Reborn Cultural Empire

According to the current number of users of New Silk Road, this purely literary site is undoubtedly very valuable. Even an Internet business survey organization has evaluated New Silk Road as the website with the most potential and commercial value this year. At the moment when the Internet bubble has not completely dissipated, it is enough to be called a five-star evaluation.But it was because of this five-star rating that Rogo was extremely depressed while being excited.

Because like the countless people who guard the treasure mountain empty-handed but can't get in, the fat man has no idea what to do to turn the number of users and huge business potential into real benefits.Fortunately, even if New Silk Road quickly added a group of servers due to the surge in the number of users, due to the nature of the website's operations, there is no need to have a massive server or even a data center like Search, otherwise, the cost of the hardware alone The increase is enough to make Rogo cry.

"I know, Brother Luo, you have already said several times that the number of registered users of our New Silk Road has doubled, that is, quadrupled, right? Very good, then what is the meaning of your constipated expression now? Huh?" Yang Yi glanced at Fatty unhurriedly, as if he didn't understand the feeling of "sorrow and joy" in his heart at all, but began to think about the problem he had just considered.

It is of course a good thing that the New Silk Road is developing so fast, but those purely literary works above, in terms of the speed of "blood recovery", are far behind what those fantasy novels can bring in the imminent era of Internet fantasy. economic value.This time, due to the nature of the work "First Intimate Contact", the fantasy novel was only mentioned in passing.It didn't cause much of a stir, if Yanhuan.com could be the same as New Silk Road.If it becomes popular because of a super work, then these two websites will no longer be mediocre.In addition to supporting its employees, the benefits generated are the difference between a small shrimp and a big shark compared with other departments of Yangyi Culture.As long as he thinks of the wealth list of Internet writers from later generations, and the various copyright values ​​derived from these Internet fantasy works, he can only sigh helplessly.

The time has not come, so what?

"I'm constipated? You say I'm constipated? I really want to crush you, do you know that?" Seeing Yang Yi's calm expression, Fatty Luo next to him felt that he was going crazy. This kid was divided into five horses, let's see if the other party is heartless or heartless?Why just watching a huge cake has been made by myself.But because they didn’t have the tools at their fingertips, they couldn’t eat it. The employees in the company, especially the employees on the New Silk Road side, were in a hurry. Qiu Yuan even went to the chairman’s office three times a day to ask if the two bosses on the New Silk Road side had any food. A further business strategy, but the kid in front of him has nothing to do with him, and he still looks unhurried, which makes people want to beat him up: "Hurry up and give me a trick, the situation of the New Silk Road is very good now. But You just don’t know how to turn the huge number of users and daily pageviews into real income, so are you really not in a hurry?”

"Of course I'm in a hurry, but it's useless to be in a hurry. So after I figured it out, I'm not in a hurry anymore." Yang Yi shrugged his shoulders and smiled, and blinked his eyes abominably.In fact, I have already planned in my heart.After all, purely literary readings, even if they are published on the Internet, a place that is completely different from the traditional reading environment.It is also impossible to make those readers chase after reading every day, or in other words, chase after reading every day.It can't become like online fantasy literature, you can read it when you have free time, and you can't remember it if you don't have time.After all, there are only a few phenomenal works like "First Intimate Contact", and even "First Intimate Contact" definitely does not have the nature of online fantasy works-it is easy to read, not tiring, purely for Watch it only to relax and vent, just like many people watch movies and sing karaoke.

Things that need to use the brain can never become a popular way of leisure. This is the same as watching movies. People watch them in movie theaters as entertainment and leisure. Almost all commercial movies. Literary films for leisure and relaxation?

"There is a solution, what is the solution?" Hearing Yang Yi's words, Luo Ge immediately became overjoyed, and was ready to listen to Yang's suggestion, but to his disappointment, the other party spread his hands and spit out two words: "advertise."

"That's it?" Fatty Luo was immediately disappointed. If you want to introduce advertisers, you don't need Yang Yi to tell him. He knows that the marketing department of New Silk Road will also report every day during this period of businessmen who come to seek cooperation. .However, considering that the entire New Silk Road is in the hands of Yang Yi, from the establishment of the website to the business strategy, Rogo subconsciously felt that he had to come over to see if the boys have any better ideas that can make full use of the current situation of the New Silk Road. potential value.

"At the moment, this is the only thing." Yang spread his hands, sneered in his heart, and thought to himself that there was nothing in the future market that could be resolved regardless of the great power of commerce.The popularity under the banyan tree in the previous life, and the word-of-mouth popularity among the first generation of netizens are only a little bit worse than the current New Silk Road. Neither Bertelsmann nor Shengda Group can handle the literary commercialization model. Their own advantage lies in foresight rather than creation out of nothing. What good solution can they think of?

