Reborn Cultural Empire

"It's so beautiful, I rely on Long Da, how can you write such a beautiful book? Is your imagination beyond the average human level? Please update, please! By the way, if you publish a book, I will definitely buy a book." Go back and collect it!"

"What does it mean to surpass the average human level? Is it to surpass the highest level of human beings? Looking at the settings of Longda, I dare say that no one in China can compare with Longda!"

"Boss, will Zhang Xiaofan and Lin Jingyu fall out in the future? One is a genius disciple of Qingyun Sect, and the other is an unremarkable passerby who has obtained the treasure of the Demon Cult. I am very worried about their positions in the future. Guess everyone How will the conference handle the relationship between the two?"

"Lin Jingyu is obviously a supporting role, okay? I think Xiaohui is the real second male lead. You haven't read Zeng Shushu's book, but have you found that this monkey is very good? Judging from Long Da's foreshadowing, maybe It’s not necessarily Sun Dasheng’s disciple or descendant!”

Out of some kind of bad taste that is well-known to readers of later generations of Internet literature, when the boy registered, he chose a speechless "Long Aotian" as his id nickname, but now it seems that this name is also destined The kind that is going to become popular, belongs to the "Son of Luck" on the plane of the earth. Right now, the popularity of "Long Aotian" is comparable to that of "Zhu Xian". Very hot.

But as long as it is still in Huaxia, there will never be anything that everyone likes except RMB. Even "Zhu Xian" carefully revised by Yang Yi cannot escape this fate.

Among the numerous voices of applause and support, there are also some opposing opinions.Some of them are not pure objections, but just the personal opinions of readers.It can be considered from a personal point of view, I hope Yang Yi and his new "Zhu Xian" will be better.

""Zhu Xian" is indeed a divine book. But no one thinks that if you always focus on the sect, your vision is a bit too small? I don't know how many people have read "The Legend of Shushan Swordsman". This book is the pioneering work of our Chinese fairy tale novels, and in "Shushan", the host who returned the pearl focuses on the struggle between good and evil, as well as the general trend of the world. If they are like Long Da, they will be written in one volume It’s still a small world of Qingyunmen, so I think the future achievements will be relatively limited. To be honest, I expected this to be another new "Shushan" at the beginning."

"I haven't read what "Shu Shan" is, but I have read "Swordsman". Don't you think that this "Zhu Xian" is very similar to "Swordsman"? The same master, almost exactly the same There is also a junior sister who looks like a teacher, but "Zhu Xian" does not have such a big reversal and foreshadowing. In Qingyunmen, there is also a senior brother who is the protagonist of the eight classics... But anyway, I also I feel that the layout of "Zhu Xian" is a bit small, even if you don't look at it, a fairy method can open up the world, but it's not as good as in "Swordsman". How about the description of the forces in the world..."

There are not many comments like this, but it represents the common opinion of a very small number of readers. They all feel that Yang Yi's method of trying to describe the trivial matters of the sect.Some are too petty, or read a little naive.I hope he can make the article look "big" and "mature".

But for this evaluation.After Yang Yi saw it, it was as if he hadn't seen it. Although he knew that most of these people had good intentions, he had no intention of obeying them.

Because his goal is not "The Legend of Shushan Swordsman", but "Harry Potter", which is currently popular in the Chinese market.

In the previous life, there were not too many relevant analyzes in the industry about why "Harry Potter" became popular all over the world. There may not be dozens of opinions in total.But one of the most recognized ones is to capture the appetite of young readers, especially those who are relatively young—teenagers, adventures, adventures, novel learning and life, friendship, battles... Countless factors are added together, to put it bluntly. "Harry Potter" is an adventure story of a middle school boy. Of course, the protagonist in it didn't show too obvious middle school thoughts.In addition, the whole work is wrapped in a "positive energy" atmosphere, not only has a wonderful storyline, but also a world full of childishness, and adult characters "like" children, so for It is inevitable that young readers will love it.

Just like the evaluations and analyzes that Yang Yi has seen—this child’s kindness and bravery, his perseverance, and his confidence in the future are all necessary things in real life, but they are also the most easily overlooked by us. s things.This series of novels does not allow children to escape reality through fantasy, but to help them understand how to overcome setbacks in life.Let me ask, is there any child in this world who doesn't wish to be able to do everything that Harry Potter has done?

Therefore, by summarizing the countless opinions of countless people, the boys have come up with their own views-the younger readers are won, that is, the market has been won.

