Forward to the basket

The All-Star Game is a grand event where fans and players can revel together. It is held once a year, but don’t expect new tricks in the All-Star Game every year. There are only so many programs every year, and there will be no major changes.

The host city can only take a little care to make this grand event more lively. After all, there are a lot of business opportunities hidden in it, and the fans who come to watch the stars can drive a large part of the income.

And this can also bring together a large number of manufacturers and bring benefits to the city where they are located. That's why so many places are vying to host the All-Star Game, even if their team records are actually very average.

But for making money, as long as it is a team with a business plan, it will focus on it, er, except for the Knicks.

Dolan, the prodigal kid, doesn't care how much money an All-Star can bring him. After all, in New York, a place that attracts so much attention, he is playing at home. Well, it is estimated that Los Angeles can break the wrist with the New York Knicks on this.

Therefore, Dolan doesn't care if he can hold this in New York, because his home stadium has no shortage of stars.

But for places like Phoenix and New Orleans, who can drag the All-Star Game to their doorsteps, the fans' carnival has already been warmed up long in advance, and this is their festival.

From the day when the concept of All-Stars came into being, this kind of game has been attracting people to watch, but the popularity has been declining in the past two years, and those who can pay attention to this star show are becoming more and more mature.

It's no longer like before, when you see star players, you start going crazy. Now it's an era of star-making.

If it wasn't for this, Stein wouldn't have changed the All-Stars after he took office. He also knew that if the carnival day, which was too ordinary, continued like this for a few more years, it might be completely abolished.

The nba cannot do without this promotional platform. After all, there are only [-] people who can come to watch the game live. If you want to feel the atmosphere of the stadium, the All-Star show is undoubtedly the best show, and they are all big names.

Moreover, this kind of star night event is a perfect match with Stein's global promotion plan!

Fans outside the United States, few people can name all the players of a team. In fact, the same is true in the United States, unless you are a diehard supporter of this team.

Otherwise, no one would care what the name of those bench players whose annual income is less than 300 million.

What everyone sees is the stars, and the All-Stars are a stage where these big names are put on display for you to see enough.

Laymen watch the excitement, so Stein needs this kind of game to be lively, and the more exciting the game, the better.

However, no matter whether it is changing the rookie competition to a confrontation between the first grade and the second grade, or adding small events such as the skills competition, it is actually changing the soup without changing the medicine, and it will not have any fundamental effect.

"What this kind of carnival lacks is confrontation. You have to watch more of this kind of show, and anyone who is a fan will get tired of it."

An old guy like Garnett, who has participated in many All-Star games, understands the significance of this stage. Similarly, he also knows that in this kind of exhibition game, confrontation is almost negligible.

Everyone is here to play, no one will play seriously, breakthrough?No matter how sudden you are, no one will stop you at all, and you don't have to worry about someone suddenly stretching out a hand behind your head and slapping you hard.

Anyway, it doesn't matter whether the East wins or the West wins, who cares about this, they are all big names who come to play.

If this were the finals, there would definitely be elbows flying all over the sky, and the All-Stars, a formality event, would be just like that. It's all about hello, me, hello, everyone, who is fighting with whom?Isn't that sick?

However, when McGrady played a toss and hit the board, and then kept up with the heavy dunk performance, which did not attract too many people's cheers, in fact, the All-Star game has long been less beautiful and attractive, and this is the fact.

But this stage is still flocking to people. Even an ace agent like Falk said, "You may not like the atmosphere of the game here, but you absolutely cannot deny the commercial value contained here."

It can be said that this kind of display not only shows your popularity, but also your appeal, and it will also maximize your commercial potential. Therefore, even if the competition is not popular, there is no shortage of big names here.

In fact, not all fans think that the All-Stars are boring. Maybe those old fans in the United States will feel a little tired, but for those foreign fans who cannot get close to the stars, the All-Stars are what they watch big-name performances Festival ri, even if the so-called all-star game is really playing for you.

It may be enough to see their favorite star play the game. For this goal, they can sit in front of the computer, log in to the official website of the All-Star Game, click and vote.

So the All-Star Game doesn't seem to be as prosperous as it was when it started, but it can still exist, and it's still quite popular, just because those manufacturers still spend a lot of money for their own advertising effects.

