Reborn Cultural Empire

If at any time, this treasure island and the other side of the strait are no longer separated from each other, it would be a happy event.

It's a pity that even if you reach the top position in this country, you can't decide this kind of thing, let alone you are just a reborn person who is not against the sky.It is very good to be able to realize your dream in a certain field. It is useless to think too much about things that are too high and too far away.

……

With satisfaction and a sense of accomplishment that is not humane, Yang Yi returned to the magic capital.

Everything is fine, five or six days have passed since that grand animation event, but some discussions and concerns are still fermenting.After seeing this event organized by Yangyi Culture, many relevant people suddenly woke up. It turns out that animation and animation can still be played like this?It is beyond human thinking.Therefore, because of the attention this event has aroused, many people have begun to shift their attention from the event itself and certain superficial phenomena to more exciting and exciting deeper issues—for example, is it too late to enter the industry?How big can this industry cake be?Take a share of the pie yourself, how much can you get...

The hustle and bustle is all about profit, there are ancient sayings, and the modern economy and society have brought this code of conduct to the extreme. Seeing that the Internet storm has not completely passed, and the cold winter of a new industry has not yet ended, but right now in the frozen land of the Internet On the ground, there is a pleasing greenness, and some people with a keen sense of smell and a long-term vision will naturally want to keep a close eye on it.

However, Yangyi Culture, an enterprise leading the trend of new industries, did not seem to notice this change in the cold night.Instead, it continues to follow the route planned by its founder step by step, and continues to move forward steadily.At the end of the comic exhibition.After receiving a large number of people from all over the world who are interested in joining hands with Yangyi Culture in the animation and animation industry, the employees of the animation business department.I also began to settle down and continue my work. On the contrary, Yangyi Publishing and Yangyi Publishing's subordinate marketing channels began to prepare quietly.

……

On a bbs forum in Taiwan, some netizens who watched "The First Intimate Contact" suddenly found out that the story of "Ruffian Cai" and "Qingwu Feiyang" came to an abrupt end after waiting for a long time. Those who were willing not to see the ending left messages under the post one after another, asking the author to come out and give an explanation.Because there are too many people who express their opinions and make appeals.So much so that the administrators of the forum were alarmed.However, even if the forum management personnel came forward and sent a private message to the author, they only got a response of "Sorry, I will finish the story, but I can't release it now". As for more things, there is no more.

So facing those comments every day, "what's the matter, if you don't plan to write the ending. Don't post, author, do you know that we are waiting every day? It's hard to wait", "it's just , I strongly urge the author to come out and give an explanation. Is it interesting to play with the feelings of the viewers?" Scold the author. I just hope that I can see my dear Qingwu Feiyang live a good life"...and so on, whether it is the netizens who left comments below.The administrators of the forum, who are helpless or helpless, can only log in every now and then to take a look, and then leave with regret and depression.

The same situation also happened in the mainland, because according to Yang Yi's thoughts and the various experiences he witnessed in his previous life, he deeply understood how eager and impatient the readers who were waiting for the update of fine works were, so after getting the After the online and offline dual copyright of "First Intimate Contact", he arranged for New Silk Road to start serializing the content that had been published on Baodao bbs. Promoted the novel.Because of Yang Yi's intervention before, the development of online fantasy literature was a year or two earlier than in the previous life, but in the field of traditional literature, the boys are well aware of the nature and temper of many traditional writers, so they never He has adopted the slightest means of pulling seedlings to encourage growth, except that many writers who should have shined "under the banyan tree" were dragged to the "New Silk Road" by him, and there was no other action.

But this time, he did not hesitate to use all the propaganda power of New Silk Road and even Yanhuan.com to promote this novel.However, before promoting it on the New Silk Road, he also used a seemingly trivial method based on the current status of the boy - he also published the article under the banyan tree.

After cooperating with Bertelsmann and jointly buying back the ownership of the shares under the banyan tree, William Zhu's management of the banyan tree can be regarded as relatively successful.But because a heinous cheater came out in this life, he carefully created a literary site and forum similar to that under the banyan tree, and because the founder was willing to see and see, the newly emerged New Silk Road even has more information than under the banyan tree. There are more and better writer resources, so the current situation is basically that the two have divided China's online traditional literature market equally. In general, the New Silk Road has occupied more than [-]% and nearly [-]% of the share. Under the thriving banyan tree in my previous life, it will be slightly dwarfed by comparison.

Therefore, after reading a good literary work, the management personnel under the banyan tree—the other party did not adopt the editorial responsibility system in the management of the two network sites like Yangyi Culture— —Naturally, I was overjoyed, and immediately arranged recommendations and promotions in the same way, trying to regain some momentum for myself through this work.