An adult may be interested in "The Legend of Shushan Swordsman", but more likely he is not very interested.

After all, after experiencing all kinds of grinding in the society, after experiencing the loss of youth and youth, when I look back at the road I have traveled, those joys and sorrows can only be turned into a sigh of regret. After sighing, how many people can continue to smile calmly when thinking about the reality that they still have to face?

The bumps in reality alone are enough to smooth out the edges and corners of those high-spirited youths. Regarding love and love and whimsical ideas, they may be able to attract the attention of some people for a while, but it is difficult to last.

The martial arts novels that were all the rage in the 80s and [-]s are called adult fairy tales, and they are popular among readers—to be precise, adult readers. Of course, the writers of these martial arts works are from a generation The reason for the master is that the words in his pen make people want to stop, but the influence of that special era cannot be ignored either. The current situation can create heroes, and it can also create various cultural phenomena that are endlessly sung in special times.

And this current situation, as a person who devotes himself to the cultural industry, Yang Yi is naturally clear - in that era, people's cultural and entertainment activities were not rich, and it could even be said to be a bit poor, how can it be compared with the present?In the past, a novel could pass a long period of time, but now, singing mahjong, friends, gatherings and family outings, there are too many things to do, and there is no need to just stare at some literary works.

Therefore, under such a general environment, it is naturally impossible for the "adult fairy tales" that have appeared before to appear again. If the work is to be popular and well-received, it can only work hard on the youth group. "Harry Potter" unintentionally fit this point, so it was able to capture staggering sales figures in the Chinese market in the appearance of Western magical literature.And Yang Yi wants his version 2.0 of "Zhu Xian" to be as successful as "Harry Potter". ", or follow the evaluations of a very small number of book friends on Yanhuan.com, so that the style of the whole work is more "mature", discarding the "academy", which is the "school" in this "Zhu Xian" "The role.

No matter how Yang Yi thinks about it, the current situation is that after his revision of "Zhu Xian", [-]% of it is because of the attractiveness of the work itself, and [-]% because of the strong marketing, so it has created a lot of content on Yanhuan.com. After the ** craze, it also brought this craze offline.

The "Wenhui News" here in Shanghai, after several contacts with Yangyi Culture, has gradually become a "good unit" of Yangyi Culture because the cooperation process is relatively smooth, and it has not yet reached the "Queen's Office". The media” step, but many executives in Yangyi Culture feel that if this posture continues to develop, it will not take too long for the other party to change from a “good unit” to a “queen media”.

So when "Zhu Xian" sparked an upsurge, it was the opponent who first launched an offensive that fueled the flames on its own front of public opinion.

On the last special edition before the Chinese Lunar New Year, on the headline of the sub-page, is a review article written by the deputy editor-in-chief of "Wen Hui Bao"—from "Shan Hai Jing", to "Huai Nan Zi" and "Huai Nan Zi" and " Sou Shen Ji, then to Shu Yi Ji, and later the well-known "Feng Shen Ji", "Journey to the West", and "Liao Zhai", these kinds of literary works describing traditional Chinese gods, ghosts and monsters are popular among the general public. Inside, there has always been a huge market. Everyone loves to read these works, and also wants to see this type of works.Because this kind of work satisfies our Chinese people's imagination of the strange world.However, since the last century, due to various objective reasons, this kind of literary works have almost disappeared in the domestic book market. A book "The Legend of Shushan Swordsman" in the period of the Republic of China made countless readers and even everyone in the literature. It was a peerless work, and after more than a hundred years, no similar article appeared again...

But now, Yan Huan under Yangyi Culture, an Internet site that mainly manages online fantasy literature, has a "Zhu Xian" that people can't bear to read. It has to be said that it is a traditional Chinese culture. signs of recovery.Although this work and many readers have the inherent impression that Chinese mythology is Nuwa Fuxi and Jade Emperor Laojun, the content is different, and even the well-known Tathagata Buddha has become a "Tianyin Temple", but As a typical "Chinese-style" literature, people don't really care much about the author's small changes, and it's not difficult to accept, and compared with the equally popular "Harry Potter" book, I think " "Tai Chi Xuan Qing Dao" and "Excalibur Yu Lei Zhen Jue" should be more intimate than "Yingardim Leviosa"?

Perhaps "Dumbledore" is indeed an impressive character, but as far as the author is concerned, for the chubby and seemingly strict "Tian Buyi" who loves his disciples to the extreme, I always feel more like a former teacher. Kind...(to be continued...)