Reborn Cultural Empire

The quarrel between Sean and Rafatil actually did not reach the ears of anyone in the Bantam Group. Even the employees of the Peacock Publishing Company only knew that the commercial book department of the group's parent company Mr. Rafatil, the marketing director, came to Peacock Publishing Company on a certain day of a certain year, and then closed the door and had a conversation with the general manager of the company, Sean, without any expression. left the company.

If other superior leaders in the parent company of the group were changed, perhaps people would sense something from the face of the other party. However, Rafatil himself is a senior manager of the entire group known for his seriousness, so this time The expressionless face was also expected by most of the staff. No one knew that what they saw as a very normal meeting actually ended in a disagreement between the two senior executives of the group.

But in the following days, as long as there are people with a little bit of information, they will all know the disharmony between Director Rafatil and Manager Xiao En, because at a senior manager meeting of the group, the general manager Xiao As En mentioned, the marketing director was the first to express his disagreement with the North American marketing plan of "Twilight", so what should have been a brainstorming meeting of senior managers also It naturally evolved into a dispute between the parent company's senior management and the specific affairs director. Perhaps the word "argument" is not enough to describe the hot scene at that time. It is said that his own general manager, Sean, even because of this promotion The marketing plan was terminated by the director Rafatil using his authority, and he activated his own impeachment power, and directly raised questions about Rafatil's personnel to the group executive president and the human resources director.

How did the end result end up.Most people don't know much about it, they only know the CEO of Bantam Group.Suppressing the differences between the two abruptly, this promotion plan was shelved indefinitely.However, the general manager, Sean, seemed determined to bring this book to the market, so after returning from the head office, he directly proposed within the company the book "Twilight Saga" that was independently operated by Peacock Publishing Company. "Proposal.

The result is needless to say, although the group headquarters has temporarily shelved the promotion plan for this book, but the seven publishing companies under the Bantam Group all have their own independent promotion channels, and they must operate independently The distribution of a book does not need to depend entirely on the face of the group headquarters, but only in terms of certain resources.It is not possible to maximize the effect.

Therefore, in the next month or so, the promotion and campaign activities related to "Twilight" were also carried out in full swing, without any reservations due to the blockage of the upper channels, and even Sean found At the same time, the publishing companies under Random House and several other publishing groups borrowed some channels from each other to carry out a considerable degree of publicity work in important cities on the east coast outside the influence of Peacock Publishing Company.

Put it in Huaxia.Perhaps some people can't help thinking that the author of this "Twilight Saga" must have some kind of deal with Sean. If it wasn't for this reason, the latter would definitely not be able to confront the group's top management.When most people say to delay the promotion plan of this book, you have to stick to your own opinion.But on Citigroup's side, perhaps capital is as dirty as politics.But there are always some idealists who are willing to go on the path they think is correct, if Yang Yi knows the inside of the whole thing.Most will be so emotional.

But he doesn't know now, that's why he asked Sean the question.The flickering solemnity on his face made him feel a little surprised and suspicious.

Sean's negative emotions were not aimed at Yang Yi and Yang Yi Culture, but because he learned from his own channel at the group headquarters that Raphael learned that Peacock Publishing Company was planning to independently publish "Twilight" In the end, he didn't intend to stop there, standing aside and watching his own good show with cold eyes, but also had a plan for himself, or to be precise, it was for "Twilight" and "Twilight" author It's just that how the other party plans to cut in and what the specific measures are, the group executives who have made good friends with him are not very clear.

"Sean, you know, Rafael was never an easy guy to get rid of. If he was like that, the board of directors would have sent him to Miami for a long-term beach vacation instead of marketing the temperance group. The power of resources has been in his hands for a long time." The old friend at the group headquarters reminded him when he revealed the information.

But even if some unfavorable circumstances are known, the publishing plan for "Twilight" cannot be stopped abruptly, because Lafayette's timing is very ingenious-beginning at Peacock Publishing Company After two weeks of hard work, the pre-sale preparations for "Twilight" are in full swing. Almost most domestic terminal sellers and targeted audiences know that there will be a youth fantasy novel coming out soon. Later, Raphatil revealed the news, and even the senior executive of the group headquarters who told him the situation could not be sure whether the former had deliberately released rumors to target the plan of Peacock Publishing Company, so the doubts were cast aside. Those with hands tied.

