basketball fan
Chapter 78 Advertisement Endorsement, Spring Chapter
On the second day after returning from Yang Hongbin's place, Yang Shuai didn't go out because he promised to meet Jim. www Chu Xiyun obviously also remembered Yang Shuai's phone call yesterday. Although she had promised to continue shopping in the next few days, she did not contact Yang Shuai.
"Okay, Jim, I've been waiting for you here for a long time, now let me see the surprise you brought me." After finally waiting for Jim O'Neill, Yang Shuai said calmly.
Jim O'Neill excitedly took out a document from his bag, waved at Yang Shuai and said, "Yang, do you know what this is? After more than a month of screening and negotiation, I finally brought you a document. The most suitable commercial contract, your first advertising endorsement."
"Oh? Can you let me see it?" Although Yang Shuai had heard it from Jim O'Neal on the phone yesterday, he still showed great interest at this time.
NBA player salaries are one aspect of income, but real star advertisements are the biggest income.A commercial contract not only represents economic income, but also represents the player's influence, and in a sense, it also represents a recognition of the player's strength from the outside world.Yang Shuai really wanted to see what kind of contract Jim O'Neal could bring him, not just for the sake of money.
"Of course!" Jim O'Neill handed over the contract with a smile, and then fixed his eyes on Yang Shuaiyou's face, as if trying to capture every change in Yang Shuai's expression.
"Nike?" Yang Shuai got the contract, first of all, his eyes fell on the advertiser's name, and then he said with a little surprise.As the world's largest sports brand, Nike has many spokespersons in the NBA. Yang Shuai didn't expect Jim to contact him.
If Nike only surprised Yang Shuai, he was really surprised when his eyes fell on the specific amount, "150 million dollars?"
Jim O'Neill was very satisfied with the expression on Yang Shuai's face. He said excitedly: "Yes, Yang, you didn't expect that what I brought you was a one-year contract of 150 million US dollars from Nike, and the contract is not static. Yes, it is almost certain that as long as your performance improves, this amount can be doubled in the next year, no, it may be several times.
Yang, when you entered the nba, I really thought you were just fooling around. I'm sorry, but I didn't do much for you at the beginning.However, as your performance got better and better, I realized that I was wrong.I started to look for some suitable endorsers for you. This endorser must have strength, after all, this is your first endorsement.And the starting point of the contract must be high, which will lay the foundation for your future contracts.
Several advertisers in your country came to you, but in my opinion, none of you are strong enough. When your performance got better and better, Nike approached me. I think the opportunity has come, but at that time their quotation too low.Paul helped me at this time, he was injured, and you scored 20 points in two consecutive games in the first lore, which gave me a bargaining chip.In the last game, you got the first 2010 of your career, Nike finally made up their minds and agreed to my conditions, Yang, although I came late, but I still want to say, you did a great job . "
When Jim O'Neill was talking, Yang Shuai didn't interrupt, until the other party finished speaking, Yang Shuai laughed and patted Jim O'Neill on the shoulder and said, "Jim, I also want to tell you, you did a great job."
Indeed, Jim O'Neal, who is a rookie like Yang Shuai, has done a very good job. In addition to bringing Yang Shuai 150 million US dollars in income in the next year, the additional terms of this contract are the real benefits of Jim O'Neal. Ability to reflect.
This is a two-year commercial contract, but the additional clause stipulates that Yang Shuai has the right to request a change in the contract in the following situations: Yang Shuai becomes an All-Star; Yang Shuai becomes the leader of a certain data in the NBA ( points, rebounds, assists, steals, blocks); Yang Shuai was selected to the first team of the league; Yang Shuai became the leader of a certain team and led the team into the playoffs; One award (mvp, best defensive player, best rookie, best sixth man, most improved player).
It also includes some more detailed ones, such as 30 in ten consecutive games, 2010 in ten consecutive games, triple-double in five games, etc. Yang Shuai has some rewards for meeting these requirements, so Yang Shuai has to lament that Jim O'Neill has thought carefully enough .It was really hard for him to imagine why Nike would agree to these conditions. When he asked the other party, Jim O'Neal replied with a smile:
"This contract is only two years, which means that Nike has not fully judged what height you can achieve in the next career. As for the additional terms, if you can really achieve it, you should get these treatments, because Nike The benefits from you will also increase, don’t think they are philanthropists, they are looking at the Chinese market behind you, for them, this is also a gamble.”
