Reborn Cultural Empire

Xia Song didn't know what kind of Kunqu opera produced by Yangyi Culture, and what kind of shock Chang Hongqu received, so he smiled and skipped over to talk about it, and then turned to another booth next to him: "Then Is it Jinling Yunjin? I look a little like it. Xiaoyi, you have brought a lot of units here, you have a heart, you are a caring person." While talking, Xia Song walked to the booth of the Jinling No. [-] Textile Factory In the past, the secretary next to him hurriedly followed behind, and when he arrived at the booth, he explained something to the person in charge over there.

The Propaganda Minister of the Magic City "privately visits in microservices"?In Wang Changhui's mind, the first thought that flashed was the above.Although a group of people is not a unit under the jurisdiction of Shanghai, they are all or have been insiders in the system. Therefore, after seeing the big leader, the first reaction is to stand up respectfully and say hello, waiting for the leader's inquiry. This has become their The subconscious nerves reflexed, so the group of people were obviously very busy, but they all gathered together to listen to the leader's instructions.

But they all gathered around Xia Song, and a foreign couple who just came to the booth here suddenly became nasty, and stared at the group of people here suspiciously, thinking that there was something wrong with them. I can't even take care of the business: "Hey, howling! Why is there no one selling anything? I want to see this, this beautiful silk fabric!"

"What are you guys doing? You created a publicity opportunity with great difficulty. You don't welcome foreign friends. What are you doing here? Go back quickly and put out your Jinling Yunjin signboard!" Xia Song naturally saw this kind of situation. Situation, he immediately looked down at the two people in charge of the Second Spinning Factory with displeasure on his face: "If you continue to do this in the future, I won't dare to bother you anymore. Don't seize the opportunity of good publicity, and engage in such hypocrisy What's the meaning of Ba Nao's stuff?"

Was reprimanded by Xia Song.Wang Changhui and the others did not complain or resist at all, nor did they complain that the other party was not their supervisor.Do not obey the other party's admonition.Instead, he immediately called the deputy manager of the marketing department and explained to the two foreigners in person: "Hi, you two, this is our most famous specialty in Jinling, Jinling Yunjin..." [

Seeing those two foreigners, they finally bought a pair of wall hangings and returned satisfied. Before leaving, they took photos of all the products on the booth, saying that they wanted to show their friends to experience, Xia Song nodded. Satisfied: "Xiaoyi, it looks like you are really not just the kind of person who only has money in his eyes. Such an event can also think of contributing to the promotion of our traditional Chinese culture. Very good, really very good! I I don’t want to say anything about your high level of awareness. Since you have this plan from the beginning, it can be seen that you yourself are a relatively ambitious person. Let me give you a word, stick to your ideals, and keep striving, as long as you can maintain the present If you encounter any difficulties in the future, if you encounter difficulties in publicity, you can come to me.”

Officials at Xia Song's level don't make promises easily.And once you open your mouth, it's not as simple as talking nonsense to people, to a certain extent.Minister Xia's warning and promise can be regarded as sincere.But what made him make that kind of commitment to say those words.It still has to be attributed to the boys - the entire exhibition hall has an area of ​​more than 2000 square meters.They are all folk culture crafts and some characteristic art forms from various places in the Yangtze River Delta. If you don’t have a deep sense of identity and belonging to Chinese culture, and want to make Chinese culture flourish, how can you do it with almost no profit? Shout out for these cultural forms?

What Yangyi culture pays is real economic cost, and in return, these cultural inheritances have an opportunity to show for young people and foreign tourists. Therefore, Xia Song believes that the praise of Yangyi is a contribution to the inheritance of Chinese culture. Spreading is not excessive at all.

Because of Xia Song's arrival, many units participating in the exhibition as collectives or industry associations naturally heard about the situation.Those cultural inheritors who come alone don’t need to meet Xia Song, but Jinling No. [-] Textile Factory, as well as the vice president of Hai Ning Shadow Play Folk Association, a director of Longquan Celadon Industry Association, and Yang Yi’s old acquaintance Qingci Master Zeng Yixing rushed over one after another to meet Xia Song and wait for instructions.

"How about it, do you guys have any thoughts about this comic exhibition in Shanghai this time?" There are too many people, Xia Song is not as good as the people who admonished the Second Spinning Factory just now, without any sympathy speak.After all, as the leader of the propaganda outlet, he still has to maintain a close-to-people style, and he is not a member of the Commission for Discipline Inspection. He is too serious and strict, and will only leave an impression of being unkind in the eyes of outsiders.

"What can I say? If at the beginning, we thought it was strange and unnecessary to participate in an activity full of young people and children, then I don't think so at all now." The one who answered, was Zeng Yixing, director of the Longquan Celadon Industry Association, is not a pure insider of the system, and also has the title of master of arts and crafts in Jiangnan Province, so he is not as consistent as Xia Song, a leader in the "government" party organization, like others. He didn't even have the guts to speak up.After taking a look at Yang Yi, who was accompanying him, the industry director smiled and talked about his feelings: "In general, it's just a word, it's a bit unbelievable, in an exhibition where the main audience is young people In the exhibition area of ​​folk culture, I have to say that Yangyi Culture is very creative, and it has indeed put a lot of thought into it.”

