most charming

Before the Lunar New Year, it is the most important sales period in Taiwan. Many merchants with poor performance will launch crazy discount activities during this period, hoping to improve their annual performance.

This kind of behavior involves almost all merchants, including jewelry companies as large as Golden Diamond Dynasty and Dynasty Group, and they all have to carry out substantial discount activities.

The Dynasty Group of the Shangguan family is mainly engaged in gold, silver and jewelry, and diamonds are also involved. Because the Diamond Dynasty is mainly engaged in diamonds, the Dynasty Group did not choose to compete head-on.

The Golden Diamond Group mainly deals in diamonds, gold and silver, and also dabbles in other items such as jadeite, so despite the usual rivalry between the two, in fact, in terms of business, the mutual influence is not that great.

The stock price of Golden Diamond Dynasty has fallen by 15% this year, but due to the good turnover, the shareholders' dividends at the end of the year will not be much less than last year, so naturally they did not embarrass Hao Ren on the board of directors.

And Hao Ren's proposal has won the support of most shareholders. By the end of the year, there is every chance to hit the highest sales of the year. As for the promotion method, it is not something that shareholders need to consider.

There are two ways to deal with the Dynasty Group. One is to make gold bars into jewelry and sell them at a lower price. Since the main business of the Diamond Dynasty is not gold and silver, you can use the low-price strategy to lower the price in this regard. Whether the Dynasty Group takes up the challenge has a great impact on it.

In response, the main business direction of Dynasty Group is gold and silver jewelry, which is not only not good for them, but may also attract condemnation from previous buyers, and even affect word of mouth.

Without a fight, the low-price strategy of the Golden Diamond Dynasty will affect the purchase intention of the masses, and it will attract a large number of consumers. In this way, the Dynasty Group will face the danger of a sharp drop in sales, which is also not beneficial.

Fight or not, the ones who get hurt in the end are the Dynasty Group.

On the other hand, the Golden Diamond Dynasty, 5 tons of gold is equivalent to a free gift from Lin Tao. Without affecting the performance, it has the confidence to fight against the Dynasty Group.

Of course, this is just a method, or the method that pushes the relationship between the two parties to the absolute opposite, and smelting gold and making it into jewelry requires a process and labor, and it is also a resource-consuming process for the Golden Diamond Dynasty. , and the easiest way is to use this batch of gold directly.

Hao Ren adopted the simplest and most effective method, which is to give gold bars when shopping. Each gold bar weighs 50 grams and is worth nearly 10 Taiwan dollars, which is not a small amount.

Of course, Hao Ren tried his best to strike a balance between discount promotions and gold bars, so that he could not only guarantee profits but also make full use of this batch of gold, and at the same time attract consumers and attack the Dynasty Group.

So, on Saturday, Golden Diamond Dynasty started the activity of giving away gold bars for shopping that had been advertised for nearly a week.The preheating and building up momentum a few days in advance were all shown on Saturday. Before the store opened in the early morning, there were many people queuing up in a long queue.

The wind was whizzing and cold, and the store staff enthusiastically delivered brown sugar ginger tea. This thoughtful act warmed the hearts of many customers and brought them closer to consumers, making it much easier to take money out of their pockets.

It opened at 9 o'clock, and the diamond shop seemed to have encountered a rush to buy gold jewelry. Many people almost didn't ask the price, pointing to the jewelry and saying "this, this, this...", and finally wrapped it up and calculated the price.

In the store's past promotional activities, there were either discounts or free gifts. There was never a time when the two were combined. Now, there are discounts and free gold. For some middle-class consumers, it is simply great news.

And in this event, the most purchasing power is the married family, all of them have saved enough energy to buy wedding rings on this day, even couples who have not been married for a long time, are also moved by the huge discount.

For a whole day, Golden Diamond Dynasty gave away more than 8000 gold bars on Taiwan Island, and it was a real gift, without any falsehood. All stores have gold bar number records, in order to prevent competitors from maliciously slandering this matter.

Sure enough, there was this trend on the Internet that night, but Hao Ren had anticipated this situation a long time ago. After closing the business, he summed up the total number of gold bars given away and posted them directly on the official website, even the number of the gold bars Among them, there are a total of 8472 roots, each of which can be queried.

Hao Ren was not satisfied with this amount, but it was not unacceptable.On the first day, many people were unable to meet the condition of giving gold bars after the full quota after the discount. The main reason is that the quota is set a little too high. Many consumers can't make up this amount anyway.

But now that the reputation has already started, I believe that the next day's sales will reach another level.

In the next few days, the daily turnover was the envy of peers in the industry, and the inventory of Golden Diamond Dynasty was also rapidly decreasing.

Hao Ren was overjoyed. Many of the old styles that had been in stock for several years were also sold out during the event.

Real gold and silver are not afraid of overstocking, but the seasonal jewelry launched every year will become second-hand goods once they are overstocked, and the price is not cheap. People with purchasing power will spend money to buy new products, while those with insufficient purchasing power will not buy them at all. Will take a look.

In this preferential activity, many out-of-season stocks were cleared, and some hidden dangers were eliminated for the Golden Diamond Dynasty, and a big problem was solved.

The activity lasted for a whole week. In the first six days, an average of 1 gold bars were given away every day. Even on the last day, Hao Ren gritted his teeth and launched a discount that can be "combined orders". That is to say, several customers can combine their shopping lists into one At the same time, as long as the required amount is met, one can receive a gold bar. As for how to divide it among customers, that is a matter between them.

However, at the same time as this discount was launched, Golden Diamond Dynasty also announced that this event only has a limit of 5000 gold bars, and the number of places in each store is limited. Once the 5000 gold bars are exchanged, the event will end.

In this way, due to the ability to collect orders, the sales volume increased sharply on the seventh day, especially in Qingtai City, where the low-end and mid-end accessories in the two flagship stores were almost wiped out, leaving only those with a single product priced at more than one million yuan. High-end accessories are still silently left on the counter.

For a whole week, the turnover of Golden Diamond Dynasty was more than the sum of all other merchants in the same industry in Taiwan, and because of this activity, the group's annual sales exceeded last year's level, and the stock price rose by 5% within a week .

It is said that the Chairman Shangguan of Dynasty Group was so angry that he was almost hospitalized after seeing the sales report for a week, and scolded everyone severely at the board of directors.I don't know who let it out, saying that it was because Shangguan Jin Zhuo provoked Qin Ye that the Golden Diamond Dynasty attacked, and the chairman of Shangguan directly put his grandson in confinement.

At this time, Lin Tao was already on the plane back to the mainland.