Reborn Cultural Empire

"Although we have proposed a planning proposal, and we are also the co-host, but in fact, because of the issue of naming the event, in terms of the influence of external publicity, the chances of some other animation and animation companies and our Yangyi Culture are very different. Equal. If we want to say where other people’s disadvantages in publicity are compared with us, there is only one word, early investment.”

The boy looked around seriously for a week, and then tried to use the most concise language to explain: "Since the event project department that was specially established for this comic exhibition, in terms of human resources, Yangyi Culture has invested a lot As far as the promotional cgs during the exhibition are concerned, if calculated according to time, these cgs can actually be counted as the total of ten episodes of animation, and the price of a copy of an episode of animation in our company, although it is not convenient here It is announced, but the leaders must be able to find out through some channels. Then there are venue applications, hardware equipment layout, publicity funds, etc. These factors add up to ensure that our Yangyi Culture will be slightly better than other units in the same industry in terms of publicity. There is a little bit of an advantage.”

"But other than that, in fact, what leaders need to see more is that the platform designed by those in the same industry with the help of Yangyi Culture can use the least cost to promote their company and products to the greatest extent. I don’t think this is an exaggeration?” Yang Yitan shrugged his shoulders with a smile, and then listed a series of data: “This is a questionnaire carefully designed by our company after last year’s animation exhibition preview. , and I can guarantee here that every questionnaire sent out is a valid questionnaire, and very detailed survey feedback has been received. Based on the summary results of this questionnaire, our company can obtain the following data. "

These people in the meeting room have been completely attracted by Yang Yi's explanation.Of course, there are some dawdling among them, but more people may not have the idea of ​​personal revenge in their hearts.Usually, when dealing with the official duties that I am responsible for, I don’t say that I have to work hard, but I can definitely give a "competent" evaluation. Therefore, now that I see an opportunity for a new pattern in an old industry, there are very few people who are not tempted.

"I hope to see more Chinese works.", "If there are good works, it is basically certain that I will consume those works.". "It should be, and there are many things that your Yangyi culture has not touched on, so I feel very sorry, for example..."

The messages played on the projector were all explanations left by anime fans in Yangyi Culture's questionnaire survey after the preview of the animation exhibition last year.And the pillars of the animation industry - animation fans and consumers, their words.It is more reliable and powerful than any market research.After scanning through the selected questionnaire messages, what appears below is the income and expenditure of Yangyi Cultural Finance Department according to the activities.And the opinions of these factual consumers, and then come up with the following analysis report with detailed data-if every new participant is added in the animation industry exhibition of the same scale.Then the overall audience size will increase by three percentage points... around plush toys, licensed images.Marketing of soft peripherals and private brands, etc.The capacity of Yangyi Culture is still insufficient, and we can consider signing strategic cooperation intentions with other companies... The capacity of the entire market is far from reaching its peak. The market share developed by Yangyi Culture adopts the most conservative algorithm model. It should be around 20.00% six to 30.00% three, and the rest is due to the lack of industrial scale besides geographical factors...

In the past, it was a message of opinions from the participants in person, and later, the two major departments of Yangyi Culture, Finance and Marketing, jointly analyzed the scale of the animation industry in the entire Yangtze River Delta region, the existing advantages and disadvantages, and the future development. A summary of a series of issues such as breakthroughs.It can be said that if the people here are not officials from the system, but colleagues from Yangyi Culture in the field of animation, then I am probably overjoyed.

To be able to see such an analysis report with detailed data and very constructive opinions when the modern animation industry in China is still in the pioneering period is something that cannot be exchanged for a thousand dollars.

"Because of the previous questionnaires and the analysis reports that are now being presented to the leaders, we at Yangyi Culture are very confident that we are not the only ones who will benefit from this activity, because this activity can completely benefit all animation companies in the Yangtze River Delta region. Practitioners in the industry." The boy ended his speech on the above, and then began to wait for everyone's inquiries.Since he can be transferred out, he has more or less his own ideas about the domestic animation industry. Yang Yi never expected that he could get the other party to support him unreservedly just by talking about it. , support Yangyi culture.

Just as he thought, someone immediately asked him a question: "In fact, Director Yang has already explained most of the questions clearly. My question now is the target group. I don't know if you have one for If we only rely on those domestic students, I am personally worried that the attitude of the parents of those students will be an obstacle. Therefore, considering the possible public debate, is Yangyi Culture ready to meet this debate? , and then under the premise that everyone cannot reach a consensus, develop a target group that is sufficient to support the continuation of this activity."