Yang Shuai nodded. After all, he also studied economics, so he still understands the truth.What is certain is that as long as his performance is getting better and better, it is impossible for Nike to lose money on him.
"Jim, I have no objection to this contract." Hearing Yang Shuai's answer, Jim O'Neal laughed and said, "OK, I think it's time for us to meet with Nike."
The next thing becomes simple. Since both parties agree to the contract, all that remains is to find a time to formally sign the contract. It just so happens that Yang Shuai is free these few days, so the contract is settled very quickly, almost as soon as the contract is concluded. At the same time, the news that Yang Shuai signed with Nike was also announced.
The details of the contract have not been announced, but this news has attracted the attention of many people. As the world's largest sports brand, Nike has a unique vision in discovering new talents. Yang Shuai's signing by Nike is obviously due to the strength of Nike. A kind of affirmation, this has a different meaning for basketball fans, especially Yang Shuai's fans.
China is a huge market, so Nike is definitely not the only sports brand company that is interested in Yang Shuai. These people feel a little sorry for Nike's early access. However, when they get the general content of Yang Shuai's contract from some channel, Many people began to mutter, Yang Shuai, is he really so favored by Nike?
As far as Yang Shuai is concerned, he will not pay attention to such doubts. He is extremely confident in his future, but for the time being, he still needs to solve the current affairs.
After finishing the matter of Nike, Yang Shuai still has two days to spare, so he asked Chu Xiyun out again, and the two continued shopping, completing the things that had been discussed a few days ago.
On the morning of Chinese New Year's Eve, at 7:[-] pm local time in Cleveland, the two Eastern Conference powerhouses, the Boston Celtics and Cleveland, staged a duel again.As Paul Pierce returned from injury, Yang Shuai returned to the bench again.
Pierce, who had just come back, looked very excited. He broke through James and scored a layup at the beginning of the game, and then he stole the big Z Ilgauskas and dunked a fast break layup.But soon James made a counterattack. He first hit a mid-range shot, and then assisted his teammate to hit a three-pointer.
In the first quarter, the two teams were tied. After this quarter, the Celtics won by one point 27:26. Yang Shuai only played 3 minutes in this game, scored 2 points and grabbed 1. rebounds.
At the beginning of the second quarter, Yang Shuai got the chance to play again, but because James rested off the court, the two did not have a direct dialogue. In 5 minutes of playing time, Yang Shuai scored 3 points and 1 rebound.James then played, but because Pierce also played, Yang Shuai did not match up with the opponent.
In this game, Rivers seemed to consciously let Pierce and James face each other. The two had a good fight in the first two quarters, but at the end of the half, James had a slight upper hand.In the first half, the head of the Cavaliers scored 18 points, 5 assists and 4 rebounds. Pierce was also in good condition, scoring 16 points, but only 2 assists and rebounds.And the score was rewritten to 49:53, and the Cavaliers took the lead.
James was in a very good state in this game. He continued his performance in the first half in the third quarter. He scored 9 points and sent 2 assists in a single quarter. The score between the two teams was once stretched to 8 points.In the second half of this quarter, Rivers made adjustments and sent Yang Shuai on the field. Although Yang Shuai's defense played a certain role, he did not limit James who was playing well. After the third quarter, the Celtics 73 points behind with 76:3.
In the fourth quarter, Rivers used a big lineup with four small lineups that is not commonly used after Pierce was injured, and used Yang Shuai to face James. With the help of his teammates, Yang Shuai did restrict James well for a while, but he felt hot James quickly shifted his offensive power to the outside, and hit two consecutive three-pointers, opening the difference between the two teams to 5 points.
With more than 4 minutes left in the fourth quarter, Yang Shuai played the two most exciting rounds against James in this game. He first received a pass from Rondo in the fast break of James' pass at halftime Dunks, followed by a layup by Cavaliers guard Larry Hughes on the defensive end.
At the last moment of the game, it became a duel between the stars of the two teams. In the end, James held his breath and had the last laugh. He scored a triple-double with 35 points, 11 assists and 9 rebounds, leading the Cavaliers by 5 points. Victory over the Celtics and regaining face on his own home turf after two losses to the Celtics.
At 95:100, the Celtics lost to the Cavaliers in Cleveland. Yang Shuai played 20 minutes and scored 9 points, 4 rebounds, 1 steal and 1 block. Rivers, whose efficiency would drop after coming to the bench, was secretly relieved. At this time, Yang Shuai seemed to have become the most important part of the Celtics' bench.