"At present, what do you mean, there will be a future?" But Fatty Luo is not an ordinary person, he immediately caught the deep meaning contained in the boy's words, his eyes lit up as if he had turned on a high-power light bulb, and immediately refused to obey Rao asked: "What are you going to do after that? How long will it be after this?"

"Copyright extension, so many good literary works, in addition to publishing, it is also very good to make movies and TV shows. But how to operate, first of all, we have to wait until the film and television entertainment industry develops, so I said it is not in a hurry now Besides, even the increased advertising business and the copyright publication of excellent works are enough for New Silk Road to hand over a better report card?" Yang Yi waved his hand.I don't hide my intentions. In fact, traditional literature is compared with fantasy literature that is more similar to fast food.In terms of the economic benefits that can be generated, it is far behind.This is also indisputable, so it can be said that he did not put much thought into the New Silk Road.

Rogo was taken aback for another moment, and then he focused on the four words "extension of copyright". After thinking about it, he nodded: "Yes, as long as the writers who have signed a contract after publishing their works on our New Silk Road Works, can’t they be put into operation? I was really dazzled by the great situation. I didn’t expect such a move. But for film and television adaptation, the process is relatively cumbersome, and it has to be done one by one. Promotion operations one by one, still can’t solve the problem of how to monetize the traffic. Xiaoyi, you don’t know, I’m very depressed and heartbroken when I see such a big golden mountain every day but can’t dig it up!”

"That can't be helped." Yang Yi chuckled twice, and turned to swear that you'd better lie at home and collect money to be the happiest. I think the banknote printing factory is the most suitable for you.But verbally.It is still necessary to praise Fatty for his efforts to discover commercial value: "I know Luo Ge, you are also for the development of Yangyi culture, which is understandable and worthy of encouragement. But some things still do not follow the general laws of things. Do it, there is no use rushing..."

"It's all you kid. If you agree to accept venture capital, or just rely on a New Silk Road. We can also become billionaires." Rogo's complaints are not unreasonable, since "First Intimate Contact" exploded overnight red.The media have opened their mouths to say that the era of online writing is coming. After Yangyi Culture seized the opportunity, several venture capital institutions came to their door to express their willingness to invest in the New Silk Road. Presumably, the investment analysts in these institutions also saw the New Silk Road. The value of this huge copyright warehouse, if Yang Yi accepts the investment from these institutions, then the New Silk Road website alone can make the fat boy and the two new billionaires—the registered users of this website, the owner of this website now The good reputation of the website and the huge commercial potential that this website now has are the reasons for those venture capital investment.

Hearing Rogo's complaint, Yang Yi was also a little moved. If the New Silk Road were to be spun off separately, and then accept the investment from those venture capitals, then from an economic point of view, it would not affect the entire strategic layout of Yang Yi Culture. After all, traditional literature has become more and more impetuous in later generations, and everything has to pay attention to economic interests and a short and fast era, which is of limited help to the development of Yangyi culture.However, divorced from the economic point of view, and from the perspective of the company's image and personal reputation, it is still very necessary to ensure that there is such a purely literary website in your hands. Since you have entered the cultural field and want to engage in the cultural industry, how can boys just What about economic benefits?If he really wanted money, wouldn't it be better to switch to real estate?

In the final analysis, it is still my idealist mood that is causing trouble, or simply say that I am a young man.

Yang Yi smiled, but he didn't feel half self-deprecating, but a faint sense of pride in sticking to ideals and the bottom line in the economic and social environment.

So after thinking about it, seeing that the fat man still looked unwilling, the boy simply put on a righteous name: "Now we can't turn our potential into income, so there is no need to worry too much, as long as we do our best. , are you still worried that you won’t be able to bear good fruit in the future? You guys are impetuous. Could it be that the sense of accomplishment of creating an online home for literature lovers can’t satisfy yourself? Brother Luo, think about it, if the momentum of the New Silk Road is even bigger now, is it Five times or ten times the current scale, how much is our Yangyi Culture worth just because of the fame brought by the New Silk Road? Now those venture capitalists give us 8000 million and [-] million, but by that time, they will earn back ten More than a billion."

"I'm afraid of you, so stop now, can't you stop talking? Anyway, now that New Silk Road earns less than one yuan, you will lose fifty cents. It doesn't feel bad to have someone to accompany me to lose." The fat man was very depressed. He waved his hands again and again, and took out the ultimate weapon of happiness in comparison: "I'm really speechless to you, and I'm better at preaching than my old man. By the way, is your phone dead? When you didn't come over in the morning, Ji Lao called me and said that he asked you to call him back quickly, because you have something to talk about.” (To be continued..)