Reborn Cultural Empire

This publishing group established by the Jews has now been acquired by Bertelsmann, and in Citigroup, it has a publishing group composed of nine major publishing brands, which can be regarded as a huge self-contained system under Bertelsmann. Publishing Cluster.Among its nine major local publishing brands, their respective development directions are different. The Bantam Group currently in charge of "Twilight" is a sub-department of Random House specializing in and commercializing novels.

And in the Bantam Group, there are about three publishing houses, most of which are located in Citigroup, and one or two are overseas subsidiaries of this sub-group.

On a very large scale, there are groups under the group, and the sub-groups are composed of publishing companies at a lower level, which is an out-and-out giant.However, the bloated capital and system also caused the delay and slowness of its own response. Some instructions from the middle and high level are often delayed or postponed by the executive level due to some objective reasons.Even before the order was issued to the implementation level, the mid-level and high-level strategists were already arguing.

Just like this time, Rafatil, the marketing director of Bantam Group's business book department, did not agree with the group's investment in "Twilight"——as the group's number two person in charge of marketing, he has an overview of everything in the group He was already very dissatisfied with Edward, the president and executive officer of the East Asian Affairs Department, who bypassed the marketing department and directly found a publishing company under the group to carry out book promotion operations.But when he was planning to terminate the promotion of the novel through the right of veto, the general manager of Peacock Publishing Company, a publishing company that had always been friends with Edward, clearly expressed his opposition.

This external affairs executive and subsidiary leadership are connected in tandem.The behavior of uniting against him, the marketing director of the group, naturally made Rafatil very annoyed.There are even faint signs of turning his face.In his view, this is a naked act of forming a party for personal gain.The temptation and persecution of him by other factions within the group is simply intolerable.

Therefore, after meeting with Sean, his words did not have the hypocritical politeness of the usual meeting, but he frowned and almost scolded: "Mr. Manager, I don't know what kind of reason prompted you to do something wrong. The selection of a book promotion plan to start without authorization after the review of the group marketing department. But what I want to say is that your selection does not look good enough, or even terrible! And I want to ask, when will you be stationed abroad? The person in charge of the affairs department also has the power to issue orders to the subsidiary? Those people, especially the young Mr. Edward, that big Gallic cock full of outdated romanticism, is nothing more than some book explorers, nothing more than having a A book detective with the name of a senior manager. Then please tell me, Mr. Xiao En, why a senior book detective can bypass me, the director in charge of marketing operations, and give you instructions?"

After questioning in a bad tone, the marketing director of the Bantam Group's business book department.He looked directly at the other party with a sneer and said, "And most importantly, our dear Mr. Manager actually agreed to such a ridiculous suggestion? As a veteran publisher, is your sense of discipline so indifferent?"

Lafayette looked menacing.But Sean opposite him didn't seem to care much about his opinion. The indifference and calmness were not a pretense, but a reaction from the heart: "I'm sorry. It's because I'm an old man who has worked in the publishing industry for 30 years. , so for all suggestions that are beneficial to the company, I will try my best to implement them. This is for the benefit of the group, not the kind of nonsense imagined by Mr. Director. In fact, if you have read that novel with your own eyes, even the first chapter You will agree with me - it is an extremely wonderful novel, although the material is a bit old-fashioned, but because the traditional vampire theme has added the beautiful feelings of boys and girls, it is surprisingly refreshing , it is definitely worth trying for young people today, and I believe that those young people will definitely like it after they try to read this novel!"

"Oh, hell, I really don't know what you're talking about. Could it be that the person sitting in front of me is not the general manager of Peacock Publishing Company, but a puppet that was kissed by a vampire?"

Seeing that the other party was indifferent, Rafatal praised the "Twilight Saga" that he didn't know the so-called "Twilight Saga" in his eyes, and immediately became more annoyed, and the irony in his tone became more and more obvious: "It's ridiculous, The magical theme that originally belonged to the horror and mystery category was added with the element of youthful love by the monkey cub on the other side of the Pacific Ocean who didn't even know what the Statue of Liberty looked like. Can I say anything better than this? ? And that Gallic chicken was dazzled by the so-called vampire love, I can understand it, but even you, Mr. Manager, are also like this, which makes people very confused!"

"After being kissed by a vampire, it is only a descendant vampire, not brainwashed. Mr. Director, please distinguish the difference between the two. And I found that you seem to have some unfriendly racist terms in your wording just now, If this news is revealed, do you think your move will cause some trouble to the global promotion plan that the headquarter is planning?"

