or so places, mainly private collectors or some entrepreneurs and big bosses who are interested in collecting..."
"This setting, if there are more on-site transaction links, it will definitely boost the ratings. It will also arouse the audience's attention and curiosity. But as for whether there will be some negative effects, it is really hard to say at the moment. Forget it, you can say first Let’s talk about something else, and let’s talk about it later.” Fang Junzi also thought about it, but he couldn’t find any clues, so he waved his hand to let it go first.
"Then first of all, it is also the audition session. The current development trend of the program, I think, is to have the most direct interaction with the audience, that is, to call on everyone to participate, and the TV station and the producer will check the selection. The audience can only participate in it themselves. Go in. Only then will the greatest interest be aroused, and you will continue to pay attention to the program." Yang thought for a while, and then brought out the opinion of a director who was not well-known in the Mango TV station in his previous life, but was the gold medal program planner in the station. Fang Junzi said .
"The statement is correct, but after all, the audience who actually participated, the audience who are interested and willing to participate, and the audience for the program, there are almost obvious differences in the number of these three. Maybe the first one is at the level of thousands of people, then The group in the middle can reach tens of thousands or even tens of thousands of people, but the audience for a program of a TV station is at least hundreds of thousands. So this kind of enthusiasm is stimulated, isn't it..."
"Isn't it not enough to effectively affect those audiences who just watch the show?" Yang Yi smiled, but he didn't agree with Fang Junzi's point of view: "Uncle Fang, don't forget that there is a word called empathy, I wish I could In reality, most people may not have the time and energy to come to participate in a TV show, because it will disrupt their normal life. Can not come to participate, but it will not prevent them from participating The audience, even those who have successfully appraised treasures and made a fortune, find a sense of substitution of a small person and a small citizen. It is everyone's innate instinct to imagine a better life, and what we have to do is to limit Amplify that instinct and then turn it into a desire to pay attention and watch the show.”
Listening to Yang Yi's calm and eloquent talk, Fang Junzi had to admit that the young man in front of him was really good at grasping people's hearts, and it was very effective. [
Just imagine, a person who has been busy working hard all day to make a living, and this kind of life probably has no end in sight, when he sees a chance to get rid of this kind of life, probably overnight, the desire will have How intense. (To be continued. If you like this work, you are welcome to come to the starting point () to vote, monthly pass, your support is my biggest motivation. Mobile phone users, please go to m to read.
〖∷Update fast∷∷Plain text∷〗
"It's not just a trick, it's just a trick."
Yang Yi chuckled, thinking of the popularity of treasure-appreciating programs in later generations when they first met the audience, especially when the neighbors downstairs were waiting in front of the TV every Friday and weekend, waiting for the new episode to start. The degree of self-anesthesia imagining that he could encounter such a good thing at any time, so he patted his chest and said: "Let's put it this way, can this kind of program that involves the cultural relics market and the collection of the whole people surpass it in terms of ratings? I don’t dare to promise Super Girl, but at least it can exceed the existing programs of Yuezhou TV, that’s for sure. If the expected goal is not achieved, I will personally compensate for the lack of it, and I will use the current more How about using the program with the highest ratings on state TV as the benchmark?"
Hearing what Yang Yi said, the two people next to him turned their heads in surprise. After all, ratings, no matter how good and novel the show is, how attractive the audience is, but before the actual broadcast, no one will Can really guarantee the ticket.But now the boy in front of him not only guaranteed the ticket, but also said that if he didn't meet the expectations, he would personally make up for the gap. This kind of confidence and arrogance in himself also made Fang Junzi speechless for a while.