After finishing speaking, he pointed to his booth, and there was almost no free time: "From inviting us Longquan Celadon to participate in the exhibition, to giving specific product manufacturing ideas and arrangements, it can be said that we are a coolie. They are just workers, and the most important work has been done by Yangyi Culture. And because we can target so many young consumers, it is foreseeable that the reputation of our Longquan celadon will gradually spread among the new generation. Moreover, we have received a lot of foreign tourists in the past two days, and they have brought us two large orders. If we take them back and distribute them within the industry association, we can also support two larger factories and spend more than half a year. gone."

"I really want to thank Yangyi Culture. There was already a merchant from Baodao just now. He expressed that he wanted to invite our Hai Ning shadow puppetry organization to perform an exchange performance in Osaka. It is said that they also have a kind of cloth bag called However, it has become rare in recent years. There will be a large-scale performance soon, so I hope we can go to participate in the performance together. Whether it is for us Hai Ning or for the art performance of shadow puppetry, it is very good Therefore, we must thank Yang Yi Culture." After Zeng Yixing finished speaking, the vice president of the Hai Ning Shadow Puppet Industry Association next to him also expressed his feelings with a long sigh. It was a scene, but it was also them The true thoughts in the heart.

Longquan celadon, Jinling brocade.The products produced by these traditional skills may be forgotten by the Chinese people, but they are also things with physical products, and their Hai Ning shadow puppetry is an authentic art performance inheritance, and this kind of "virtual" thing, Under the impact of the tide of the times, it is often the fastest declining cultural form.Longquan celadon and Jinling brocade are not well known in China, but they can still be sold abroad.Earn enough nutrients from international trade to support the continuation of these things, but cultures such as Hai Ning shadow puppetry and Kunqu opera will lose their audience base.Just sit and wait.

The country has indeed begun to pay attention to the inheritance and dissemination of some cultures in recent years, but because the main energy must be placed on economic development, and the central government's emphasis does not mean that the local government will also support it.requirements for economic development.The local "government" has clearer and more practical requirements, so in the attitude towards their cultural heritage.Officials are often motivated, and they may not be willing to see a Chinese treasure gradually decline and eventually lose its inheritance.But when it comes to the actual support of material convenience, it is unavoidable to let people down.

As for Yangyi Culture, they not only talked about it in words, but also took practical actions.Perhaps the "self-employed" like Clay Figurine Week don't know the cost of holding such a large-scale exhibition, but the members of Haining Shadow Play Folk Association and Longquan Celadon Industry Association who are directors are clear.

That's why they are now grateful to Yangyi Culture from the bottom of their hearts.

"I also know what everyone means. Yangyi culture has also made a huge contribution to our traditional culture in the Yangtze River Delta... or to put it more broadly, in the spread and inheritance of our traditional Chinese culture. One point, like everyone else, I am also full of gratitude for their personal contributions. So I promise here that this activity demon will continue, and will develop and organize more similar activities to make the living environment of the cultural industry better... ..."

After seeing off Xia Song, those units and groups participating in the exhibition did not leave immediately. Instead, they surrounded Yang Yi and chatted enthusiastically with the boys. Obviously, their gratitude to Yang Yi's culture and him was not limited to Xia Song. It's just for show.However, the boys were also busy with affairs during the event, so after exchanging a few pleasantries, they had to leave.

"How about the main venue? Which team is performing at the Osply Carnival now?" After asking about the situation, I learned that the show was very successful, and no one went out from the central venue. Everyone was very excited Afterwards, Yang Yi came to the game exhibition area with peace of mind. In fact, by inviting these game manufacturers this time, he also meant to lay the groundwork and foundation for Yang Yi Culture to enter the game industry.

But before he could pass, someone else came up.

It wasn't that there was a problem in that activity, and he, the "chief director", was needed to control it, but that many media began to shift their targets, shifting their focus from the activity itself to Yangyi Culture: "Director Yang, Dongfang A program team came over from the station and said that they hoped to do an interview with you on the spot, and arrange it to be played at the last time of today's live broadcast after returning home."

"Where is Brother Luo? Where is he now? Let him deal with the interview." Yang Yi thought for a while, now it is the activities of various venues, and when it is at its peak, there must be a person in charge of Yangyi Culture Take the big picture.As for the interview, he always handed over the domestic media appointments to Fatty.

"Director Luo has gone to discuss in-depth cooperation with the people from the Jinling Tourism Bureau, and you are the only one here." The assistant to the president's office became embarrassed. [

Considering that Yangyi Culture really needs to increase its exposure, after thinking for a while, the boy had no choice but to agree: "Well, let's finish the show first." (To be continued...)

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