Official Color: Climb to a Female Leader

The purpose of these practices of American Niu Supermarket is already very clear, which is to close the Brothers Supermarket! The Brothers Supermarket has invested so much money in the early stage. If it just closes like this, the lost funds will be very considerable. The profits earned by the hotel business are all in vain, and even part of the money Tang Cheng received from Vice Governor Huang before will be lost! The consequences are very serious!

Shopping malls are sometimes cruel. They can turn a multi-millionaire yesterday into a pauper in an instant!

The situation is very serious, Tang Cheng met with Ji Lan and others again to discuss the countermeasures of Brothers Supermarket!

In the current situation, Brother Supermarket seems to have no effective countermeasures. The only preferred solution is to fight a price war with the other party. The price of the same product is guaranteed not to be higher than that of American Niu. This matter is very easy to operate, but once the price of the product is lower than the normal value, and even a negligible profit cannot be maintained, the direct result is to lose money, and on the contrary, the more goods are sold, the more money will be lost!

What Tang Cheng is worried about is that the two sides will fall into a price war. After Brothers Supermarket’s side drops down, others’ side will drop again. Who is the winner! Official color: climb up to the female leader 1349

How to do it!

Lao Cai said: "Just let us lower the price too! Damn it, no one is afraid of anyone!"

Che Deguang also suggested: "I also have an idea, that is to use the power of our boss to send more functional departments such as industry and commerce, health, taxation, price, and public security to the American Niu Supermarket to check them, and they must be given Check out the faults, deal with them seriously, show them color, and fight us, there will be no good end!"

Song Xiaohe said: "The suggestion made by Che Deguang is the most direct and effective method, and it is better than our price reduction sale!"

But after Tang Cheng heard this, he shook his head and refused. Tang Cheng is a man of principle. He is a man who travels in the world and wants to be open and aboveboard. What to do and what not to do!

Besides, so far, American Niu is only engaged in a price war. Strictly speaking, this measure is still within the scope of normal commercial competition. If I can’t compete with others in my own strength, I will use administrative means and government actions to roughly interfere. , This has always been something Tang Cheng is not ashamed of. Now Tang Cheng is asked to use this method to deal with the other party. Right now, Tang Cheng really doesn't want to use it!

Tang Cheng said: "We can use administrative means to interfere with each other, and maybe we will get good results, but have you thought of a problem? This is not the best way to solve the problem. The best way, we still have to Learn to use commercial means to solve the problems encountered in commercial activities, so that we will slowly develop and grow, grow in the wind and rain, and after experiencing, we will become more mature and stable. Today in our Longtan City, We can use this government action, but if our brother supermarket grows stronger in the future, we want to go to the whole country, or even go abroad, and open our supermarket to all parts of the world. At that time, we will encounter commercial competition and rely on the government. , it will not work at all, so from now on, we must learn to use our brains and use business wisdom instead of blindly relying on administrative means! Of course, business and politics are inseparable, and I am not To say that we have to put aside politics when doing business, I mean, right now, we still have to rely on ourselves first!"

Tang Cheng expressed his thoughts, everyone was silent for a while, and accepted Tang Cheng's suggestion!

Tang Cheng pondered for a while and said: "At present, it is not a wise choice to fight a price war with our opponents in an all-round way according to our strength. We have to find a way on this specific measure. We can let our opponents fight for a while. , Then, we suddenly attacked and broke out, such a competitive situation is beneficial to us!"

Ji Lan and others listened to Tang Cheng's opinion. Next Sunday, Brothers Supermarket will hold another event. On the day of the event, all elderly people over 60 years old can come to Brothers Supermarket to shop with their ID cards. Enjoy a [-]% discount on products, and get a souvenir of [-] yuan for purchases over [-] yuan!

After all, people around the age of 60 are the main shopping group in supermarkets. As long as people in this age group are captured, it will be very beneficial to the development of Brother Supermarket.

Moreover, Brother Supermarket is also strengthening the quality management of its internal staff, and has selected the most beautiful shopping guides and smiling cashiers. The most beautiful shopping guides and smiling cashiers selected by everyone will receive generous bonuses from the company.

Make more efforts to improve your own quality, strengthen service quality, and win the hearts of customers little by little!

Under the advocacy of Tang Cheng, Brothers Supermarket did not rely on administrative means, but worked together and thought hard. Everyone worked hard on marketing strategies, product quality and purchase channels, so that the sales of the supermarket gradually increased. It has climbed up again, and there are more and more customers in the supermarket!

American Niu Supermarket saw that the first move did not defeat Brother Supermarket, and there would be disagreements among them. Some of the leaders advocated lowering commodity prices again. They would not hesitate to lose money and compete with Brother Supermarket. Some leaders did not recommend further reduction. The price is too high. In that case, although they will compete for customers, American Cow will also lose a lot of money, and the gain outweighs the loss!

The owner of American Niu Supermarket, that man named Qiu Sheng, was also scratching his head very much, sitting in the office, thinking hard about the situation in front of him, hoping to find a way to deal with Brother Supermarket!

Qiusheng called in his two trusted assistant managers, Ban Xinshi and Ding Yige, the manager of the public relations department, and asked them again for their opinions on how to deal with the Brothers Supermarket next step!

The deputy manager Ban Xinshi suggested: "It seems that this brother supermarket is not simple. Various marketing methods are used very properly. A considerable part of our old customers have lost to them! We are going to take Unconventional means!"

Qiu Sheng asked, "What are unconventional means?"