"Are you threatening me? Mr. Manager?" Lafayette obviously couldn't suppress his anger, staring at the man on the opposite chair and shouting in embarrassment.

"It's not a threat, it's just a reminder." Sean continued to shrug his shoulders unmoved, and then he gave his reasons: "Anyway, you don't like this book because of your prejudice against Eastern peoples." Works, or because of other reasons, but I insist on asking Mr. Director to read "Twilight" before commenting, if you still think so at that time..."

"Are you going to stop promoting that terrible novel?" Lafayette asked hotly.

"No, I will no longer apply to the group to launch a special promotion plan, but we, Peacock Company, will undertake the promotion operation plan." The manager of the publishing company spread his hands innocently, expressing his position.

"You..." Seeing the other party's attitude of persevering to the end, Rafael was extremely annoyed.All of a sudden discouraged down.Although he is the second person in the marketing department of the Bantam Group, the promotion director is not fake.But the general managers of the publishing companies under the group are only half a level lower than him.And because they are specifically in charge of a company, these general managers all have the taste of the princes of the town.In terms of independent affairs within the company, there is no need to obey the orders of a headquarters marketing director-in fact, apart from the group CEO, no other high-level executives can directly order them.Unless it is a joint resolution of the group's high-level meeting.

However, he is discouraged, but he still disagrees with Peacock's insistence on publishing "Twilight", even before the other party's submission of the manuscript. The author of the investment work is a guy who has close to zero knowledge of Citigroup culture. And that monkey... that kid is only 17 years old, aha, isn’t he a minor? Mr. Veteran Publisher, Are you going to bet on such a foreign writer?"

"The other party's "Lost Land" once reached No. 16 on the New York Times' annual bestseller list." Sean couldn't help reminding him lightly.

"Yes, yes, I know that "The Lost Land" has a good score, but that's because of the tricky subject matter and those guys who have never known what China is like all their lives, just follow the trend of curiosity. The mysterious East. Since ancient times Listen to the "Dark Bible" that I have inherited, what a gimmick, it can achieve that result. It is also because of the operation of the market, and has little to do with the kid himself!" Sean insisted on his own opinion, but why not Raphatil? A strong-willed character.Being able to hold a high position in the sub-group of Random House Group has a view on book publications.Almost all have their own unique set of opinions, and they will not change anything just because of others' words.

"Sorry. I have to remind you that the readers of "The Lost Land" may not have been to the East, but the East described in that book can attract them, isn't it enough? As for the young writer's grades, is it a coincidence? , I think the judging committee of the Booker Prize must have a greater say than you. Do you still remember the book "Soil Pimple"? It was a novel that amazed the European cultural circle. It has a sense of life And he can translate this understanding into words, and there have been bestsellers before, so please tell me, Mr. Director, why should we let go of this author's work?"

Seeing that Sean was unmoved from the beginning to the end, Lafayette finally gave up his plan to persuade the other party, but changed to a business-like attitude: "Okay, since you insist on this, I have nothing to say. However, as the marketing director of the group, I have the right to prevent you from using the promotional resources and channels of the group. If you are so optimistic about this novel, then please, Mr. Manager, work hard to make the reputation of Peacock Publishing Company surpassed by this novel. Group. Peacocks are supposed to get more attention than bantams, shouldn't they?"

Hearing what Lafayette said, Sean frowned slightly. After looking at each other for a while, he finally nodded after finding that there was not only mockery in the eyes that shot over, but also irreversible paranoia: " I understand that the next marketing plan will continue, but I will also not let go of the right to impeach you in the internal meeting of the group, and please be mentally prepared."

"Hmm, I think so too, so as long as we don't talk about that damn novel, we still have a common language, don't we?" Lafayette finally recovered his original complacent expression, his eyes full of A touch of sarcasm.

There are too many words without speculation. This situation is not only applicable among the Chinese who invented this sentence, but also in any other place.Although both of them are heavyweight managers of the Bantam Group, because of the group's marketing department's restraint on the various publishing subsidiaries, some books that the company managers are optimistic about cannot be recognized by the marketing department and thus lack the necessary resources, while others Books have been strongly promoted by the marketing department for a long time, so the relationship between the group department and some of its subsidiaries is actually not very good. (To be continued..)