However, one week after the promotion under the banyan tree, when the New Silk Road suddenly started to exert its strength and launched omni-channel promotion, William Zhu and the observers sent by Bertelsmann, who had been paying attention to the New Silk Road, suddenly realized that they were actually Being used as a gun by that nasty kid again, if it wasn't for sure that he had obtained the copyright of "First Intimate Contact", how could the other party follow up with fanfare after first promoting this novel under the banyan tree? ?

What do William Zhu and the relevant people in charge of Bertelsmann think?Yang Yi couldn't care less about it, he was paying all his attention now.It is how to fight this propaganda campaign well.

"Old Zhao, there are no problems with all the channels?" Yang Yi looked at the report in his hand, and there were three people sitting in front of him, one was Zhao Shuren, the current editor-in-chief of Yang Yi Publishing, and the other two were in charge of external channels. In the process of gradual growth and development, Yang Yi Publishing has grown from a simple editorial department model to the current editorial department—a large book publishing business department that pays equal attention to the distribution department. As long as Yang Yi is willing, Yang Yi Publishing can start its own business at any time.Become an out-and-out subsidiary company.

"Manager Chao has already arranged everything properly. There is no problem with the Xinhua channel, the hope channel, and the first-level agents in major cities. At present, the postal channel is still negotiating, but because the previous cooperation has been relatively pleasant. Harmonious, the person in charge of the distribution of the post office is also our old friend, so there will be no problems. The only problem is that the Bertelsmann direct mail department, which also has a very important channel in China, can persuade They made this book a key recommendation on the homepage, so it is almost certain that the book will sell well." Zhao Shuren took off his glasses and wiped them with a sigh of relief while explaining.Then put it back on again: "If you want to achieve the best promotion effect, then Bertelsmann is now a threshold that cannot be bypassed."

At the turn of the century in 2000, there were three major channels in China.Xinhua, Post.Bertelsmann is the three most important lines of book publishing.Being able to own any of these lines can create a best-selling book—of course, the premise is that the quality of the book itself is above the standard—but Yang has a pair of expectations for this "First Intimate Contact", It is definitely not as simple as an ordinary bestseller, but to create an even greater frenzy of bestsellers than in the previous life, so that "The First Intimate Contact" after my rebirth can also become the pioneering work of online literature, so it is only one It is far from enough to conquer the channels and lines, even two of them are not enough.

After thinking for a while, the boy nodded: "Well, it's not easy for me to come forward. I'll contact Citigroup first to see if Random House can help us make a match. After all, Bertelsmann Now I am also a subordinate of the Random House Group, if I can't do it, I owe Langdon a favor first, even if I can find a way to get Langdon's senior management to issue orders forcibly executed, I have to overcome their difficulty."

Seeing that Yang Yi wanted to use his own favor, a manager of the publishing department next to him probably felt embarrassed, so he suggested, "Director Yang, can we contact Bertelsmann first?" ?Although you put a banyan under the banyan tree in the promotion of this book, after all, under the banyan tree and Bertelsmann are two different things. With works that can support sales, I don’t think Bertelsmann will be so stupid as to reject us? It’s just about business, I don’t understand it at all, I really can’t figure out how they managed to achieve such a big presence in China.”

Hearing his subordinate's suggestion, Yang Yi could only smile and shake his head: "It's not that Bertelsmann can't do it, but that Mr. Zhu under the banyan tree will definitely stop him in the middle. Although the two sides are indeed not in the same relationship, But now the potential works under the banyan tree are basically handed over to Bertelsmann to create, so in the view of Bertelsmann Huaxia, they should not give up ten or twenty more excellent works for just one book , This is the embodiment of people talking about business."

Only Yang Yi knows how popular "First Intimate Contact" is. The employees of Yang Yi Publishing also gave great praise to this book because of their recognition of boys' book discovery ability and marketing ability. Yang Yi's expectations, but for other people outside of Yang Yi's culture, specifically Bertelsmann, they may not recognize Yang Yi's gaze.

Or it's a good novel, but because of such a novel, it's not in the overall interest of the overall situation and the overall interest to have an antagonism with Banyan Tree, which he owns a controlling stake in.It was based on this perception that Bertelsmann Huaxia rejected Yangyi Culture's first negotiation intention.

"Okay, it's actually not a big deal. Anyway, I'm about to bring another popular and well-received work to Random House, so it's nothing to owe a favor now." Yang Yi I didn't really care about this issue, so I just nodded and looked at Zhao Shuren: "Since you are all fully prepared, then I won't say anything more, one goal, this time we want to reproduce the hot situation of Luoyang Zhigui!" (To be continued..)