At any rate, the nba is now well-known in the world. It is incomparable with rugby and ice hockey in China, but Kobe's influence in the world is definitely louder than those ice hockey stars that only they know.

What manufacturers see is your global influence, rather than just staring at the US domestic market. If they rely on this one place to support them, Nike may have starved to death long ago. This kind of globalism is what they value.

And when a star can be on this stage, the sneakers he wears, small objects, and even the drinks he drinks can all be sought after by others, which is why many people have to show up even if their heads are broken.

Even if you don't play the game, you have to sit on the sidelines and put on a pose, saying that you are cheering for your teammates. Hey, what are you doing here? Anyone with a brain knows it. Isn't it just to fight for the page in the newspaper.

Nash is really not interested in this kind of performance, and he also participated in it last year. Will he come again this year?With that time, he might as well recover his physical reserves in Boston, where there is no confrontation in this kind of game.

But this is not to say that you can not come if you don’t want to. Falk will not let go of this opportunity to push Nash to the public. The performance in the regular season is one aspect, but this kind of show, you have to want it no matter what. Show your face.

Otherwise, why would those manufacturers give you a lot of dollars?What's more important is your appeal among the fans. For a guy like Nash who can reach the second place in the voting list, the most important thing is attention!

Think how many people said that this guy was a fraudster?Even Howard yelled unfairly in front of reporters, now?The one who was talking must have disappeared, and the unlucky Howard was also cleaned up.

But this kind of attention is indeed getting hotter, especially when Nash is voted second, are you afraid that such a beast will have no sense of topic?Before the start of the All-Star Game, the news about him was already hot!

Yao Ming couldn't play due to injury, so Nash is equivalent to the role of the king of votes!Dare to be more aggressive?

If Nash really finds an excuse not to show up in the end, then the excitement will be great. It is estimated that Stein can directly kill the guy in Boston to solve this thorny problem with his own hands. This possibility is not non-existent.

Even if Yao Ming had just undergone surgery, he still had to show up in New Orleans, at least for a while.

It doesn't matter if you don't play games, but if you stay here for two days, you are worthy of those advertisers.

Otherwise, why would they give you so much endorsement fees? You have to have some professional ethics!

Just like Adidas, they are waiting for Nash to show his face to their company. At this critical moment of competing with Nike for the basketball shoe market, this kid is really indispensable. This is a pillar!

This season, they have already made a lot of money from the sales of Nash's sneakers, whether it is in the United States or Asia, although there is still a bit of a gap compared with Joe's gang that already has a du li series of brands.

But in the confrontation with the little emperor and Kobe Bryant, Nash's market effect made Adidas a little crazy. This guy is decisive and sharp!They can't wait to renew their contract with Falk immediately!

Even the top management of Adidas directly set a new price for Falk. If the old fox can nod in agreement, they will immediately design a very complete series of products for Nash.

And it will definitely be a one-stop production and sales, and they will use their own channels to promote it strongly!

As for the endorsement fee for the new contract, it can be used as a reference based on the highest price in the market. It is definitely not too high. This is what the marketing director of Adidas personally said, and the price can even be negotiated.

Anyway, as long as Falk agrees to sign the contract, everything can be negotiated, and Adidas can make concessions as much as possible.

But the old guy Falke is not a little slippery. He won't make silly guarantees with any manufacturer. For things like commercial value, the goal is to maximize profits. It's an idiot to kill a family.

Since Adidas can offer such a high price now, it means that their profits are actually very high. In this case, why not bargain after this contract?Wouldn't that make more money?

Now that Nash is not the NBA champion, you can't sit still, so if that kid really becomes the champion this season, shouldn't you offer a better contract?

Falk is not in a hurry now, he is very stable, anyway, apart from Adidas, there is Nike waiting for his reply, don't forget, on Nike's side, Falk has an old relationship .

When he didn't agree to Nike's endorsement contract, Falke was fighting for the greatest benefit, especially in terms of marketing. The little emperor and Kobe have always been the focus of Nike. Regarding this, the old fox has always felt very uncomfortable. Since Nike If Nash cannot be regarded as a push target, then he will not consider Nike.