The meaning of this person is also very clear - just thinking about how to get money out of the students' pockets may not work. If the parents of those students object, have you Yangyi Culture found a market that can support this emerging industry? .Although the formation of an industrial market is not a process that can be accomplished overnight in a short period of time, as the managers of the industry and the city, they must consider the long-term a little bit, rather than just making a fortune. Walk.

For this kind of thinking, Yang Yi also appreciates and supports it very much. In his heart, he secretly thinks that it is the magic capital and not some other small and medium-sized cities in the Midwest. A flood of thoughts later.It hasn't been completely flooded yet, so the big and small officials present here.The personnel of various agencies and departments, when considering the problem.It's not that he completely ignores the future, but Yang Yi is surprisingly thoughtful.

But for these questions, the boys are also well prepared: "As far as the target audience is concerned, as far as the current situation is concerned, it is true that the domestic teenagers are the main group. This is even true for island countries with mature animation industries and Europe and the United States where the game industry is developed. This situation cannot be escaped. But it is precisely because various domestic industry norms are not perfect, so practitioners like us, as well as the leaders here, need to work together to find ways to make the entire industry healthy, orderly, and stable. Long-term development. So the domestic youth audience, this is the first part to pay attention to. In addition, those tourists, especially foreign tourists.”

Speaking of this, Yang Yi took out a courseware made of a new survey report and presented it to everyone: "This is the statistics of a category of tourists from Xizhi Ancient Town by our Yangyi Tourism. Bureau and customs. Then, after 98, a statistics was made on the number of foreign tourists who entered Shanghai in the summer. From the above data, it can be seen that, first, because of the setting of the National Golden Week and economic development, The willingness to consume is gradually becoming stronger. Therefore, the entire tourism market is a good scene. And because of the development of the Internet and the smooth flow of modern information channels, foreign people's understanding of China is becoming more and more real and rich. They go to Shanghai at the same time every year. The number of tourists basically showed a trend of rapid growth, which can be fully explained by the data."

Seeing that Yang Yi took out one copy after another, without much connection with each other, but perfectly supporting the survey data and business consulting analysis reports of his speech, the government personnel below were also very cryptic. They exchanged glances, thinking that it was not unreasonable for the teenagers on stage to be able to achieve the current results.

"So, after analyzing the data of previous years and combining the survey of inbound and outbound tourists in Shanghai in the first half of this year, we came up with such a data--foreign tourists who came to Shanghai this summer, especially those from Europe, America and China. The number of high-quality tourists from the island country can reach almost 50. This figure is the highest in history at present, and as long as there is an increase of one percentage point, there will be almost 6000 to [-] people. Among these people, even if there are only One tenth of this can be converted into visitors to our Comic Con, and it will also bring surprising benefits to the entire exhibition.”

The materials in Yang Yi's hands are all genuine things. In Yang Yi Culture, he is responsible for internal strategy formulation and literary affairs, and the investigation materials in his hands are the hard work and achievements of Luo Ge, Xu Pengxiang and others. It is precisely because of these consultations at hand that the boys and the entire Yangyi culture appear to be full of confidence.

As for the officials below, after seeing and hearing the data listed by Yang Yi one by one, not to mention all of them are emotionally ups and downs, but they are also getting more and more excited about the activity plan proposed by Yang Yi Culture. Looks good, some people even have a willingness to support.An event that lasts only five days does not count the domestic target audience. The number of foreign tourists who may be attracted to the scene can reach 6 to [-] people. What is there to be dissatisfied with?

And during the event, any foreign tourist who is willing to participate in the event is almost certain to be the kind of person who has a certain spending power and is willing to pay for his hobbies.

What kind of role this kind of person will play in promoting the whole activity, everyone present is generally aware of it.

So after nodding, the person who asked the question sat back very satisfied.

In the next period of time, several officials, big and small, from different departments raised questions one by one about the aspects they were in charge of after the activities they were familiar with and after the project was actually approved, but Yang Yi came prepared, So no matter how embarrassing the question sounds, he answered it impeccably, especially in terms of transportation, venues, etc., and the arrangement of the activities, so that all the government officials who came to inspect Nodding frequently, he was obviously very satisfied. (To be continued..)