That night, the Celtics' special plane flew back to Boston from Cleveland. The most important festival for Chinese people arrived, and Yang Shuai, who had never celebrated the Spring Festival with him before, would welcome the new Spring Festival together. one year.
"Okay, Jim, I've been waiting for you here for a long time, now let me see the surprise you brought me." After finally waiting for Jim O'Neill, Yang Shuai said calmly.
Jim O'Neill excitedly took out a document from his bag, waved at Yang Shuai and said, "Yang, do you know what this is? After more than a month of screening and negotiation, I finally brought you a document. The most suitable commercial contract, your first advertising endorsement."
"Oh? Can you let me see it?" Although Yang Shuai had heard it from Jim O'Neal on the phone yesterday, he still showed great interest at this time.
NBA player salaries are one aspect of income, but real star advertisements are the biggest income.A commercial contract not only represents economic income, but also represents the player's influence, and in a sense, it also represents a recognition of the player's strength from the outside world.Yang Shuai really wanted to see what kind of contract Jim O'Neal could bring him, not just for the sake of money.
"Of course!" Jim O'Neill handed over the contract with a smile, and then fixed his eyes on Yang Shuaiyou's face, as if trying to capture every change in Yang Shuai's expression.
"Nike?" Yang Shuai got the contract, first of all, his eyes fell on the advertiser's name, and then he said with a little surprise.As the world's largest sports brand, Nike has many spokespersons in the NBA. Yang Shuai didn't expect Jim to contact him.
If Nike only surprised Yang Shuai, he was really surprised when his eyes fell on the specific amount, "150 million dollars?"
Jim O'Neill was very satisfied with the expression on Yang Shuai's face. He said excitedly: "Yes, Yang, you didn't expect that what I brought you was a one-year contract of 150 million US dollars from Nike, and the contract is not static. Yes, it is almost certain that as long as your performance improves, this amount can be doubled in the next year, no, it may be several times.
Yang, when you entered the nba, I really thought you were just fooling around. I'm sorry, but I didn't do much for you at the beginning.However, as your performance got better and better, I realized that I was wrong.I started to look for some suitable endorsers for you. This endorser must have strength, after all, this is your first endorsement.And the starting point of the contract must be high, which will lay the foundation for your future contracts.
Several advertisers in your country came to you, but in my opinion, none of you are strong enough. When your performance got better and better, Nike approached me. I think the opportunity has come, but at that time their quotation too low.Paul helped me at this time, he was injured, and you scored 20 points in two consecutive games in the first lore, which gave me a bargaining chip.In the last game, you got the first 2010 of your career, Nike finally made up their minds and agreed to my conditions, Yang, although I came late, but I still want to say, you did a great job . "
When Jim O'Neill was talking, Yang Shuai didn't interrupt, until the other party finished speaking, Yang Shuai laughed and patted Jim O'Neill on the shoulder and said, "Jim, I also want to tell you, you did a great job."
Indeed, Jim O'Neal, who is a rookie like Yang Shuai, has done a very good job. In addition to bringing Yang Shuai 150 million US dollars in income in the next year, the additional terms of this contract are the real benefits of Jim O'Neal. Ability to reflect.
This is a two-year commercial contract, but the additional clause stipulates that Yang Shuai has the right to request a change in the contract in the following situations: Yang Shuai becomes an All-Star; Yang Shuai becomes the leader of a certain data in the NBA ( points, rebounds, assists, steals, blocks); Yang Shuai was selected to the first team of the league; Yang Shuai became the leader of a certain team and led the team into the playoffs; One award (mvp, best defensive player, best rookie, best sixth man, most improved player).
It also includes some more detailed ones, such as 30 in ten consecutive games, 2010 in ten consecutive games, triple-double in five games, etc. Yang Shuai has some rewards for meeting these requirements, so Yang Shuai has to lament that Jim O'Neill has thought carefully enough .It was really hard for him to imagine why Nike would agree to these conditions. When he asked the other party, Jim O'Neal replied with a smile:
"This contract is only two years, which means that Nike has not fully judged what height you can achieve in the next career. As for the additional terms, if you can really achieve it, you should get these treatments, because Nike The benefits from you will also increase, don’t think they are philanthropists, they are looking at the Chinese market behind you, for them, this is also a gamble.”
Yang Shuai nodded. After all, he also studied economics, so he still understands the truth.What is certain is that as long as his performance is getting better and better, it is impossible for Nike to lose money on him.