It's just that Nash's tough performance on the court is like hitting the face of Nike executives. At first, they thought that this kid had potential, but he was not as high as Kobe and James, so they didn't make great efforts to poach people.

But now this matter seems to have completely deviated from their expectations. They originally thought that the kid was just the next Yao Ming, or not as good as the little giant, but now everything seems to have changed.

The second place in the All-Star vote has already proved his influence among the fans. Regardless of whether it is a vote, if you are really not convinced, go and have a look. If you can get the second place, you are good.

Don't forget, the gap between him and Yao Ming is less than [-] votes, and this is only his second season!

And judging from the current record of the Celtics, do you dare to say that he will not win the championship this season?Or in a few seasons this year, will the combat effectiveness of the Celtics decline sharply and completely lose their competitiveness?

Even an idiot knows that Boston's impact on the championship this season will be very fierce, and there are only a few teams that can qualify as their opponents.

Even if Rivers didn't say directly in front of the media that he was going for the championship, is it still necessary to say this clearly?Those fans in Boston have long been screaming to regain the championship throne!

If that kid Nash is really the champion, Nike will let go of a big fish, so when looking for an old relationship with Falk to study the possibility of job-hopping in private, Nike said that they will push Nash!

And they have a complete promotion plan, which can put Nash in the same position as pushing the little emperor. With such a double insurance waiting behind, Falk naturally has the confidence to continue grinding with Adidas.

What's more, if it's really about the money, those manufacturers from China will definitely be able to offer a higher price than Nike and Adidas, but their promotion channels are not yet competitive.

In addition to the impatient Adidas, many other manufacturers have already started to contact Falk, just because of the appeal of Nash, a cash cow, who made the kid so popular.

Now they can see that the kid is in the league of nba, and he will overwhelm many people in the future.

"It's just a business move, and besides, you don't have to play 48 minutes, do you?"

To deal with Nash's stubborn ass, even an old fritter like Falk can only coax and persuade him. He knows that it is useless for you to yell at that guy. You roared in vain.

Nash wouldn't refute Falk's face, he just participated in this kind of competition and mixed with those old opponents, er, he didn't care, he was afraid that those guys would feel very embarrassed at that time.

Especially some time ago, when Nash was asked by a reporter whether he would participate in the slam dunk contest, he responded casually, "Well, it's possible, maybe I will go, that's about it."

At that time, Nash had just finished his fight with the Spurs, and he was almost exhausted. He didn't have the mood to think about what the other party was asking. When answering the reporter's question, he was completely subconsciously talking nonsense.

He really didn't care what the other party said, and he didn't really apply to participate in any slam dunk contest. He went to join in the fun last season to help others, really?He doesn't have that idea yet.

The main reason is that there is nothing comparable to slam dunking. If he is really crazy, even if he pulls out the guys from the Harlem basketball performance team, he may not have as many tricks as he does.

I have seen too many tricks in this area on the street. With his physical fitness and strong ability to stay in the air, if it is really a shocking performance, ordinary people really can't beat him.

It's just that Nash really doesn't know that to apply for the slam dunk contest, you must be a rookie under the third grade. If the rest of you want to participate, you have to wait for the official invitation from the NBA, or you are big enough.

And Nash happened to be within the scope of this application. If what he said was true, he would have such qualifications without being invited by the league. If he really wanted to participate, no one would be able to stop him.

But here, Nash just said it casually, and the newspapers have already exploded. One of the highlights of the All-Star Game was the slam dunk contest, but in the past few seasons, he seemed very weak because he didn't have a big name.

Carter is not coming, McGrady is not coming, and the little emperor is not going at all, and the rest are some brats.

Many people have already said that the heyday of Gang Leader Qiao has passed, there is no "glider", and there is no "human movie essence", even His Majesty the Flying Man has become a thing of the past.

In the current slam dunk contest, even the basic technical content has begun to decline infinitely. It is just repeating the movements of the predecessors, and there is no innovation at all.

It has been like this for several consecutive seasons. It should have been a passionate confrontation, but it has become tasteless.

So this season, the official invitations are all big names. Although the list has not yet been finalized, Howard of the Magic, the little emperor of the Cavaliers, and Wade of the Heat are all the targets invited by the league.