But the people who came out included Fang Junzi and another TV station employee, and Su Wan. The girl also heard this sentence, and couldn't help pinching the hand held by Yang Yi. Obviously some blame boys.But it's not that she doesn't have confidence in Yang Yi, but she has a very simple "housekeeper" mentality, and she doesn't want to let the person she likes have any possibility of loss.According to the dialect of many places.It means "holding the house". [
Feeling the girl's small thoughts, Yang Yi turned around and smiled at her smirk and squeezed her eyes, which made the manga girl feel ashamed and slightly annoyed again, but she concealed it under her perennial facial expressions. It was passable, and then turned to Fang Junzi: "I wonder if Uncle Fang has confidence in this show after listening to my promise?"
"Confidence will definitely not be 100%, but since you have said so, you must still have a lot of confidence. Okay, I will go to the show. As for what you said just now, if the ratings do not reach the highest in the station, you will give us compensation. There is no need to do this. How can a TV station with public resources transfer the risk to private individuals? There is no such statement." Fang Junzi waved his hand affirmatively, denying Yang Yi's subsequent proposal: "Since I decided to go on this program , then even if there is a problem with a small probability that causes the program to be underrated. I will be responsible for that, and there is no need for Xiaoyi to give me the top of the tank."
Just when Yang Yi was about to slap a horse and praise the other party for his bravery, determination and understanding of people, Fang Junzi suddenly changed the subject: "You are so diligent in helping me with suggestions, do you have your own little plans in it? Say it, as long as it meets your conditions."
Fang Junzi is also very clear, although many people see it first.A program planning is not a big deal at all. The current situation is that no one has a good program, but as soon as a certain local TV station has an idea, the rest of the people flock to it and copy it... Oh no, just imitate others to make up for their weaknesses. That's right, as for paying back because someone contributed a good idea and a good idea, it's too unnecessary.But for him to evaluate this idea, there must be only four words.short-sighted.In many cases, the number one in the industry is the number one. It is not that you can succeed by copying and copying. If plagiarism can also be successful, it is obviously because you have added your own things in the process of copying others' success.
But if someone in the Yuezhou TV station has the ability to "add your own stuff", then do I still need to ask a young man for advice?
So this time.Now that they have decided to participate in the plan provided by Yang Yi and participate in this program, the first thing they need to discuss is to give the other party a return of considerable value.Favors can be used once.It can be used twice, but can you always ask others to give you advice for no reason?Even if it is a think tank of a national leader, there are various high-standard treatment as rewards.
Seeing that Fang Junzi brought up this topic on his own initiative, Yang Yi didn't hesitate, but said generously: "There are really some things that require Uncle Fang's efforts. Our Yangyi Culture has been preparing for a large-scale animation party for the past half a year. The performance will not be officially held until the summer vacation next summer. So in the six months, I need two commercials on Yuezhou TV. It doesn’t need to be too much, and 30 seconds is enough. But in terms of price, even if If you don’t give us a discount, you have to agree to pay in installments, and now our company’s chief financial officer sees me as if he has met an enemy, and his resentment is soaring to the ground.”
"I knew you were here waiting for me." Fang Junzi chuckled, not paying attention to Yang Yi's request at all: "30 seconds, right? Can you keep up after your cartoon is played every day? If I think it’s okay, I’ll arrange it later. As for the price, ten seconds of free time can be regarded as a complete plan for your program, and if there are 20 seconds left, I’ll sell it to you according to the most favorable plan in the station. Is there nothing else to say?"
"No, Uncle Fang is considerate, and Director Fang has a great spirit." Yang Yishun slapped him with two flattery, although the joy on his face was not very strong, but it was genuinely happy.After all, being able to get a ten-second prime-time advertising plan with a total broadcast time of more than half a year on a TV station in a provincial capital city really made him breathe a sigh of relief, which is already very difficult for Yangyi Culture in terms of finances , It can be said to be a timely help.
"Since you think it's good, tell me quickly how to do this show." Fang Junzi's many benefits were still in words, so he couldn't help but started charging interest.At this moment, the way he looked at Yang Yi did not have the kind of admiration and kindness that the elders have for the younger generation, but was full of impatience and urgency.