So I know that Rafael is very likely to put it into action, but Sean and Peacock Publishing Company are already on the verge of death. If they don't send it out, let alone the company staff in charge of this promotion and marketing plan, Even the readers who have been aroused by their promotion, as well as the senior management of the headquarters, will not agree.

But now, after receiving confirmation from Yang Yi, the uncertainty in Xiao En's heart dissipated somewhat, replaced by a strong motivation.He has been in the position of general manager of Peacock Publishing Company for three years, during which the company's operating conditions have been steadily improving, which is already the case when the entire North American publishing market has remained the same and has not experienced significant growth. Very good grades, and now he only needs the last one that is dazzling enough, and he can also get the option reward from the head office—Random House, not Bantam Group—and officially be promoted to the real top of the group, and Not the same as now, he can only be regarded as a senior manager in the name of the company, and a migrant worker in fact.

"It turned out to be so, so good. I can only say that Mr. Yang does have an unparalleled talent in writing, so I have already arranged the next itinerary. The first stop is Princeton Middle School. I want to study in a foreign school. , to promote your novel, for Mr. Yang, it should be a relatively novel experience, right? Then the publicity journey starts from Berkshire Middle School and ends at Beiyeshan Middle School, from southwest to northeast in a counterclockwise direction , and the last stop we have prepared for you is Amherst College..." As if forgetting all the previous thoughts, Xiao En enthusiastically introduced the itinerary of the promotion plan to Yang Yi Arrangement, this promotion plan includes almost most of the elite public high schools in Citi Country, and even three of the ten key private high schools that are often called Little Ivy by Chinese people.Being able to carry out the publicity campaign to this extent firstly shows the strength of Random House in the publishing industry, and secondly, it also shows Yang Yi the determination of Peacock Publishing Company.

But what surprised him the most was the last name Sean said, Amherst College.After hearing that this college also appeared on the promotional itinerary, the boy couldn't help being surprised and curious: "And Amherst College? Isn't this college a university? Why is it put together with those high schools, and Is it the end of this promotion plan? And to be honest, I need to express a little doubt about whether the students of this college have time to read books outside of school. Of course, I don’t doubt the promotion plan formulated by your company. It’s just because of the education system and methods of universities in your country, so I’m just a little worried.”

Obviously, the name of Amherst College made Yang Yi a little surprised, and in turn, the boy's understanding of the situation of Citigroup University also surprised Sean, and he immediately responded with even more surprised eyes: " It really surprised me, Mr. Yang Yi, you seem to be no stranger to some higher education in our country. Although as you said, Amherst College is the product of absolute elite education, its students are indeed There are very hopeless study arrangements, but in general, since it is a school that focuses on liberal arts education, a lot of extracurricular reading is also indispensable, especially if you are from a foreign country, but you already have writing skills For young people with outstanding achievements, the experience gained after meeting and communicating with you, in the eyes of those students, um, even the teachers of Amherst College, is no less than an important lesson. The promotion is only for the promotion of "Twilight", so in Amherst College, your task is to communicate, exchange writing experience, exchange growth process, exchange philosophical speculation about this world, not just once Pure promotion."

When Xiao En said this, Yang Yi also understood that if the previous event was "selling books", then the last stop at Amherst College was to "sell" his successful experience. The popular event, even Amherst College, which ranks second in Citigroup, and even the college that once occupied the first place in literature and history education in history, will definitely not refuse, on the contrary, it is very welcome.

"Okay, I understand, but to be honest, I have always heard about the reputation of Amherst College. If the event is messed up at that time, I really feel ashamed of your company's careful arrangements." Yang Yi shook his head helplessly. Although he knew that Peacock Company had designed a big scene for himself, he never imagined that the stage could be so big.

Citigroup is one of the best institutions of higher learning in literature and history education, a typical representative of elite education, an institution of higher learning known as the "Little Harvard" in literature and history... This series of dazzling titles still brings a lot of excitement to the reborn pressure.

However, after carefully observing Yang Yi's expression, Xiao En shook his head and smiled and said, "Okay, although you said that, I still want to point out that this is Citigroup, not Huaxia, which is respected by the society of your country. That tradition of modesty doesn't apply to the land beneath your feet." (To be continued...)