And none of these three guys can't say anything. A guy like the little emperor who trampled on the basket during the game without any problems was even said to be participating in the slam dunk contest for the first time in history!

But as soon as Nash said that he wanted to participate, there was news from Cleveland that the little emperor rejected the invitation to the slam dunk contest. The two news came within a few hours.

Perhaps Cleveland had already made the decision earlier, and the little emperor had expressed his position long ago, but the time it was published in the newspaper was indeed after Nash finished speaking. I don't know if it was intentional by that newspaper.

However, the timing of this news breaking out was simply too coincidental. Even if others didn't think too far, they might think that there was something strange about it, especially some media were not afraid of big things at all, and they were afraid that the world would not be chaotic.

I go!Now it's getting lively, the little emperor is avoiding the war?Or fear of war?Anyway, no matter what reason Cleveland said, this matter is as if it has been confirmed, as if the little emperor's liver is trembling and he is scared.

The little emperor didn't want to compete with Nash, he was afraid!That's how those Boston fans reacted.

"Hey, Cleveland, are you scared enough to get into Mom's arms at night?"

"You lost in the regular season, and you dare not show up at the All-Star, so where will you hide in the playoffs?"

"Hey, little emperor, why don't you come and let us see your demeanor in the slam dunk contest!"

"Are you a man? Cowardly, do you have the nerve to go out? Shame on the people of Cleveland!"

This kind of messy post is full of forums on the Cavaliers and Boston. Regardless of whether James can see it or not, it annoys the people of Cleveland anyway, but this matter is as if it is not clear.

Regardless of whether it was true or not, but James did decline the invitation. This matter cannot be faked. Regardless of what other people think, anyway, the media vaguely pointed out that this is avoiding the meeting, and the little emperor chose to hide.

Orlando did not say that Howard would not participate, but obviously, after Nash said that he would participate in the slam dunk contest, Howard's interest was not so high, and he would not say that he would go to anyone.

Although Nash didn't sign up in the end, but just such a news storm was enough to attract attention. Some people even said that with this news, the slam dunk contest would be lively enough.

And now if Nash participates in the All-Star Game, he has to be on the same team as Little Emperor and Howard.

This is your sister, is it because the enemy is jealous when they meet each other?Or work together to kill the West?Not to mention what Nash thinks, anyway, it is estimated that the little emperor is going to be entangled to death, and this negative emotion cannot be expressed yet.

Maybe the little emperor knows what it means to force a smile this time. He meets a guy he hates the most, and then becomes a teammate with him. My sister, is there anything more deceitful than this! ?

No one knows what exciting scenes are in the locker room on the west side, but the atmosphere in the locker room on the east side must be very weird, everyone is staring, and no one will take the initiative to say hello.

Fortunately, Nash is not alone this time. He still has a teammate by his side. In this official ballot, the Celtics really tied the record of the Pistons and won four seats.

Garnett, Nash, Pierce, Ray Allen, only Rondo lost to Billups at the last minute.

This is actually an old guy who takes care of the Pistons. Rondo also led the way in the early stages of the voting, but it didn't seem a bit lacking in stamina until the last week.

But that's not the case, the main reason is that Garnett's animals are too eye-catching, and Rondo also said that it is a lot of pressure to compete with such a group of fierce people.

But Rondo still has a skills competition to fight, so it's not too disappointing. This time, he missed a little bit, and next time he can't play?The Celtics' performance is not a flash in the pan, are they afraid that they will not have a chance?

But there are only a few talking teammates on Nash's side, mixed with other people, no matter which direction you look at, his sister is the enemy, and almost all of them have suffered in his hands.

Especially like Howard and James, the stupid guy in front is better, at most, he has some festivals in the matter of voting for the All-Star Game.

But the relationship between the little emperor and Nash is almost endless. If these two people stay in the same team, the locker room will be a battlefield almost every day.

The All-Star Game might not be so popular, at least they should be concerned about each other's face, but the East Star team specified that the atmosphere is very weird.

Someone even jokingly said that now the West just needs to do its own thing well, because there may be rumors of infighting in the East, and it will not be difficult to win by then.

Don't forget, Thomas also pushed out Joe's leader on this occasion, but he was also counterattacked later.

Now it is undeniable that this All-Star, the news outside the arena may be more lively than the inside of the arena...