"Anyway, I'll give you a detailed program plan later, why are you in such a hurry?" Yang Yi couldn't help but roll his eyes. Of course, he came out today to let Fang Junzi experience the popularity of private collections for himself, but at the same time, he also brought Su Go out at night to relax.It can also be regarded as the idea of a small date between the two.But Fang Junzi is about to hear about the plan at this moment, so how can there be any private space for two people?
"No, no, it's okay if you don't tell me the plan directly. Now that the common people are so enthusiastic about collecting, how can I bear it and don't listen to your clever trick. I won't let you go." For most of his life, Fang Junzi has always behaved in a calm and unhurried manner, but when facing a monster with poor creativity like Shang Yang Yi, he has completely lost the style of the elders, and started to play tricks.
Seeing that the other party was as recalcitrant as brown sugar, the boy could only shake his head and sigh: "It's okay, Uncle Fang, can you stop urging me? Let's talk as we walk." He said.He turned his head and gave Su Wan an apologetic look. Even though he hadn't explained his true intentions to the girl before, he knew that there was often no need for words to explain between the two of them.And Su Wan did understand what Yang Yi meant, so she shook her head slightly with clear eyes, and then squeezed Yang Yi's hand hard.
The girl understood Yang Yi's thoughts, but Yang Yi obviously didn't know that the girl had her own thoughts, so he nodded and turned to look at Fang Junzi.Slowly organized the language: "First of all, I am not too sure about whether this show will introduce live buyers. In addition to the invited audience, whether to leave some seats, or simply set up a special guest seat, There are about a dozen or so places, mainly private collectors or some entrepreneurs and big bosses who are interested in collecting..."
"This setting, if there are more on-site transaction links, it will definitely boost the ratings. It will also arouse the audience's attention and curiosity. But as for whether there will be some negative effects, it is really hard to say at the moment. Forget it, you can say first Let’s talk about something else, and let’s talk about it later.” Fang Junzi also thought about it, but he couldn’t find any clues, so he waved his hand to let it go first.
"Then first of all, it is also the audition session. The current development trend of the program, I think, is to have the most direct interaction with the audience, that is, to call on everyone to participate, and the TV station and the producer will check the selection. The audience can only participate in it themselves. Go in. Only then will the greatest interest be aroused, and you will continue to pay attention to the program." Yang thought for a while, and then brought out the opinion of a director who was not well-known in the Mango TV station in his previous life, but was the gold medal program planner in the station. Fang Junzi said .
"The statement is correct, but after all, the audience who actually participated, the audience who are interested and willing to participate, and the audience for the program, there are almost obvious differences in the number of these three. Maybe the first one is at the level of thousands of people, then The group in the middle can reach tens of thousands or even tens of thousands of people, but the audience for a program of a TV station is at least hundreds of thousands. So this kind of enthusiasm is stimulated, isn't it..."
"Isn't it not enough to effectively affect those audiences who just watch the show?" Yang Yi smiled, but he didn't agree with Fang Junzi's point of view: "Uncle Fang, don't forget that there is a word called empathy, I wish I could In reality, most people may not have the time and energy to come to participate in a TV show, because it will disrupt their normal life. Can not come to participate, but it will not prevent them from participating The audience, even those who have successfully appraised treasures and made a fortune, find a sense of substitution of a small person and a small citizen. It is everyone's innate instinct to imagine a better life, and what we have to do is to limit Amplify that instinct and then turn it into a desire to pay attention and watch the show.”
Listening to Yang Yi's calm and eloquent talk, Fang Junzi had to admit that the young man in front of him was really good at grasping people's hearts, and it was very effective. [
Just imagine, a person who has been busy working hard all day to make a living, and this kind of life probably has no end in sight, when he sees a chance to get rid of this kind of life, probably overnight, the desire will have How intense. (To be continued. If you like this work, you are welcome to come to the starting point () to vote, monthly pass, your support is my biggest motivation. Mobile phone users, please go to m to read.
〖∷Update fast∷∷Plain text∷〗
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