"Jim, I have no objection to this contract." Hearing Yang Shuai's answer, Jim O'Neal laughed and said, "OK, I think it's time for us to meet with Nike."
The next thing becomes simple. Since both parties agree to the contract, all that remains is to find a time to formally sign the contract. It just so happens that Yang Shuai is free these few days, so the contract is settled very quickly, almost as soon as the contract is concluded. At the same time, the news that Yang Shuai signed with Nike was also announced.
The details of the contract have not been announced, but this news has attracted the attention of many people. As the world's largest sports brand, Nike has a unique vision in discovering new talents. Yang Shuai's signing by Nike is obviously due to the strength of Nike. A kind of affirmation, this has a different meaning for basketball fans, especially Yang Shuai's fans.
China is a huge market, so Nike is definitely not the only sports brand company that is interested in Yang Shuai. These people feel a little sorry for Nike's early access. However, when they get the general content of Yang Shuai's contract from some channel, Many people began to mutter, Yang Shuai, is he really so favored by Nike?
As far as Yang Shuai is concerned, he will not pay attention to such doubts. He is extremely confident in his future, but for the time being, he still needs to solve the current affairs.
After finishing the matter of Nike, Yang Shuai still has two days to spare, so he asked Chu Xiyun out again, and the two continued shopping, completing the things that had been discussed a few days ago.
On the morning of Chinese New Year's Eve, at 7:[-] pm local time in Cleveland, the two Eastern Conference powerhouses, the Boston Celtics and Cleveland, staged a duel again.As Paul Pierce returned from injury, Yang Shuai returned to the bench again.
Pierce, who had just come back, looked very excited. He broke through James and scored a layup at the beginning of the game, and then he stole the big Z Ilgauskas and dunked a fast break layup.But soon James made a counterattack. He first hit a mid-range shot, and then assisted his teammate to hit a three-pointer.
In the first quarter, the two teams were tied. After this quarter, the Celtics won by one point 27:26. Yang Shuai only played 3 minutes in this game, scored 2 points and grabbed 1. rebounds.
At the beginning of the second quarter, Yang Shuai got the chance to play again, but because James rested off the court, the two did not have a direct dialogue. In 5 minutes of playing time, Yang Shuai scored 3 points and 1 rebound.James then played, but because Pierce also played, Yang Shuai did not match up with the opponent.
In this game, Rivers seemed to consciously let Pierce and James face each other. The two had a good fight in the first two quarters, but at the end of the half, James had a slight upper hand.In the first half, the head of the Cavaliers scored 18 points, 5 assists and 4 rebounds. Pierce was also in good condition, scoring 16 points, but only 2 assists and rebounds.And the score was rewritten to 49:53, and the Cavaliers took the lead.
James was in a very good state in this game. He continued his performance in the first half in the third quarter. He scored 9 points and sent 2 assists in a single quarter. The score between the two teams was once stretched to 8 points.In the second half of this quarter, Rivers made adjustments and sent Yang Shuai on the field. Although Yang Shuai's defense played a certain role, he did not limit James who was playing well. After the third quarter, the Celtics 73 points behind with 76:3.
In the fourth quarter, Rivers used a big lineup with four small lineups that is not commonly used after Pierce was injured, and used Yang Shuai to face James. With the help of his teammates, Yang Shuai did restrict James well for a while, but he felt hot James quickly shifted his offensive power to the outside, and hit two consecutive three-pointers, opening the difference between the two teams to 5 points.
With more than 4 minutes left in the fourth quarter, Yang Shuai played the two most exciting rounds against James in this game. He first received a pass from Rondo in the fast break of James' pass at halftime Dunks, followed by a layup by Cavaliers guard Larry Hughes on the defensive end.
At the last moment of the game, it became a duel between the stars of the two teams. In the end, James held his breath and had the last laugh. He scored a triple-double with 35 points, 11 assists and 9 rebounds, leading the Cavaliers by 5 points. Victory over the Celtics and regaining face on his own home turf after two losses to the Celtics.
At 95:100, the Celtics lost to the Cavaliers in Cleveland. Yang Shuai played 20 minutes and scored 9 points, 4 rebounds, 1 steal and 1 block. Rivers, whose efficiency would drop after coming to the bench, was secretly relieved. At this time, Yang Shuai seemed to have become the most important part of the Celtics' bench.
That night, the Celtics' special plane flew back to Boston from Cleveland. The most important festival for Chinese people arrived, and Yang Shuai, who had never celebrated the Spring Festival with him before, would welcome the new Spring Festival together. one year.
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